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A presentation I gave for Ohio University's Alpha Kappa Psi current pledge class on BCR's transition from organization to business and also how it uses social media tactics to market.
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Brick City Records
Rachel Miller
October 11, 2009
Alpha Kappa Psi
What is Brick City Records?
• Ohio University student-run record label since 2002.
• Ohio University students manage all aspects of the recording process from artist relations, scouting, promotion, legal and production.
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Departments
•A&R
•Legal and Finance
•Marketing
•Production
Artists: Past and Present
• Current Artist:– ? – Brannigan Dastardly
• Previous:– Los Viejos Blanquitos– Brent Mulgrew
Brick City Records: The Student Organization
• Run through Ohio University
• Have a faculty advisor - Jeff Redefer
• Hold weekly general meetings, open to entire student body
• Educate through workshops/industry news, trends
Brick City Records:The Business
• Runs the same as any major label– Similar
Organizational Structure
• Work for-profit– Sell CDs,
BCR merch., tickets to shows
Brick City Records Marketing
• Fliers• Press Releases• Guerilla
Marketing
• Social Media Tactics
Why social media?
• Target Audience Outreach
• New Trends
• PR stand-point: 2 way conversation
Social MediaTactics
Questions
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For more information:
General Meetings, Fall Quarter 2009:Wednesdays at 7:30pm
Bentley 233
http://www.brickcityrecords.com
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