Beach Resort

HARMONY BEACH RESORT


BUSINESS PLAN

Harmony Beach Resort, TokBali,

16150 Pasir Puteh, Kelantan

En. Azizan b. Abdullah

Pusat Pembangunan Usahawan Malaysia,

Block MEDEC (13),

Intekma Resort and Convention Centre,

Section 7,40000 Shah Alam,

Selangor Darul Ehsan. September 8 , 2001

Dear Sir:

HAND OVER OF BUSINESS PLAN Regarding the above matter, we would like to propose and hand in our business planning to your behalf for further action. Our partnership members are listed as below:

1. Azreen bt. Awang

2. Bibi Nurfaritha bt. Bashir Ahamad

3. Cik Som bt. Ahmad

4. Siti Noralisa bt. Ab. Halim

This proposal is about setting up a resort named Harmony Beach Resort which is located in Pasir Puteh, Kelantan (please refer the attachment provided). Every consideration and cooperation from your behalf is greatly appreciated.

Thank you

Sincerely,

Awang)

(Siti Noralisa bt. Ap. Hatim)

w=

Tok Bali,

16700 Pasfr Puteh,

Kelantan. Tel : 609 - 7827782 rox : 609 - 7827784

Email : [email protected] Website : www.beachresort/harmony.com

PRESENTED BY :

1. AZREEN BT. AWANG 2. BiBi NURFARITHA BT. BASHIR AHMAD 3, C!K SOM BT. AHMAD 4, S1TI NGRAUSA BT. AB. HALIM

99519396

99519902

995198%

9951990!?

DATE OF SUBMISSION : September 08, 2001

(t

> -


CONTENTS PARTICULARS

Executive Summary Acknowledgement Logo Logo Description Introduction Purposes Background of the Business Background of the Partners Partnership Agreement

ADMINISTRATION PLAN a Introduction to the Organization a General Business Description a Organizational Chart Table of Job Designation &

Numbers of Workers a Schedule of Tasks &

Responsibilities Q Remuneration Table a Staff Intensive a List of Fixed Assets a Office Layout Plan Administration Budget

MARKETING PLAN a Definition a Introduction to Services Target Market a Market Size a Competition a Strength fit Weaknesses of

Harmony Beach Resort a Market Share Q Sales Forecast a Marketing Strategies Remuneration Table & Job

Description a Marketing Budget

PACE 1 2 3 4 5 6 7 9 14

19 20 21 23 24

25

29 30 31 33 34

35 36 37 38 40 41 42

43 45 49 54

55


PARTICULARS

OPERATIONAL PLAN

a

a a a a

a a a

a a a

Introduction to Operational Process Flow Chart Unit Output/Hours of Operations Material Requirements Operational Organization Chart List of Direct Workers Schedule of Task fit Responsibilities Schedule of Remuneration Lists of Machines fit Equipments Suppliers of Material Requirement Resort Layout Location Layout Operation Overhead Operation Budget Operation Revenue

FINANCIAL PLAN a a a

a

a

Introduction to Financial Project Implementation Cost Sources of Financing Table of Depreciation Loan Amortization Schedule Cash Flow Proforma Statement Profit fit Loss Proforma Balance Sheet Proforma

JUSTIFICATION

Financial Analysis Ratio Analysis Justification

PACE

56 57 58 59

64 65 66 67

70 71 73

74 79 80 81 82

84 85 86 87 88 94 95 97 100

103 104 105 108

APPENDICES 109


PRESENTING

HARMONY BEACH RE/ORT


EXECUTIVE SUMMARY

An entrepreneur is a person who undertakes to do a job. Entrepreneurship involves not only the process that leads to the setting up of a business entity but also the expansion and development of an on going concept.

To be an entrepreneur as to start a business, a business plan is needed. Business plan is a written document which describe the proposed business or project to be undertaken in a comprehensive manner.

For our business plan, we have decided to open up a resort named Harmony Beach Resort that will be located at Tok Bali, Pasir Puteh, Kelantan. We will provide the services such as accommodations, food and beverages, recreational and laundry services beside other facilities that are already provided around our resort.

We hope by practising doing this business plan, we are encouraged to be a real entrepreneur in whatever types of business.

1


ACKNOWLEDGEMENT

In the name of Allah S.W.T most compassionate and most merciful

Our first grateful acknowledgement is addressed to Allah S.W.T for giving us the opportunity to do this business plan and providing the energy and inspiration which necessary for its completion.

We would like to express our appreciation and thanks to our lecturers, En. Azizan and Pn. Aida Maria, for their guidance and advice in making our business plan become possible.

Not forget to the members' parents who supported us to do this project and also to En. Bahrein ( Manager Group of Pernas Hotel Chain Holdings Sdn. Bhd.), En. Mohd. Asrul Sani (Manager of Housekeeping Department, Sutra Inn in Kota Bharu, Kelantan ) and En. Bashir Ahmad who have contribute a lot in helping us to complete this project.

Lastly, we deeply thankful to all the members who involve in this project whether directly or indirectly. Thank you, may Allah bless you.

2

c* HARMONY BEACH RESORT

LOCO


:


LOCO DESCRIPTION HARMONY

We choose by the name of 'Harmony' is because we give priority to the peacefulness and the harmonization of the surrounding at our beach resort.

MEANING OF THE COLOURS

a DARK BLUE Confidence in beating other competitors and we are trying to be the best resort by providing a convenience and comfortable services to the customers.

LIGHT BLUE Showing the crystal clear water, white sandy beach and shining and glittering seaview.

a DARK GREEN Showing the sincerity and honesty of the members of Harmony Beach Resort in running this resort.

LIGHT GREEN The greenery view of flora along the beach that can give the guest the feeling of satisfaction and relaxing.

4


INTRODUCTION

Harmony Beach Resort is a company that provides various of services including accommodations, food and beverages, laundry and recreational services such as water skiing and horse riding. For food and beverages, laundry and recreational services are rented to other person / company but still under our operation.

Harmony Beach Resort which is expected to get recognized as three stars resort is located at Tok Bali, 16700 Pasir Puteh, Kelantan. Our resort structure concept is Malaysia traditional house that is very unique and attractive.

As we establish this resort, at the same time we are also increase the number of business that are related to the tourism in our country and indirectly, we are increase our country revenue in tourism.

5


PURPOSES

Company growth is a goal of every entrepreneur. To meet this condition a marketing strategies, business planning and long term goal must go along well. This will assure growth in business and most important of all profit in return. Based on the statement, this business plan which is prepared by Harmony Beach Resort for the purposes of :

1. to obtain a long term loan for RM1,000,000 from Bank Bumiputera Malaysia Berhad (BBMB) with a land certificate as a collateral to the bank.The land is owned by one of the member of this partnership.

2. as a guidelines in measuring growth and profit in managing the business. 3. to inform clearly to the partners about the services provided. 4. to ease the partners to find the best strategies for providing a good

services to the customer 5. to expand and up sizing the business in the future planning. 6. to ensure profit and to monitor how well is the business doing. 7. to create consumer confidence to the company.

In conclusion, this business plan will be used to improve company's activities and to increase profit of business for further.

6


BACKGROUND OF THE

BUSINESS

7


BACKGROUND OF THE BUSINESS Name of the business : Harmony Beach Resort

Business Address : Tok Bali, 16700 Pasir Puteh, Kelantan

Correspondence Address : Tok Bali, 16700 Pasir Puteh, Kelantan

Telephone Number : 609 - 7827782

Fax Number : 609 - 7827784

Email Address : harmony [email protected] Website : www.beachresort/harmonv.com

Form of business : Partnership

Main Activities : provide Accommodations, Foods and Beverages,

Laundry and Recreational services.

Date of Commencement of business : 1st January 2007

Date of Registration of business : 1st December 2006

Name of Bank : Bank Bumiputra Malaysia Berhad (BBMB) Bank Account Number : 9911789299519902

Equity Contribution :

Azreen bt. Awang RM190,082.50

Bibi Nurfaritha bt. Bashir Ahmad RM190,082.50

Cik Som bt. Ahmad RM190,082.50

Siti Noralisa bt. Ab. Ha||m (^19^,082.5,9

8


BACKGROUND OF THE

PARTNERS

9


GENERAL / ADMINISTRATION MANAGER

Name in full : Siti Noralisa bt. Ab. Halim

Identity Card Number : 820707-03-5340

Permanent Address : PT603 Desa Darulnaim, PasirTumboh, 16150

Kota Bharu, Kelantan

Correspondence Address : PT 603 Desa Darulnaim, Pasir Tumboh,

16150 Kota Bharu, Kelantan

Telephone Number : 012-6585606

Email Address : hbr [email protected]. my

Date of birth :7 t h July 1982

Age : 19 year old

Marital Status : Single

Academic Qualification : Bachelor of Accountancy

Courses Attended : Entrepreneurship Course, Management and

Administration of Business Course

Skills : Good Communication, Good in Computer Literate

Experiences : open up a burger stall

10


MARKETING M A N ACER

Name in full : Cik Som bt. Ahmad


Permanent Address : No. 193, Blok 9, Felda Lakum, 28500

Lanchang, Pahang

Correspondence Address : No. 193, Blok 9, Felda Lakum, 28500

Lanchang, Pahang


Email Address : hbr [email protected]

Date of Birth : 4th October 1982

Age : 19 year old

Marital Status: Single


Courses Attended : Entrepreneurship Course, Business Strategies

Course

Skills : Good Communication, High Imagination in up sizing business

Experiences : As a cashier at a supermarket

11


OPERATIONAL MANAGER

Name in full : Bibi Nurfaritha bt. Bashir Ahmad


Permanent Address : No. 9, Jalan SS7/12, Kelana Jaya,

47301 Petaling Jaya, Selangor

Correspondence Address : No. 9, Jalan SS7/12, Kelana Jaya,

47301 Petaling Jaya, Selangor


Email Address : hbr_ [email protected]

Date of birth : 10th September 1982

Age : 19 year old

Marital Status : Single


Courses Attended : Entrepreneurship Course, Business Management

Course

Skills : Good Commnuication, Good in Computer Literate

Experiences : Help uncle at his mini market

12


FINANCIAL MANAGER

Name in Full: Azreen bt. Awang


Permanent Address : PT 367,Kedai Ketereh, 16450


Correspondence Address : PT367,Kedai Ketereh, 16450


Telephone Number: 012-2196578

Email Address : hbr [email protected]

Date of Birth : 4th May 1982

Age : 19 year old

Marital Status: Single


Courses Attended : Entrepreneurship Course, Financial Management

Course

Skills : Good Communication, Faster in Calculation

Experiences : As an account clerk

13


PARTNERSHIP AGREEMENT

14

PARTNERSHIP BUSINESS AGREEMENT

One partnership business agreement was signing by persons who involve in the business called Harmony Beach Resort. This agreement was signing on 1st

September 2001 and enforce immediately.

1. 2. 3. 4.

NAME

Azreen bt. Awang Bibi Nurfaritha bt. Bashir Ahmad Cik Som bt. Ahmad Siti Noralisa bt. Ab. Halim

ID NUMBER

99519396 99519902

99519896 99519905

This agreement will be witness, that all persons above will agreed to be partner members. This business will start its operation on 1st January 2007 and only will end or close if all the partners agree. If death happened, this business will close down and heir of person death right to receive the part from the business before close.

With this, we agree to follow all the regulation that consist in letter of agreement.

15

(General/Administration Manager)

(Marketing Manager)

Hereby, as a partnership, we will be responsible on profit and loss and any liability that is associated with the firm.

c.c Company File Member File Lawyer File

We as a partnership, agree to make a loan from Bank Bumiputra Commerce as a capital to start our business. The capital contribution from every shareholders are RM 189,332.50 from each partners. The total is RM 757,330. The total of our loan is RM 1,000,000 with land certificate as our collateral to the bank. Below is the regulation that every partners must follow:-

1. Give a full attention to the task that given to then in running the business.

2. Attempt to expand and develop the business in the future. 3. Every business debt that made by members must be settle by personal

without involve with any business or partnership assets. 4. Every partner must follow the act of establishment a partnership

business. 5. Every contract that involve with business must be discussed and must be

approved by all partners. 6. Any changes in the agreement must be attached with six months notice

to the department of the business administration. 7. Any Partner that fail to follow the regulations above without any logical

reason, action will be taken by the court.

17

For partnership information, the regulation stated above can be altered with the agreement by all partners.

We hereby, as a witness to the partnership agreement we are able to attend to the court or other places or to person to who confirm with this agreement.

First Witness

Encik Azizan Abdullah Lecturer of Entrepreneurship(ETR) Subject

Second Witness

Puan Aida Maria Lecturer of Entrepreneurship(ETR) Subject

18

*M* ( u HARMONY BEACH RESORT

ADMINI/TRATION PLAN

t9


INTRODUCTION TO THE ORGANIZATION

Harmony Beach Resort is a company that provides various of services including accommodation, food and beverages (F & B), laundry and recreational services such as water skiing and horse riding. F & B, laundry and recreational services is rented or managed by other person / company but they are still under our operation.

There are four main departments in our company. Administration department, marketing department, operational department and financial department are also have own minor departments under each of them.

We hire 22 workers including ourselves as the managers to manage this resort. We will emphasis on customers' needs in order to improve our services.

Generally, we as a newcomer in the business field that establish a resort will involve ourselves time by time to make sure will be the best resort in Tok Bali.

2 0


GENERAL BUSINESS DESCRIPTION

Harmony Beach Resort, Tok Bali,

16700 Pasir Puteh, Kelantan.

Te l : 609 - 7827782 Fax : 609 - 7827784

Email: harmony [email protected] Website : www.beachresort/harmony.com

Harmony Beach Resort is located at Tok Bali on south eastern coast of Kelantan. Set on Kelantan's finest beach, the resort is mere 12km or 15 minutes from Pasir Puteh town / 24 km or 30 minutes from Kota Bharu and 28 km or 40 minutes from Sultan Yahya Petra Airport. Buses and taxis are plentiful and readily available.

Our resort which is expected to be recognized as two stars resort offers the services and facilities as follow :

a) Accommodation The types of rooms are divided into suite, deluxe and standard ( single or queen bed ). The customers can choose which one they preferred to. We offer a quality accommodation with Malaysian styled wooden chalets and bungalows offer home comforts, ideals for families on holidays, some are even designed with a mini lounge. One whether local or international tourist or backpackers would also stay in a one-room chalet with air conditioning.

21


b) Food and Beverages (F & B) There are a restaurant, lounge and a drugstore under this department. All of them are rented to other person / company but it is still under our operation. Get relaxing, sipping with favourite cocktail while recollecting the day's experiences or with holiday acquaintances at the lounge. The restaurant will serve Malaysian delicacies and continental favourites. To those who find for their daily basic needs, drugstore will fulfil your requirement.

c) Recreational These services are also managed by other person / company but it is still under our operation. The recreation sport provided are water skiing and horse riding. The jet skies and horses can be rented if interested.

d) Laundry The services offered are recollecting and washing guests' clothes. We also provide dry-cleaning and ironing services. As F & B and recreational department, this department also rented to other person / company.

Other facilities that are provide here are a jetty to those who want to go the other island like Pulau Perhentian by travelling by boat from Tok Bali, clinic and the stalls and hawkers along the road and the beaches. Fishing village is one more interesting place to visit while you are in Tok Bali.

Base on the business description above, it clearly tell that we give priority to our customers' convenience and comfort to get enjoy staying at our resort.

22

w &


ORGANIZATIONAL CHART

GENERAL MANAGER Siti Noralisa Ab. Halim

ADMINISTRATION MANAGER

Siti Noralisa Ab.Halim

MARKETING MANAGER

Cik Som Ahmad

SECREATARY RECEPTIONIST

OPERATIONAL MANAGER

Bibi Nurfaritha

MARKETING STAFF

TECHNICIAN FOOD AND BEVERAGES MANAGER

HOUSEKEEPING ASSISTANT

FINANCIAL MANAGER

Azreen Bt. Awang

RECREATIONAL MANAGER

2 *


TABLE OF JOB DESIGNATION AND NUMBER OF WORKERS

JOB DESIGNATION General / Administration Manager

Secretary Receptionist

Marketing Manager Marketing staff

Operational Manager

Housekeeping Food and Beverages

(FaB) Recreational Laundry Maintenance

Financial Manager TOTAL

NUMBER OF WORKERS 1 1

1

1 1

1

10 1

1

1

2

1

22

24


SCHEDULE OF TASKS AND RESPONSIBILITIES

GENERAL MANAGER

Managing and conducting business matter in order to achieve company's goal

Attending any related meeting or seminar Represent the company for any matter related to the business Ensure all departments play their own role and responsibilities.

ADMINISTRATION MANAGER

Making report on the latest achievement of company Making the structure of arrangement and planning to attract more

customers to come

Ensure all the partners get their salaries and benefits according to the partnership agreement

Managing all expenses either it is connected to the administration department or services

25


MARKETING MANAGER

Responsible in promoting and attracting the customers to visit our resort Find ways to increase our resort market in the area Find strategies to show our strength and improve our weaknesses in view

of others Ensure our marketing and share in stable condition time by time

OPERATIONAL MANAGER

Managing and conducting all the services provided such as housekeeping, food and beverages (F & B), recreational, laundry and maintenance services in order to give a good service to customer

Managing the employees' working shift Monitors the employees and services provided Ensure all the services provided can fulfil customers' needs

26


FINANCIAL MANAGER

Checking and recording all the company's output and input cash flow Managing company's cheque, accepting receipt and making payment on

behalf of company Making financial and non-financial statement of the company whether

monthly or annually Making financial annual report and balance sheet for financial performa.

SECREATARY

Keeping all the document related to the administration in proper manner Writing and up dating all about the management Accompany the General Manager in meeting Arrange the appointment or meeting for the managers

27


RECEPTIONIST

Manage for check-in or check-out the customers Collect money from customers

List down all the customers who come to check-in Serve the people who asking about the resort

28


REMUNERATION TABLE

JOB POSITION

General/Administration Manager * Secretary * Receiptionist

Marketing Manager * Marketing Staff

Operational Manager * Housekeeping Assistant

* Food And Beverages Staff * Recreational Staff * Laundry * Maintenance Staff

Financial Manager

TOTAL

NO. OF WORKERS

10

2

1

22

SALARY PER M O N T H

( R M )

2,500.00 850.00 850.00

2,500.00 600.00

2,500.00 700x10 7,000.00

700.00 700.00 700.00 700x2

1,400.00 2,500.00

2 2 , 8 0 0 . 0 0

EPF 13%

( R M )

325.00 110.50 110.50 325.00 78.00

325.00 91x10 910.00 91.00 91.00 91.00 91x2

182.00 325.00

2 , 9 6 4 . 0 0

PERKESO 2 %

( R M )

50.00 17.00 17.00 50.00 12.00 50.00

14x10 140.00

14.00 14.00 14.00 14x2 28.00 50.00

456.00

29


STAFF INTENSIVE SALARY INCREMENTAL

Salary incremental for each worker is base on company's profit. When the company become stable, salary for the workers will be increased depend on their contribution and quality of the work.

BONUS Bonus will be given base on company's annual profit. It is also depend on

their contribution and quality of the work.

EPF and PERKESO Company will provide 13% on salary for EPF and 2% on salary for PERKESO

monthly.

ANNUAL HOLIDAY Maximum 24 days per year for all the managers Maximum 18 days per year for the other employees

EMERGENCY LEAVE It will be given to the employees who have reasonable reason such as death or sick with medical letter that being proved by related authorized party like hospital.

MEDICAL FEES Annual medical charges provided for each employee RM3$0.00

30


LIST OF FIXED ASSET ITEMS

Office Building Executive Table Set Computer Printer Sofa Air Conditioning Emergency Light Light Cabinet Fax Machine Telephone Cashier Machine Receiptionist Table Set Meeting Table Set Toilet:

Toilet Bowl Sink Bathroom Set Light

Restroom : Air Conditioning Light

UNIT/SET

1 5 2 2 2 11 10 23 6 2 6 1 1 1

2 2 2 2

1 2

RM/UNIT

120,000.00 400.00

2,800.00 300.00

1,200.00 1,700.00

60.00 65.00

150.00 600.00 60.00

2,000.00 600.00

1,400.00

500.00 180.00 30.00 65.00

1,700.00 65.00

TOTAL

120,000.00 2,000.00 5,600.00

600.00 2,400.00

18,700.00 600.00

1,495.00 900.00

1,200.00 360.00

2,000.00 600.00

1,400.00

1,000.00 360.00 60.00

130.00

1,700.00 130.00

31


Mini Bar: Sink Fridge Electric Thermo Airpot Mini Bar Set Mineral Pot Light

Store : Cabinet Ceiling Fan Light

TOTAL

1 1 1 1 1 1

2 1 1

180.00 400.00 70.00 30.00 60.00 65.00

150.00 95.00 65.00

180.00 400.00

70.00 30.00 60.00 65.00

300.00 95.00 65.00

162,500.00

32

lK* ur HARMONY BEACH RESORT

OFFICE LAYOUT PLAN

OPERATINAL AAANAGER

MARKETING AAANAGER

FINANCIAL AAANAGER

MEETING fiooH T&iL-eT

ZecRBflTA^Y

GENERAL MANAGER

H l H I

G*R

STORE

TOILET

ReST R O O M

tt


ADMINISTRATION BUPCET

ITEMS

Fixed Asset

Salary EPF13% PERKESO 2%

Water and Electricity Deposit Telephone and Internet Deposit

Water and Electricity Telephone and Internet

Registration Fees

Employees' Insurance Insurance

Medical Fees

Stationery

TOTAL

ASSET EXPENSES

(RM) 162,500.00

1 6 2 , 5 0 0 . 0 0

MONTHLY EXPENSES

(RM)

11,700.00 1,521.00

234.00

7,000.00 1,500.00

750.00

200.00

2 2 , 9 0 5 . 0 0

OTHER EXPENSES

(RM)

200.00 300.00

2,500.00

1,200.00 6,000.00

10,200.00

34


MARKETING PLAN

35


DEFINITION

Marketing is the activities that are carried out systematically to encourage and increase sales of products or services as long as the activities are in lines with religious and ethical practices. From the definition, it shows how importance the marketing strategy in running the business, so that the business will success and be able to expand in the future-

Marketing activities is towards satisfying customers needs and wants, as well as contributing towards profit for the business. The company that practices a good marketing policy, will always thinking and do research to know about the needs of their customer and the product or services that they produce will be based on the customers' needs. This is what our business is going to do in order to success in the near future as well as to introduce our resort to the other country.

36


INTRODUCTION TO SERVICES

Harmony Beach Resort is running a business that provides the accommodations services and also recreational services. The type of accommodation services that we provide is chalet. There are four types of chalet in our resort, which is executive, deluxe, standard single and standard queen. While the recreational activities that we have in Harmony Beach Resort are water ski and horse riding.

To make sure that the customer is confident and comfortable with our services, we will give them the reasonable prices for all the services. Besides giving reasonable price, Harmony Beach Resort will offer the best services in order to make them satisfied with the services that we offer to them.

Our resort is situated in Tok Bali, Pasir Puteh Kelantan. As this place is becoming well-known we are really confident that our resort is going to be successful. Besides that, there is only one resort in this place and its only provides the rooms services. It does not provide any other services. So, we think that, it won't be a big problem for us to attract customer.

}7


TARGET MARKET Target market is the groups of customers that have needs and wants

that can be satisfied by the business through the supply of goods or services.

Harmony Beach Resort target market are:

1. INTERNATIONAL TOURIST

International tourist is our main target market. According to the statistics, the number of the international tourists that came to our country has increased almost every year. This is because they are so many interesting places in our country.

So, by the emerging of our resort, hopefully more and more tourist will come to our country, especially to Kelantan, the place where our resort situated.

Since Harmony Beach Resort provides a lot of services compared to their competitor, D' Bali so it is not so difficult for us to attract those tourist.

58


2.L0CAL TOURIST

Local tourist is our second target market. After the economic downturn hit Malaysia in 1997, many Malaysian people choose to spend their holiday in the country instead of going to oversea. So, we think that the number of local tourist that will come to Kelantan especially Tok Bali, will increase since the opening of our resort will attract the public.

From the research that we done, during the holiday, the Malaysian people like to spend their holidays with their family. So, at this time we were expected that our earning will increase.

3. BACKPACKERS

Backpackers are those who traveling from one places to another places. They usually don't stay in one place for a long period. Eventually, they look for a cheaper place to stay. But even though our resort is more expensive than D'Bali resort, but it does not provides any other services and the resort is not situated in a strategic place. So, we confident that those backpackers will choose our resort as a place for them to stay.

39


COMPETITION Every new business must have the competitors that offer the similar

products or services. Actually, competition is good in developing the business because we will always trying to be better than our competitors. So, in order to be better, the entrepreneur should analyze the strength and weaknesses of the competitors in term of size, experience and years in business, financial ability and the product line.

Harmony Beach Resort only has one competitor, which is D' Bali resort. So, we don't think it's quite difficult for us to attract the customer since we don't have many competitors.

The strength and weaknesses of D' Bali resort is as follows:

STRENGTH: > Experience

Since D' Bali Resort is formed for many years, they have much experience in running the business.

> Cheaper Price D' Bali Resort is offering cheaper price for the rooms that they provide compared to Harmony Beach Resort.

41


WEAKNESSES: > Only one services

Even though D' Bali Resort provides cheaper price but they don't provides any other services besides accommodation.

> Poor and old facilities The facilities in D' Bali Resort maybe poor and old, since they have formed for many years.

> Location is not strategic The location of D' Bali Resort is not strategic, so it will be difficult for the people to find the resort.

42


STRENGTH AND WEAKNESS OF HARMONY BEACH RESORT

STRENGTH:

ONLY ONE COMPETITOR We only have one competitor in Tok Bali which is D' Bali Resort. But D' Bali Resort only provides the rooms services and it does not provides any other services. Besides that, the number of rooms that they provide is quite small.

NEW FACILITIES Since we are new resort, so all the facilities that we provides is new and still strong.

ORGANIZED MANAGEMENT Harmony Beach Resort practice the best management skills, especially in administration and operation to make sure all our customers satisfaction come first.

BIGGER MARKET SIZE By referring to the condition of our competitor, so we are confident that we can capture a bigger market size.

FLEXIBLE PRICE We provide a flexible price for all the services that we have in our resort, so that it will not burden our customer.

42


WEAKNESS:

LESS WORKERS As our resort newly exist, we don't have sufficient workers to help running the business.

LACK OF EXPERIENCE As Harmony Beach Resort is newly exist, so we don't have much experience in managing the business.

42


MARKET SHARE Market share is the estimated potential sales of the business. In finding the

market share we consider the followings: 1) Market size 2) Competitor's influence

Below is the market share analysis before the entering of Harmony Beach Resort:

NAME OF COMPANY

D' Bali Resort

TOTAL

SALES PER MONTH RM

65,000.00

65,000.00

MARKET SHARE

100%

100%

But, after the entering of Harmony Beach Resort the market share analysis is as below:

NAME OF COMPANIES

D' Bali Resort Harmony Beach Resort

TOTAL

SALES PER MONTH RM

25,516.00 39,484.00

65,000.00

MARKET SHARE

39.26% 60.74%

100%

43


The effect of the entering of Harmony Beach Resort in the market:

NAME OF COMPANIES

D' Bali Resort Harmony Beach Resort

TOTAL

MARKET SHARE

39.26% 60.74%

100.00%

EFFECT/LOSS ON MARKET SHARE

- 60.74% + 60.74%

0.00%

44


SALES FORECAST Sales forecast is our expected purchases from the identified target market.

Our sales forecast is changing from month to month. In forecasting our sales, we consider the followings factors:

1. Customer's awareness 2. Seasonal factors 3. Characteristics of the business sector

Below is our sales forecast for the whole first year of our operation, 2007.

MONTH/YEAR

January February

March April May June July

August September

October November December TOTAL

SALES RM

39,484.00 47,723.00 39,483.00 39,484.00 51,496.00 51,496.00 51,496.00 51,496.00 47,723.00 25,825.00 25,825.00 51,496.00

523,027.00

45


This is our sale forecast for the year 2008 and 2009.

YEAR

2008 2009

SALES RM

904,552.00 1,202,253.00

46


60,000.00!

50,000.00

40,000.00

30,000.00

20,000.00

10,000.00

0.00 Sales (RM)

January February March April May June July August September October November December

Monthly sales forecast for the first year2007.

1400000

1200000

1000000

800000

600000

'fir*** HARMONY BEACH RESORT

Sales

2007 2008 2009

Sates forecast for year 2007, 2008,and 2009.

48


MARKETING STRATEGIES MARKETING STATEGY IN GENERAL

Generally, in order to promote the business and to attract the customer, Harmony Beach Resort will use all the privileges that they have, especially in the management efficiency. Harmony Beach Resort will manage the business in an efficient way, such as by offering the services with reasonable price that fit the needs and wants of the customer. Not only that, we also will do research about our competitor to know about their strength and weakness and at the same time we can improve the quality of our resort.

SERVICES STRATEGY Harmony Beach Resort provides a lot of the services to the customer. All

the services that we provides, will fit the needs of our customer. Harmony Beach Resort will gives them the best services as we can, in order to attract them to go to our resort.

The strategy that we done to attract the customer are as follows: 1) The prices of the accommodations and services are reasonable, so that it will not burden our customer. 2) Harmony Beach Resort will give a good quality of the accommodations services that we provide, so that our customer will be satisfied, since we really concern about the convenience and comfortability of our customer. 3) The safety of the customer is really important. So to prevent any unexpected event, such as fire break out, Harmony Beach Resort provides emergency equipment such as fire extinguisher and first aid kit. Our resort is also equipped with electric generator to supply the electric and to avoid blackout. Not only that, we also have emergency lights.

49


PRICING STRATEGY

One of the strategies that was done by Harmony Beach Resort to attract customer, is by giving the reasonable prices for the services that we provides. The accommodations and recreational activities rate in our resort are as follows:

TYPES OF ROOMS/SERVICES

Executive Deluxe

Standard Single Standard Queen

Water Ski Horse Riding

RATES RM

3207 day 220/day 110/day 160/day 150/hour 30/hour

So, by seeing from the prices of the rooms and services that we provides, we don't think its quite expensive. Everybody can live in our resort whether they are from a rich family or not because its quite cheaper.

5 0

tar-sJ


PROMOTION STRATEGY

There so many ways that will be done to attract customer especially tourist to go to our resort. Harmony Beach Resort is providing enough budget for the promotion of our business and hopely more and more people will come to our resort. Below are the strategies that Harmony Beach Resort done to promote the business:

1 . Register to f Perbadanan Kemajuan Pelancongan Malaysia (TDC)

Since TDC involve directly in the promotion of the interesting places in this country, so hopefully, by registering under this corporation, it can help to promote our business. The registration will be done a few months before Harmony Beach Resort starts its operation.

2. Make Business Card

Harmony Beach Resort decided to make business card so that it is easy for the customers to contact us.This is one of the way to introduce our resort to the public.

51


3. Make Pamphlet

Harmony Beach Resort will make pamphlet so that the public will know more about our resort such as the location, prices rate for the rooms that we provide and all the activities that was held by Harmony Beach Resort. The pamphlet will be put at the office center of TDC in Kelantan.

4. Advertisement

Harmony Beach Resort will make advertisement in the local newspapers and magazines to tell the public about the opening of our resort. This is one of the important strategy to promote our resort. Not only that, in our advertisement we will having a contest and its open to all the malaysian citizen. The winner will win a free living package to live at our resort for 3 days.

5. Sign Board

Sign Board is important to make the public know about the existence of our resort. Besides that, sign board is also important to the public, especially tourist, because it shows the way to our resort. We will put the sign board in the strategic places, so it can clearly seen by the tourist for example along the highway to the Kelantan.

52


6. Website

Harmony Beach Resort has its own website which is www. harmony/ beach resort. In this website, all the information about our resort will be provided. So for the public who want to know in detail about our resort they can just easily log on to our website. The information that we provide is about the accommodation services, recreational services and the facilities that we have in our resort. Not only that, the public can also know about the interesting places in Tok Bali from our website.

7. Packages Harmony Beach Resort will introduce promotional packages according to the season for example during the school breaks. At this time Malaysian people like to spend their holiday by visiting the interesting places in the country. So, by introducing the packages it will attract people to go to Tok Bali.

53


REMUNERATION TABLE

JOB DESIGNATION

Marketing Staff

SALARY PER MONTH

(RM) 600.00

TOTAL

EPF (13%)

RM

78.00

PERKESO (2%) RM

12.00

TOTAL

RM

690.00

690.00

JOB DESCRIPTION

Marketing staff is responsible in helping the marketing manager in doing her work. The job of marketing staff is just like the secretary of the marketing department.

54

KtJf HARMONY BEACH RESORT

MARKETING BUDGET

This is our marketing budget for the first year of our operation, 2007.

TYPE

Fixed asset expenses: Sign Board Other Expenses: Business Card Advertisement Pamphlet Yellow Pages Salary EPF PERKESO TOTAL

FIXED ASSET EXPENSES(RM)

1,500.00

1,500.00

MONTHLY EXPENSES (RM) IAN

800.00 4,000.00

300.00 1,200.00

600.00 78.00 12.00

6,990.00

FEB

600.00 78.00 12.00

690.00

MAC

600.00 78.00 12.00

690.00

APRIL

600.00 78.00 12.00

690.00

MEI

300.00

600.00 78.00 12.00

990.00

IUN

800.00 4,000.00

600.00 78.00 12.00

5,490.00

IULY

600.00 78.00 12.00

690.00

AUC

600.00 78.00 12.00

690.00

SEPT

600.00 78.00 12.00

690.00

OCT

600.00 78.00 12.00

690.00

NOV

600.00 78.00 12.00

690.00

DEC

300.00

600.00 78.00 12.00

990.00

TOTAL R M

1,600.00 8,000.00

900.00

7,200.00 936.00 144.00

18,780.00

55


OPERATIONAL PLAN

$6


INTRODUCTION OF OPERATION Operational planning is an important aspect to determine the

successfully of the business. It can fulfill the need of the customer and help the business in making profit.

Our resort is running on a services basis. So if the business can't satisfy the customer needs, this might effect our organization and as a result this business can't really reach its goals and objectives.

To make the organization of Harmony Beach Resort running smoothly in a good condition, all the activities must be manage, monitor and supervised in maximize way. Hopefully it can minimize the costs and avoid loss. This responsibilities is manage and operate by the Operational Manager which is one of the partnership members.

57

*M


PROCESS FLOW CHART As a business that provide services, we, the management of Harmony

Beach Resort will make sure our services process will run perfectly and systematically. So, to make this said and done, the operational management will prepare a process flow chart to be followed by all related employees. Furthermore, this flow chart will help the employees to implement their jobs efficiently and accurately.

Payment of deposit and giving room keys

Preparing rooms necessity

Show guest Their room

Guest leaving The chalet

Returning of keys and deposit

to guest

Make sure guest facilities and

comfortability

Inspection of facilities and equipment in the room

_^, room ready to be rented

Waiting for booking

58


UNIT OUTPUT/HOURS OF OPERATIONS NORMAL SEASON

ROOMS

SERVICES

Chalet Standard (Single)

Chalet Standard (Queen)

Chalet Deluxe

Chalet Executive

DAYS

Monday Tuesday

Wednesday Thursday

Friday Saturday Sunday Monday Tuesday

Wednesday Thursday


Wednesday Thursday


Wednesday Thursday

Friday Saturday Sunday

QUANTITY UNIT PER DAY

3 3 3 3 4 5 5 9 9 9 11 12 13 13 4 4 4 4 6 6 7 2 2 2 2 2 3 3

WEEK

26

76

35

16

MONTH

104

304

140

64

59


PEAK SEASON 1 (FULLY OCCUPIED)

ROOMS

SERVICES



Chalet Deluxe

Chalet Executive

DAYS

Monday Tuesday

Wednesday Thursday


Wednesday Thursday


Wednesday Thursday


Wednesday Thursday



5 5 5 5 5 5 5 13 13 14 14 15 15 15 6 6 6 6 7 7 7 3 3 3 3 3 3 3

WEEK

35

99

45

21

MONTH

140

396

180

84

6 0


JMAK SEASON 2 ( 8 0 % OCCUPIED)

ROOMS

SERVICES



Chalet Deluxe

Chalet Executive

DAYS

Monday Tuesday

Wednesday Thursday


Wednesday Thursday


Wednesday Thursday


Wednesday Thursday



4 4 4 4 5 5 5 12 12 13 14 15 15 15 5 5 5 5 6 7 7 2 2 3 3 3 3 3

WEEK

31

96

40

19

MONTH

124

384

140

76

61


OFF-PEAK SEASON

ROOMS

SERVICES



Chalet Deluxe

Chalet Executive

DAYS

Monday Tuesday

Wednesday Thursday


Wednesday Thursday


Wednesday Thursday


Wednesday Thursday



2 2 2 2 3 3 3 5 5 5 5 7 8 8 3 3 3 4 4 5 5 1 1 1 2 2 2 3

WEEK

17

43

27

19

MONTH

68

172

108

76

62


PEAK SEASON 1 - FULLY OCCUPIED (AVERAGE)

1. End of month- March especially 30/31 - Sultan Kelantan Birthday 2. May - School Holiday, International Tourist (Japan, UK, Europe,

Australia, New Zealand) 3. June - Tourist, 'Pesta Pantai' 4. July - 'Pesta Wau', Citrawarna 5. August - Shopping Carnival, Independence Day 6. December - School Holiday, Shopping Carnival

PEAK SEASON 2 - FULLY OCCUPIED IN 7 0 % - 8 0 %

1. Feb - Aidilfitri festival, Chinese New Year 2. September - School Holiday (Middle of the month)

N O R M A L RATE - S O % T O &Q% (AVERAGE)

1. January 2. March 3. April

PEAK OFF SEASON - 2Q% TO,

1. October - Rain and flood season 2. November - Rain and flood season

63


MATERIAL REQUIREMENTS FoUowings are the lists of materials needed to run the chalet:-

NO.

1.

2. 3.

4.

5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22.

TYPES

Bed Queen Single

Pillow Queen Fitted Sheet Set Single Fitted Sheet Set Curtain Dressing Table Bedside Table Bedside Lamp Standing Lamp Ceiling Lamp Dustbin Sofa Set Face towel Bath Towel Sink Shower Toilet Bowl Bathtub Carpet Lounge Table Study Table Telephone

QUANTITY NEEDED

28 15 71 28

15

73 43 86 86 76 103 43 10 71 71 33 30 33 3 3 3 10 30

TOTAL

PRICE PER UNIT

(RM)

700 400 20 90

50

40 160 80 25 40 65 4

1000 8 12 70 180 300 800 40 80 100 25

TOTAL (RM)

19,600 6,000 1,420 2,520

750

2,920 6,880 6,880 2,150 3,040 6,695 172

10,000 568 852

2,310 5,400 9,900 2,400 120 240

1,000 750

92,567

iir


OPERATIONAL ORGANIZATION CHART

MAINTENANCE DEPARTMENT

OPERATIONAL MANAGER

FOOD AND BEVERAGES

DEPARTMENT

HOUSEKEEPING DEPARTMENT

RECREATIONAL DEPARTMENT

65


LIST OF DIRECT WORKERS

JOB DESIGNATION

MAINTENANCE -* Technicians

FOOD AND BEVERAGES * Food and Beverages Assistant

HOUSEKEEPING ^ Housekeeping Assistants

RECREATIONAL * Recreational Staff

LAUNDRY * Laundry Staff

TOTAL OF WORKERS

NO. OF WORKERS

2

1

6

1

1

11

66

: *


SCHEDULE OF TASKS AND RESPONSIBILITIES

JOB SPECIFICATION

AAAINTENANCE DEPARTMENT Technician

FOOD AND BEVERAGES DEPARTMENT

Food and Beverages Manager

TASKS AND RESPONSIBILITIES

Responsible for all maintenance of the electrical wiring.

Taking care of the main air-conditioning system for the resort.

Repairing and fixing any defects or damaged of electrical appliances in the resort.

Since we are renting our restaurant, lounge and drugstore to another people, they are the one who is responsible for all the management of food and beverages department.

However the Food and Beverages Manger will make sure everything is running well and he is responsible for collecting rents and commissions.

67


JOB SPECIFICATION

HOUSEKEEPING DEPARTMENT 1. Room Cleaner

2. Sweeper

3. Gardener

RECREATINAL DEPARTMENT Recreational Staff

TASKS A N D RESPONSIBILITIES

Working in shift either in the morning or evening.

Responsible for the cleanliness of the guest rooms. They have to make sure the guest rooms is neat and clean before the guest check-in and after the guest check-out

Responsible for the cleanliness of the overall resorts including the lobby, administration office and the verandah of each chalet.

Taking care of the freshness of the flowers planted all around the resort.

They have to water, fertilizer and plant flowers and small bushes so that the resort looks pleasant and a comfortable place to stay.

Look after all the water equipments such as Jet Ski and the life jacket.

Managing the recreational department and make sure that the hotel guests are satisfied with the recreational activities provided

Taking care of the horses-its food, cleanliness of the stable and the horses health.

6 8


JOB SPECIFICATION

LAUNDRY DEPARTMENT Laundry assistant

TASKS AND RESPONSIBILITIES

Collect and wash-up the guests clothes according to their needs

Provide ironing and dry-cleaning services Washing the hotel laundry- towels, bed

sheets etc.

69

Jf


SCHEDULE OF REMUNERATION

The management of operational department will be divided into 5 minor departments which are food and beverages department, housekeeping department, recreational department and laundry department. Each departments have workers who are responsible for their jobs. Below are the schedule describing the specification of each minor departments.

DEPARTMENTS

MAINTENANCE

FOOD AND BEVERACES

HOUSEKEEPING

RECREATIONAL

LAUNDRY

NO. OF WORKERS

2

1

6

1

1

TO

MONTHLY SALARY

RM

(700x2) 1,400

700

(700x6) 4,200

700

700

TAL

EPF (13%)

RM

(91x2) 182

91

(91x6) 546

91

91

PERKESO (2%) RM

(14x2) 28

14

(14x6) 84

14

14

TOTAL MONTHLY

SALARY RM

1,610

805

4,830

805

805

8,855

70


LIST OF MACHINES ANP EQUIPMENT

ROOMS

NO

1.

2.

3.

4.

TYPES OF EQUIPMENTS

Chalet Standard Deluxe

Executive

Air Conditioner

Television

Refrigerator

TOT-

NO. OF UNITS

20 7 3

40

30

10

4L

PRICE PER UNIT(RM)

45,000 60,000 80,000

800

350

300

TOTAL RM

900,000 420,000 240,000

44,000

10,500

3,000

1,617,500

MAINTENANCE DEPARTMENT

NO.

1.

2.

TYPES OF EQUIPMENT

Electrical Equipments

Hardware Tools

TOTAL

TOTAL

1,500

2,000

7,500

71



NO.

1.

TYPES OF EQUIPMENT

Vacuum Cleaner

TO!

NO. OF UNITS

10

fAL

PRICE PER UNITCRM)

800

TOTAL RM

8,000

8,000

72


SUPPLIERS OF MATERIAL REQUIREMENT

MATERIALS Furniture Chemicals Mattress Bed Sheet and pillows Towel Soap and Shampoo Dustbin Tissues

SUPPLIERS King Koil Furniture Enterprise Bumi Indah Sdn Bhd King Koil Furniture Enterprise Seon Lim Company Towel Tech Enterprise Ensur Crabe Sdn Bhd Lamba Enterprise Mel Tech Enterprise

All of the suppliers' companies are situated in Kota Bharu, Kelantan.

73


SE~A I D E

S.TABI

pruwxe cH/iutT erxECMTwt c >+4\-CT

>eiux"

pyAtfsfciNfcr UOT

D D D S'T/VND/tfD c t M L T

D D D D D

JET m s i t e

D C-i+ALET

KESTm&AHJ

hirst

PAtftc

6rA(?Ofe-Nl

74


2 feet CHALET STANDARD SINGLE > * =

S fee h

4

TABLE

SINGLE

Tei_ev\S.lDN

Y e f i A N P A - H

12 fee t

Peps iP TABUE

-is a o

o

G fee l

|M T P i t r T -tr

i lfowefO

5 fee l

75


CHALET STANDARD QUEEN >3 feet-

Z+: 5 f +

TELEVISION

VERANDAH

12 feeV

^

>

r % TO o >


IM -fet-i


16 fee*

14 feel

aowL

DO

cuf 6o.4^o

D O

$trt>w&&

^ .- j .

n o

vn 0 ^

STUDY

BED

cupge>Al?0

w

S t P

T V R^FftiuTERAT 3ft

^ F / V SEJ

>k

XI Verandah

78 U Teei


ll

:oJTAN

MALAYSIA

jtauisyi-

i

ferial Tumpcff1

Wokaf Batfam

UNA SEA

t.Lqto Renv i^

Panrai Cahaya Bulan Peagkalan Chepa

Pantai iiama KOTA BHARU

Panrai Bachok

Bachok

~ T o k Bal i

Posh" P u t e h ^ Jeram Pasu

Jeram Linqng M a c h a n g

Lata Bull Kualo Krai

Lata Berihgfn

o %

Location of Harmony Beach Resort, Tok Bali.

79


OPERATION OVERHEAD


PARTICULARS

Tissue

Shampoo

Hand Soap

Bath Soap

Cleaning Equipment

QUANTITY PER DAY

15

15

15

15

-

TOTAL

PRICE PER UNIT(RM)

0.80

0.20

0.20

0.20

-

TOTAL RM

12.00

3.00

3.00

3.00

40

61. OO

Cost Incurred by Housekeeping Department per day=RM 113 Cost incurred in a month=RM 61x30 days

=RM 1,830 per month

8 0

K*M*' HARMONY BEACH RESORT

OPERATION BUDCET

TYPES

Chalets Materials

Air conditioner Televisions Refrigerator

Maintenance Equipment Housekeeping Equipment Housekeeping Overhead

Salary EPF(13%)

PERKESO(2%) Other Operational Expenses

TOTAL

FIXED COST RM

1,335,000 92,567 44,000 10,500 3,000 7,500 8,000

1,500,567

MONTHLY EXPENSES

RM

1,830 7,700 1,001 154

10,685

OTHER EXPENSES

RM

1,600

1,600

81


OPERATION REVENUE

ROOMS

SERVICES



Chalet Deluxe

Chalet Executive

NO. OF UNITS PER MONTH

140

312

240

72

TOTAL

PRICE PER UNIT(RM)

110

160

220

320

TOTAL REVENUE(RM)

15,400

49,920

52,800

23,040

141,160

FOOD AND BEVERAGES

SERVICES

Restaurant

Lounge

Drugstore

MONTHLY RENTAL

RATE

12,000

10,000

8,000

%

10

8

8

TO!

BUDGETED INCOME

52,000

38,000

18,000

AL

COMMISSION TAKEN

5,200

3,040

1,440

TOTAL REVENUE

17,200

13,040

9,440

39,680

82


RECREATIONAL

SERVICES

Jet-Ski

Horse Riding

BUDGETED INCOME

8,000

3,200

%

20%

20%

TOTAL

COMMISSION TAKEN

1,600

640

TOTAL REVENUE

1,600

640

2,240

LAUNDRY

SERVICES

Laundry

MONTHLY RENTAL

RATE

6,000

%

8%

TO!

BUDGETED INCOME

12,000

"AL

COMMISSION TAKEN

960

TOTAL REVENUE

6,960

6,960

83

tftRMONY BEACH RES<

FINANCIAL PLAN

S4


INTRODUCTION A financial plan is a plan that shows the short and long-term financial

requirements in order to start a new business or project. It also shows how the requirements are going to be financed using internal and external resources. A financial plan should also include the projections of the financial statements such as cash flows, profit and loss and balance sheet. Besides that, it should include some financial analysis in order to determine the viability of the proposed business/project.

A financial plan is important to determine the amount of money to be invested, to identify and propose the relevant sources of fund. It is also important to ensure that the initial capital is sufficient and to appraise the viability before actual investment is committed. Not only that, it is also act as a guideline for implementation.

85


PROJECT IMPLEMENTATION COST

Capital Expenditure

Building Fixtures & Fittings Furnitures Office Equipment Signboard Renovation & Maintenance

Working Capital (1 Month ) Administrative Marketing Operation

Pre-operational Cost Business Registration Employees' Insurance Insurance

Deposits Water & Electricity Telephone & Internet

Allowance for Contingencies (3%)

TOTAL COSTS

RM

2,500.00 1,200.00 6,000.00

200.00 300.00

RM

1,455,000.00 114,885.00 58,720.00

9,760.00 1,500.00

18,500.00

22,905.00 6,990.00

10,685.00

9,700.00

500.00 51,185.00

1,760,330.00

86


SOURCES OF FINANCING SOURCES

Equity Contribution Cash-

Siti Noralisa bt Ab. Halim Cik Som bt Ahmad Bibi Nurfaritha bt Bashir Ahmad Azreen bt Awang

Term Loan

TOTAL COST

RM

190,082.50

190,082.50 190,082.50

190,082.50

1,000,000.00

1 ,760,330.00

87


TABLE OF DEPRECIATION Type of asset Cost of asset Economic life Method

Building RM 1,455,000 10 years

Straight Line

YEAR

0 1 2 3 4 5 6 7 8 9 10

ANNUAL DEPRECIATION

RM

0 145,500 145,500 145,500 145,500 145,500 145,500 145,500 145,500 145,500 145,500

ACCUMULATED DEPRECIATION

RM

0 145,500 291,000 436,500 582,000 727,500 873,000

1,018,500 1,164,000 1,309,500 1,455,000

BOOK VALUE

RM

1,455,000 1,309,500 1,164,000 1,018,500 873,000 727,500 582,000 436,500 291,000 145,500

0

88


TABLE OF DEPRECIATION Type of asset : Furnitures Cost of asset : RM 58,720 Economic life : 5 years Method : Straight Line

YEAR

0 1 2 3 4 5

ANNUAL DEPRECIATION

RM

0 11,744 11,744 11,744 11,744 11,744


R M

0 11,744 23,488 35,232 46,976 58,720

BOOK VALUE

R M

58,720 46,976 35,232 23,488 11,744

0

89



Fixtures fit Fittings RM 114,885 5 years

Straight Line

YEAR

0 1 2 3 4

5

ANNUAL DEPRECIATION

RM

0 22,977 22,977 22,977 22,977

22,977


R M

0 22,977 45,954 68,931 91,908

114,885

BOOK VALUE

RM

114,885 91,908 68,931 45,954 22,977

0

9 0


TABLE OF DEPRECIATION Type of asset : Office Equipment Cost of asset : RM 9,760 Economic life : 5 years Method : Straight Line

YEAR

0 1 2

3

4

5

ANNUAL DEPRECIATION

R M

0 1,952 1,952 1,952 1,952 1,952


R M

0 1,952 3,904 5,856 7,808 9,760

BOOK VALUE

R M

9,760 7,808 5,856 3,904 1,952

0

91


TABLE OF DEPRECIATION Type of asset : Signboard Cost of asset : RM 1,500 Economic life : 10 years Method : Straight Line

YEAR

0 1 2 3 4 5 6 7 8 9 10

ANNUAL DEPRECIATION

RM

0 150 150 150 150 150 150 150 150 150 150


R M

0 150 300 450 600 750 900

1,050 1,200 1,350 1,500

BOOK VALUE

R M

1,500 1,350 1,200 1,050 900 750 600 450 300 150 0

92



Renovation and Maintenance RM 18,500 5 years

Straight Line

YEAR

0 1 2 3 4 5

ANNUAL DEPRECIATION

R M

0 3,700 3,700 3,700 3,700 3,700


R M

0 3,700 7,400 11,100 14,800 18,500

BOOK VALUE

R M

18,500 14,800 11,100 7,400 3,700

0

93


LOAN AMORTIZATION SCHEDULE Loan Amount Loan Period Interest Rate Method

RM1,000,000 20 years 7% Reducing Balance (Annually)

YEAR

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

INTEREST RM

0 70,000.00 66,500.00 63,000.00 59,500.00 56,000.00 52,500.00 49,000.00 45,500.00 42,000.00 38,500.00 35,000.00 31,500.00 28,000.00 24,500.00 21,000.00 17,500.00 14,000.00 10,500.00 7,000.00 3,500.00

PRINCIPAL RM

0 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00 50,000.00

PAYMENT RM

0 120,000.00 116,500.00 113,000.00 109,500.00 106,000.00 102,500.00 99,000.00 95,500.00 92,000.00 88,500.00 85,000.00 81,500.00 78,000.00 74,500.00 71,000.00 67,500.00 64,000.00 60,500.00 57,000.00 53,500.00

BALANCE RM

1,000,000.00 950,000.00 900,000.00 850,000.00 800,000.00 750,000.00 700,000.00 650,000.00 600,000.00 550,000.00 500,000.00 450,000.00 400,000.00 350,000.00 300,000.00 250,000.00 200,000.00 150,000.00 100,000.00 50,000.00

0

94

"c HARMONY BEACH FESORT

CASH

A

8

Month CASH INFLOWS

Beginning cash balance Equity Term Loan Cash Sales Rent revenue & Comission :

-Food & Beverage -Laundry -Recreational

TOTAL CASH INFLOWS

CASH OUTFLOWS Operational Expenditure:

Room Materials Direct Labour - salary

-EPF - PERKESO

Operational Overheads Marketing Expenditure

Advertisement Direct Labour - salary

-EPF - PERKESO

Business Card Pamphlet Yellow Pages

Administration Expenditure Manager - salary

-EPF - PERKESO

Indirect Labour - salary

-EPF - PERKESO

Water 6 Electricity Telephone & Internet Medical Fees Stationery

Financial Expenditure Loan Repayment:

Principal Interest

Capital Expenditure Building Furnitures Fixtures & Fittings Office Equipment Renovation & Maintenance Signboard

Other expenses Administration

Registration fees Deposit -Water ft Electricity - Telephone a Internet


Operational

TOTAL CASH OUTFLOWS

(A-B) Surplus/ Deficit

Ending cash balance

Pre-Operation

760,330 1,000,000

1,760,330

1,455,000 58,720

114,885 9,760 18,500 1,500

2,500

200 300

1,200 6,000 1,600

1,670,165

90,165

90,165

Jan

90,165

39,484

39,680 4,960 2,240

176,529

9,202 7,700 1,001 154

1,830

4,000 600 78 12

800 300

1,200

10,000 1,300 200

1,700

221 34

7,000 1,500 750 200

50,000 70,000

169,782

6,747

6,747

Feb

6,747

47,723

39,680 4,960 2,240

101,350

9,202 7,700 1,001 154

1,830

600 78 12

10,000 1,300 200

1,700

221 34

7,000 1,500 750 200

43,482

57,868

57,868

Mac

57,868

39,483

39,680 4,960 2,240

144,231

9,202 7,700 1,001 154

1,830

600 78 12

10,000 1,300 200

1,700

221 34

7,000 1,500 750 200

43,482

100,749

100,749

FLOW PRO-FORMA STATEMENT

Apr

100,749

39,484

39,680 4,960 2,240

187,113

9,202 7,700 1,001 154

1,830

600 78 12

10,000 1,300 200

1,700

221 34

7,000 1,500 750 200

43,482

143,631

143,631

May

143,631

51,496

39,680 4,960 2,240

242,007

9,202 7,700 1,001 154

1,830

600 78 12

300

10,000 1,300 200

1,700

221 34

7,000 1,500 750 200

43,782

198,225

198,225

June

198,225

51,496

39,680 4,960 2,240

296,601

9,202 7,700 1,001 154

1,830

4,000 600 78 12

800

10,000 1,300 200

1,700

221 34

7,000 1,300 750 200

48,282

248,319

248,319

July

248,319

51,496

39,680 4,960 2,240

346,695

9,202 7,700 1,001 154

1,830

600 78 12

10,000 1,300 200

1,700

221 34

7,000 1,500 750 200

43,482

303,213

303,213

Aug

303,213

51,496

39,680 4,960 2,240

401,589

9,202 7,700 1,001 154

1,630

600 78 12

10,000 1,300 200

1,700

221 34

7,000 1,500 750 200

43,482

358,107

358,107

Sept

358,107

47,723

39,680 4,960 2,240

452,710

9,202 7,700 1,001 154

1,830

600 78 12

10,000 1,300 200

1,700

221 34

7,000 1,500 750 200

43,482

409,228

409,228

Oct

409,228

25,825

39,680 4,960 400

480,093

9,202 7,700 1,001 154

1,830

600 78 12

10,000 1,300 200

1,700

221 34

7,000 1,500 750 200

43,482

436,611

436,611

Nov

436,611

25,825

39,680 4,960 400

507,476

9,202 7,700 1,001 154

1,830

600 78 12

r 10,000

1,300 200

1,700

221 34

7,000 1,500 750 200

43,482

463,994

463,994

DIs

463,994

51,496

39,680 4,960 2,240

562,370

9,202 7,700 1,001 154

1,830

600 78 12

300

10,000 1,300 200

1,700

221 34

7,000 1,500 750 200

43,782

518,588

518,588

Yearl

760,330 1,000,000 523,027

476,160 59,520 23,200

2,842,237

110,424 92,400 12,012 1,848

21,960

8,000 7,200 936 144

1,600 900

1,200

120,000 15,600 2,400

20,400

2,652 408

84,000 18,000 9,000 2,400

50,000 70,000

1,455,000 58,720

114,885 9,760 18,500 1,500

2,500

200 300

1,200 6,000 1,600

2,323,649

518,588

518,588


Year

A CASH INFLOWS Beginning cash balance Equity Term Loan Cash Sales Rent revenue:

-Food & Beverage -Laundry -Recreational

TOTAL CASH INFLOWS

B CASH OUTFLOWS Operational Expenditure:


- PERKESO - KWSP

Operational Overheads Marketing Expenditure

Advertisement Direct Labour - salary

- PERKESO -KWSP



- PERKESO -KWSP

Indirect Labour - salary - PERKESO - KWSP

Water & Electricity Telephone 6 Internet Medical Fees Stationery


Principal Interest

Capital Expenditure Building Furnitures Fixtures & Fittings Office Equipment Renovation & Maintenance Signboard


Registration fees Deposit - Water ft Electricity - Telephone 6 Internet Employees' Insurance Insurance

Operational TOTAL CASH PAYMENT (A-B) Surplus/ Deficit Ending cash balance

2007

760,330.00 1,000,000.00 523,027.00

476,160.00 59,520.00 23,200.00

2,842,237.00

110,424.00 92,400.00 12,012.00 1,848.00 21,960.00

8,000.00 7,200.00 936.00 144.00

1,600.00 900.00

1,200.00

120,000.00 15,600.00 2,400.00 20,400.00 2,652.00 408.00

84,000.00 18,000.00 9,000.00 2,400.00

50,000.00 70,000.00

1,455,000.00 58,720.00 114,885.00 9,760.00 18,500.00 1,500.00

2,500.00

200.00 300.00

1,200.00 6,000.00 1,600.00

2,323,649.00 518,588.00 518,588.00

2008

518,588.00

904,552.00

499,968.00 62,496.00 24,360.00

2,009,964.00

115,945.00 97,020.00 12,612.60 1,940.40

23,058.00

8,400.00 7,560.00 982.80 151.20

1,680.00 945.00

1,260.00

126,000.00 16,380.00 2,520.00 21,420.00 2,784.60 428.40

88,200.00 18,900.00 9,450.00 2,520.00

50,000.00 66,500.00

1,200.00 6,000.00 1,680.00

685,538.00 1,324,426.00 1,324,426.00

2009

1,324,426.00

1,202,253.00

523,776.00 65,472.00 25,520.00

3,141,447.00

121,466.00 101,640.00 13,213.20 2,032.80 24,156.00

8,800.00 7,920.00 1,030.00 166.00

1,760.00 990.00

1,320.00

138,600.00 18,018.00 2,772.00 23,562.00 3,063.00 472.00

97,020.00 20,790.00 10,395.00 2,772.00

50,000.00 63,000.00

1,200.00 6,000.00 1,760.00

723,918.00 2,417,529.00 2,417,529.00

96


PROFIT AND LOSS FOR THE YEAR ENDED 3 1 * DECEMBER 2007

Sales Rent Revenue

- Food & Beverage - Laundry - Recreational

Less: Expenses Operational Expenditure:


-PERKESO -KWSP

Operational Overheads

Marketing Expenditure Advertisement Direct Labour - salary

-PERKESO -KWSP



-PERKESO -KWSP

Indirect Labour - salary -PERKESO - KWSP

Water & Electricity Telephone & Internet Medical Fees Stationery


Interest


Registration fees Employees' Insurance Insurance Depreciation

Operational

Total Expenses

NET PROFIT

(RM)

110,424.00 92,400.00 12,012.00 1,848.00

21,960.00

8,000.00 7,200.00 936.00 144.00

1,600.00 900.00

1,200.00

120,000.00 15,600.00 2,400.00 20,400.00 2,652.00 408.00

84,000.00 18,000.00 9,000.00 2,400.00

70,000.00

2,500.00 1,200.00 6,000.00

186,023.00 1,600.00

(RM)

238,644.00

19,980.00

274,860.00

70,000.00

197,323.00

(RM) 523,027.00

476,160.00 59,520.00 23,200.00

1,081,907.00

800,807.00

281,100.00

97

Ct# HARMONY BEACH RESORT

PROFIT AND LOSS FOR THE YEAR ENDED 31st DECEMBER 2008

Sales Rent Revenue




-PERKESO -KWSP


Marketing Expenditure Advertising Direct Labour - salary

-PERKESO -KWSP



-PERKESO -KWSP




Interest


Employees' Insurance Insurance Depreciation

Operational

Total Expenses

NET PROFIT

(RM)

115,945.00 97,020.00 12,613.00 1,940.00

23,058.00

8,400.00 7,560.00

982.80 151.20

1,680.00 945.00

1,260.00

126,000.00 16,380.00 2,520.00

21,420.00 2,784.60

428.40 88,200.00 18,900.00 9,450.00 2,520.00

66,500.00

1,200.00 6,000.00

186,023.00 1,680.00

(RM)

250,576.00

20,979.00

288,603.00

66,500.00

194,903.00

(RM)

904,552.00

499,968.00 62,496.00 24,360.00

1,491,376.00

821,561.00

669,815.00

98


PR.OFIT AND LOSS FOR. THE YEAR. ENDED 51* DECEMBER. 2009

Sates Rent Revenue & Comission




- PERKESO -KWSP


Marketing Expenditure Advertising Direct Labour - salary

- PERKESO -KWSP



- PERKESO -KWSP




Interest



Depreciation Operational

Total Expenses NET PROFIT

(RM)

121,466.00 101,640.00 13,213.20 2,032.80

24,156.00

8,800.00 7,920.00 1,030.00

166.00 1,760.00

990.00 1,320.00

138,600.00 18,018.00 2,772.00

23,562.00 3,063.00

472.00 97,020.00 20,790.00 10,395.00 2,772.00

63,000.00

1,200.00 6,000.00

186,023.00 1,760.00

(RM)

262,508.00

21,986.00

317,464.00

63,000.00

194,983.00

(RM) 1,202,253.00

523,776.00 65,472.00 25,520.00

1,817,021.00

859,941.00 957,080.00

99

* * * fc* HARMONY BEACH RESORT

BALANCE SHEET AS AT 31 St DECEMBER 2007

FIXED ASSETS Building Less:Prov. For Depreciation

Furniture

Less:Prov. For Depreciation

Fixtures & Fittings Less:Prov. For Depreciation

Office Equipment

LessrProv. For Depreciation

Signboard Less:Prov. For Depreciation Renovation & Maintenance

Less:Prov. For Depreciation

CURRENT ASSETS Cash

Deposits

-Water ft Electricity

-Telephone 8: Internet

TOTAL ASSETS

EQUITY Capital Contribution Current Account:

Siti Noralisa bt Ab.Halim

Cik Som bt.Ahmad Bibi Nurfaritha bt.Bashir Ahmad

Azreen bt.Awang Net Profit

LONG TERM LIABILITIES

Term Loan

TOTAL EQUITY 6 LIABILITIES

(RM)

1,455,000 145,500 58,720 11,744 114,885 22,977 9,760 1,952 1,500 150

18,500 3,700

518,588

200 300

70,275 70,275 70,275 70,275

(RM)

1,309,500

46,976

91,908

7,808

1,350

14,800 1,472,342

519,088

1,991,430

760,330

281,100

950,000

1,991,430

ioo

c HARMONY BEACH RESORT

BAUNCE SHEET AS AT 31 a DECEMBER 2008

FIXED ASSETS Building Less: Prov. For Depreciation Furniture Less:Prov. For Depredation Fixtures ft Fittings Less:Prov. For Depredation Office Equipment Less: Prov. For Depreciation Signboard Less:Prov. For Depredation Renovation ft Maintenance Less: Prov. For Depredation

CURRENT ASSETS Cash Deposits

-Water ft Electridty -Telephone 6 Internet

TOTAL ASSETS

EQUITY Capital Contribution Net Profit b/f Current Account Siti Noralisa bt Ab.Halim Cik Som bt.Ahmad Bibi Nurfaritha bt.Bashir Ahmad

Azreen bt.Awang Net Profit for the year

LONG TERM LIABILITIES Term Loan

TOTAL EQUITY & LIABILITIES

(RM)

1,455,000

291,000

58,720 | 23,488

114,885

45,954 9,760

3,904

1,500 300

18,500 7,400

1,324,426

200

300

167,453.75

167,453.75

167,453.75

167,453.75

(RM)

1,164,000

35,232

68,931

5,856

1,200

11,100

1,286,319

1,324,926

2,611,245

760,330 281,100

669,815

900,000

2,611,245

l o i


BALANCE SHEET AS AT 31 st DECEMBER 2009

FIXED ASSETS Building Less:Prov. For Depreciation Furniture Less:Prov. For Depreciation Fixtures 6t Fittings LessrProv. For Depreciation Office Equipment LessrProv. For Depredation Signboard LessrProv. For Depreciation Renovation fit Maintenance Less:Prov. For Depreciation

CURRENT ASSETS Cash Deposits

-Water 6 Electricity -Telephone & Internet

TOTAL ASSETS

EQUITY Capital Contribution Net Profit b/f 2007 Net Profit b/f 2008 Current Account Siti Noralisa bt Ab.Halim Cik Som bt. Ahmad Bibi Nurfaritha bt.Bashir Ahmad Azreen bt.Awang Net Profit for the year

LONG TERM LIABILITIES Term Loan

TOTAL EQUITY & LIABILITIES

(RM)

1,455,000 436,500 58,720 35,232 114,885 68,931 9,760 5,856 1,500 450

18,500 11,100

2,417,529

200 300

239,270.00 239,270.00 239,270.00 239,270.00

(RM)

1,018,500

23,488

45,954

3,904

1,050

7,400 1,100,296

2,418,029

3,518,325

760,330 281,100 669,815

957,080

850,000

3,518,325

102


JU/TIFICATION

105


FINANCIAL ANALYSIS

104


RATIO ANALYSIS 2 0 0 7 PROFITABILITY RATIO a Net profit margin = Net profit

Sales = RM 281,100

RM 523,027 = 54%

Net profit margin of our company is relatively high, which is 54%. This ratio indicate the efficiency with which operating cost are controlled and is therefore, it measures the management performance of our company. From the ratio above, it really shows that our company do well.

a Return on assets = Net profit Total assets

= RM 281,100 RM 1,991,430

= 14% This ratio is relatively high which is 14% and thus, we know that our company is fully utilized our assets.

a Return on equity = Net profit Total equity

= RM 281.100 RM 1,041,430

= 27% This ratio is relatively high, which is 27%.

105


RATIO ANALYSIS 2 0 0 8

PROFITABILITY RATIO a Net profit margin = Net profit

Sales = RM 669,815

RM 904,552 = 74%

Net profit margin of our company is relatively high, which is 74%. This ratio indicate the efficiency with which operating cost are controlled and is therefore, it measures the management performance of our company. From the ratio above, it really shows that our company do well,

a Return on assets = Net profit

Total assets = RM 669,815

RM 2,611,245 = 26%

This ratio is relatively high which is 26% and thus, we know that our company is fully utilized our assets.


= RM 669,815 RM 1,711,245


106


RATIO ANALYSIS 2 0 0 9

PROFITABILITY RATIO a Net profit margin = Net profit

Sales = RM 957,080

RM 1,202,253 = 80%

Net profit margin of our company is relatively high, which is 80%. This ratio indicate the efficiency with which operating cost are controlled and is therefore, it measures the management performance of our company. From the ratio above, it really shows that our company do well.

Return on assets = Net profit

Total assets = RM 957,080

RM 3,518,325 = 28%

This ratio is relatively high which is 28% and thus, we know that our company is fully utilized our assets.


= RM 957,080 RM2,668,295


107


FINANCIAL ANALYSIS

Profitability Return on Assets Return on Equity

In term of our profitability, the ratio shows that there is an increase in our profit from year to year. It is due to increase in our sales and our net profit.

In term of our return on assets, there is an increase of ratio between year 2007 and 2008. But it decline in the year 2009. It is because a little bit changes in our assets.

In term of our return on equity, there is slightly increase from year 2007 to 2009. It is due to an increase in our net profit from year to year.

Generally, we can conclude that HARMONY BEACH RESORT do well in running the business.

108


JUSTIFICATION

As a conclusion, we in Harmony Beach Resort believe that this business is profitable and have potential to go further in the future.

Other than that, with the strong basis from financial report, it shows that Harmony Beach Resort manages to operate positive return and high revenue.

On the marketing point of view, the market share for our company will grow larger through the coming years ahead. This will definitely expand our business and we will more competitive in the market.

Lastly, the business growth of hotel / resort is expected to boost with the increasing the interesting places in Malaysia especially in Kelantan.

108

*** CL* HARMONY BEACH RESOR1

APPENDICEf

101


Location: View from far

Location: Close-up

110


Roads to the project site.

111

MMM * >


The wooden concept of the chalet brings out the surroundings of Malay traditional culture.

The view offer the warmth of village atmosphere

112

c HARMONY BEACH RESORT

Designed for spacious living

E sn

The rooms are intimately appointed for comfortable seclusion

113

HAKMONY BEACH RESORT

Competitors: D' Bali Resort

114

*M (S HARMONY BEACH RESORT

The scenery view of the beach in Tok Bali.

115


The scenery view of the beach in Tok Bali.

116

HARMONY BEACH RE$ORT

The fishermen villages in Tok Bali.

The fishermen's boats.

117

Cu HARMONY BEACH RESORT

Jetty to the nearest islands scattered around Tok Bali.

Boats prepared for tourist to go to the islands.

118


The horse riding provided in Harmony Beach Resort for the hotel guest.

ILLL-JL

Tfi e healthy horse ready to be ride!!

119

Documents

Beach Resort