Bess Ku Portfolio

FIDMPORTFOLIOPROFESSIONALDESIGNATION:MERCHANDISE

MARKETING

Bess(ChenYi)KU

Resume

Bess Ku | (323) 205-0078 | [email protected] |linkedin.com/in/bessku |

EDUCATION Fashion Institute of Design and Merchandising Los Angeles, USA Professional Designation in Merchandise Marketing 10/2015 – 06/2016E

• Cumulative GPA: 4.0 • Relevant Courses: Applied Buying, Retail Math, Merchandise Planning and Allocation, Technology for

Merchandise Buying (Excel) • Honors: Premier Marketing Group, President’s Honor Roll

McGill University, Department of Psychology Montreal, Canada Bachelor of Arts in Psychology, Minor in Communication 08/2012 – 05/2015

• Cumulative GPA: 3.3 PROFESSIONAL EXPERIENCE Barbara Fields Buying Office Los Angeles, USA Buying Office Volunteer 03/2016 – Present

• Cataloguing over 100 samples and documenting each item by vendor and trend • Preparing samples for trend presentations and participating in meetings with manufacturers and retailers

Gap Inc. (Bloor Street Flagship) Toronto, Canada Stock & Sales Associate 05/2015 – 08/2015

• Designed and created store displays using current trends for new season’s merchandise on the sales floor • Managed 6 racks in the stock room and ensured items were orderly and well stocked • Maintained store integrity and conducted routine replenishments on the floor and markdowns • Prepared and executed assembly line shipment process of over 10,000 items 3 times a week • Assisted customers with their shopping purchase and performed stockroom checks when necessary

Dentsu Aegis Network Ltd. Taipei, Taiwan Account Marketing Intern 07/2014 – 08/2014

• Actively participated in team meetings and strategized marketing campaigns for FREE sports drink • Assisted during photo shoots and commercial filming for client’s product FREE sports drink with Taiwanese

professional basketball players as spokespeople • Promoted brand image on social media platforms for client’s new product

LEADERSHIP & VOLUNTEER EXPERIENCE Ginny Wong Showroom Los Angeles, USA Showroom Volunteer 12/2015

• Maintained bookkeeping of showroom orders through Showroom Exchange • Set up and arranged clothing at annual sample sale as well as assisting customers during event

Dress for Success Los Angeles, USA Event Volunteer 11/2015

• Volunteered during the 5th annual Shop for Success fundraiser and helped raise over $170,000 for the foundation McGill Taiwanese Students’ Association Montreal, Canada Vice President of Communication & Finance 10/2012 – 06/2015

• Wrote weekly newsletters and updated social media platforms to inform club members on events and related news • Budgeted $10,000 worth of club finances for school-wide events and conducted bi-annual audits • Managed club income and increased savings by 75% from the previous year • Headed committees for 3 large scale events of over 100 attendees per semester

Prom Committee Hsinchu, Taiwan President 06/2010 – 06/2011

• Organized various fundraisers and raised over $15,000 for the event • Negotiated with several venues and sponsors such as hotels, caters, and photographers • Supervised 6 committees and 50 students by working with sub-coordinators and meeting on a weekly basis

SKILLS Fluent in Mandarin and English; Advanced in Microsoft Office, WordPress, InDesign and MailChimp

MerchandiseMarketing

TheMerchandiseMarketingProgrampreparesstudentsforawiderangeofcareerswithinthechangingglobalmarketplace.Thecurriculumeducatesstudentsinthemarketingofmerchandise,retailbuying,applicationoftechnologytothistask,andthedevelopmentofleadership,teamworkandmanagementskills.Studentswillunderstandtheimportanceofprofessionalism,effectivecommunication,research,creativeandcriticalreasoningforachievingresultsinthisdiversifiedindustry.

• Planning/Allocation Strategies• BuyingStrategies• Merchandising Strategies• MarketingStrategies

Planning&AllocationStrategies

Courses:• MerchandisePlanning andAllocation• AdvancedBusinessApplications

MerchandisePlanning&Allocation

Studentsapplypreviouslylearnedmerchandisingconceptswithnewanalyticstomeasurecommonretailmetrics.Basedonanalysisofpastandcurrentperformances, studentsidentifytrendsanddevelopfinancialplans.Studentsalsolearnvariousallocationsmethodsusedintheretailbuyingindustry.

OTBFORECASTING(Planning)#ofweeks 4 5 4 4 5 4

2013(LY) FEB MAR APR MAY JUNE JULY TOTAL AVG TURN

BOM $801.0 $1,299.4 $1,251.7 $1,064.0 $1,474.1 $1,601.6 $1,248.8 1.64

SALES$ $297.5 $432.8 $300.0 $300.2 $392.6 $319.7 $2,042.80

MARKDOWNS $41.1 $39.3 $22.5 $22.9 $32.8 $75.6 $234.20

MD% 13.8% 9.1% 7.5% 7.6% 8.4% 23.6% 11.5%

RECEIPTS $837.0 $424.4 $134.8 $733.2 $552.9 $43.7 $2,726.00

EOM $1,299.4 $1,251.7 $1,064.0 $1,474.1 $1,601.6 $1,250.0

Ave.WeeklyST% 9.3% 6.7% 6.0% 7.1% 5.3% 5.0%

SalesBuild 1.45 0.69 1.00 1.31 0.81

WHO 17.5 14.5 14.2 19.6 20.4 15.6

PLAN FEB MAR APR MAY JUNE JULY TOTAL AVG TURN

BOM $750.0 $950.0 $1,083.0 $1,191.0 $1,381.0 $1,410.0 $1,149.3 1.58

SALES$ $270.0 $340.0 $270.0 $290.0 $350.0 $300.0 $1,820.00

MARKDOWNS $30.0 $27.0 $22.0 $20.0 $21.0 $30.0 $150.00

MD% 11.1% 7.9% 8.1% 6.9% 6.0% 10.0% 8.2%

RECEIPTS $500.0 $500.0 $400.0 $500.0 $400.0 $200.0 $2,500.00

EOM $950.0 $1,083.0 $1,191.0 $1,381.0 $1,410.0 $1,280.0

Ave.WeeklyST% 9.0% 7.2% 6.2% 6.1% 5.1% 5.3%

SalesBuild 1.26 0.79 1.07 1.21 0.86

WHO 14.1 15.9 17.6 19.0 20.1 17.1

%toLY -9.2% -21.4% -10.0% -3.4% -10.9% -6.2%

2014(TY) FEB MAR APR MAY JUNE JULY TOTAL AVG TURN

BOM $712.0 $833.0 $793.0 $1,191.0 $1,381.0 $1,410.0 $1,085.7 1.69

SALES$ $261.0 $366.0 $270.0 $290.0 $350.0 $300.0 $1,837.0

MARKDOWNS $35.0 $24.0 $21.9 $20.0 $21.0 $30.0 $151.9

MD% 13.4% 6.6% 8.1% 6.9% 6.0% 10.0% 8.3%

RECEIPTS $417.0 $350.0 $689.9 $500.0 $400.0 $200.0 $2,556.9

EOM $833.0 $793.0 $1,191.0 $1,381.0 $1,410.0 $1,280.0

Ave.WeeklyST% 9.2% 8.8% 8.5% 6.1% 5.1% 5.3%

SalesBuild 1.40 0.74 1.07 1.21 0.86

WHO 12.8 10.8 17.6 19.0 20.1 17.1

%toLY -12.3% -15.4% -10.0% -3.4% -10.9% -6.2%

Feb&MarchPerformanceRecap

1.Inbothmonths,FebruaryandMarchunderperformedcomparedtoLYsales.However,whencomparedtoPlannedSales,FebruaryfellshortwhileMarchactuallyexceeded.2.BothFebandMarch,theAverageWeeklySellThrough%washigherthanPlanned.ForFebitcouldbebecauseitstartedoffwithlessinventorythanPlanned,notbecauseitwasactuallysellingoutfasterthanexpected.

FutureNeedsandChangesBasedonTY sales,wecanexpecttohavehighersalesforMarchnextyearandbringinmoreinventory.ComparedtoPlannedSales,Marchdidbetterthanexpectedonlessinventory.Ontheotherhand,thereisnoneedtobringinthatmuchmerchandiseinApril.ThePlannedBOMforAprilwas$1083.0withsalesof$270.0,butTYwasabletodothesameinsaleswithlessinventory.Thisincreasedthesellthrough%forAprilbymorethan2%comparedtoPlanned.

MethodsofPlanningSalesPlanningMethod1:

ForecastSalesUsingWeeksOnHand

2015 #ofWeeks LYEOM$ LYSales$Avg Weekly

Sales LYWOH TYEOM$ TYSales$Avg Weekly

SalesJan 4 $2,179.3 $780.4 $195.1 11.2 $2,240.0 $802.1 $200.5Feb 4 $2,528.2 $899.7 $224.9 11.2 $2,440.0 $868.3 $217.1Mar 5 $2,577.4 $918.0 $183.6 14.0 $2,410.0 $858.4 $171.7Apr 4 $2,417.6 $970.6 $242.7 10.0 $2,340.0 $939.4 $234.9May 4 $2,317.5 $975.2 $243.8 9.5 $2,350.0 $988.9 $247.2Jun 5 $2,327.5 $925.1 $185.0 12.6 $2,370.0 $942.0 $188.4Jul 4 $2,307.5 $935.8 $234.0 9.9 $2,382.0 $966.0 $241.5Aug 4 $2,279.5 $945.0 $236.3 9.6 $2,255.0 $934.8 $233.7Sept 5 $2,244.5 $966.5 $193.3 11.6 $2,351.0 $1,012.4 $202.5Oct 4 $2,252.5 $921.8 $230.5 9.8 $2,431.0 $994.8 $248.7Nov 4 $2,297.5 $890.5 $222.6 10.3 $2,401.0 $930.6 $232.7Dec 5 $2,312.5 $998.5 $199.7 11.6 $2,376.0 $1,025.9 $205.2TotalYear $2,312.5 $11,127.1 $2,591.4 $131.3 $2,376.0 $11,263.7 $2,624.0

SalesPlanningMethod2:

ForecastSalesUsingSellThru%

2015 #ofWeeksLYBOM

$ LYSales$LYMonthSell

Thru%LYAvgWeek

ST% TYBOM$ TYSales$Jan 4 $2,179.3 $780.4 35.8% 9.0% $2,240.0 $802.1Feb 4 $2,528.2 $899.7 35.6% 8.9% $2,440.0 $868.3Mar 5 $2,577.4 $918.0 35.6% 7.1% $2,410.0 $858.4Apr 4 $2,417.6 $970.6 40.1% 10.0% $2,340.0 $939.4May 4 $2,317.5 $975.2 42.1% 10.5% $2,350.0 $988.9Jun 5 $2,327.5 $925.1 39.7% 7.9% $2,370.0 $942.0Jul 4 $2,307.5 $935.8 40.6% 10.1% $2,382.0 $966.0Aug 4 $2,279.5 $945.0 41.5% 10.4% $2,255.0 $934.8Sept 5 $2,244.5 $966.5 43.1% 8.6% $2,351.0 $1,012.4Oct 4 $2,252.5 $921.8 40.9% 10.2% $2,431.0 $994.8Nov 4 $2,297.5 $890.5 38.8% 9.7% $2,401.0 $930.6Dec 5 $2,312.5 $998.5 43.2% 8.6% $2,376.0 $1,025.9TotalYear $2,312.5 $11,127.1 $2,376.0 $11,263.7

SalesPlanningMethod3:

MonthlySalesbyBuild

#ofwks LYAvgWeekly

Sales MonthlyBuildAvgWeekly

Build TYAvgWeekly

SalesJan 4 $1,226.2 $306.6 $1,501.0 $375.3

Feb 4 $1,405.1 $351.3 1.15 1.15 $1,720.0 $430.0

Mar 5 $1,704.9 $341.0 1.21 0.97 $2,087.0 $417.4

April 4 $1,349.7 $337.4 0.79 0.99 $1,652.0 $413.0

InitialAllocationMethodsS/STeeAllocation

Str #

SalesIndexRank Location

LYFebSales

LYMarSales

PlanLYOH

ActualOH

TYFebSales

SalesIndex

AllocatebyLY

AllocatebySalesIndex

LYBuild

TYMarchSales

SalesIndex

AllocatebyBuild Need

NeedCont%

AllocatebyNeed

1 D

SantaMonica,CA 38 46 384 384 42 0.89 13 11 1.21 51 0.91 14 - 0.0% -

2 D Denver,CO 35 47 392 321 37 0.91 14 11 1.34 50 0.89 13 71.020.0% 30

3 B

PalmSprings,CA 50 59 409 453 53 1.15 17 19 1.18 63 1.13 17 - 0.0% -

4 E

Milwaukee,WI 28 32 360 271 28 0.62 9 8 1.14 32 0.57 9 89.0

30.0% 45

5 B Dallas,TX 50 49 399 462 55 0.95 14 19 0.98 54 0.97 15 - 0.0% -

6 A

LasVegas,NV 87 93 480 723 96 1.81 27 23 1.07 103 1.84 28 - 0.0% -

7 CBoston,MA 36 42 378 389 41 0.82 12 15 1.17 48 0.86 13 - 0.0% -

8 A

Ft.Lauderdale,FL 68 79 447 567 73 1.53 23 23 1.16 85 1.52 23 - 0.0% -

9 E

Tyson'sCorner,VA 28 32 360 276 30 0.62 9 8 1.14 34 0.61 9 84.0

30.0% 45

10 D

KansasCity,MO 31 36 367 301 34 0.70 10 11 1.16 39 0.70 11 66.0

20.0% 30

TOTAL 451 515 3,976 4,147 489 150 148 559 152 310

100.0% 150

AVERAGE 51.5 15.0 55.9 15.0

Allocation 150

MethodofChoiceIwouldchoosetouseallocationbyNeedbecausethismethodpreventsstoresfromhavingtoomuch/toolittleofmerchandise.Bybasingonneed,storesthataresellingfasterwillgetmoregoodscomparedtothosethataren'tsellingasquickly.Thisisanefficientmethodofgettingmerchandisetotherightplaceattherighttime.

AdvancedBusinessApplication

ThisadvancedtechnologycoursepreparesstudentsforavarietyofadvancedExcelapplicationsasrequiredintoday’sbusinesssector.StudentslearnandfamiliarizethemselveswithExcelformulas,Pivottable,Macros.

• Assignment:Studentsweregivendataonhowmuchmerchandisewasboughtandsalesdataandaskedtodesignpivottablesbesttoanalyzetheinformation.

PivotTablesExampleRetail (All)Look# (All)

Count ofUnitsOrdered Class

Store Blouse Coat CocktailDayDress Denim Evening Jacket Jumpsuit Knit Leather Pant Skirt (blank)

GrandTotal

(blank)Bellagio 20 12 7 20 3 14 1 36 5 13 11 142Boston 21 29 6 34 3 2 16 2 56 7 18 14 208ShortHills 28 21 10 35 3 1 17 2 65 6 15 17 220Manhasset 29 21 7 34 3 16 2 61 5 13 15 206Wynn 32 32 13 33 3 1 14 2 77 7 16 11 241Aspen 32 22 12 30 2 3 18 1 59 6 20 12 217SouthCoastPlaza 40 35 18 57 3 1 14 2 86 8 14 14 292BalHarbour 41 34 19 49 3 11 22 2 77 8 16 18 300Dallas 60 52 26 73 4 9 20 4 83 18 21 25 395Hawaii 67 51 13 73 6 1 29 1 166 11 28 34 480WashingtonD.C. 71 62 24 94 6 3 38 5 169 15 42 35 564BeverlyHills 121 100 48 124 4 31 43 11 193 42 47 48 812NewYork 153 152 74 165 5 46 65 10 285 47 72 69 1143GrandTotal 715 623 277 821 48 109 326 45 1413 185 335 323 5220

Merchandisebought perclassperstore

Season (All)

Retail (All)

Class (All)

SumofEOY$ ColumnLabels

RowLabels Denim Knitwear Leather Woven GrandTotal

Barcelona $6,500.0 $7,800.0 $177,275.0 $191,575.0

BeverlyHills $890.0 $662,500.0 $218,450.0 $3,862,092.0 $4,743,932.0

HongKong $- $286,540.0 $62,150.0 $1,935,910.0 $2,284,600.0

London $1,430.0 $319,670.0 $51,550.0 $1,262,430.0 $1,635,080.0

Miami $312,640.0 $96,950.0 $1,536,725.0 $1,946,315.0

Milan $890.0 $324,920.0 $87,600.0 $1,547,634.0 $1,961,044.0

NewYork $2,670.0 $1,103,505.0 $559,965.0 $7,494,304.0 $9,160,444.0

Paris $- $249,935.0 $39,200.0 $865,322.0 $1,154,457.0

Rome $- $156,820.0 $40,750.0 $779,500.0 $977,070.0

Shanghai $1,430.0 $470,310.0 $26,650.0 $1,394,157.0 $1,892,547.0

Sydney $890.0 $291,450.0 $41,820.0 $807,550.0 $1,141,710.0

Tokyo $- $408,088.0 $48,920.0 $1,300,910.0 $1,757,918.0

GrandTotal $8,200.0 $4,592,878.0 $1,281,805.0 $22,963,809.0 $28,846,692.0

SumofEOY$ofeachstorebasedondepartments

BuyingStrategies

Courses:• MerchandiseBuying• AppliedBuying

MerchandisingBuying

Thebuyingcoursesaretopreparestudentsofanalyticalinformationthroughplanning,purchasing,processing,andallocationofmerchandisewiththeabilitytorecognizeandusetechnologicalspreadsheets inthepresentdayfashionindustry.• Project:Studentswereaskedtopickaretailstoreanddevelopacompleteseasonalmerchandiseplanincorporatingacustomerprofile,anassortment.financialplan,andagrossmarginprojection.• RetailStore:ZARA

ZARAPsychographics

• LiveinUrbanArea• YoungtoMid-age

• WorkingProfessionals/Students

• FashionSensitive• OntheLookOutforNew

Trends• BudgetConscious• CareerDriven

• ValueIndependence• TechSavvy

• Prevalentonsocialmedia

Location:LosAngeles90015• Population:20,733

• AverageAge:25-44• Occupation:WorkingProfessionals

• Race:White,Asian,Hispanic,Mix

• Gender:Female• MaritalStatus:Single• EducationLevel:CollegeGraduate

• MedianIncome:$28,500

Demographics

Buying:DepartmentModifications

Classification1:HeelsPricePoints 39.9 $49.90 $59.90 $69.90 $89.90$119.90 $71.57

%toTotalDept. %toTotal 23% 18% 27% 23% 9%25%Sizes 5 6 61/2 71/2 8 9 10 11

%toTotal 2% 8% 20% 26% 17% 13% 9% 5%

Colours Black Ecru Brown NavyBlueRoseQuartz

%toTotal 45% 20% 15% 10% 10%

Classification2:BootsPricePoints $49.90 $59.90 $69.90 $119.90 $139.90$159.90 $99.90

%toTotalDept. %toTotal 14% 5% 27% 32% 14% 9%33%Sizes 5 6 61/2 71/2 8 9 10 11

%toTotal 4% 7% 19% 23% 18% 15% 7% 7%

ColoursBrick/Brown

Black/Grey

Ecru/White Silver Burgundy

%toTotal 22% 63% 7% 4% 4%

Classification3:FlatsPricePoints $29.90 $39.90 $49.90 $69.90 $89.00 55.72


%toTotal 2% 8% 20% 26% 17% 13% 9% 5%

Colours Black Silver GoldTaupe/Nude

RoseQuartz

%toTotal 55% 9% 9% 27% 18%

Classification4:Sandals

PricePoints $39.90 $49.90 $69.90 $89.90 $119.90 73.9


%toTotal 3% 9% 23% 21% 18% 13% 8% 5%Colours Black Orange Brown Navy%toTotal 73% 9% 9% 9%

Classification5:SportyShoes

PricePoints $39.90 $59.90 $69.90 $89.90 64.9

%toTotalDept. %toTotal 9% 36% 27% 27%13%Sizes 5 6 61/2 71/2 8 9 10 11

%toTotal 5% 10% 20% 23% 18% 11% 9% 4%

ColoursBlack/Gray Blue Brown White Burgundy

%toTotal 50% 10% 20% 10% 10%

ChangeAdd

Takeout

6MonthsPlan

Actual- LastYear

FEB MAR APR MAY JUN JUL TotalTotalMarkdown

Beg.MonthStock $540.5 $1,190.0 $820.3 $760.0 $965.1 $535.1 $4,811.0 $ %STSRatio 3.6 2.0 2.3 2.4 2.0 2.6 $547.6 26.1%Sales $150.9 $580.6 $352.1 $322.8 $484.2 $205.4 $2,096.0Sales%Total 7.2% 27.7% 16.8% 15.4% 23.1% 9.8% 100.0%

Markdowns $65.0 $94.8 $115.0 $85.0 $122.8 $65.0 $547.6AverageStock

Markdown% 43.1% 16.3% 32.7% 26.3% 25.4% 31.6% 26.1% $858.0 ACTPurchases $865.4 $305.7 $406.8 $612.9 $177.0 $930.3 $3,298.1EndMonthStock $1,190.0 $820.3 $760.0 $965.1 $535.1 $1,195.0 $5,465.5Turnover 2.4

ACTFutureSales AUG

$540.2STSRatio 2.2

Plan- ThisYear

FEB MAR APR MAY JUN JUL TotalTotalMarkdown

Beg.MonthStock $589.1 $1,297.1 $894.1 $828.4 $1,052.0 $583.3 $5,244.0 $ %STSRatio 3.6 2.0 2.3 2.4 2.0 2.6 $596.9 26.1%

Sales $164.5 $632.9 $383.8 $351.9 $527.8 $223.9 $2,284.6SalesChange %

Sales%Total 7.2% 27.7% 16.8% 15.4% 23.1% 9.8% 100.0% 9.0%

Markdowns $70.9 $103.3 $125.4 $92.7 $133.9 $70.9 $596.9AverageStock

Markdown% 43.1% 16.3% 32.7% 26.3% 25.4% 31.6% 26.1% PLN935.2Purchases $943.3 $333.2 $443.4 $668.1 $192.9 $1,014.0 $3,594.9

EndMonthStock $1,297.1 $894.1 $828.4 $1,052.0 $583.3 $1,302.55 $5,957.4TurnoverFutureSales AUG PLN 2.4

$588.8STSRatio 2.2

UnitstoBuyPlans

Plan- ThisYear CLASS: HEELS 25.0% AverageRetail: $71.57FEB MAR APR MAY JUN JUL Total

Beg.Month Stock $147.3 $324.3 $223.5 $207.1 $263.0 $145.8 $1,311.0Sales $41.1 $158.2 $95.9 $88.0 $131.9 $56.0 $571.2Markdowns $17.7 $25.8 $31.3 $23.2 $33.5 $17.7 $149.2Purchases $235.8 $83.3 $110.9 $167.0 $48.2 $253.5 $898.7UNITSTOBUY 3295 1164 1549 2334 674 3542 12557EndMonthStock $324.3 $223.5 $207.1 $263.0 $145.8 $325.6 $1,489.3

Plan- ThisYear CLASS: BOOTS 33.0% AverageRetail: $99.90FEB MAR APR MAY JUN JUL Total

Beg.Month Stock $194.4 $428.0 $295.1 $273.4 $347.1 $192.5 $1,730.5Sales $54.3 $208.8 $126.7 $116.1 $174.2 $73.9 $753.9Markdowns $23.4 $34.1 $41.4 $30.6 $44.2 $23.4 $197.0Purchases $311.3 $110.0 $146.3 $220.5 $63.7 $334.6 $1,186.3UNITSTOBUY 3116 1101 1465 2207 637 3350 11875EndMonthStock $428.0 $295.1 $273.4 $347.1 $192.5 $429.8 $1,965.9

Plan- ThisYear CLASS: FLATS 16.0% AverageRetail: $55.72FEB MAR APR MAY JUN JUL Total

Beg.MonthStock $94.3 $207.5 $143.1 $132.5 $168.3 $93.3 $839.0Sales $26.3 $101.3 $61.4 $56.3 $84.4 $35.8 $365.5Markdowns $11.3 $16.5 $20.1 $14.8 $21.4 $11.3 $95.5Purchases $150.9 $53.3 $70.9 $106.9 $30.9 $162.2 $575.2UNITSTOBUY 2709 957 1273 1918 554 2912 10323EndMonthStock $207.5 $143.1 $132.5 $168.3 $93.3 $208.4 $953.2

Plan- ThisYear CLASS: SANDALS 13.0% AverageRetail: $73.90FEB MAR APR MAY JUN JUL Total


Plan- ThisYear CLASS: SPORTY 13.0% AverageRetail: $64.90FEB MAR APR MAY JUN JUL Total


OperatingStatement

RETAIL %ofnetsales

NETSALES $2,284.6MARKDOWNS $596.9 26.1%EMPLDISC $34.3 1.5%SHRINK $2.4 0.1%TTLRETAILREDUCTIONS $2,918.2 27.7%

COST RETAIL MU% MUCOMP%BOMSTK $282.8 $589.1 52.0% 48.0%NETPURCH $1,294.2 $3,594.9 64.0% 36.0%TTLSTK $1,577.0 $4,184.1 62.3% 37.7%ENDSTK $477.1 $1,265.9 62.3% 37.7%

%ofnetsales

TTLSTKCOST $1,577.0FREIGHT $45.7 2.0%TTLCOST $1,622.7ENDSTKCOST $477.1WORKROOM $27.4 1.2%COGS $1,173.0 51.3%GROSSPROFIT $1,111.7 48.7%CASHDISC $51.8 4.0%GROSSMARGIN $1,163.4 50.9%

%ofnetsales

ADVERTISING $73.1 3.2%PERSONNEL $274.2 12.0%MERCHANDISING $159.9 7.0%DISTRIBUTION $127.9 5.6%INDIRECT $84.5 3.7%TOTALEXPENSES $719.7 31.5%TOTALPROFIT $443.8 19.4%

AppliedBuying

Anadvancedcourseforthoseinterestedinbuyinganddistributioncareers;studentsapplypreviouslylearnedconceptsfromMerchandiseMathandMerchandiseBuyinginamockbuyingexperienceinthemarketplace.Theylearnprofitmaximizationtechniquesandvendornegotiations,purchasingterms,discounts,andOTBmanagement.Studentsusecomputer-generatedreportstoevaluatesalesandprofitabilityperformanceandmanagement.

ClassificationPlanCLASSIFICATIONPLANSTORE: H&MDIVISION: WomensDEPT: ShoesBUYER: Bess KuSEASON/YEAR: S/S'17

TOTALDEPT FEB MAR APR MAY JUN JUL TOTAL AVGSTK TO%toTOTALDEPT 100% 100% 100% 100% 100% 100% XB.O.M. $236.1 $283.3 $368.3 $512.9 $428.3 $413.4 $2,242.3SALES $94.4 $109.0 $131.6 $165.5 $147.7 $159.0 $807.1MDs $18.9 $19.6 $19.7 $33.1 $24.4 $30.2 $145.9E.O.M. $283.3 $368.3 $512.9 $428.3 $413.4 $378.9 $2,385.1RECEIPT$ $160.5 $213.6 $295.8 $114.0 $157.1 $154.7 $1,095.8 AveUnitRtlRECEIPTUNITS X X X X X X X X

Heels FEB MAR APR MAY JUN JUL TOTAL AVGSTK TO%toTOTALDEPT 20% 18% 21% 23% 24% 25% X $84.91 2.11B.O.M. $47.2 $51.0 $77.4 $118.0 $102.8 $103.3 $499.7SALES $18.9 $19.6 $27.6 $38.1 $35.4 $39.7 $179.4MDs $3.8 $3.5 $4.1 $7.6 $5.8 $7.6 $32.5E.O.M. $51.0 $77.4 $118.0 $102.8 $103.3 $94.7 $547.2RECEIPT$ $26.4 $49.5 $72.4 $30.5 $41.8 $38.7 $259.3 AverageRetail

RECEIPTUNITS504 943 1379 581 797 737 4940 $

52.5

Boots FEB MAR APR MAY JUN JUL TOTAL AVGSTK TO%toTOTALDEPT 30% 27% 19% 13% 11% 7% X $55.2 2.38B.O.M. $70.8 $76.5 $70.0 $66.7 $47.1 $28.9 $360.0SALES $28.3 $29.4 $25.0 $21.5 $16.2 $11.1 $131.6MDs $5.7 $5.3 $3.7 $4.3 $2.7 $2.1 $23.8E.O.M. $76.5 $70.0 $66.7 $47.1 $28.9 $26.5 $315.7RECEIPT$ $39.7 $28.2 $25.4 $6.2 $0.7 $10.8 $111.1 AverageRetail

RECEIPTUNITS571 406 366 90 11 156 1599 $

69.5

Sandals FEB MAR APR MAY JUN JUL TOTAL AVGSTK TO%toTOTALDEPT 5% 8% 16% 22% 25% 28% X $76.5 1.99B.O.M. $11.8 $22.7 $58.9 $112.8 $107.1 $115.7 $429.1SALES $4.7 $8.7 $21.0 $36.4 $36.9 $44.5 $152.3MDs $0.9 $1.6 $3.2 $7.3 $6.1 $8.5 $27.5E.O.M. $22.7 $58.9 $112.8 $107.1 $115.7 $106.1 $523.4RECEIPT$ $16.5 $46.6 $78.1 $37.9 $51.7 $43.3 $274.1 AverageRetail

RECEIPTUNITS435 1225 2055 998 1360 1140 7214 $

38.0

Flats FEB MAR APR MAY JUN JUL TOTAL AVGSTK TO%toTOTALDEPT 25% 27% 23% 24% 23% 24% X $90.3 2.16B.O.M. $59.0 $76.5 $84.7 $123.1 $98.5 $99.2 $541.0SALES $23.6 $29.4 $30.3 $39.7 $34.0 $38.2 $195.1MDs $4.7 $5.3 $4.5 $7.9 $5.6 $7.3 $35.4E.O.M. $76.5 $84.7 $123.1 $98.5 $99.2 $90.9 $573.0RECEIPT$ $45.8 $42.9 $73.2 $23.1 $40.3 $37.1 $262.4 AverageRetail

RECEIPTUNITS1255 1177 2005 632 1103 1017 7189 $

36.50

Sneakers FEB MAR APR MAY JUN JUL TOTAL AVGSTK TO%toTOTALDEPT 20% 20% 21% 18% 17% 16% X $119.8 1.24B.O.M. $47.2 $56.7 $77.4 $92.3 $72.8 $66.1 $412.5SALES $18.9 $21.8 $27.6 $29.8 $25.1 $25.4 $148.6MDs $3.8 $3.9 $4.1 $6.0 $4.1 $4.8 $26.8E.O.M. $56.7 $77.4 $92.3 $72.8 $66.1 $60.6 $425.9RECEIPT$ $32.1 $46.4 $46.7 $16.2 $22.6 $24.8 $188.8 AverageRetail

RECEIPTUNITS880 1272 1280 445 619 678 5173 $

36.5

PurchaseOrderPURCHASE ORDER PO #:

STORE NAME: H&MVENDOR: H&M

FREIGHT ALLOWANCE:

BUYER

DEPT: Women ShoesADDRESS: 735 S Figueroa St #303, Los

Angeles, CA 90017FOB PT:

LOS ANGELES

ORDER DATE: 5/17/16 SHIP VIA: GROUNDDO NOT SHIP BEFORE: 5/1/17 TERMS:

5/15, NET 45

CANCEL IF NOT RECD: 6/1/17

CLASS STYLE DESCRIPTION COLOR SIZETOTAL UNITS

Unit Cost

COST TOTAL

Unit Retail

RETAIL TOTAL MU%

MUC% MU $

HEELS 05/HEELS/1 Leather Pumps Red 5.5 33 $14.40 $480.80 $29.99 $1,001.67 52.0%

48.0% $520.87

6 50 $721.20 $1,502.50 $781.30

7 100 $1,442.40 $3,005.00 $1,562.60

8 67 $961.60 $2,003.33 $1,041.73 8.5 33 $480.80 $1,001.67 $520.87 9.5 50 $721.20 $1,502.50 $781.30

05/HEELS/2 Platform Black 5.5 26 $14.88 $386.76 $30.99 $805.74 52.0%

48.0% $418.98

6 39 $580.13 $1,208.61 $628.48

7 78 $1,160.27 $2,417.22 $1,256.95 8 52 $773.51 $1,611.48 $837.97

8.5 26 $386.76 $805.74 $418.98 9.5 39 $580.13 $1,208.61 $628.48

05/HEELS/3 Laced Up Coral 5.5 40 $14.88 $595.01 $30.99 $1,239.60 52.0%

48.0% $644.59

6 60 $892.51 $1,859.40 $966.89

7 120 $1,785.02 $3,718.80 $1,933.78

8 80 $1,190.02 $2,479.20 $1,289.18 8.5 40 $595.01 $1,239.60 $644.59 9.5 60 $892.51 $1,859.40 $966.89

TOTAL $14,625.63 $30,470.06 52.0%

$15,844.43

CLASS STYLE DESCRIPTION COLOR SIZETOTAL UNITS

Unit Cost

COST TOTAL

Unit Retail

RETAIL TOTAL MU%

MUC% MU $

BOOTS 05/BOOTS/1 Ankle Coral 5.5 5 $24.00 $117.58 $49.99 $244.95 52.0%

48.0% $127.37

6 7 $176.36 $367.43 $191.06 7 15 $352.73 $734.85 $382.12 8 10 $235.15 $489.90 $254.75

8.5 5 $117.58 $244.95 $127.37 9.5 7 $176.36 $367.43 $191.06

05/BOOTS/2 Chelsea Patent 5.5 5 $12.48 $61.13 $25.99 $127.35 52.0

%48.0

% $66.22 6 7 $91.69 $191.03 $99.33 7 15 $183.39 $382.05 $198.67 8 10 $122.26 $254.70 $132.45

8.5 5 $61.13 $127.35 $66.22 9.5 7 $91.69 $191.03 $99.33

05/BOOTS/3 Suede Fringe Tan 5.5 4 $33.60 $117.58 $69.99 $244.97 52.0

%48.0

% $127.38 6 5 $176.37 $367.45 $191.07 7 11 $352.75 $734.90 $382.15 8 7 $235.17 $489.93 $254.76

8.5 4 $117.58 $244.97 $127.38 9.5 5 $176.37 $367.45 $191.07

TOTAL $2,962.88 $6,172.67 52.0

% $3,209.79

*duetosizeofdocument only2classifications areshown

MerchandisingStrategies

Courses:• Merchandising Strategies• AppliedTrendForecasting

MerchandisingStrategies

Thiscoursegivesstudentsinsightintothecomplexityofdecisionmakingforbuyingandplanningmerchandiseassortmentsandproductdevelopment.Studentsdevelopproblem-solvingskillsthroughtheanalysisofcurrentbusinesspracticesinmerchandising,includingbuying,assortmentplanning,pricing,inventorycontrol,andtimingthepurchase.• Project:StudentswereassignedacategoryinGuessInc.forwhichtheyhadtobuyforS/S2016.• Category:Dresses&Jumpsuits/Rompers

ThemeMoodBoard

KeySilhouettes

KeyTrimsandDetails

LineSheets

AppliedTrendForecasting

Inthiscoursestudentslearntoconductmarketanalysis,researchenvironmentaltrendsandforecastkeytargetconsumertrends.Studentsapplytheforecasttoretailmerchandisingandmarketingdecisions• Project:StudentsweregivenacompanyandtheyhadtoidentifyamacrotrendfortheupcomingseasonofAutumn/Winter’17andhowitwillberepresented inthebrand’scollection.• Company:AllSaints

Macrotrend:Paleology

Paleology forAllSaints

Paleology forAllSaints

MarketingStrategies

Courses:• MarketingCommunications• Promotions intheMerchandising

Environment

MarketingCommunications

Throughthewrittenword,marketersareabletoevokemessagesandimagesthatresonatewiththetargetmarket.Thiscourseexplorestraditionalandnewmediacommunicationmethodology.Studentsacquireawidevarietyofwritingskillstoeffectivelycommunicateacrosstraditional,socialandnewmediaplatforms.

Webpage:ExtraPetite

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Email-Marketing:KitAndAce

Shop the Collection

Kit And AceTo: Jane Smith <[email protected]> November 30th, 2015 9:00am ESTDiscover New Machine-Washable Cashmere: No Fuss Luxury

DiscoverKit and Ace’ Trademarked Technical Cashmere. With your comfort in mind, this luxu-rious fabric can be machine-washed and tumble-dried without shrinking or piling. More than that, this fabric allows movement like never before and each garment is tailored to hold its shape. Your sweater will look the same after fifteen washes as it does after one. All of the luxury, and none of the fuss, you will look as good as you feel.Shop The Collection

Shop Accessories Shop Sweaters Shop Bottoms Shop Men

There is no better feeling

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PressRelease:Nike

Contact: Bess Ku FOR IMMEDIATE RELEASE Cell phone: (323) 205-0078 Email: [email protected] Nike, INC. Launches New Animal-Inspired Air Max in November for Its Kids

Collection For the upcoming holiday season, Nike is preparing to launch its famous Nike Air Max in

various animal prints, titled ‘Zoo Pack’. BEAVERTON, ORE – (November 4th, 2015) – Nike, Inc., the world’s largest athletic gear

maker, is ready to launch its newest Kids’ collection ‘Zoo Pack’. These Air Max 1’s are inspired

by, as the name said, the zoo. Prints include zebra, jaguar, and tiger stripes, and will be sold in

stores and online as of November 5th. This collection is the newest addition to the highly popular

Air Max 1’s range. It reimagines the iconic shoe with three favorite animal prints on pony hair.

WGSN predicted animal prints to be an upcoming trend in the holiday season, along with

elevated soles -- two trends that the new Air Max 1fulfills.

“’Zoo Pack’ is bound to be popular with the kids who want to stand out from the crowd.

Not only are they comfortable, but we’ve also kept the designs simple, with one print on each

shoe as to not overwhelm the wearer.” Said Jeanne P. Jackson, Nike’s President of Product and

Merchandising. “The women collection was well-liked with our customers, and we have every

belief that this collection will be a crowd pleaser as well.”

Nike’s Air Max 1 was first introduced in 1987, and it is the first shoe designed to show

visible air. Since then, with advanced technology, improvements have been made on this classic

style. The newest version of the Air Max 1’s, released this year, features monofilament yarn

mesh and a cored-out Phylon outsole. These new additions are to keep the shoe lightweight and

easy to walk in. All these features are extended to children shoes as well.

The ‘Zoo Pack’ collection launch comes just in time for the upcoming holiday season. It

is available for purchase starting November 5th, 10:00am EST, online and in select stores. It is

priced at around $150 and sizes go from 3.5Y to 7Y.

About NIKE, Inc.: NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer,

marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a

wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include

Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and

accessories and Hurley International LLC, which designs, markets and distributes surf and youth

lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and

follow @Nike

Target Recipient: Fashion bloggers, Racked LA/NY/SF, Business of Fashion, Vogue.com, Local news outlets with a Fashion and Style Section

PromotionsintheMerchandisingEnvironment

• Inthisadvancedmarketingcourse,studentsexplorevariousmessagestrategiesoftargetedmedia:advertising,directmarketing,socialmedia,publicrelations,salespromotion,andspecialevents.Students createanintegratedmarketingcommunicationscampaigntomeetthechallengesofpromotinginanevolvingmarketplace.• Project:Studentswereassignedtocreateanintegratedmarketingcommunicationsandpromotionscampaignplanforacompanyoftheirchoiceusingkeyelementsofthepromotionmix.• Promotioncampaign:MadewellforCanada

ExecutiveSummary:• MadewellisasubsidiaryofJ.Crew createdin2004bytheCEOMickeyDrexlerasasideproject.Sincethenithasgrownrapidly,openingstoresthroughout UnitedStates.Currentlythereareover70storesinUnitedStates.Itwascreatedfortheeverydaygirlwhoadoptedjeansasheruniform.Itdiffersfromitsparentcompanyinthatitisfocusedonmakingpremiumdenimandtimelesspiecesthatgowellwithdenim.CurrentlyMadewellisavailableonmadewell.com internationally,buttherehasbeennobrickandmortarexpansionoutsidetheAmericanborder.TheCanadianmarketissimilartotheAmericanoneinmanyways.J.CrewhasalreadyopenedstoresinCanadaandhasdonewellandpavedthepathforMadewelltogoover.Rightnowisagoodopportunity forMadewelltobranchoutto itsnorthernneighbor.

MadewellforCanada

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BessKuMerchandiseMarketingStudent

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