Upload
aditya-chauhan
View
229
Download
0
Embed Size (px)
Citation preview
7/30/2019 Bharti Airtel afjhjj
1/12
BHARTI AIRTELPRESENTED BY:ADITYA CHAUHAN
MEGHA WALIA
NAINA SETH
7/30/2019 Bharti Airtel afjhjj
2/12
LOGO OF THE COMPANY
OLD LOGO
Also called the flag logo(the colours red and white)
The word Air, in black, wasplaced against a whitebackground, while Tel, inwhite, appeared against ared backdrop. To keep thecontinuity going, the dot of
the letter i in the word, wasalso red
NEW LOGO
The name of this logo is wave.
This is amodern representation of theletter 'a' on a bright red background.
The unique symbol is an interpretation ofthe a in airtel.
The curved shape & the gentle highlightson the red color make it warm & inviting,almost as if it were a living object.
The use of colour red is their heritage.
7/30/2019 Bharti Airtel afjhjj
3/12
BRAND NAME
The brand name Is Airtel and there has been no change
for the same since its inception.
CORPORATE IDENTITY Bharti Airtel has a very positive corporate identity.
It has been ranked amongst the top five firms in corporate reputation in
India.
It is also amongst Indias top two most innovative companies.
In 2010, the Wall Street Journal had ranked Bharti Airtel amongstIndias most innovative companies in the Asia 200 Survey.
7/30/2019 Bharti Airtel afjhjj
4/12
PRODUCTS OFFERED:
Airtel operates in all telecom circles of India, covering
approximately 86.6% of the countrys population as of
September 2012.
P
RODU
CTS Phone services
Internet
servicesTelevisionservices
Airtel Live
7/30/2019 Bharti Airtel afjhjj
5/12
PHONE SERVICE
PREPAID SERVICE
POSTPAID SERVICE FIXED LANDLINE
MY AIRTEL APP STORE
INTERNET SERVICES
MOBILE INTERNET
BROADBAND CONNECTION 3G
4G LITE
TELEVISION SERVICE INTERACTIVE
PROGRAMMING TV
HD TV
AIRTEL LIVE NAMES TUNES
MOBILE TV
MOVIES ON MOBILE
PRODUCTSOFFERED
7/30/2019 Bharti Airtel afjhjj
6/12
CORPORATE SOCIAL
RESPONSIBILITIES BY THE
COMPANY: The essence ofBhartis commitment to Corporate Social
Responsibility is embedded in the Corporate Values,
which stem from its deepest held beliefs. These Values
are:
To be responsive to the needs of our customers
To trust and respect our employees
To continuously improve our services innovatively and
expeditiously
To be transparent and sensitive in our dealings with all
stakeholders
7/30/2019 Bharti Airtel afjhjj
7/12
BhartiAirtels response to Tsunami
Disaster: Built a mobile network in Andaman & Nicobar islands in
less than 3 months to aid rapid rehabilitation of the island
Donated Rs. 1 Crore to the Prime Ministers Relief Fund,in addition to contributions from employees .Created 29
Airtel Crisis Communications centres in Tamil Nadu Raised resources for Tsunami victims by initiatives such
as a Benefit Cricket Match
Employees of Bharti Airtel also contributed through aDonation Collection Drive.
Bharti Airtel during Mumbai floods:Bharti Airtel employees climbed up the towers to restorethe networks so that the customers could conveniently
reach its employees and family members.
7/30/2019 Bharti Airtel afjhjj
8/12
BhartiAirtels response to Kashmir
earthquake: BhartiAirtelsRapid Response Team responded to
the Kashmir earthquake by bringing more than 2000 foodpackets and water bottles to the affected area.
Money, clothes, woolens and blankets were also collected fromemployees to distribute among earthquake victims.
Other initiatives: BIL North tied up with an NGO to distribute daily surplus food to
needy childrenAirtel Experience Centre set up for the benefit of the benefit of
visually impaired people as well as people from deprived
section of societyAirtel Maharashtra & Goa team supports the Thalassemia
Ward of Sassoor Hospital.Airtel Kerala team supports an old age home.
7/30/2019 Bharti Airtel afjhjj
9/12
Mobile Services Rajasthan supported the Red Ribbon
Caravan initiative of the Rajasthan State AIDS Control
Society, to spread awareness about HIV/ AIDS.Airtel Delhi organizes a Blood Donation Camp in
association with Indian Red Cross Society.
It also provides funds for aiding child education.
7/30/2019 Bharti Airtel afjhjj
10/12
ADVERTISEMENT:
Most of the advertisements undertaken by airtel are
based upon its STP model (segmentation, targeting and
positioning).
Airtel is currently aiming the youngsters as part of their
advertisements. This is shown in their television
advertisements of Har ek friend zaroori hota hai and jo
tera hai who mera hai
7/30/2019 Bharti Airtel afjhjj
11/12
7/30/2019 Bharti Airtel afjhjj
12/12