Bigbazar Service Mgmt

8/13/2019 Bigbazar Service Mgmt

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resentationon

Presented By-:

suraj

dupargude(50)


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p g ( )

Industry Retailing (Hypermarket)

Founded 2001

Headquarters Mumbai, Maharashtra, India

Products Department store

Promoter Mr. Kishore Biyani

Revenue Rs 6000 crores (in 2011) (Big Bazaar & Food Bazaar

combined)

Employees 36000 people

Stores 214 (+) Stores Across 90 Cities in India.


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Vision To Deliver Everything,Everywhere, Every time, to

Every Indian Customer in the

most profitable manner.


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Man Behind Big Bazar Success

He Born August 9, 1961 in a middle class Family.

He started his career selling stonewash fabric to

small shops in Mumbai.

Now He known as the Rajah of Retail in India.


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Products of Big Bazar


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Strengths-:

Big Bazaar is known as the "Indian Wal-Mart".

Everyday low prices, which attract customers.Huge investment capacity.

It offers a Family Shopping Experience, Where Entire family can

visit together under one Roof.

Benefit of Early Entry into Indian Retail.

Online booking and delivery of goods.


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Weakness-:

General perception: Low price = Low Quality.

Overcrowded during offers.

Long lines at billing counters.

Limited only to value offering low price products.

Branded products are still missing from Big Bazaar.

Very thin Margin.


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Opportunities-:

Huge Potential Rural Market or Town to be Tapped.

Threats-: Competition.

Unorganized Retail.

Most People still prefers to visit local convenient stores for daily purchases.

Changing Government policies.

International players looking to for India.

Margin of business reducing all the time.


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Competitors of Big Bazar


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Customer Segmentation-:

It Targets Higher and Upper Middle Class Customers.

The large & Growing Young Working Population is a Preferred

Customer Segment.

Targets Working Women & Home makers who are the primary

decision makers.


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Strategy-:

They divided Indian customers into 3 categories..

1) India One.

2) India Two.

3) India Three. The potential customersof big bazaar are

India One& India

Two.


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India One-:

Consuming class which includes upper middle and lower

middle

Class (14% of India's Population).

India Two-:

Serving class which includes people like drivers, house-hold

helps , office peons, etc. (55% of India's population).

India Three-:

Struggling class, (remaining 31% of India's population).


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High

service

low

service

Low priceHigh

price

Positioning-:


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Innovations of Big Bazar

WednesdayBazaar

Sabse Sasta

Din(26/01/2006)

(26 Cr. in 1day)

MahaBachat

The GreatExchange

Offer

(12/02/09)


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Supply Chain Management of Big BazarSupplier Manufacturer Distributor Retailer Customer


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Bazaar

The HR department of Big Bazaar is very dynamic.

Employees are the biggest strength and asset of any organization andthe HR dept realizes this very well.

This is very evident from the way the HR department handles all its

employees.

They take utmost care to select, train, motivate and retain all theemployees.

They have continuous developmental Programs for all the employees.

There are two shifts for the employees. The first shift employees arrive

at 10AM in the morning and leave at 7.30 in the evening, while thesecond shift employees report at 12.30 in the afternoon and leave at thetime of Store closing (10pm).


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Functions of management in the Big Bazaar

Management

Store

Operations

Buying &

Merchandising

Finance &

Accounts

Legal &

AdministrationHRM Marketing etc


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Organization structure of Big Bazar Owner/Manager

Responsibilities

Buying, Promotion, Sales, HR,Operational

Control & General Management

External Advisors

Lawyers, CA,Bankers, etc

Back Office StaffResponsibilities

Accounting & Record keeping,

Data Entry, Inventory Control,

Purchase Orders, Time Keeping

& Payroll, Facilities Management

Sales Staff

ResponsibilitiesCustomer Service, Selling

Stock Control, Display &

Housekeeping


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Culture Building

Performance Management through Balanced ScoreCard

People Processes

Management Processes

Leadership Excellence

Big Bazaar People Management System


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Areas covered under this assignment are..

Recruitment & Selection process

Induction

Training

Compensation and rewards Performance appraisal


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Induction training programme

New employees selected are given a 13 day induction andtraining program.

They are given information about the companys business,different departments etc.

They are informed of their roles, duties and responsibilities.

They are informed about the HR policies and rules of thecompany.


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Training

Need of Training arises at following Times: Induction

Sales Staff in direct contact with customers

Communication Knowledge

Product Knowledge

Company Policies on Return

Knowledge of the workplace

Market Awareness

Personal Grooming

Skill enhancements


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Compensation and rewards The employees are rewarded suitably with attractive pay

packages. The salary of an employee includes basic pay. HRA,special allowance, Mediclaim etc. Annual bonus will be given atthe time of Diwali.

The employees and their dependents are also entitled formedical treatment in recognized hospitals with cashlesshospitalization with whom the company has tie-ups. If a hospitalis not recognised, the amount spent by the employee will bereimbursed.

Along with these all the employees are given a card known asEmployee Discount card (EDC) through which they can buy any

product at Big Bazaar at a special discount of 20-30 %.


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!!!!!......Thanking You!!!!!

Documents

Bigbazar Service Mgmt