BlackBerry 8707hTMBlackBerry 8707hTM

Japanese-language SmartphoneJapanese-language Smartphone日本語対応端末日本語対応端末

Mobile MondayMobile Monday

リサーチ・イン・モーション リミテッドResearch In Motion Limited

シニアテクニカルアカウントマネージャ

Senior Technical Account Manager

リサーチ・イン・モーション リミテッドResearch In Motion Limited

シニアテクニカルアカウントマネージャ

Senior Technical Account Manager

ジョン・マクアンドリュースJohn McAndrews

ジョン・マクアンドリュースJohn McAndrews

3

Research In MotionResearch In Motion

Founded in 1984BlackBerry® launched in 1999Headquarters in Waterloo, Canada with offices in the

USA, Europe, Asia Pacific and JapanOver 6,000 employees globallyTraded on NASDAQ (RIMM) and TSX (RIM)

Founded in 1984BlackBerry® launched in 1999Headquarters in Waterloo, Canada with offices in the

USA, Europe, Asia Pacific and JapanOver 6,000 employees globallyTraded on NASDAQ (RIMM) and TSX (RIM)

Subscribers1,000

800

600

400

200

0

(Thousand)

Q1’05 Q2’05 Q3’05 Q4’05 Q1’06 Q2’06 Q3’06 Q4’06 Q1’07 Q2’07 Q3’07 Q4’07 Q1’08

9,000

8,000

7,0006,200

5,5004,900

4,3003,650

3,1102,510

2,0441,657

1,340

4

The Wireless LeaderThe Wireless Leader

First wireless data developer in North America 1988 and first handheld shipped in 1997

First wireless data developer in North America 1988 and first handheld shipped in 1997

World’s largest wireless design group dedicated to wireless data innovation

World’s largest wireless design group dedicated to wireless data innovation

Focus on wireless research and development: $65 million (7% of revenue) in Q4 FY07

Focus on wireless research and development: $65 million (7% of revenue) in Q4 FY07

ISO certified company-wideExcellence in wireless product manufacturing:　・ Best of breed, dedicated SMT facilities

ISO certified company-wideExcellence in wireless product manufacturing:　・ Best of breed, dedicated SMT facilities

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Revenue generated fromhardware, service, software

Accelerating Revenue GrowthAccelerating Revenue Growth

Revenue (US$M)1,200

800

600

400

200

Q1‘05

Q2‘05

Q3‘05

Q4‘05

Q1‘06

Q2‘06

Q3‘06

Q4‘06

Q1‘07

Q2‘07

Q3‘07

Q4‘07

Q1‘08

0

1,082

930

835

659

613561561

490454

405366

310270

Q1 FY08 revenue grew 76.5%

over same quarter last year

(US$613.1M to US$1.08B)

Drivers areDrivers are

Global expansion of the BlackBerry platform

Execution by our carrier partners

New product launches

1,000

6

BlackBerry: 300 Networks in 120 CountriesBlackBerry: 300 Networks in 120 Countries

Countries with BlackBerry coverage

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Leadership Position in Japanese Enterprise Market

Growing Presence in JapanGrowing Presence in Japan

Launched service with NTT DoCoMo in September 2006.

Launched service with NTT DoCoMo in September 2006.

Initially satisfied built up demand for foreign multinationals with English language product.

Initially satisfied built up demand for foreign multinationals with English language product.

Expanding to Japanese firms and further penetration of multinationals with Japanese language.

Expanding to Japanese firms and further penetration of multinationals with Japanese language.

More innovation and new products to come.More innovation and new products to come.

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Strong Presence in Asia PacificStrong Presence in Asia Pacific

BlackBerry was first introduced in Hong Kong in May 2002

Strong presence in Asia Pacific… 32 carriers in 17 markets

And growing… plan to add more carriers in coming monthsAnd growing… plan to add more carriers in coming months

Australia: Optus, Telstra, Vodafone

China: China Mobile

Fiji: Vodafone Fiji

Guam: MPULSE

Hong Kong: 3, CSL, SmarTone, PCCW, Peoples

India: Bharti Airtel, Hutch India

Indonesia: Indosat, Telkomsel, XL

Korea: KT Powertel

Macau: Hutchison, CTM

Malaysia: Maxis, Celcom

New Zealand: Vodafone

Philippines: Globe, Smart

Singapore: M1, SingTel, StarHub

Sri Lanka: Dialog Telekom

Taiwan: Taiwan Mobile

Thailand: AIS, True Move

BlackBerry 8707hTM

LocalizationBlackBerry 8707hTM

Localization

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What is BlackBerry ?What is BlackBerry ?

The BlackBerry Enterprise Solution is a flexible, IT friendly solution that provides mobile users with secure wireless access to their enterprise e-mail and business critical applications.

CurrentlyCurrentlyCurrentlyCurrently BlackBerry BlackBerry adoptionadoptionBlackBerry BlackBerry adoptionadoption

The user’s corporate e-mail is pushed to the device instantly.It can be then read immediately or during down time. The user is now always on and always connected.

The BlackBerry provides end-to-end AES encryption which allows corporations to trust that all data transmissions and data storage is safe regardless of the location.

If a BlackBerry is lost or stolen, administrators are able to remotely wipe the device, lock the device, enforce or change a password, and change the home screen message

Users bring their laptop with them everywhere which is very bulky and time consuming to connect

This is secure only if users are not able to bring their laptop outside of work or forward e-mails to their phone

If a laptop is brought outside the office there is no way to manage security or prevent the loss or theft of proprietary information

The BlackBerry Enterprise Solution™ has been approved forstoring and transmitting sensitive data by several main government groups

The BlackBerry Enterprise Solution™ has been approved forstoring and transmitting sensitive data by several main government groups

IT policies can also enforce multiple other security practices like out of network device wiping or password length

IT policies can also enforce multiple other security practices like out of network device wiping or password length

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End to End AES Encryption

BlackBerry Enterprise SolutionBlackBerry Enterprise Solution

Instant MessagingServer

Groupware

BlackBerryEnterprise

Server (BES)

BlackBerrySmartphone

2G

2.5G

3G

Firewall

Internet

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BlackBerry Japanese LocalizationBlackBerry Japanese Localization

ScopeScope

BlackBerry Device Software

BlackBerry Enterprise Server

BlackBerry Desktop Software

All associated product documentation

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Full Localization

BlackBerry Japanese LocalizationBlackBerry Japanese Localization

2G

2.5G

3G

Firewall

Internet

BB Enterprise ServerBB Enterprise ServerBB Enterprise ServerBB Enterprise ServerBB Device softwareBB Device softwareBB Device softwareBB Device software

BB Desktop softwareBB Desktop softwareBB Desktop softwareBB Desktop software

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BlackBerry Japanese LocalizationBlackBerry Japanese Localization

BlackBerry Device Software 4.2.2BlackBerry Device Software 4.2.2

1 ） No hardware change

2 ） BlackBerry Device software User Interface

3 ） Japanese input system

4 ） All applications (Address book, Calendar etc)

5 ） Yomi field support (Last, Fast and Company name)

4.2.2 New features

1 ） New set up Wizard

2 ） BlackBerry Messenger (standard out of the box feature)

3 ） Spell check (Alpha language)

Japanese Localization

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BlackBerry Japanese LocalizationBlackBerry Japanese Localization

BlackBerry Japanese input systemBlackBerry Japanese input system

1 ） Integrated with kana/kanji conversion engine

2 ） Romaji input

3 ） Word completion

4 ） Next word prediction

5 ） Learning feature

6 ） Large word coverage (>200K words)

7 ） Ease of use

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BlackBerry Japanese LocalizationBlackBerry Japanese Localization

BlackBerry Enterprise Server 4.1.4BlackBerry Enterprise Server 4.1.4

Japanese Localization

1 ） BlackBerry Manager user Interface

2 ） BES Installer user Interface

3 ） For both Microsoft Exchange and IBM Lotus Domino

4 ） Shift JIS Encoding Attachment sever support

5 ） Yomi field synchronization (Last, Fast and Company name)

17

BlackBerry Japanese LocalizationBlackBerry Japanese Localization

BlackBerry Desktop Software 4.2.2BlackBerry Desktop Software 4.2.2

1 ） BlackBerry Desktop Software user interface

2 ） BlackBerry Desktop Software Installer

3 ） Yomi support

4.2.2 Enhancement

1 ） Switch Device Wizard

2 ） Support Windows Vista, Outlook 2007

Japanese Localization