Bolt (VOLT) Post Mortem – Success

No day and date release which allowed us

– Great star talent dubbing cast– Talents visit 3 weeks prior to

release– Changed campaign to more family

oriented– More partners (synergy / Carrefour /

TF1)– 3D Full support – 10% of prints

generated 25% of Box Office

UP PUBLICITY – Key Points

1 – Cannes Festival Opening

2 – Charles Aznavour

3 – Junkets

4 – Jules Verne Adventures (adventure theme for editorial)

CANNES Coverage

1 – TV Every single national TV news program (TF1; France 2; France 3; Canal +; M6)

2 – PRESS Four national dailies front cover

3 – WEB - Major web sites Home Page MSN; Orange; Yahoo; Allocine…

- more than 200 french web sites

4 – RADIO coverage by every single national radio

estimated media value: at least 4m€

Estimated Reach

30 m viewers

20 m readers

30 m reach

25 m listeners

Total estimated at 105 m people (repeatability)

Special shoot

1st mock up – hot air balloon

Mondial Air Balloons300 000 guests

500 journalists

500 balloons

Our UP hot air balloon will participate with his english pilot (Andrew Holly)

Local Screening for pilots (tbc)

National TV coverage expected

Rough

Creative in progress