Bolu Kukus Ungu

7/29/2019 Bolu Kukus Ungu

1/5

1. Background to the establishment of business

Many of the student goes to campus has the main goal to involve in the

organization's activities and lectures in order to get a good future, but

when viewed from the eyes of the business, given the number of studentswho come to campus every day so much, it can be used as a well darm

business. As a students, we must be able to think of creative and

innovative to be able to read and chances are good at taking advantage of

opportunities in accordance with the capabilities and are not focused on

just one type of activity only.

With entrepreneurship while studying we can prepare, study and

prevent unemployment. It also can provide benefits in terms of

economy, as this will greatly affect the economic growth of a country. As

one example of the effort to open a business sponge cake steamed purple

yam. Given the current small amount of food sold on campus is

dominated by fried foods, many students today are more lazy for a

healthy breakfast and eat only fried. In fact, a very hot fried with oil

content that many would hinder the mobility of people in everyday life.

For that we need a food innovation that is present in the campus healthy

and filling, for that we set up businesses purple steamed sponge cake.

2. The company's vision

Making the effort steamed sponge cake into purple yam cake sensational

effort among adolescents and young people in the city field Unand

particularly on campus that have nutritional content, taste delicious and

provide services to their customers and provide greater satisfaction for

customers.

3. The company's mission

As for the mission of this company is:

1. improve the quality of the cake flavor

2. Enhance creativity that young people turn impression on the cake

3. Not doing cheating - fraud that can harm consumers


2/5

B. PURPOSE

The purpose of the business of selling brownies and rainbow cake is

1. as one task subjects entrepeneur

2. add insight entrepreneurship

3. assist students in finding breakfast

4. Benefit

C. IDENTITY STORES

Name of company:

Entrepreneurial activity is an entrepreneur with an international

student majoring in accounting class called "purple cassava"

BUSINESS REVIEW ON SOME ASPECTS

Aspects of Marketing

Marketing Strategy

To start the movement, entrepreneurs selling steamed sponge by

bringing to campus. Marketing strategies that made the ruler or the

owner as well as the promotion of personal and create a pamphlet that

cake is large enough to be famous and get a special place on campus.

Besides this cake we promote through the website facebook page, for

each cake ordering online.

Financial Aspects

Implementation of Enterprise Systems

After performing the steps in the basic concept of trying, the business

can be started with the calculation of the budget as follows:

a. Expenditure


3/5

Fixed capital, include:

b) mixer: Rp. 400,000, -

c) blender: Rp. 300.000, -

d) oil burner: Rp. 300.000, -

e) steamer: Rp 750,000, -

f) raw material : Rp 200.000,-

g). Sales Support tools such as:

1. box: 200.000

2, the Paper: 100000

The estimated cost of approximately Rp.2.250.000, -

Technical Aspects

INFRASTRUCTURE FACILITIES

A. Company Locations

Business location is in downtown Surakarta or are at the center of the

crowd (the market), so it is quite a strategic location to serve as a place of

business.

B. Availability of human resources

Business management requires skill and experience, so that labor will be

placed in the company are the people who already have previous

experience in baking and kemmapuan marketing. For that conducted

training for employees at the same time makes the opportunity to learn.

C. Business Management Systems


4/5

Management system in an attempt to duplicate the position but is led by

a leader who lead the way business enterprises.

SWOT ANALYSIS

Before implementing a new business we need to know hal-hal/aspek-

aspek that affect the business. It will involve an aspect of power

(strenght), weakness (waekness), opportunities (opportunities), and

threats (threath). By performing analysis on these matters is expected

the business will run smoothly and successfully. Here are a few things

from each of the above aspects:

a. Strenght

1). Opening businesses purple steamed sponge will not suffer large lossesif the business does not work out, because here the owners of capital

invested in small amounts so if the products are not sold, but this

product is a product that has no competition because there is no type of

product in sales in our target marketing area is the campus location.

2). The number of employees required is not so great.

b. Weakness

1). To enter the market, we have not had one in the expert ability to make

a cake with a high taste like that are sold in stores big cake.

2). The number of competitors operating in the same area

3). If you make a mistake or omission because sibukkannya with campus

activities, the vendor will work with neglected.

c. Opportunities

1). Provides a tidy profit.

2). Prospects or chances are large enough to be developed

3). Market demand ..


5/5

Threath

1). Schedule a solid college disrupt business activity

2) Another type of cake where the cake will rival quota.

CONCLUSION

The establishment of this business is a good business opportunity for us.

Moreover, if we look at the present time we should be required to be

more independent view job opportunities exist. Opening attempt

steamed sponge cake purple at the moment has a very good opportunity

for students currently looks very bored with fried tidk healthy on

campus.c

Documents

Bolu Kukus Ungu