Branding and Brand strategy -

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  • 1. NEWSMar 2011 RSS Express Your Mastery - The Syneron Dental Branding Process Syneron Dental launched a new brand for its laser dental tools with an analogy taken from the world of art. In order to create this strategy, Titan worked with Syneron Dental to research the field of dental laserbrands. By combining this extensive research with an understanding of the unique value Syneron Dental brings to the market, Titan was able to build the brand strategy. Syneron Dentals LiteTouchhas a unique ergonomic design that enables dentists to have complete flexibility of movement within the oral cavity.LiteTouchis the only Er:YAG laser thatallows dental practitionersfull and free expression of their dental mastery and years of expertise. TheSyneron Dental Laser Brand Syneron Dental Laser develops and markets groundbreaking technological tools, enabling dental experts to be their best (and collect the rewards) Competitive Positioning, Advantage, & Uniqueness LITETOUCH allows free and complete expression of your dental expertise & mastery LiteTouch Allows You Free and Complete Expression of Your Dental Expertise and MasteryGiven the products unique features, the new sloganbecame:Express your masteryThe slogans typography conveys the idea that it is the user who can make their own stamp on their work, whichbecomes their masterpiece.The use of fine art conveys prestige, and the use of three dramatic colors - black, white and silver - furtherdistinguishes Syneron Dental from its colorful competitors and conveys a sense of sophisticated technology.The launch of the new brand concept, which was established with Titans creative approach, has made asignificant contribution to the positive perception and acceptance of the companys corporate image andits flagship product, the LiteTouch, by dental practitioners across the globe.The brand concept, images, and slogan have helped to achieve a distinct and uniquely differentiatedlook and feel among the clutter within the marketplace, as well as gain brand equity with attraction,awareness, andadvocacy by presenting the appropriate analogyandassociation, accentuating theremarkable advantages of LiteTouch.Claudia YoelMarketing Projects Manager,Syneron Dental We are honored to have been invited to present at Isramedtech 2011. Our presentation From Start-upMedical Device to Leading Brand will take place on March 1, 2011 at 11.50am in the plenary hall.We look forward to seeing you there. A masterpiece at hand Direct delivery Laser, the only non-fiber, no- articulated arm, delivery system Next generation Er: YAG laser - for hard and soft tissue procedures nique ergonomic structure for maximum U maneuverability 30% increase in revenuesVisit us at IDEM Singapore exhibition,www.TitanBrandWise.comlevel 4 , booth