If you can't read please download the document
Upload
doanlien
View
239
Download
13
Embed Size (px)
Citation preview
2011 3 21 2500 23.5
2014
MAXUS LDV V80 G10 SUV 20 MPVSUV 500
MAXUS APEC 30 , 2014
CVDP TS16949 SCPS
01 02
Established on 21st March, 2011, and located at No.2500, Jungong Road, Yangpu District, Shanghai China, SAIC Motor Commercial Vehicle Co., Ltd. (hereinafter referred to as SMCV) is a wholly-owned subsidiary of SAIC MOTOR CORPORATION LIMITED. With the registered capital of 2.35 billion RMB, SMCV owns one wholly-owned subsidiary companyWuxi Shenlian Special Purpose Vehicle Co., Ltd.
In the year of 2014, SMCV and SMCVTC (SAIC Motor Commercial Vehicle Technical Venter) completed the full integration of management, and technical resources, focusing on the demand for national brand development strategy, business car customization, and rapid response of the market, thus improving the core R & D capability and reaching the planning objectives in stages.
As the production base of SMCV, Wuxi Base manufactures V80 and G10, covering light bus, MPV, van, minibus and etc. under two brands: MAXUS and LDV. After the completion of the Phase III of Wuxi Base, an annual product capability will reach to 200,000 with V80, G10, Pick-up and SUV, nearly 500 series of products.
MAXUS has become one of the most influential brands in commercial vehicle industry, and honored to serve for the APEC and other international affairs. Meantime, overseas business has expanded in great momentum, covering more than 30 countries and regions, with a CKD plant in Malaysia and a joint-venture company in Thailand also been set up. The export volume ranks No.1 among indigenous auto brand in the segment. In the end of 2014, MAXUS has been exported to Ireland, accomplishing the first step of brand strategy of Back to Europe. In the future, MAXUS plans to export to Britain, hold the share of Holland and Turkey, and other EU market, and then the world.
Basing on systemic capability of Commercial Vehicle Development Process system, global supply and purchase system, TS16949 quality control system, flexible SCPS lean production system, intelligent information management system and global marketing system , adhering to the brand core values of Technology, Trust and Ambition, SMCV dedicates to be an internationally competitive commercial vehicle company and achieve sustainable development both of employees and the company to provide high-quality commercial vehicle product and services to the consumers and create more values for customers.
Brief Introduction of SMCV
Vision
Core Values
Mission
To be an internationally competitive company of commercial vehicles devoted to creating value for customers.
Teamwork spirit, Continuous improvement, Consistent innovation, Pursuit of excellence.
Build up a highly efficient and innovative team, produce competitive products, create the worlds leading brand, and achieve sustainable development of employees and the company.
2014
2014 21012 V80 17050 12%G10 MPV APEC MPV 15% 2014
2014 V80 Hybrid EV80EV80 2015 V80 AMT 300 500 70%
2015 3 4
V80G10SUV 20
In 2014, SMCV obtain overall harvest in domestic and foreign market. Through innovations, SMCV has undertaken many first steps in auto industry, promoting the development of the industry overall, aiming at Gear it up. Brighten future.
In 2014, the sales volume of SMCV rises to 21012 units. V80 sales reach to 17050, with the market share more than 12%. By providing the service for the APEC and other international activities many times, G10 has been established the brand impression of "MPV for ambassador". As for the overseas business, the market share of MAXUS in New Zealand and Australia reaches to 15%, becoming the first in the domestic exports of light passenger widebody field. At the end of 2014 LDV was successfully exported to Ireland, accomplishing the first step of brand strategy of "Back to Europe".
To adapt to the market and meet user demand, SMCV keeps the development by constant innovations. In 2014, SMCV has launched the V80 Hybrid and EV80, with highlights of "the world's highest level of technology and the longest mileage", 2015 model of V80, equipped with AMT automatic transmission technology. At present, the MAXUS has formed more than 300 series and 500 products layout, with annual market incremental contribution rate of 70%.
Commercial vehicle business is taken as the core of SAIC Motor, from which SMCV got a full range of support in talents, capital, R & D, products, technology, brand and other resources. Relying on SAIC Motor, in 2015, SMCV will continue to grasp the market and consumer trends, to rich the product series through innovations, to realize theGear it up. Brighten future. At the same time, the sales volume will exceed 30,000 units, attaining 40,000 units.
Wuxi Base Phase III project has officially started. After the completion, the product line can meet the manufacturing of V80, G10, pickup, SUV and special modified vehicle production demand, and the annual output will reach 200,000 units. MAXUS will participate in a wider range of competition. In the future, MAXUS is committed to become the "industry leader", entering a new round of development of the golden ten years.
President
Mr. Lan Qingsong
Contents
Address from the President
04
Members of board of Director
05
The Executive Members
06
Business Achievements in 20142014
07
Main Products
15
Our Team
19
Company Memorabilia2014
21
Honors
23
Sponsorship
25
Address from the PresidentContents
03 04
Director Mr. Gu Feng
Director Mr. Gan Ping
DirectorPresident Mr. Cheng Jinglei Mr. Lan Qingsong
Mr. Lan Qingsong ( Middle Front )President/Managing Director SMCVPresident Wuxi Shenlian
Mr. Yao Liwan ( Rear Left One )
CFO SMCV
CFO Wuxi Shenlian
Mr. Xu Qiuhua ( Right Front Two )
Vice General Manager SMCV
Mr. Lu Xionghua ( Rear Left Two )
Vice General Manager SMCV
General Manager Wuxi Shenlian
Mr. Lu Xionghua ( Right Front One )
Secretary of Party Committee SMCVTC
Mr. Jin Jueming (Rear Right Two )
Vice General Manager SMCV
Mr. Hou Fei ( Rear Right One )
Vice General Manager SMCVTC
Mr. Fu Ding ( Left Front One)
Deputy Secretary of Party Committee SMCV
Mr. Cao Xinping ( Left Front Two )
General Manager SMCVTC
Mr. Yu Qionggen ( Rear Left Four)
Vice General Manager SMCV
Mr. Hao Jingxian ( Rear Left Three )
Vice General Manager/Chief Technical Officer SMCVTC
Mr. Xu Hongyi ( Rear Right Four )
Vice General Manager SMCV
Mr. Feng Yuan ( Rear Right Three )
Vice General Manager SMCVTC
Members of Board of Director
The Executive Members
0605
In 2014, the sales volume of SMCV rise to 21012 units, and the market share of MAXUS V80 more than 12%.
Market Share Growth Footprint
Market Share of 2013 Market Share of 2014
Market Share of 2012Market Share of 2011
2014 21012 MAXUS V80 12%
Sales VolumeUnits MAXUS V80 MAXUS G10 ISTANA Sales Revenue (Million)
0
15000
20000
5000
2500
2500
1500
1500 300
500
500 100
2000
2000
400
1000
1000 200
0
0 0
10,157
17,050
1,143 5823,380
2013 2013
2013 2013
2014 2014
2014 2014
2,436
2,452
212
1,309
1,298
103
837
987
89
336
50842
2012 2012
2012 2012
1,006
5,811
1,802 1,258
2011 2011
2011 2011
10000
V80 G10
Gross Product (Million)
Tax Payment (Million) )
2013 2014
2012 2011
2011 2012 2014 2013
MAXUS
MAXUS
M/S: 8.2% M/S: 12%
MAXUSM/S: 5.5%
MAXUSM/S: 1%
MPV G10 2.0T 2.4L CAE 4+N
Research and Development
SMCVTC keeps ongoing new product development work such as G10and V80, initially improves the research and development ability from the retrofitting development to new models, and achieves the established goal ahead of the 12th Five Year plan. Adhere to the market orientation in the professional R & D capacity, SMCVTC makes full use of the capability of construction project investment, short board rapid increased to realize the coordinated development. The ability of product definition, commercial vehicle seat design, CAE analysis, a series of calibration, virtual electronic architecture development, vehicle and system validation ability has made great progress, meanwhile SMCVTVC establishes perceived quality development, parts and materials testing analysis, chassis system integration, new energy development and EIC ability, which provides the powerful safeguard for the synchronous development of subsequent three architecture and 4+N platforms.
SMCVTC and Wuxi Technology Institute