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Building bridges between SEO & PRLance ConcannonPRCA Gateway25 September 212
Bridging the gap between SEO & PR
Who manages SEO strategy?
Who manages SEO strategy? • Nobody
Who manages SEO strategy? • Nobody
• Internal– Digital– Marketing– Dedicated resource
Who manages SEO strategy? • Nobody
• Internal– Digital– Marketing– Dedicated resource
• External– SEO – Digital– PR
Building relationships
What do SEO people care about?
2011 Search Engine Ranking Factorshttp://www.seomoz.org/article/search-ranking-factors
In English…
On-Page Off-Page
Links
Links
Links
Content
Architecture
What YOU should be doing to help
On-page copy
Off-page copy
Social media channels
But balance is important!
What else can you offer? • High authority links
– Mainstream media– Blogs, communities– Partnerships
What else can you offer? • High authority links
– Media coverage– Blogs, communities– Partnerships
• Quality content– Text– Video – Infographics
What else can you offer? • High authority links
– Media coverage– Blogs, communities– Partnerships
• Quality content– Text– Video – Infographics
• Social media– Owned channels– Viral buzz
What they can do for you
