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Building the Best Experience MBB Network
Harish Bhatt MBB Network Consultant, Huawei Technologies Co., Ltd.
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HUAWEI TECHNOLOGIES CO., LTD.
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• 1,000x Throughput Required
• 100 Billion Connections
• 10x Less Latency Required
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Voice business
Coverage = Service
Data business
Experience = Service
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57% subscribers quit the website if not loaded within 3 seconds
Slowing search results by just 0.4s will reduce 8 millions searches per day
1 second web page delay, potentially lose up to $1.6B/year
Public News
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At least 400Kbps
At least
1Mbps
At least
3Mbps
>75% Data Session
2012
>75% Data Session
2013
>75% Data Session
2014
Vodafone target: Best Experience bring best revenue
Video is the driver
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800M
700M
1.8G
2.6G 2.1G
Hot Spot
Urban
Rural
GSM
LTE FDD
UMTS
450M
900M
1.9G
2.3G
3.5G
Multi-RAT
Multi-Band
LTE TDD
Inter-Working
Best use of Frequency Resources Best Positioning of the Technologies
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GUL Collaboration for Best MBB
Premium Data
Urban
5Mbps Rural
1Mbps
Suburban
3Mbps
GSM1800
GSM900
LTE1800
UMTS900
UMTS2100
LTE2600
Basic D&V
Thin Voice
Foundation of MBB Network
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Targ
et
Mar
kets
C
ove
red
P
op
ula
tio
n
Use
r D
istr
ibu
tio
n
Developed MBB Market Developing MBB Market Underdeveloped MBB Market
LTE Startu
p
GSM1800
GSM900
UMTS900
UMTS2100
LTE 1st Band
Basic Data
Basic Voice 85%
50%
High Speed
Experience
GSM1800 GSM900
LTE 1st Band
UMTS900
UMTS2100
LTE 2nd Band
Basic V+D
Edge Voice
5%
95%
80%
50%
High Speed MBB
GSM1800 GSM900
LTE 1st Band
UMTS900
UMTS2100
LTE 2nd Band
Basic V+D
Edge Voice 95%
95%
80%
1% 20%
80%
LTE
UMTS
GSM
20% 50%
30%
LTE
UMTS
GSM
50% 30%
20%
LTE
UMTS
GSM
Southeast Africa (except South Africa), West
Africa, North Africa (Except Morocco)
Some Asia: India, Burma, Bangladesh
CIS: Ukraine
West Europe and Northeast Europe
South Pacific, Southeast Asia, China, Russia, Central
Asia
Middle East, South of South American, North of Latin-
America
USA, Canada
Japan, South Korea（No GSM）
Smartphone Penetration
Key point of investment
20% Smartphone 50% Smartphone >80% Smartphone
Wave 2: MBB Foundation Network Wave 1: Supper Fast MBB Network Wave 3: Thick Voice, Thin MBB Network
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Transition from voice
Grow profitably
time
90%
50%
20%
Smartphone Penetration
10-15% <15%
<10% 10-30% 30%+
Typical D
ata M
etrics
Dongle Penetration <15%
Technology evolution 2G to 3G 3G 3G to LTE
New business models M
BB
Gro
wth
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MBB user migration rate in 2014 is much higher compared to 2013
Growing demand of data and low cost MBB Smartphone
0%
20%
40%
60%
80%
100%
120%
140% B
elig
ium
Spain
Ge
rma
ny
Canda
Ch
ina
Ho
ng
ko
ng
Sin
ga
po
re
Indo
ne
sia
Ph
ilip
pin
es
Th
iland
Laos
India
Sa
ud
i
UA
E
Ku
we
it
Tu
rke
y
Nig
eria
So
uth
Afr
ica
Lebanon
Tu
nis
Eg
yp
t
Su
da
n
Mo
rocco
Arg
entin
a
Bra
zil
Ch
ile
Co
sta
rica
Ve
ne
zu
ela
Me
xic
o
Gu
ate
ma
la
Pa
na
ma
Do
min
ica
Ru
ssia
EU China Asia Pacific India Middle East
Middle Asia
Africa South America
Latin America
Russia
2013-2G&3G Migration Rate 2014-2G&3G Migration Forecast 2014-4G Migration Forecast Source: Huawei NC analysis
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0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
-5,000 0 5,000 10,000 15,000 20,000
Myanmar
Nepal Bangladesh
Philippines
Cambodia
Vietnam
Sri Lanka
Indonesia Thailand Malaysia
Laos Even lower economic countries:
① mobile penetration can be very high
level
② 3G ratio in the total subs can be high
level
Data source: CIA factbook, WI
GDP per capita PPP (USD)
Mo
bile
pe
net
rati
on
Size of the bubble means the 3G Ratio in the total subscribers.
Country Comparison Myanmar Nepal Bangladesh Cambodia Laos Vietnam Philippines Indonesia Sri Lanka Thailand Malaysia
GDP per Capita(PPP) 1,400 1,500 1,883 2,494 2,926 3,635 4,410 4,956 6,247 9,820 17,143
Mobile penetration 13.2% 76.0% 74.2% 136.8% 89.8% 140.8% 114.9% 122.2% 114.5% 136.3% 142.7%
MBB Subs. As % in total 22.8% 4.7% 1.8% 15.1% 15.4% 30.1% 36.4% 28.8% 18.8% 30.1% 52.2%
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5%
High traffic 2G users 2G users with 3G enable
device
Young urban White Collar PEMB
20% 50% 80%
Working class Housewife
Rural Users
2G Network Phase out
Other persist 2G Users
Low end users Mid-low value users High value users Early adopters
2G user migration rate
Source :Huawei consulting analysis
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UMTS is aligning the GSM coverage, LTE coverage is enlarging
Source: ITU(International Telecommunication Union)
GSM WCDMA/HSPA LTE
2013 2013 2018 2013 2018
85%
50%
85%
50%
7%,
95%
2018
Lower frequencies are important for UMTS/ LTE to align with GSM coverage UMTS: 900
LTE: 700/800/1800
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1. Consistent user experience is the Key for MBB business (xMbps)
2. UMTS is the foundation of MBB network
3. Using lower frequencies for MBB network
Thank you
www.huawei.com
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Copyright©2011 Huawei Technologies Co., Ltd. All Rights Reserved. The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive statements. Therefore, such informCopyright©2011 Huawei Technologies Co., Ltd. All Rights Reserved. ation is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time without notice.
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Source: NTT Docomo 2013
Lack of Indoor Sites
90% Indoor Traffic
Source: Huawei mLab 2014
Poor Indoor Coverage
Glass Brick
- 7dB
- 10 dB - 12 dB
Concrete
Outdoor Indoor
