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Building the SOA City. Strategies to bring SOA into Enterprises. An Episode from : Building the SOA City. Author : Axel Angeli Logosworld.com Adopted for Getronics PinkRocade At Philips Eindhoven 12th June 2007. Governing SOA evolution. SOA is still a secret … Why SOA? - PowerPoint PPT Presentation
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Logosworld.com
SOA City1
Building the SOA City1
2th June 2008 -
Eindhoven
Strategies to bring SOA into Enterprises
SOA
Marke
t
Governance
Front-end
Services
Abst-ractio
nMiddl
e-ware
Persis-
tence
Virtua-
lization
Security & Safet
y
Hard-ware
Logosworld.com
SOA City2
An Episode from:Building the SOA City
Author: Axel AngeliLogosworld.com
Adopted for Getronics PinkRocadeAt Philips Eindhoven
12th June 2007
12th June 2008 -
Eindhoven
Logosworld.com
SOA City3
Governing SOA evolution1
2th June 2008 -
Eindhoven
SOA is still a secret …Why SOA?
SOA Saves 90% IT moneyCape Enterprise 2.0Use cases of (e)SOA
What is SOA?How to Get SOA?
Imagine SOA Marketplace as a CityBlue Elefant SOA Certificate
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SOA City6
SOA is still a secret …1
2th June 2008 -
Eindhoven
Many a vendor „sells SOA“ without seeming to know what they are talking about.
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SOA City7
eSOA is Still Far Away1
2th June 2008 -
Eindhoven
SAP, IBM, Oracle … they all offer SOA and are yet far, far away from a practible and usable
architecture for running services efficiently in enterprises.
Offers are immature, incomplete and mostly TOO complicated to use
SOA Award Contest
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SOA City8
Why SOA?
Nearly all IT providers now speak of SOA. Do they really now what SOA means? Do we need SOA?
12th June 2008 -
Eindhoven
Logosworld.com
SOA City9
IT in ERP today is „vendor-oriented“
The capability of a product decides what to do with the software
Recombination of features is nearly impossible
12th June 2008 -
Eindhoven
Logosworld.com
SOA City10
12th June 2008 -
Eindhoven
We want to „mash-up“ the functionalities of specialized software
We want the best of each
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SOA City11
12th June 2008 -
Eindhoven
A well established and company wide deployed SOA saves typically 90% of IT
investment compared to classical implementations.
SOA Saves 90% IT money
Logosworld.com
SOA City12
12th June 2008 -
Eindhoven
We use Microsoft OfficeOr may use OpenOffice instead
Use Ulead PhotoImageUse Browser from Firefox or Flock
Destop Search from Google
Best of BreedJust Download, install Run
Windows is Already a Mashup King
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SOA City13
ERP may Look Like This Soon
Scenario Run MM on SAP ERP Use Amazon and vendor catalogues Run SD on Microsoft Dynamics AX SRM on Web-based SAP SRM CRM on Jira Financials on Oracle PP on own IBM i5 PM on system of external service partner
12th June 2008 -
Eindhoven
Logosworld.com
SOA City14
WWW is already a free market of services
Windows software from download.com Email from Yahoo, google etc. Shopping directory by eBay Books and electronics by Amazon Homepage provider, blogger tools, social
networks …
12th June 2008 -
Eindhoven
Logosworld.com
SOA City15
SAP Is Ready for SOA
Netweaver BAPI delivers SAP as services
• Unfortunately not yet complete
Workflow connects to messaging SRM, CRM, BI are service hubs Full connectivity via RFC and HTTP
BusinessByDesign (ByD) An excellent service suite Dynamics AX and ByD will be ERP champions
12th June 2008 -
Eindhoven
Logosworld.com
SOA City16
Cape Enterprise 2.0
How enterprises learn from the success story of the WWW.Finally.
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SOA City17
Enterprise 2.0 (3.0?)
„Webification“ of enterprise collaboration Central Sharepoints for data Life Collaboration „You Tube“ for enterprises and life-cams Desktop-Sharing Enterprise Search Semnatic Web Wiki Libraries instead of directory trees Enterprise wide discussion forums ERP Desktop Integration
• Application Outlook
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SOA City18
Enterprise 2.0 Learns WWW
Enterprises adopt the succesful WWW WWW is based on services WWW is a grown SOA Learning from AMAZON, Google, XING,
Wikipedia, eBAY, YouTube et.al.
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SOA City19
Social Networks are on the rise
Social communities like XINK, LinkedIn Stay in touch with business friends
The big Mathematical brain: Matheon Best math genies form a new giant math brain
Developer networks No OSS anymore SDN is the place to go
12th June 2008 -
Eindhoven
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SOA City20
SOA is the groundwork for Enterprise 2.0
Enterprise 2.0 is based on collaboration Collaboration requires SOA Enterprises are not yet SOA ready …
12th June 2008 -
Eindhoven
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SOA City21
Enterprise Apps Become Services
Enterprise Suites turn into Service Collections
12th June 2008 -
Eindhoven
Enterprise Suites
Service Collections
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SOA City24
Making sure that we speak of the same.„First confuse the words then the things“
What is SOA?
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SOA City25
Middleware and ESB are the communication layer
They are the streets and code of traffic
SOA is More Than Middleware and ESB
12th June 2008 -
Eindhoven
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SOA City26
Governance Frontend Services Semantics Abstraction Middleware Persistence Virtualization Security & Safety Physical Layer
SOA is the Marketplace for Services
SOA Market
Gover-nance Front-
end
Services
Semantics
Abst-raction
Persis-tence
Virtuali-zation
Security& Safety
Hard-ware
12th June 2008 -
Eindhoven
Logosworld.com
SOA City27
The important thing in SOA is not so much to obtain new technology as to discover new ways of thinking about
them.
Thinking different
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SOA City28
SOA caters for an infrastructure and basic services to make the execution of services as convenient as possible
SOA is the Service Marketplace
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SOA City29
SOA Component Stack
Governance• Investment, arbitration, SOA
marketing
Frontend• Design, Accessability, Desktop
Integration
Services• ERP components, APIs, UDDI
Semantics• BI, Search, Semantic Web 3.0,
repository
Abstraction• Programming, VM, Managed
Runtime
Middleware• Messaging, Workflow, ETL, Data
Source
Persistence• DB, MQ, Filesys, Replication
Virtualization• Ressource sharing, Scaling, Recovery
Security & Safety• Firewalls, compliance, Access
security, encryptionPhysical layer• Network, Hardware
12th June 2008 -
Eindhoven
•Investment, arbitration, SOA marketingGovernance
•Design, Accessability, Desktop IntegrationFrontend
•ERP Components, APIs, UDDIServices
•BI, Search, Semantic Web 3.0, repositorySemantics
•Programming, VM, Managed RuntimeAbstraction
•Messaging, Workflow, ETL, Data AdaptersMiddleware
•DB, MQ, Filesys, ReplicationPersistence
•Ressource sharing, Scaling, RecoveryVirtualization
•Firewalls, compliance, encryptionSecurity & Safety
•Network, HardwarePhysical Layer
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SOA City31
The administration and development planning of cities are the role model for SOA governance.
How to Get SOA?
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SOA City
SOA Evolves like a City
And every day there are surprises, you cannot control and predict everything
SOA Evolutio
n
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SOA City34
In the beginning ….
there were isolated habitats Every farm autonomous Water, nutrition … all supplied by themselves
That was inefficient
12th June 2008 -
Eindhoven
Logosworld.com
SOA City35
Then habitats started sharing services
Common fountain Farms specialiing in meat OR crop Expert services were created
• Schools, smiths, waggoners, carpenters, bakeries …
One town wall protects everybody
12th June 2008 -
Eindhoven
Logosworld.com
SOA City36
Community is more efficient than the sum of individuals1
2th June 2008 -
Eindhoven
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SOA City37
Marketplaces for services came to be
As communities grew1
2th June 2008 -
Eindhoven
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SOA City38
Cities mean communities SOA is for communities Enterprise 2.0 is a community
How Getting SOA: Imagine Marketplaces
12th June 2008 -
Eindhoven Cities mean
communities
SOA is for
communities
Enterprise 2.0 is
community
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SOA City40
Freely interacting agents create an uncontrollable form of complexity
Challenges of Interacting Societies
12th June 2008 -
Eindhoven
Logosworld.com
SOA City41
Oligarchy cannot cope with complexity
12th June 2008 -
Eindhoven
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SOA City42
How Do You Control Complexity?
How to control the crew of a ship? How to you control an army? How to govern a city? How to you control China, Zimbabwe?
12th June 2008 -
Eindhoven
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SOA City43
Waterfall Doesn‘t Meet Complexity
Waterfall method imply linearity Waterfall ignores that action may reverberate to earlier
conditions Waterfall is not agile
12th June 2008 -
Eindhoven
Waterfalls ignores that actions may reverberate to earlier conditions
Waterfalls are not agile
They cannot cope with uncertainties
Logosworld.com
SOA City44
The Paradox of Uncertainty
2-body Theorem A satellite revolves in an exact elliptical path
around it gravitational center point. 3-body Theorem
There is no elementary mathematical formula to calculate the paths of three body that interact with each other
12th June 2008 -
Eindhoven
Logosworld.com
SOA City45
12th June 2008 -
Eindhoven
Coincidence is the only true ruler of the universe.
Napoleon Bonaparte
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SOA City46
gravitation
How do you control planets‘ motion?
Planets are controlled by gravitation. Gravitation produces a focal point. Gravitation means attraction.
12th June 2008 -
Eindhoven
Logosworld.com
SOA City47
Attraction controls communities
Enterprises are communities Attraction may be
• More money, less costs• More creativeness• More fun and joy• More productiveness• Better quality
12th June 2008 -
Eindhoven
Creativeness
Fun and joy
Produc-tiveness
Quality
Money
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SOA City48
A Devine Circle
SOA Creates Attraction Attraction creates services Services drive enhancements in architecture Better SOA creates more attractions
12th June 2008 -
Eindhoven
Device Circle
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SOA City49
SOA Stays and Falls With Services
SOA needs Elementary (=Public) Services Otherwise SOA is like a city without craftsmen City Services:
• Government,&Administration, Police, Justice• Streets, water&electricty, garbage removal
Private Services• Craft, commerce (commodities and assistence)
12th June 2008 -
Eindhoven
Logosworld.com
SOA City50
12th June 2008 -
Eindhoven
Every bright idea has been thought of before, you only need to try thinking of
it again.Alles Gescheite ist schon gedacht
worden, man muss nur versuchen, es noch einmal zu denken.
Johann Wolfgang Goethe
Logosworld.com
SOA CityBlue Elefant SOA Certificate
The Blue Elefant logo is awarded to consultants and organisations that have
proven their knowledge in the field of the Service Oriented Architecture.
logosworld.com
Logosworld.com
SOA City52
Blue Elephant League Says Thank You!
Lynton Grice
Axel Angeli
Blue Elephant
www.logosworld.com • [email protected]
12th June 2008 -
Eindhoven
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SOA City53
Networking computers means networking people!
Blue Elephants Know That the World is a Village Blue Elephants evangelize the vision of collaboration of
computer software across organisations Blue Elephants Mentor EAI Projects Blue Elephants Give Independent Expertize Contact: [email protected]
The Blue Elephant Stampede
12th June 2008 -
Eindhoven