TABLE OF CONTENTS

Table of contents ………………………………………………..….

Executive summary ………………………………………………..….

General description ………………………………………………..….

Product & services ………………………………………………..….

Marketing plan …………………………………………………..

Sales forecast ………………………………………………..….

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Executive summary:

Our Mission is:

”Our mission is to transform student’s perception towards their educational institution by making them feel more attached to it, by linking their outward appearance and the logos etc. of the institution hence creating an emotional linkage in the students towards their institution”.

Our Vision is:

“To build a strong emotional attachment of all the students nationwide towards their institutions by selling quality products at affordable prices”.

Our business is:

We have conducted a survey in university of Sargodha and after knowing the people’s demand; we have decided to establish Avenue 64 in university of Sargodha. Our business type is Association of Persons. The owners of the business are Sheharyar, Bilal, Umer, Amir and maryam. Here we offer a wide variety of products at reasonable price. Our target market is university of Sargodha. We are adopting customer driven marketing strategy as customers are more important for us and our purpose is to make them happy through our trading concern. We want to serve people with finest quality at reasonable prices. In this area different brands are working but they are not satisfying the customers’ needs and wants at reasonable prices. As the business is started as per need of the customers so the potential market is very high.

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Logo:

Tagline:

Owner of the business are:

Shaheryar Ahmed.Bilal MaqboolM. Umer shahidAmir shahzadMaryam saddiqa

Our business will capture more market shares in the future because of the uniqueness. After conducting a survey, we have concluded that there is more demand for that products and people will be get benefitted from it.

Type of business: Partnership business

Business name: Avenue 64

Business objectives:

ProfitabilityProductivityCustomer Services

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Core valuesGrowth Marketing

Business goals:

InnovationBrand healthMarketing optimizationRevenue generationOperational efficiencyCustomer experienceEnhance quality of lifeCreating goodwill

Product and services

Products Name: variety center

Product type: Consumer Goods.

Product Specification: Hoodies, t-shirts, mug, wrist watch, mobile pouch, bags. (logo of university of Sargodha is printed on it.)

Uniqueness: Special branding in university of Sargodha.

Product line: Ladies and gents hoodies and accessories.

Services: Exchangeable within 3 hours and Alteration.

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MARKETING P LAN:

Market Research:

We have done market research in order to check the response of our customers in our targeted market. It is necessary because we don’t know much about our customers and their choice.

Barriers while entering the market with new product & company name:

Consumer acceptance and brand recognitionTraining and skillsHigh Trading costsHigh marketing costs

How to overcome these barriers?We are new in market having no recognition of our brand. People are not familiar with our brand name so there is need to create awareness. We’ll create awareness by advertisement.In order to overcome high trading cost, we can contact with the contract holder who provides us stock at lowest price. In this way overall trading cost will be reduced and there are more chances to earn more profit.While entering in new market we have to bear many costs like cost on advertisement etc. so this cost can be reduced by promoting product at just targeted market and advertisement through ads on social media.

Product & services from customers’ point of view

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Our major products are university logo printed accessories.Most important features:

Branded outfits at reasonable prices.Fine quality outfits and accessories of certain well known brands.

Benefits:Branded outfits and accessories at reasonable prices.Filling all price and quality gaps.

After sale services:AlterationExchanging

CustomersWe’ll sell our product to the consumers of;Age: 18 to onwardGender: Male and femaleLocation: university of SargodhaTarget market: All the department in university of Sargodha. Occupation: AnyEducation: All level

Niche:We are providing the products especially targeting the user who want to save money and more affordable products.

Competition:

Our only competitor is the main cooperative store in uos. They only compete us in only single product that is t-shirt. But they provide the t-shirt at low quality at very high price. So we can easily compete with it.

SWOT Analysis:

Strength:First mover advantageBest managementHigh qualityStrong need

Weakness:Limited supply of productsPoor locationLack of capital as being small

OPPORTUNITIESTargeting the nearest college with their institution logoEasily avail brand equity and recognition

THREATChange in customer tasteNew policies of competitorMarket changes

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Promotion:

Online advertisement

In store advertisement

Advertising on the World Wide Web

Network of friends

Social network advertising

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These are not much expensive ways to promote the brand. We want to create good image in the mind of customers.

Pricing:

We are entering in market with;

Price Penetration:

With low price and high quality. We have monopoly in market at this time. We have first mover advantage because there is no competitor in market with this type of idea. In this way we can capture more market shares and increase our product line by introducing more products in future.

Proposed Location

Location is too much important for our customers because we are involved in direct selling; we are selling our product to the end users. We have furnished our mall well in order to attract customers and this place is easily convenient.

DISTRIBUTION CHANNEL

“We are selling our products on cash to the end users”.

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Sales Forecast:

For 4 years:

Details Year 1 Year 2 Year 3 Year 4

Sales 2 2.5 3.1 3.7

C.G.S -0.786 -0.9 -0.98 -1

G.P 1.214 1.6 2.12 2.7

Operating Exp

Salaries -0.11 -0.14 -0.2 -0.23

Utility bills -0.1 -0.12 -0.14 -0.15

Misc. Exp -0.12 -0.13 -0.17 -0.19

Operating profit 0.884 1.21 1.61 2.13

Note; All amount in million Rupees.

ControlsThe following areas will be monitored by the Avenue 64 management.

Revenue ; monthly and annually Expenses; monthly and annually Customer data base through purchase cards Acquiring of new customers Increase product line as well as trend is coming in near future.

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Strong customer retention policies Continuous motivation of employees

Implementation:

Plan implementation will be based on a detailed activity wise execution schedule, specifying new activities, deadline for competition, responsibility and budget whenever required

Contingency planning:

Following risks may disturb the plan;

Delay in execution Competitor`s pressure Delay in payments

The most worst risk for business is;

Insolvency of any partner Shortage of funds Excess demand over estimated

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