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USING PATENTS IN COMPETITI
VE INTELLIGEN
CE
By Gregory J. Kirsch & Charley F .Brown, Needle & Rosenberg,PC
組員
經濟三簡珮雯
材料三朱穎傑
國企三
鄭文軒
定義 Patent competitive intelligence (PCI)
Intelligence property (IP)
Intellectual property(IP)
WHY？
Reveal previously unnoticed company opportunities
方向
Using patents in competitive
intelligence
Internal patent landscape analysis
Company strengths & weaknesses
Internal patent audit
External patent
landscape analysis
Technology class analysis
Patent filing trend analysis
The PCI process
Internal patent landscape analysis
INTERNAL PATENT LANDSCAPE ANALYSIS
Company strengths and weaknesses
Internal patent audit
INTERNAL PATENT LANDSCAPE ANALYSIS
Company strengths and weaknesses
Internal patent audit
COMPANY WEAKNESSES
Does it have any product or service that is in technology class C?
If not, how did the company come to have a patent in technology class C?
If the patent in technology class C is currently unused, could it generate licensing revenue or could the company enter into a joint venture with another company in technology class C?
COMPANY WEAKNESSES
Is the technology class crowded, and patents difficult to obtain?
Does the division responsible for technology class C have enough research and development (R&D) funding?
Does there need to be a personnel change in that division?
INTERNAL PATENT LANDSCAPE ANALYSIS
Company strengths and weaknesses
Internal patent audit
the U.S. Patent and Trademark Office (USPTO)
http://www.uspto.gov/
USPTO Patents
Trademarks
Intellectual property law and policy
external patent landscape analysis
EXTERNAL PATENT LANDSCAPE ANALYSIS
Technology class analysis
Patent filing trend analysis
EXTERNAL PATENT LANDSCAPE ANALYSIS
Technology class analysis
Patent filing trend analysis
EXTERNAL PATENT LANDSCAPE ANALYSIS
Technology class analysis
Patent filing trend analysis
EXTERNAL PATENT LANDSCAPE ANALYSIS
Technology class analysis
Patent filing trend analysis
The PCI process
THE PCI PROCESS
PCI Data Mining
Data Visualization
Data analysis
THE PCI PROCESS
PCI Data Mining
Data Visualization
Data analysis
THE PCI PROCESS
PCI Data Mining
Data Visualization
Data analysis
THE PCI PROCESS
PCI Data Mining
Data Visualization
Data analysis
WHAT IS INTELLECTUAL PROPERTY? Definition: creations of the mind,ex
inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.
Intellectual property is divided into two categories: Industrial property and copyright
http://www.wipo.int/about-ip/en/
INDUSTRIAL PROPERTY
Including inventions (patents), trademarks, industrial designs, and geographic indications of source.
COPYRIGHT
Including literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs.
