27
Hassle-free Campaign brief

Campaign Brief

Embed Size (px)

Citation preview

Page 1: Campaign Brief

Hassle-freeCampaign brief

Page 2: Campaign Brief

The brief

Page 3: Campaign Brief

The brief

• BuildanIMCcampaignaround“hassle‐free”

Page 4: Campaign Brief

The brief

• BuildanIMCcampaignaround“hassle‐free”

• Increasenewbookings

Page 5: Campaign Brief

The brief

• BuildanIMCcampaignaround“hassle‐free”

• Increasenewbookings

• Createauniqueposi>oningforHX

Page 6: Campaign Brief

The brief

• BuildanIMCcampaignaround“hassle‐free”

• Increasenewbookings

• Createauniqueposi>oningforHX

• Deliveraconsistentbrandimage

Page 7: Campaign Brief

Customer understanding

Perceptions Attitude

Page 8: Campaign Brief

Customer understanding

• An unnecessary expenditure

Perceptions Attitude

Page 9: Campaign Brief

Customer understanding

• An unnecessary expenditure

• A by-the-way product

Perceptions Attitude

Page 10: Campaign Brief

Customer understanding

• An unnecessary expenditure

• A by-the-way product

• Don’t take airport parking seriously

Perceptions Attitude

Page 11: Campaign Brief

Customer understanding

• An unnecessary expenditure

• A by-the-way product

• Don’t take airport parking seriously

• Don’t understand the value of pre-booking

Perceptions Attitude

Page 12: Campaign Brief

Customer understanding

• An unnecessary expenditure

• A by-the-way product

• Don’t take airport parking seriously

• Don’t understand the value of pre-booking

• Hence, out of their consideration set

Perceptions Attitude

Page 13: Campaign Brief

Customer understanding

• An unnecessary expenditure

• A by-the-way product

• Don’t take airport parking seriously

• Don’t understand the value of pre-booking

• Hence, out of their consideration set

Perceptions Attitude

Findinglast‐minuteparkingspaceachallenge+ahugeexpenseAvoidablehassleandanxietypriortothestartofaholiday

Page 14: Campaign Brief

What is hassle-free?

Page 15: Campaign Brief

The proposition

Page 16: Campaign Brief

The proposition

Hassle-free savings!

Page 17: Campaign Brief

Hassle-free savings!

Page 18: Campaign Brief

Hassle-free savings!

Save money

Page 19: Campaign Brief

Hassle-free savings!

Save moneySave time

Page 20: Campaign Brief

Hassle-free savings!

Save moneySave time

Save hassle

Page 21: Campaign Brief

Hassle-free savings!

Save moneySave time

Save hassleSave anxiety

Page 22: Campaign Brief

Hassle-free savings!

Save moneySave time

Save hassleSave anxietySave effort

Page 23: Campaign Brief

Not only communicate

Page 24: Campaign Brief

Deliver hassle-free

Not only communicate

Page 25: Campaign Brief

Current Proposed

Making emails hassle-free

Page 26: Campaign Brief

Current Proposed

Making emails hassle-free

Page 27: Campaign Brief

Thank you