CaseStudy:MirdiffCityCentre,DubaiUAE

Page1of2CH00107.2010

ProjectMirdiffCityCentre,Dubai

ClientLandmarkGroup

ProductsSupplied

Material:GresPorcellanato(GP)tilesaveryhighquality&hardwearingtypeofceramics.Type: (i)SolubleSaltSolubleSaltprintingtechnologyisemployedtoproducethesemodels.

Silksscreensareusedasthesourceofthedesignstobeprintedonsurfaceoftheclaytiles.(ii)Gemsproducedusingsophisticatedtechnologyknownasdoublecharged.Multicolouredpowdersareusedtoobtainthetypicalappearanceofnaturalmarbleofgranite.(iii)Paradoxhasametalliclookmadewithporcelaincolouredbody.Theporcelaincolouredbodypowderispressedathighpressuretoobtaindenselycompacttiles.

Background

MirdiffCityCentrebelongstoMAFGroupthatoperatesthesuccessful&iconicshoppingmallssuchasDeiraCityCenterandMalloftheEmiratesinDubai.MirdiffCityCenterisa5.9millionftshoppingmallthatopenedon16thMarch,2010cateringtolargecommunityoflocals&expatriatelivinginthecityofgrowingurbanareaofMirdiff.TheAED3BillionCentrefeaturesmorethan400stores

CaseStudy:MirdiffCityCentre,DubaiUAE

Page2of2CH00107.2010

belongingtoworldsbiggestbrandsthatappealtohighendmarket.AmongthesetopretailersistheLandmarkGroup,oneofthelargestretailorganizationsintheMiddleEastoperatingover900stores.

Scope

HomeCenterandHomeDcorbelongingtolandmarkgrouprequiredqualitytileswithaestheticvaluetocomplementtheirinteriorrangeofproductsthatwouldenhancetheoutlookoftheirretailoutlet.

Giventhelargeamountoffootfallexpectedondailybasis,thefloortilerequiredexcellentslipresistance,minimal

maintenanceandhighdurability.

RAKCeramicshadtheperfectrangeofqualityproductsthatcouldmeettheclientsexpectationsonthebasisonaestheticlookandperformance.RAKCeramicswasalreadyspecializedandusedinmostofUAEstopretailsoutlets&majorshoppingmalls.ThismadeitsimpleforbothconsultantandclienttochooseRAKCeramics.

Intotal,RAKCeramicssupplied6700m2and1900m2ofhighqualityGPfloortilesforHomeCenterandHomeDcorrespectively.

Results

Theclientweresoimpressedwiththequalityoftilessuppliedforthisprojectthattheyhavestandardizedsametileforalltheiroutletshenceforth.

HomeCenter

Home Decor

CaseStudy:DubaiMallOutlets,DubaiUAE

CH00208.2010 Page1of2

ProjectBurjKhalifaDubaiMallClientEmaarPropertiesProductsSupplied

Material:GresPorcellanato(GP)tilesaveryhighquality&hardwearingtypeofceramics.

Type: (i)Salt&Pepperfullbodytilesproducedwiththeutilizationofadosingsystem.

(ii)Gemsproducedusingsophisticatedtechnologyknownasdoublecharged.Mutlicolouredpowdersareusedtoobtainthetypicalappearanceofnaturalmarbleofgranite.

BackgroundDubaiMallistheworldslargestshoppingcentreownedbyEmaarProperties,theworld'slargestestatecompanywithaportfoliospanningacrossseveralcountriesglobally.ThemallislocatednexttotheworldstallesttowerBurjKhalifa,offeringanarrayofleisurepursuits,withover600retailoutlets.

CaseStudy:DubaiMallOutlets,DubaiUAE

CH00208.2010 Page2of2

Amongstthesetopretailers&leisureoutletsareKidzania,afantasyedutainmentareaforchildren;Magrudy,apopularbookstoreandMiriCreation,aleadingdesignerrugmanufacturer.ScopeTheinteriorofallthreeindividualstoreshasadistinctivelookandcaterstotheirdifferentcustomerneeds.Kidzaniausesvarietyofbrightcoloursmatchingtodifferentkidzonesareaandaccordinglyrequiredtilestocomplementthevibrancyofsuchaplayzone.Magrudyrequiredsimpleandeleganttilesthatwouldmatchtheclassyinterioroftheirbookstore.MiriCreationsgivesanelegantPersiantouchtotheirstorethathadacombinationoftraditionandmodernappeal,whichwasfurtherenhancedwiththerightrangeoftiles.Hence,thecompletetilingsolutiontoaestheticallyenhancethelookof

theiroutletswasprovidedbyRAKCeramicswhosuppliedproductthatpreciselymatchedthefeelandlookoftheirflooringsasrequiredbyindividualretailoutlets.ResultsCustomersatisfactionhasalwaysbeenthetoppriorityforRAKCeramic.Yetagain,RAKCeramicswassuccessfulindeliveringtherequiredproductandservicesinrecordtime.Withcompleteinfrastructuretoprovidetilingsolution,itbecameobviousthatRAKCeramicscaneasilymeetanyclientrequirements.

Altogether,RAKCeramicsuppliedthehighqualitycustomizedGPtilesfortheretailoutletswithinthestipulatedtimeframe.

KidZania

Magrudy

MiriCreation

CaseStudy:PrincessNouraBintAbdulRahmanUniversity,K.S.A

Page1of2CH00311.2010

ProjectPrincessNouraBintAbdulRahmanUniversity,KingdomofSaudiArabia.

MainContractorSaudiBinLadenGroupClientMinistryoffinance/MinistryofeducationProductsSupplied

Material:GresPorcellanato(GP)tilesaveryhighquality&hardwearingtypeofceramics.

Type: (i)Salt&PepperFullbodytilesproducedwiththeutilizationofadosingsystem.

(ii) Double Charged Models Multicolored powders are used to obtain the typicallyappearanceofnaturalmarbleorgranite.

(iii)ToileSeries(Jute/Coco) OneofthepopularceramicstilecollectionsfromRAKCeramicsthatcomesinvariouscoloursanddesign.

Quantitysupplied:570,000sq.meters.

Estimatedvalue $11.5billion.

BackgroundPrincessNouraBintAbdulRahmanUniversityisworld'slargestwomenuniversityand$11.5billionproject expected to accommodate over 26,000 students andwill feature 13 campuses, includingthoseformedicine,dentistry,nursing,naturopathy,IT,languages,instanttranslationandpharmacy.The entire university project includes an administration building, a central library, conferencecenters,buildingsfor15academicfaculties,several laboratories,a700bedhospitalequippedwithstateoftheartfacilities,housingforuniversitystaff,mosques,akindergartenschool,andexclusiveamusementcentersforfamiliesandstudents.

CaseStudy:PrincessNouraBintAbdulRahmanUniversity,K.S.A

Page2of2CH00311.2010

ScopeThis mega projects required a world class design, equipment and accessories to match theinternationalstandards.TheoverallprojectdesignwasconceptualizedbyDaralHandasahShair&partners and themain contractor for executing theprojectwas SaudiBin Laden alongwith subcontractorArabtecSaudiArabia.RAKCeramicswith its rangeof innovativeproducts,designsandcolors,addedvaluetothequalityandaestheticfinishrequiredforthismegaproject.PrincessNouraBintAbdulRahmanUniversityhasbeendevelopedtoestablishnewbenchmarks inthe academic sector, so it is imperative that the client opted toworkwith RAK Ceramics,worldleadingmanufactureroftiles.Aspokesperson fromSaudibin ladenGroupsaidRAKCeramicsbringsawealthoftilingexpertiseandexperience thatwilldefinitelyhelpus the levelofsophisticationandquality required by thisunprecedented project. Princess Noura Bint Abdul Rehman University has been developed toestablishnewbenchmark in the academic sector, so it is imperative thatweonlyworkwith theindustrysbestsupplierssuchasRAKCeramics.Intotal,RAKceramicssupplied570,000m2ofhighqualityporcelainandceramicstileswhichcovered85%quantityoftheoveralltiles.ResultsTheclientandcontractorwereimpressedwithRAKCeramicsnotonlyprovidingthequalitytilesthatmatchedtheirexpectationbutalsoassureddeliveryoftherequiredproductsandservicesinrecordtime.ThepositionofRAKCeramicsbeingtheworldsleadingsupplierofqualitytileswasputtotestinthismegaprojectandRAKCeramicscomeoutwithflyingcolors.

CaseStudy:DubaiInternationalAirportConcourseIII

Page1of2CH00412.2010

ProjectDubaiInternationalAirportConcourseIIIMainContractorALEC(AlJaberL.E.G.T.Engineering&ContractingLLC)ClientDubaiCivilAviationProductsSupplied

Material:

1. UnglazedGresporcellantotiles(30x30)2. GlazedPorcelainWalltiles(25x12)3. Glazedwalltiles(20x20)

Estimatedtilesquantity :120,000sq.m.

Estimatedprojectvalue :$1.17billion

Completiondate :2012BackgroundDubaiInternationalAirportisconsideredasoneofthebusiestinternationalairportsintheworldandoncethecurrentexpansioniscompleted,theairportwillhavecapacitytoaccommodate70millionand100millionpassengersayearby2016and2025respectively,whichwouldmake ittheworld'sbusiestairport.

CaseStudy:DubaiInternationalAirportConcourseIII

Page2of2CH00412.2010

Thethirdconcourse included intheexpansionprogramtoaccommodatethe increasednumberofpassengersatDubaiAirportfromthenewA380Superjumbo.DubaiairportwillbeoneofthefirstairportstohaveregularvisitsfromthefirstA380sinservice.DubaiInternationalAirportConcourse3 isexclusivelybeingbuilttohandleEmiratesAirlineA380's.Thisisexpectedtobecompletedbylate2012.ScopeThis mega projects required a world class design, equipment and accessories to match theinternationalstandards.TheoverallprojectdesignwasconceptualizedbyDarAlHandasahShair&PartnersandthemaincontractorforexecutingtheprojectisALEC(ALJABERL.E.G.T.ENGINEERING&CONTRACTINGLLC).Concourse3isexpectedtobecompletein2012.Itwillencompass11floorswith50airlinecounters,an11,000mretailarea,a32roomfivestarhotel,a170room,fourstarhotel,tworestaurantsandtwofoodcourts.RAKCeramicswith itsrangeof innovativeproducts,designsandcolors,addedvaluetothequalityandaestheticfinishwhichprovidetilingsolutionrequiredforthisrenownedproject.ItisimperativethattheclientoptedtoworkwithRAKCeramics,worldleadingmanufactureroftiles.ResultsBeing the fasttrackproject,RAKCeramicswascommitted tohaveaproduction linededicated tomanufacture the approved range of tiles that would ensure smooth progress of project andsimultaneouslymaintainthehighqualitystandardassociatedwithRAKCeramicstiles.TheclientwasextremelysatisfiedwithRAKCeramicsproductandservicesthataddedvaluetosuchprestigiousproject,whichisanotherlandmarkamongRAKceramicsportfolioofprojectexecuted.

CaseStudy:DubaiSportsComplex

CH00501.2011 Page1of2

ProjectSheikhHamdanBinMohammedbinRashidSportsComplex(DubaiSportsComplex)MainContractor

:SaudiBinLaden

Client :DubaiMunicipality

ProductsSupplied

Material:

1. Porcelaintiles(10x10)2. UnicromaSeries(60x60)3. TechnocromaSeries(60x120)

Estimatedtilesquantity :12,000sq.m.Estimatedprojectvalue :$300millionCompletiondate :201