Cercetari de Mrk Tema 2

8/13/2019 Cercetari de Mrk Tema 2

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Facultatea de Marketing, ASE

Cercetri de Marketing

Tema 3

CUPRINS

1. Marketing Research books.............................2

2. AMA Marketing Definitions..................................3

3. AMA Journals4


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Marketing Research Books:

- Market Research Made Easy (Self-Counsel Business)by Don Doman- Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make

More Moneyby Robert J. Kaden

- How to Conduct Surveys: A Step-by-Step Guideby Arlene Fink- Business to Business Marketing Researchby Martin P. Block- The Market Research Toolbox: A Concise Guide for Beginners Second Editionby Edward F.

McQuarrie

- Essentials of Marketing Research byTony Proctor- Market Research: A Guide to Planning, Methodology and Evaluationby Paul N. Hague- Marketing Research: The Impact of the Internetby Carl D. McDaniel- Marketing Researchby Donald R. Lehmann- Practical Marketing Researchby Jeffrey L. Pope
http://www.amazon.com/Market-Research-Made-Self-Counsel-Business/dp/1551806762/ref=cm_lmf_tit_2http://www.amazon.com/Market-Research-Made-Self-Counsel-Business/dp/1551806762/ref=cm_lmf_tit_2http://www.amazon.com/Guerrilla-Marketing-Research-Techniques-Business/dp/0749445742/ref=cm_lmf_tit_1http://www.amazon.com/Guerrilla-Marketing-Research-Techniques-Business/dp/0749445742/ref=cm_lmf_tit_1http://www.amazon.com/Guerrilla-Marketing-Research-Techniques-Business/dp/0749445742/ref=cm_lmf_tit_1http://www.amazon.com/How-Conduct-Surveys-Step-Step/dp/141291423X/ref=cm_lmf_tit_3http://www.amazon.com/How-Conduct-Surveys-Step-Step/dp/141291423X/ref=cm_lmf_tit_3http://www.amazon.com/Business-Marketing-Research-Martin-Block/dp/0324222300/ref=cm_lmf_tit_4http://www.amazon.com/Business-Marketing-Research-Martin-Block/dp/0324222300/ref=cm_lmf_tit_4http://www.amazon.com/The-Market-Research-Toolbox-Beginners/dp/1412913195/ref=cm_lmf_tit_5http://www.amazon.com/The-Market-Research-Toolbox-Beginners/dp/1412913195/ref=cm_lmf_tit_5http://www.google.ro/search?tbo=p&tbm=bks&q=inauthor:%22Tony+Proctor%22http://www.google.ro/search?tbo=p&tbm=bks&q=inauthor:%22Tony+Proctor%22http://www.amazon.com/Market-Research-Planning-Methodology-Evaluation/dp/0749437308/ref=cm_lmf_tit_10http://www.amazon.com/Market-Research-Planning-Methodology-Evaluation/dp/0749437308/ref=cm_lmf_tit_10http://www.amazon.com/Marketing-Research-The-Impact-Internet/dp/047000357X/ref=cm_lmf_tit_13http://www.amazon.com/Marketing-Research-The-Impact-Internet/dp/047000357X/ref=cm_lmf_tit_13http://www.amazon.com/Marketing-Research-Donald-R-Lehmann/dp/0321014162/ref=cm_lmf_tit_17http://www.amazon.com/Marketing-Research-Donald-R-Lehmann/dp/0321014162/ref=cm_lmf_tit_17http://www.amazon.com/Practical-Marketing-Research-Jeffrey-Pope/dp/0814450865/ref=cm_lmf_tit_23http://www.amazon.com/Practical-Marketing-Research-Jeffrey-Pope/dp/0814450865/ref=cm_lmf_tit_23http://www.amazon.com/Practical-Marketing-Research-Jeffrey-Pope/dp/0814450865/ref=cm_lmf_tit_23http://www.amazon.com/Marketing-Research-Donald-R-Lehmann/dp/0321014162/ref=cm_lmf_tit_17http://www.amazon.com/Marketing-Research-The-Impact-Internet/dp/047000357X/ref=cm_lmf_tit_13http://www.amazon.com/Market-Research-Planning-Methodology-Evaluation/dp/0749437308/ref=cm_lmf_tit_10http://www.google.ro/search?tbo=p&tbm=bks&q=inauthor:%22Tony+Proctor%22http://www.amazon.com/The-Market-Research-Toolbox-Beginners/dp/1412913195/ref=cm_lmf_tit_5http://www.amazon.com/Business-Marketing-Research-Martin-Block/dp/0324222300/ref=cm_lmf_tit_4http://www.amazon.com/How-Conduct-Surveys-Step-Step/dp/141291423X/ref=cm_lmf_tit_3http://www.amazon.com/Guerrilla-Marketing-Research-Techniques-Business/dp/0749445742/ref=cm_lmf_tit_1http://www.amazon.com/Guerrilla-Marketing-Research-Techniques-Business/dp/0749445742/ref=cm_lmf_tit_1http://www.amazon.com/Market-Research-Made-Self-Counsel-Business/dp/1551806762/ref=cm_lmf_tit_2


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AMA marketing definitions:

- Marketing:Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and

exchanging offerings that have value for customers, clients, partners, and society at large. (Approved

October 2007)

Marketing Research:

Marketing research is the function that links the consumer, customer, and public to the marketer through

information--information used to identify and define marketing opportunities and problems; generate,

refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of

marketing as a process. Marketing research specifies the information required to address these issues,

designs the method for collecting information, manages and implements the data collection process,

analyzes the results, and communicates the findings and their implications. (Approved October 2004)

- The previous definitions stated:As adopted by the National Association of Marketing Teachers, an American Marketing Association

predecessor organization: [Marketing is] the performance of business activities that direct the flow of goods

and services from producers to consumers (1935)

[Marketing is] the process of planning and executing the conception, pricing, promotion, and distribution

of ideas, goods and services to create exchanges that satisfy individual and organizational

objectives.(1985)

Marketing is an organizational function and a set of processes for creating, communicating, and deliveringvalue to customers and for managing customer relationships in ways that benefit the organization and its

stakeholders.(2004)

Source:

http://www.marketingpower.com/aboutama/documents/american%20marketing%20association%20releases%20new

%20definition%20for%20marketing.pdf
http://www.marketingpower.com/aboutama/documents/american%20marketing%20association%20releases%20new%20definition%20for%20marketing.pdfhttp://www.marketingpower.com/aboutama/documents/american%20marketing%20association%20releases%20new%20definition%20for%20marketing.pdfhttp://www.marketingpower.com/aboutama/documents/american%20marketing%20association%20releases%20new%20definition%20for%20marketing.pdfhttp://www.marketingpower.com/aboutama/documents/american%20marketing%20association%20releases%20new%20definition%20for%20marketing.pdfhttp://www.marketingpower.com/aboutama/documents/american%20marketing%20association%20releases%20new%20definition%20for%20marketing.pdf


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AMA journals:

Journal of Marketing

For more than seven decades,Journal of Marketinghas been a vibrant outlet for the communication of ideas and thought

leadership in marketing, bridging the gap between theory and application. By providing thought-provoking, in-depth articles

covering vital aspects of the marketing industry,Journal of Marketingis the premier publication for academics and practitioners.

Each issue includes original research on all aspects of marketing.

Journal of Marketing Research

Journal of Marketing Research delves into the latest thinking in marketing research, from philosophy and theories to methods and

techniques. Written for technically oriented research analysts, educators, and statisticians, Journal of Marketing Research covers

a wide range of marketing research concepts, methods, and applications. You'll read about new techniques, contributions to

knowledge based on experimental methods, and developments in related fields that have a bearing on marketing research.

Journal of International Marketing

Readers rely on Journal of International Marketing for the latest in global marketing issues. Geared both to international

marketing and business scholars and to senior- and mid-level practitioners, Journal of International Marketing features analysis of

the latest marketing theories, in-depth articles, and coverage of new methods. Also included are scholarly and managerially

relevant articles on international marketing and timely insights from executives on new trends and tactics. Journal of International

Marketing is the foremost resource on todays international marketing environment.

Journal of Public Policy & Marketing

Addressing the dynamic relationship between marketing and the public interest, Journal of Public Policy & Marketing is a sourcefor understanding today's most important issues. Each issue features a wide-ranging forum for the research, findings, and

discussion of marketing subjects related to business and government, including issues on nutrition and health, ethics and social

responsibility, antitrust, privacy, and copyright and trademarks, as well as policy implications from the Federal Trade

Commission and Food and Drug Administration. Journal of Public Policy & Marketing illustrates the important role of marketing

in the legal and regulatory venues.

Source:

http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/AMAJournals.aspx
http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing/JournalofMarketing.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing/JournalofMarketing.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/JournalofMarketingResearch.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/JournalofMarketingResearch.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20International%20Marketing/JournalofInternationalMarketing.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20International%20Marketing/JournalofInternationalMarketing.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Public%20Policy%20Marketing/JournalofPublicPolicyMarketing.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Public%20Policy%20Marketing/JournalofPublicPolicyMarketing.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/AMAJournals.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/AMAJournals.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/AMAJournals.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Public%20Policy%20Marketing/JournalofPublicPolicyMarketing.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20International%20Marketing/JournalofInternationalMarketing.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/JournalofMarketingResearch.aspxhttp://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing/JournalofMarketing.aspx

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Cercetari de Mrk Tema 2