CHAIN STORE2011 级

—连锁经营

2A3班

徐志文

李蓉蓉

金怡珺

朱 冰

WHAT IS CHAIN STORE

Chain stores are retail outlets that share a brand and

central management, and usually have standardized

business methods and practices. These characteristics

also apply to chain restaurants and some service-

oriented chain businesses. In retail, dining and many

service categories, chain businesses have come to

dominate the market in many parts of the world.

HISTORY 

T

he first chain store was British-owned W H Smith.[citation needed] Founded in

London in 1792 by Henry Walton Smith and his wife, the store sells

books, stationery, magazines, newspapers, and entertainment products.

I

n the U.S., chain stores began with the founding of 

The Great Atlantic & Pacific Tea Company (A&P) in 1859. By the early

1920s, the U.S. boasted three national chains: A&P, Woolworth's, and 

United Cigar Stores.[1] By the 1930s, chain stores had come of age, and

stopped increasing their total market share. Court decisions against the

chains' price-cutting appeared as early as 1906, and laws against chain

stores began in the 1920s, along with legal countermeasures by chain-

store groups.

THE CHAIN SHORE IN OUR LIFE

Zara (Spanish: [ˈθaɾa]) is a Spanish clothing and accessories retailer based inArteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius andBershka.

If you have zara

MCDONALD'S

McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries.[4][5]

 Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.[6]

THE MENU

2. 配餐类French Fries 薯条Salad 沙拉McWings 麦辣鸡翅

3. 饮料CSD(Coca-Cola/Sprite/Fanta/Coke Light) 碳酸饮料 /汽水 (可口可乐 /雪碧 /芬达 /健怡可乐 ) Hot chocolate 热朱古力 McBlead Coffee 浓香咖啡McBrew Tea 浓滑奶茶Orange Juice 橙汁Ice Tea 冰红茶Hot Coffee 美式热咖啡Hot Tea 热红茶4. 甜品Pie 苹果派 /红豆派 /... Shakes 奶昔Dip Cone 新地脆筒 (芒果 /朱古力等口味 ) Sundae 新地 (朱古力 /草莓 /菠萝 )

1. 主餐类Hamburger 汉堡包Cheese Burger 芝士汉堡Double Cheese Burger 双层吉士汉堡Big Mac 巨无霸McChicken 麦香鸡Filet-O-Fish 麦香鱼

Super 8 Worldwide, formerly Super 8 Motels, is the world's largest budget hotel chain, with motels in the United States and Canada, as well as newer properties in China. The company is a subsidiary of Wyndham Worldwide, formerly a part of Cendant.[1]

Walmart Stores, Inc., branded as Walmart, is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's third largest public corporation, according to the Fortune Global 500 list in 2012, the biggest private employer in the world with over two million employees, and is the largest retailer in the world. Walmart remains a family-owned business, as the company is controlled by the Walton family, who own a 48 percent stake in Walmart.[5][6] It is also one of the world's most valuable companies.[7]

Sam Walton

THANK YOU