ChampagnesLAFAYETTE, LA

TABLE OF

CONTENTS

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CHAMPAGNES360 REVISIONSWord changes, color and material

changes, and text size changes.

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STORE OVERVIEWThe 360 & footprint give an overview of the

design in the three-dimensional space.

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PAINT 360 VALANCEAllows you to see the paint plan in the

three-dimensional space.

15

STORE MATERIALSCalls out paint colors, lighting options,

and materials list.

04 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

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5 Until transferred by sale, all rights are reserved and

reproduction in any manner without permission is illegal.

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MODERN & SOPHISTICATEDCONCEPT ONE

CONCEPT STRATEGY Create an environment that is

sophhisticated and modern that feels high

end, but aesthetically appeals to a middle

aged target customer.

DEMOGRAPHIC 25-45 well educated individuals and families.

The visual modern influence or type,

color, and texture will help the decor feel

relevant and timeless, while the touches of

sophistication will help it feel high end and

appeal to the target market.

COLOR & TEXTURE Modern hues in a two toned palete like

shown above mixed with ample neutral

textures provides a deep color story.

TYPOGRAPHY Type is a balance between modern and

sophisticated as well. For main headings,

bold geometric sans serifs are used, and

sub headings are in a classic serif typeface.

Accent type with hand lettering in black and

white feels like chalkboard texture which is

an older process, in a revival right now.

FEELING People will feel like they are getting high

quality food and drink from a grocer who is

current and capable of fulfilling their needs.

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6 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

SPECIALTY BEER WALL This infographic outlined different types

of beer, and a few quick words about their

flavor profile.

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7 Until transferred by sale, all rights are reserved and

reproduction in any manner without permission is illegal.

SPECIALTY BEER WALL This infographic outlined different types

of beer, and a few quick words about their

flavor profile.

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Grassy and watery with a delicate sweetness.

8 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

MAIN SIGNAGE Subtext and icons were removed, and

Frozen food main signage centered over

food coolers.

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9 Until transferred by sale, all rights are reserved and

reproduction in any manner without permission is illegal.

CHILLED WINE CHANGE Frozen letters centered over frozen

foods, and illustration in the same style as

floral but depicting grape vines is done

in a neutral-on-neutral vinyl with letters

displaying chilled wine.

Art below line is enlarged to show detail.

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10 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

KITCHENARY LOGO Logo will go here, once we

recieve the logo from the customer.

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11 Until transferred by sale, all rights are reserved and

reproduction in any manner without permission is illegal.

SIGN FRONT VIEW This signage system runs perpendicular

to the valance, so from the front, looking

straight on at the valance, you see the

metal sides.

SIGN SIDE VIEW From the side, you see the copper face

and white text as the customer is walking

down the aisle.

EXPANDED VIEW This shows the layers of the sign and how

they are put together. We took the liquor

sign out, liquor is shown to represent the

expanded view, and will not be produced.

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Hanging navigation in cork for the wine shelves.

CHAMPAGNE

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WHITE W

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CHAMPAGNE

5 w x 3.5h

10% scale36(w) x 76(h)

Wine shelf30(w) x 2(h) x 4(d)

Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.

12 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

CHEESE TRELLIS Square acrylic piece with dimensional

letters spelling Gourmet Cheese. Ten

Globe lights hang down to create a unique

waterfall of light effect.

WINE CENTER STORE Metal hanging trellis gives the illusion of

walking in a vinyard. Real cork material

is used here, and the shape has been

rounded out to represent wine corks.

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Hanging navigation in cork for the wine shelves.

CHAMPAGNE

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WHITE W

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CHAMPAGNE

5 w x 3.5h

10% scale36(w) x 76(h)

Wine shelf30(w) x 2(h) x 4(d)

Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.

Hanging navigation in cork for the wine shelves.

CHAMPAGNE

RED W

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WHITE W

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RED W

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WHITE W

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CHAMPAGNE

5 w x 3.5h

10% scale36(w) x 76(h)

Wine shelf30(w) x 2(h) x 4(d)

Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.

13 Until transferred by sale, all rights are reserved and

reproduction in any manner without permission is illegal.

SIGN FRONT VIEW This signage system runs perpendicular

to the valance, so from the front, looking

straight on at the valance, you see the

metal sides.

SIGN SIDE VIEW From the side, you see the copper face

and white text as the customer is walking

down the aisle.

SANITARY CHEESE SURFACE This has been changed from a chalkboard

surface to a lustrious black counter-top

immersed with flecks of silver.

L CARDS 5(w) 3.5(h) Since the cheese sampler shelf will no longer be chalkboard, these

small cards can be hand written on and

erased to label the cheese. Front view, side

view, and perspective view is shown.

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Hanging navigation in cork for the wine shelves.

CHAMPAGNE

RED W

INE

WHITE W

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RED W

INE

WHITE W

INE

CHAMPAGNE

5 w x 3.5h

10% scale36(w) x 76(h)

Wine shelf30(w) x 2(h) x 4(d)

Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.

Hanging navigation in cork for the wine shelves.

CHAMPAGNE

RED W

INE

WHITE W

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RED W

INE

WHITE W

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CHAMPAGNE

5 w x 3.5h

10% scale36(w) x 76(h)

Wine shelf30(w) x 2(h) x 4(d)

Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.

Hanging navigation in cork for the wine shelves.

CHAMPAGNE

RED W

INE

WHITE W

INE

RED W

INE

WHITE W

INE

CHAMPAGNE

5 w x 3.5h

10% scale36(w) x 76(h)

Wine shelf30(w) x 2(h) x 4(d)

Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.

Hanging navigation in cork for the wine shelves.

CHAMPAGNE

RED W

INE

WHITE W

INE

RED W

INE

WHITE W

INE

CHAMPAGNE

5 w x 3.5h

10% scale36(w) x 76(h)

Wine shelf30(w) x 2(h) x 4(d)

Cheese shelf36(w) x 30(h)Deep?Counter top:Corian deep anthracite.

14 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

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KEY Corner Department Change Light Line

Frozen Goods BFlor

alBeer Cooler

Specialty Beers

Dairy

Cooking School

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Frozen Goods - 37 24 4Entrance ? Entrance ?Wine - 24

Floral - 16 Curved Floral - 19 11 5 9 Beer Cooler - 23 7 7 8 Specialty Beers - 46 7

Dairy - 39

Cooking School - 6

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KEY Corner Department Change Light Line

16 Until transferred by sale, all rights are reserved and reproduction in any manner without permission is illegal.

METALLICS Silver and Copper metallics are

inspired from the cooking school

interior design, and are used on

letters, and projecting signs.

PATTERN To add modern texture, patterns

are used. They have subtle color

changes that help them not

become overwhelming.

FAUX BRICK This along with the chalkboard

touches give a modern vintage

flair that people can connect

and relate to.

OPTION 1 8 Diameter 48Hanging adjustable cord. More expensive option. 15 total lights are shown. 5 in the floral valance,

and 10 hung inside the cheese

trellis. Buy as budget allows.

OPTION 2 8 Diameter 36Hanging adjustable cord. Less expensive option. 15 total lights are shown. 5 in the floral valance, and 10

hung inside the cheese trellis.

Buy as budget allows.

SW 6991 BLACK MAGIC Specialty Beer, and Kitchenary

SW 2862 BURMA JADE Dairy Valance

SW 7042 SHOJI WHITE Frozen Valance

PANTONE 4702 COATED Floral Valance Wallpaper

PANTONE 4707 COATED Floral Valance Wallpaper

SW 6118 LEATHER BOUND Letter Accent, and Wine Trellis

PAINT COLORS & PANTONES

TEXTURES LIGHTING OPTIONS

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17 Until transferred by sale, all rights are reserved and

reproduction in any manner without permission is illegal.

244. N Westview Dr. Cedar City, Utah 84720

Contact us at1.435.586.5616