Chapter 08 Market Distribution Strategy in SCM (Pptx)

Market Distribution strategies in Supply Chain Management

Chapter 8

Logistics Engineering and Management (IE 255434)

Copyright Original work by K.Yaibuathet December, 2008

(Physical Distribution)

Copyright Original work by K.Yaibuathet December, 2008 Logistics Engineering and Management (IE 255434)



2. (warehousing) (Distribution Center) q

1.

q q q Logistics Engineering and Management (IE 255434) Copyright Original work by K.Yaibuathet December, 2008

3. (Inventory Control) ( ) 2 v v



4. 4.1 4.2

5. 6. Copyright Original work by K.Yaibuathet December, 2008


1. 2. 3. 4. 5. 6.



3

1 . 2 . 3 . Copyright Original work by K.Yaibuathet December, 2008


( TYPE OF DISTRIBUTION )

Int ensiv eLogistics Engineering and Management (IE 255434)

Select iv e

Exclusiv eCopyright Original work by K.Yaibuathet December, 2008

(Distribution Center)

( Distribution Center ) DC Logistics Cross - Dock

C ro ss D o ck



Cross - Dock

Cross-Dock

( Terminal Truck Transfer ) ( Loading & Unloading ) ( Information Center ) Cross dock

( Regional HUB )Logistics Engineering and Management (IE 255434)


( Distribution Channel ) (Producers) (Agents) (Industrial Consumers) ( Delivery Network ) ( Place )



q (Physical Distribution) q (Physical Distribution Management) q (Location) q (Inventory Location Warehousing) q q q (Transportation)



( Marketing Intermediaries ) 1 . ( Middleman ) 2 (Merchant Middleman ) (Agent Middleman )



2. 3. 4.

( Marketing Intermediaries )

( Physical Distribution Firm ) Agencies )

( Marketing Service ( Financial Institution ) ()



2

1 . ( Consumer Products )

2 . ( Industrial

Products )







( Selling Agents )

( Broker )









1 . TPL Logistics

/


TPL 8. ( 12


2 . TPL

/


TPL 8.12 8.13


3 . TPL

/ /

TPL

8.13


8.14


4 . TPL


TPL 8.14 .15 8


5 . TPL


TPL 8.16


6.

TPL

CPU

/

TPL 8.17 Logistics Engineering and Management (IE 255434)


7.

TPL

10/02/254 5

10/02/2545

2/12/2544

2/02/2545


TPL 8.18


8 . TPL

TPL 8.19Logistics Engineering and Management (IE 255434)


9.


TPL 8.20


10 .

Dealer

RDC

Dealer

Dealer

Dealer


TPL . 8 21


11 . TPL


TPL 8.22


12 .

TPL

B3 B4 A4 B1

A3

A2 B4 B2 A4

B3 A3 B1

A2

A1

A1

B2

TPL

8.23 Logistics Engineering and Management (IE 255434)


Case Study

P&G P&G P&G Excel Logistics Copyright Original work by K.Yaibuathet December, 2008


P&G P&G P&G



Excel Logistics P&G P&G P&G Excel P&G P&G




P&G P&G - - 10% - 8%


P&G P&G Outsource Logistic Just in Time EDI Support P&G - - - Copyright Original work by K.Yaibuathet December, 2008


:



. .

50,000 . 500



(Forklift) Backhauling



Documents

Chapter 08 Market Distribution Strategy in SCM (Pptx)