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Chapter 1
Chapter 1
The Science of Psychology
Chapter 1
Outline
What is Psychology?The Growth of PsychologyHuman DiversityPsychology as a ScienceResearch Methods in PsychologyEthics in Psychology
Chapter 1
What Is Psychology?
Psychology is the scientific study of behavior and mental processes– Behaviors - refers to observable actions or responses in
both humans and animals– Mental processes - not directly observable, refer to a wide
range of complex mental processes, such as thinking, imagining, studying, and dreaming
Psychologists are interested in every aspect of human thought, feeling and behavior.
Chapter 1
GOALS OF PSYCHOLOGY
Describe – first goal of psychology is to describe the different ways
that organisms behave
Explain – second goal of psychology is to explain the cause of
behavior
Predict – third goal of psychology is to predict how organisms will
behave in certain situations
Control – the fourth goal of psychology is to control an organism’s
behavior
Chapter 1
Fields of Psychology
Seven of the largest subfields of Psychology include:– Developmental– Physiological– Experimental– Personality– Clinical and Counseling– Social– Industrial and Organizational
Chapter 1
Developmental Psychology
Studies human physical, mental, social and emotional growth from conception to death– Child psychologists– Adolescent psychologists– Life-span psychologists
Chapter 1
Physiological Psychology
Investigates the biological basis of human behavior, thoughts and emotions– Neuropsychologists– Psychobiologists– Behavioral geneticists
Chapter 1
Experimental Psychology
Conduct research on basic psychological processes including:– Learning– Memory– Sensation – Perception– Thinking – Motivation– Emotion
Chapter 1
Personality Psychology
Study the differences among individuals in such traits as:– Sociability– Conscientiousness– Emotional stability– Self-esteem– Agreeableness– Aggressive inclinations– Openness to new experiences
Chapter 1
Clinical and Counseling Psychology
Seek to help people deal more successfully with their lives– Clinical psychologists
– Interested primarily in the diagnosis, causes, and treatment of psychological disorders
– Counseling psychologists – Concerned primarily with “normal” everyday problems of
adjustments in life
Chapter 1
Social Psychology
Study how people influence one another– Study examples:
– Interpersonal attraction– Persuasive communications– Attitude formation– Obedience to authority– Conformity to group norms– Interaction of work team members
Chapter 1
Industrial and Organizational (I/O) Psychology
Psychology applied to the workplace– Study examples:– Selecting and training personnel – Improving productivity and working conditions– Impact of computerization and automation on workers
Chapter 1
Enduring Issues in Psychology
All psychologists share a common interest in five enduring human issues:– Person/Situation– Nature/Nurture– Stability/Change– Diversity/Universality– Mind/Body
Chapter 1
How do psychologists answer questions?
Approaches (6) to understanding behavior include:– Biological– Cognitive– Behavioral– Psychoanalytic– Humanistic– Cross cultural
Chapter 1
Outline
What is Psychology?The Growth of PsychologyHuman DiversityPsychology as a ScienceResearch Methods in PsychologyEthics in Psychology
Chapter 1
HISTORICAL APPROACHES
How did psychology begin?– Structuralism: Elements of the Mind– Functionalism: Functions of the Mind– Gestalt Approach: Sensations versus Perceptions– Behaviorism: Observable Behaviors
Chapter 1
The Growth of Psychology
The history of psychology can be divided into three main stages:– The emergence of a science of the mind– The behaviorist decade– The “cognitive revolution”
Chapter 1
The "New Psychology:" A Science of the Mind
Psychology was born in 1879 when Whilhelm Wundt founded the first psychological laboratory at the University of Leipzig in Germany– In the public eye, a laboratory = “science”
Chapter 1
Structuralism: Wundt and Titchener
Wundt was interested in studying thoughts and developing a way to study them scientificallyTitchener broke down consciousness into their simplest components: physical sensations, feelings, and imagesDeveloped into an approach called Structuralism – Concerned with identifying the units of conscious
experience (“thought”) and how they can be combined and integrated
Chapter 1
Functionalism: William James
William James challenged structuralism– Pure sensations without associations do not exist in real-
life experience– Consciousness cannot be broken into elements it flows in a
continuous stream
Functionalism was concerned with the ongoing use of conscious experience– Interested in learning and the impact of experience on the
brain
Chapter 1
Psychodynamic Psychology: Sigmund Freud
Freud believed that we are motivated by unconscious instincts and urges that are not available to the rational, conscious part of our mindPsychodynamic theory laid that foundation for the study of personality and psychological disorders
Chapter 1
Redefining Psychology: The Study of Behavior
Psychology saw itself as the study of mental processes– Primary method of collecting data was introspection or
self-observation
Behaviorism challenged this idea and focused on behaviors that can be observed and measured
Chapter 1
Behaviorism: Watson and Skinner
Watson founded behaviorism on the belief that if you cannot locate or measure something (i.e. consciousness), it cannot be the object of scientific study– All mental experiences – thinking, feeling, awareness of
self – are nothing more than physiological changes in response to accumulated conditioning or learning
Skinner focused on the role of reinforcement– By rewarding certain behavior, we become an active
participant in our conditioning or learning
Chapter 1
The Cognitive Revolution
By the 1960’s psychologists came to view behaviorism as only one piece of the explanation of human behavior and mental processes– Began to see humans as active learners not passive
recipients of life’s events
Two schools of thought paved the way for the Cognitive Revolution:– Gestalt Psychology– Humanistic Psychology
Chapter 1
The Cognitive Revolution
Gestalt Psychology– Concerned with perception – our tendency to see patterns,
to distinguish an object from it’s background, etc. – Wertheimer, Köhler, and Koffka were interested in tricks of
perception.
Humanistic Psychology– Emphasizes human potential, the importance of love,
belongingness, self-esteem, etc.– Maslow was concerned with feelings and yearnings
Chapter 1
Cognitive Psychology
Concerned with mental processes: thinking feeling, learning, remembering, decision making, etc.Concerned with how we acquire, process, and use information to solve problemsBelieve that mental processes can be studied scientifically by observing behavior and making inferences about the kinds of cognitive processes that underlie the behavior
Chapter 1
New Directions in Psychology
Today, psychologists are more flexible in considering other approachesNew theories and initiatives are emerging:– Evolutionary Psychology– Positive Psychology
Chapter 1
Multiple Perspectives Today
Contemporary psychologists tend to see different perspectives as complementary.– Each perspective contributes to understanding human
behavior
Most agree that the field advances with the addition of new evidence to support or challenge existing theories.
Chapter 1
Where Are The Women?
Women have contributed to psychology from its beginningsWomen presented papers and joined the national professional association as soon as it was formed in 1892Women faced discrimination– Some colleges and universities did not grant degrees to
women– Professional journals were reluctant to publish their work – Teaching positions were often closed to them
Chapter 1
Where Are The Women?
Today women outnumber men in the field:– Receive ¾ of the baccalaureate degrees in psychology– Represent approx. ¾ of psychology graduate students– Earned two out of three doctorate degrees in psychology
awarded in 1997
They perform key research in all of the psychology subfields
Chapter 1
Percentage of Women Recipients of Ph.D.s in Psychology
Chapter 1
Outline
What is Psychology?The Growth of PsychologyHuman DiversityPsychology as a ScienceResearch Methods in PsychologyEthics in Psychology
Chapter 1
Human Diversity
Little attention was paid to human diversity throughout most of the 20th century Today, understanding human diversity is essentialPsychologists have begun to examine how culture, gender, race, and ethnicity can affect human behavior
Chapter 1
The Value of Studying Diversity
Understanding cultural, racial, ethnic and gender differences in thinking and behavior: – Reduces interpersonal tensions– Separate fact from fiction– Understand how and why groups differ in their values,
behaviors, approaches to the world, thought processes and responses to situations
– Increase appreciation of the many universal features of human behavior
Chapter 1
Gender
Gender is the psychological and social meaning attached to being biologically male or female– We have ideals about gender roles – the cultural
expectation of acceptable behavior for each gender
The study of gender similarities and differences has become part of mainstream psychology– Feminist Theory explores how the views on social roles of
women and men influence treatment of people, especially women
Chapter 1
Race and Ethnicity
Race shapes people’s social identities, sense of self, experiences and even healthPsychologists study why race is important and how individuals select or create an ethnic identity and respond to stereotypesMost ethnic minorities are still underrepresented among the ranks of psychologists
Chapter 1
Culture
Culture provides modes of thinking, acting, and communicating about how the world works and why people behave as they doCulture influences values, attitudes, behaviors and beliefsPsychologists study how culture impacts human behavior and thought
Chapter 1
Outline
What is Psychology?The Growth of PsychologyHuman DiversityPsychology as a ScienceResearch Methods in PsychologyEthics in Psychology
Chapter 1
Science and the Scientific Method
All scientific fields are based on empirical observation– Phenomena of interest can be observed and measured
All scientific fields rely on the scientific method as the basis of study– A systematic method of generating hypotheses (educated
guesses), collecting data, and explaining the data
Data is explained using theories to organize known facts and predict relationships– Allow scientists to formulate new hypothesis to expand on
the scope of the theories
Chapter 1
Outline
What is Psychology?The Growth of PsychologyHuman DiversityPsychology as a ScienceResearch Methods in PsychologyEthics in Psychology
Chapter 1
Research Methods
To collect data systematically and objectively, psychologists use a variety of research methods including:– Naturalistic Observation– Case Studies– Surveys– Correlational Research– Experimental Research
Chapter 1
Naturalistic Observation
Observing and recording the behavior of humans or animals in their natural environmentAdvantages– Observed behavior is likely to be more accurate,
spontaneous and varied than in a laboratory
Disadvantages– Observer bias– May not be able to generalize to other settings or people
Chapter 1
Case Studies
Intensive description and analysis of a single individual or a few individualsAdvantages– Can yield a great deal of detailed, descriptive information
Disadvantages– The individual or group is unique – difficult to draw
conclusions from a single case– Can be time consuming and expensive– Observer bias
Chapter 1
Surveys
A research technique in which questionnaires or interviews are administered to a selected group of peopleAdvantages– Large quantity of information quickly– Relatively inexpensive
Disadvantages– Must pay close attention to the survey questions– Respondents may not be representative– Response biases– Truthfulness of responses
Chapter 1
Correlational Research
A research technique based on the naturally occurring relationship between two or more variablesAdvantages – Description and prediction are possible
Disadvantages – Does not identify what causes a relationship to exist
Chapter 1
Experimental Method
A research technique in which an investigator deliberately manipulates selected events or circumstances and then measures the effects of those manipulations on subsequent behavior
Chapter 1
Experimental Research
Independent variables– The variable that is manipulated by the experimenter to
test its effects
Dependent variables– The variable that is measured to see how it is changed by
the independent variable
Chapter 1
Experimental Research
Experimental group – The group subjected to a change in the independent
variable
Control group– The group not subjected to a change in the independent
variable
Chapter 1
Experimental Research
Advantages– Can draw conclusions about cause-and-effect relationships
Disadvantages– Lab setting may influence subjects’ behavior– Unexpected and uncontrolled variables may confound
results– All variables cannot be controlled and manipulated
Chapter 1
Multimethod Research
Many psychologists overcome the limitations of using a single research method by using multiple methods to study a single problem
Chapter 1
Importance of Sampling
A drawback to every form of research is that it is impossible to measure every variableStudy a small sample and then generalize the information to the larger population– Sample
– Selection of cases from a larger population
– Random sample– Each potential participant has an equal chance of being
selected
– Representative sample– The characteristics of the participants corresponds closely to
the characteristics of the larger population
Chapter 1
Outline
What is Psychology?The Growth of PsychologyHuman DiversityPsychology as a ScienceResearch Methods in PsychologyEthics in Psychology
Chapter 1
APA Code of Ethics
Participants must be informed of the nature of the research in understandable languageInformed consent must be documentedRisks, possible adverse side effects and limitations on confidentiality must be given in advanceIf participation is for course credit, equitable alternative activities must be offeredCannot deceive about aspects of the research that would affect participants’ willingness to participateDeception about the goals of the research can be used only when absolutely necessary to the integrity to the research
Chapter 1
Research on Animals
Animals are used in experiments in which it would be clearly unethical to use human participantsAPA’s ethical guidelines– Researchers must ensure “appropriate consideration of
[the animal’s] comfort, health, and humane treatment.”
Chapter 1
Chapter Review
What is Psychology?– How is psychology defined and what topics do they study?– Given the broad range of careers and interests, what hold
psychology together?
Chapter 1
Chapter Review, con’t
The Growth of Psychology– How did the work of Wundt and Titchener, of James, and of
Freud contribute to the early development of psychology as a field of study?
– How was the approach to human behavior taken by Watson and Skinner different from Freud's?
– How have Gestault, humanistic and cognitive psychologists extended the definition of psychology?
– How is the field of psychology being defined today?– In psychology's early years, why were relatively few
women accepted in the field?
Chapter 1
Chapter Review, con’t
Human Diversity– Why is the study of human diversity important in the field
of psychology?– How are psychologists helping us to understand the
differences between men and women?– Why are psychologists interested in racial and ethnic
differences?– How does culture contribute to human diversity?
Psychology as a Science– What features distinguish a scientific field from a field not
based in science?
Chapter 1
Chapter Review, con’t
Research Methods in Psychology– Why is natural setting sometimes better than a laboratory
for observing behavior?– When can a case study be most useful?– What are some of the benefits of survey research?– What is the difference between correlation and cause and
effect?– What kinds of research questions are best studied by
experimental research?– What does multimethod research allow psychologists to
do?– How can sampling affect the results of a research study?
Chapter 1
Chapter Review, con’t
Ethics and Psychology– Why did Milgram’s experiments on obedience raise ethical
questions about his research?– Are there ethical guidelines for conducting psychological
research?– What objections have been raised regarding research on
animal subjects?