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Couture Hospitality Introduction of partnership branding, management services and operating philosophy
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made-to-measure branding solutionsfor
discerning hotel owners
CHC is a cooperative partnership founded
by Frank M. Pfaller, Tracy Crawford and Michel Mein
to bring together best-in-industry companies and
individual professionals to provide a FULL SERVICE
OFFER TO THE DISCERNING HOSPITALITY
INDUSTRY.
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• We believe THE CHC PARTNERSHIP’s values are in-line with the
HOTEL OWNERS’ hospitality team leaders vision to deliver quality,
integrity and exceptional experiences.
• We have worked in the global luxury market sector for 40 years and can add value to your project through insightful marketing strategies in capturing your target audiences.
• Strategically located in NYC, EUROPE, MIDDLE EAST, SHANGHAI & SEOUL
• Experts in brand translation: Hotels are about SPACE + SERVICE - HOW TO TRANSLATE CONCEPTS INTO A HOTEL BRAND
This is not just about interior design. Brands should be translated into service experiences for unique selling propositions - this is also why lots of fashion hotel brands did not work out so well
• Luxury “couture, made-to-measure” hotel branding is very different from regular hotel branding which is why hospitality companies partner with boutique hotel developers.
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YouNEED international and local EXPERTISEto successfully expand your company’s
activities in the very competitive and challenging
DELUXE HOSPITALITY MARKET
We BUILD and EXTEND
reliable MADE-TO-MEASURE hospitality offers to assist you
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Youwish to explore fully owning and managing your own brand with an expert partner to reduce risk, bring needed expertise and
maximize ROI.
Wesuggest to discuss to structure an ongoing
relationship with you, supported by our experience, culture and motivation to jointly
create a truly distinctive brand extension positioned and self-operated at the highest
possible international level.
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TEAM
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CEO and Founding PartnerFrank Michael Pfaller with his international project and management teams has been instrumental in assisting private and institutional investors and even a government-owned group in China to develop, position and manage an exclusive portfolio of independent luxury hotels around the globe.
By thinking and acting without the constraints of a large chain, they have been able to maximize a hotel's potential without surrendering to standardization.
His vision statement: "To cherish the classic hospitality tradition of excellence and to provide superior services to both guests and owners.This is the task that we pursue with pride and exuberance.”
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WHO?
CoutureHospitalityConceptSELECTED HOTELS PROMOTION L.C. SWITZERLANDVilla dei Frassini - Viottolo dei Frassini 12CH-6977 Ruvigliana-Lugano Phone: +41 22 534 94 78Skype: selectedhotelse-mail: [email protected]
Frank M. Pfaller
With over 35 years of experienceand the assistance of renowned
local and global associatesFrank M. Pfaller’s CHC Teamhave built a strong and reliable presence in China, Europe and
North America.
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Concept Development and Execution ~35 years of experience
Executive Strategy and Marketing ~25 years experience
Creative Direction ~15 years experience
Art Direction ~15 years experience
Public Relations ~30 years experience in Europe, Hong Kong, US, China
Loyalty and Publishing ~ 10 years experience - English, German, Chinese
Concierge ~10 years experience
Bookings Management/Systems ~10 years experience
Technical/Programming Management ~13 years experience
Assignment Illustration ~12 years experience
Print-Layout and General Design ~6 years experience
Chinese Language Copy Writing and Editing ~12 years experience
Assignment Photography ~12 years experience
Merger and Acquisition ~25 years experience in US, Europe and Brazil
Business Development/IPO/Venture Capital ~25 years experience
OUR TEAM All members of our team have experience with international market-leading clients. We have individuals within our core team that fulfill the following responsibilities:
YOURPROJECT
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Frank M. Pfaller CEO, CHC | CEO, Selected Hotels Promotions LC
Project Overall Leadership, Management, Execution
Munich | Shanghai
Tracy Crawford Managing Director, CHC | CEO, Rain8 Group LLC
International and Localized Strategy, Predevelopment,
Marketing, Management, Execution Shanghai
Michel Mein Partner, CHC | CEO and ECD, The Seventh Art Group
International Hospitality Strategy, Predevelopment, Marketing
New York, Geneva
KEY PROJECT LEADERS
OUR TEAM
YOURPROJECT
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CORE WORKFLOW LOCATIONS
SHANGHAIFrank M. Pfaller, Tracy Crawford11 People core~10 People supporting
NEW YORKMichel Mein35 People core
Other: GENEVA, DUBAI, MUNICH, SEOUL
YOURPROJECT
OUR TEAM
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One-stop-solutions &trusted local expertise
ON OFFER
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Our integrated system of BENEFITSproviding GUIDANCE and EXECUTION for your
swift & successful HOSPITALITY MARKET EXPANSION
CONCEPT
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Personally guiding your projects in China and overseas in close collaboration with your own team
Owner - Operator Relations
Pre-Opening & OpeningTeam Set up
Development Planning - Supervision & Execution
Concept Planning & Execution
Management - Sourcing - Implementation
Staffing - Training
General Management
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CHC LEADERS BRING OVER 70 YEARS OF COMBINED WESTERN STRATEGIC DEVELOPMENT EXPERTISE WITH UNIQUE CHINESE INSIGHTS.
For your reference, we have established an 11-person local team to handle strategy, management development, design and programming
We provide sharply-defined, actionable plans
Deliverables defined
Responsibilities clearly assigned and timelines agreed
A rigorous control process to ensure that marketing
strategy is implemented
A business process to adjust strategy periodically in
response to new information or changing conditions
A strong B2C Social Currency plan
Strong plans for Social Media Policy development
Superb website design that supports strategy
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OFFERING AN UNPARALLELED NETWORK OF THE WORLD’SMOST SKILLED HOTELIERS,
EXECUTIVES, AND MANAGERS.
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SIMPLY THE FINEST IN SPECTACULAR LUXURY DESIGN!
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MARKETING AS ART AND SCIENCE!
A Systematic approach based on increasing Brand Value and ROI.
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CONNECTING HOTEL OWNERSWITH EXCLUSIVE ON-PROPERTY SERVICES...
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ON-PROPERTY PLACEMENT OF THE WORLD’S FINEST RETAILERS.
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EXTRAORDINARY CLIENT LOYALTY PROGRAMS FROM
EUROPE AND CHINA’S PREMIERE PROVIDERS.
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CHC CONCIERGE SERVES OVER 100 PREMIUM HOTELS
WORLDWIDE
... AND BRINGS TO YOU A NETWORK OF OVER 500,000 CLIENTS!
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CHC’S PROVISION OF TECHNICAL SERVICES
INCLUDE FACILITY PROGRAMMING,MANAGING COMPLIANCE WITH HOTEL BRAND STANDARDS, QUALITY CONTROL OF DESIGN,
PROJECT BUDGETING AND SCHEDULING. MONITORING DESIGN PHASES FROM MASTER PLANNING TO CONSTRUCTION DOCUMENTS,
AND SUPERVISING THE CONSTRUCTION PROGRESS
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WE BRING OVER 70 YEARS OF AMERICAN, EUROPEAN AND
CHINESE PUBLIC RELATIONS EXPERIENCE.
LANGUAGES SUPPORTED INCLUDE MANDARINCANTONESE, SHANGHAINESE, KOREAN, ENGLISH, GERMAN,
SWISS-GERMAN, FRENCH, ITALIAN, AND SPANISH.
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DRIVE DISCERNING GUESTS TO YOUR PROPERTY!
OUR BOOKINGS GROUP IS HEADQUARTERED IN BEIJING, CHINA WITH A TECHNOLOGY CENTER IN
WUHAN, CHINA.
30 OFFICES ACROSS CHINA AND OVER 300 EMPLOYEES.
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Text
Villa Padierna Palace Hotel | Marbella | Spain
Villa Padierna Spa | Carratraca | Spain
Villa Padierna Golf Clubs | Marbella | Spain
Text
Villa Padierna Beach Club | Marbella |Spain
Las Dunas Beach Hotel & Spa | Marbella | Spain
The Ruijin | Shanghai | China
Text Text
TextThe House of Roosevelt | Shanghai | China
delMango Villa Estate | Seminyak | Bali Text
delPlaza | Seminyak | Bali
Text
Couture Retreat | Marrakech Text Text
TextHotel Weisses Roessl | Kitzbuehel | Austria
Le Guanahani | St. Barth | French Antilles Text
Le Touessrok | Mauritius
Quinta do Lago Beach & Golf Resort| Algarve | Portugal
Branding&Markeiting
http://the7thart.comhttp://raineight.com
KEY DISCIPLINES
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SEVENTHART
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we are a multi-platform, integrated brand-marketing company working within diverse fields and a variety of media on an international scale. we open new markets for our clientele, generate news, and build brands that build reputations. we craft innovative product, design and sales experiences that command a premium in the marketplace. we create brand relevance.
we challenge conventions in the development of brands and their marketing by bringing a global perspective to the process & synthesize our expertise in architecture, fashion, lifestyle, and culture in the us, europe, asia, the middle east, and central america. we specialize in creating value by building brand experiences that are culturally and technologically relevant.
NEW YORK GENEVA SHANGHAI SEOUL
BUILDING BRANDS. CREATING RELEVANCE.
NEW BRANDMARKETING
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MICHEL MEIN
DAVIDWILLIAMS
PARTNER-IN-CHARGE & EXECUTIVE DIRECTOR THE EXTENSIVE AMOUNT OF WORK PRODUCED FOR BRANDS SUCH AS ST. REGIS RESIDENCES, SETAI, TRUMP AND VERY LARGE SCALE DEVELOPMENTS GAVE MICHEL THE OPPORTUNITY FOR AN UNPARALLELED EXPERIENCE WITH REAL ESTATE BRANDING AND MARKETING WORLDWIDE, BRINGING THEM FROM CONCEPT TO REALITY. TRAINED AS AN ARCHITECT AND URBAN DESIGNER AT M.I.T, MICHEL SPENT TEN YEARS AT COLUMBIA UNIVERSITY TEACHING URBAN DESIGN AND DEVELOPMENT. HE WAS THE RECIPIENT OF THE ILAUD SCHOLARSHIP IN SIENA AND WAS THE RECIPIENT OF THE ARTIST GRADUATE FELLOWSHIP AT PARSONS SCHOOL OF DESIGN.
PARTNER-IN-CHARGE & EXECUTIVE DIRECTOR DAVID HAS WORKED ON PRESTIGIOUS ACCOUNTS SUCH AS THE PLAZA, 165 CHARLES, THE CHARLES AS WELL AS TIME WARNER CENTER RESIDENCES. DAVID HAS EXTENSIVE INTERNATIONAL KNOWLEDGE OF THE MARKET AND HAS BROUGHT SEVERAL PARTNERSHIPS TO THE DEVELOPERS THEREFORE SYSTEMATICALLY IMPROVING THE PROJECTS APPEAL TO BUYERS. DAVID STUDIED AT COLUMBIA UNIVERSITY WHERE HE HONED HIS TALENTS IN ARCHITECTURE AND FILM.
WHO?
NEW YORK120 Wooster St SOHO New York, NY 10012T +1 212 431 82 89 F +1 212 431 84 92E [email protected]
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CORPORATE
HOSPITALITY
URBAN
RESORT
COMMUNITY
EXPERTISE APPLIED!
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CLIENTLIST
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SUCCESS FACTORS:
Just some of the questions we can answer to successfully deliver the
ultimate HOTEL experiences IN THE LUXURY HOSPITALITY market...
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How does YOUR BRAND plan to position itself in the marketplace? How is YOUR BRAND planning to attract new visitors?
How can YOUR BRAND guarantee that service is not compromised and consistent from destination to destination?
What incredible experiences that are worth talking about can YOUR BRAND deliver? i.e. Branded Signatures
How does YOUR BRAND plan to expand on its portfolio?
How does YOUR BRAND plan to communicate with its guests?
What type of CRM strategy is in place to offer better customized experiences?
QUESTIONS
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We have the experience globally and in Asia including China to guide you to optimal solutions that will meet the unique requirements of your local clients.
We will localize, in cooperation with your team, your China offer to create a truly differentiated offer - not just plant a Western concept on the soils of this unique country as has been done with marginal success by other brands.
We have the skills on the ground in China and in the West to execute for you and with you to avoid costly mistakes and delays.
Our team leaders and team members living for many years in South East Asia, China and many being Chinese themselves understand how to work with Confucian culture. We are familiar with communication styles, local business practices and personal and business motivations. This should be a major consideration. Our cultural expertise and deep understanding will optimize your results across nearly every front.
WHY CHC?
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YOUR COMPANY stands for highly personalized and differentiating concepts and services, inspiring achievements and extraordinary quality with utmost attention to detail in all aspects...?
...THEN WE BELIEVE YOUR HOSPITALITY OFFER IN CHINA SHOULD BE TREATED WITH THE VERY SAME CARE!
IN OUR VIEW
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Do you prefer plain business transactions with a uniformed
global hotel chain,
or
rather engage in an innovative, inspiring and mutually profitable relationship with a Couture
Hospitality Partner with made-to-measure solutions for your properties?
O N E Q U E S T I O N
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AT YOUR SERVICE!
Couture Hospital i ty Concept
Frank M. Pfaller+41 22 534 9478
[email protected] www.selectedhotels.biz
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Thank You.
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