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Leading the Charge for Waste
Sustainbility: Tools for Change
Prepared by the University of Maryland Consulting Team
Agenda Introduction of the Project Team and Story of Deliverables
Lessons learned from Case Study Compilation
Developing an Adocacy Plan
Strategic Advocacy Framework and Application
Introduction to Social Impact Evaluation
Q&A and Mini-Workshop
Bankers Without Borders Consultants,University of Maryland
Yan Qu
• Master’s of Public Policy• Specialization of
international development and a passion for nonprofit management
• Abundance of media working experience (CCTV America, Economic Daily)
• Background in China with international perspective
Stephen Rabent
• Master’s of Public Policy
• Focus of study on environmental and energy issues and public sector finance
• Experience working in municipal government, specifically on waste reduction initiatives
• Program Assistant for a State Energy Grant Program
Bankers Without Borders Consultants,University of Maryland
Faisal Hassan
• Master’s of Public Policy
• Focus of international development with interests of nonprofit management, poverty alleviation, and program development
• Working experience in administrating professional exchange programs for Washington, DC based NGO
Shannon Kennedy
• Master’s of Public Policy
• Focus on the intersection of international development challenges and environmental and energy issues
• Experience working in federal government on environmental advocacy and outreach
Our Task Provide consulting services to Chintan to aid in:
Development of an Advocacy Strategy
Tools for monitoring and evaluation of advocacy work
Introduction to measuring the impact of advocacy activities
What Chintan will leave with: A Case Study Compilation
An Advocacy Plan for expanding sustainable, decentralized waste management
A Strategic Advocacy Framework
An introduction to social impact measurement
Templates to get you started!
Section One: Case Study Compilation Case studies on waste management in four
municipalities The State of Sikkim and its capital, Gangtok Chandigarh Pune Bangalore
Why are these important?
The cases serve to put advocacy into context and reinforce Chintan’s existing goals
Highlighting existing challenges in current processes of waste management
Provide best practices and examples of sustainable models of decentralized waste management systems
Common Challenges Across Cases Landfills over their capacity
leading to unsanitary conditions.
Engrained behavior, even with separation tools to segregate waste.
The powerful industrial lobby
(incineration, waste to energy) Centralized process of waste
management Capacity issues at
municipalities E-Waste, how much?
Campaigns and Interventions
Best Sustainable Models● Zero waste initiatives involving informal sector (waste pickers, NGO
facilitators)● Waste to Wealth campaigns● Fines for not segregating waste to change behavior● Expanding E-waste collection and recyling initiatives
Lessons to Bring Forward● The successful interventions at waste management have
been due to decentralization.● Capacity at MCs is not enough to handle all waste management
● There exists political will in cities for sustainable models of waste management in the face of enormous challenges. An example: Chandigarh Master Plan 2031
● Clean India Mission has brought awareness. Rankings have brought pride and shame depending on where a city ranks.
Section Two: Advocacy Plan for Expanding Decentralized Waste Management Models
Decentralized Waste
Policy
Political Pressure
Strategic Relationshi
psSocial Media
Applying Political Pressure Chintan can learn from other organizations and their campaigns Action Items that can be implemented in a campaign for zero waste
Presenting data on zero waste initiatives to important stakeholders Identify items on India’s political agenda that Chintan and partnering
organizations can amplify and help achieve
Building Strategic Relationship
Model of Relationship Building Process
Push the Government
Support the Government
Act as a Resource for
the Government
• Develop a Network Map
• Build Public Momentum
• Provide Information and Expertise
Network Mapping the New Delhi Municipal Council
Chairman
Financial Advisor
Chief Advisor Secretary
OSD to the
Chairman
Expanding Your Social Media Efforts Clarify the Social Media goals
eg. Increase the public awareness of Zero-waste model
Strategic use of social media targeting at different audience Blog articles- Academic Audience Instagram- Younger generation
Enhancing interactivity between different platforms Push other platforms and integrate resources
Hootsuite: an efficient social media management tool
Section Three: Strategic Advocacy Framework
Creating a “Theory of Change”
Monitoring and Evaluation (M&E) Framework
GoalsInterim OutcomesActivities
Review and Organizational Learning
Creating a Theory of Change
Chintan’s Core Mission
Programs
Activities
Interim OutcomesGoals
Advocacy Campaign
s
1. Goal Creation
Expected Results
Which indicators will
be used to measure success?
What is the current status
of the indicator?
How far do you want the
indicator to move?
How will indicator data be collected and who is
responsible?Goal: Solid Waste Management Policy that supports decentralized, sustainable waste practices
• Expansion of zero-waste processing sites throughout New Delhi.
• Government policy that supports decentralized waste management.
There is currently political support for waste-to-energy expansion. No formal advocacy efforts have been undertaken.
Policy passed by the New Delhi government that rejects waste-to-energy facilities and supports decentralized waste management.
Policy tracking of the issue by the Advocacy Staff.
2. Develop Interim Outcomes
Expected Results
Which indicators will
be used to measure success?
What is the current
status of the indicator?
How far do you want the indicator to
move?
How will indicator data be collected and who is
responsible?Interim Outcome: Build Public Support for Local, Decentralized Waste Management
• Increased social media activity.
• Increased earned media.
• Increased number of residential households using decentralized waste systems.
Unknown. Baseline information not yet collected.
• 10% increase in comments and shares
• 3 additional, issue specific media mentions per month
• 10% increase in residential households served
The Advocacy Staff and interns will track media activity and work with organizations to monitor baseline decentralized waste activity.
3. Aligning ActivitiesWhat must be done to
achieve interim
outcomes
What interim
outcome will success
on the activity
contribute to?
Which indicators
will monitor progress?
Where is the output
now?
How far do you want to
move the output?
How will data be
collected and who is
responsible?
Activity: Public Information Campaign
Build Public Support for Local, Decentralized Waste Management
• Number of social media posts per week on the issue.
• Number of houses face-to-face contact and information distributed at.
• Number of Earned Media mentions of decentralized waste management
Unknown. Baseline information not yet collected.
• 5 social media posts per week, using various mediums, on the issue.
• 30% of households contacted given information.
• 3 earned media mentions per month.
The Advocacy Staff, with the help of interns, will monitor and track the public information campaign.
M&E within a Theory of Change
Review and Organizational Learning
Advocacy EffortsInformation and DataEvaluation and Review
Part Four: Social Impact Measurement Overview of Social Impact Measurement
Mechanics of Social Impact Measurement Identify Key Impact Categories Data methodology Select measurement technique
Resources for Jump-starting Your Efforts
What is Social Impact?
Why Should We Do It?
Can We Do It?
• Actual change happening in social system
• Culture impact, Health impact, Life style impact etc.
• Track your achievements, make adjustments and improve goal achievement
• Functions importantly in Strategic Advocacy Framework
• Resources and technical constraints make comprehensive impact evaluation difficult
• Lack of baseline data
• Use simple data collection methods focusing on stakeholders of programs
• May function externally or internally
Mechanics: Identify Key Impact CategoryStakeholders Domains of Impact Impact Variables
Community Resident
Culture impact(Increased public awareness
about electronic waste )
• Increased knowledge of E-waste harm on the environment and individuals.
Behavior change(Change of residents’ consumption habits)
• Increased donations of electronic for reuse.
• Increased consumption of electronic products with less toxic components.
E-waste PickersBehavior change
(E-Waste handled safely by wastepickers)
• Increased knowledge of E-waste segregation
Mechanics: Data collection methodologyMethodology Definition Methods
Quantitative Methodology
Research methods that involve numerical calculation and statistical comparison
Longitudinal Survey
Qualitative Methodology
Understand, report and evaluate the meaning of events for people in particular situations (attitudes, perspectives, experience)
Key Informant Interviews
Focus Group Discussion
Mechanics: Choose Measurement Technique
Longitudinal Survey
Key Informant Interview
Focus Group
• Tracks the development and changes over long periods of time
• One baseline survey and several follow-up surveys
• In-depth interviews to gain first-hand knowledge
• Acquire and understand motivations, perspectives or behaviors of program stakeholders
• Group discussion among people sharing similar background to discuss a specific topic
• Reveals stakeholders’ opinions and needs, identify problems of program
Seek Technical Partners to Jump-start Your Efforts
Chintan
Research Institutes Universities
Consulting Company
Others
Recommendations and Action ItemsPlan your Advocacy Work Within the Larger Organizational Context
Action Item: Chintan should create a theory of change diagram that models how its various activities, interim outcomes, goals, and mission interact.
Focus on Building Partnerships with Other Actors
Become a “Learning Organization”
Action Item: Schedule time during monthly meetings for formal discussion of the Strategic Advocacy Framework and commit to one quarterly meeting on the topic.
Action Items: Create a Network Map when beginning an advocacy campaign, monitor interactions with partner organizations, and engage in more discussion internally to build your cohesion as an organization and facilitate learning.
Thank you for your time!
Question and Answer SectionOptional Mini-Workshop
Creating a Strategic Advocacy Framework for your program
Addendum Slides
1. Longitudinal Survey Survey questions What is the E-Waste drive impact on public
awareness of electronic waste?1. Select impact variables Knowledge about E-Waste harm on personal
health and environment2. Develop questionnaires A questionnaire targeted at households about E-
Waste harm3. Select Survey Sample A large enough random sample from households
in major communities4. Conduct baseline survey
Face-to-face or telephone survey at the beginning of the program
5. Analyze data Make charts or graphs of survey result based on data category
6. Conduct follow-up surveys
At interval of six months or one year
7. Compare the results Identify the trend of change
2. Key Informant InterviewsSurvey questions What is the positive impact of project
Armaan toward children and what is its limitations
1. Prepare a short interview guide and question list
Covering major topics: positive impact on children, family; project sustainabilityAdopting open-ended questions
2. Select key informants Representatives of children, parents and teachers
3. Conduct interviews Conducting in-depth interviews by probing more information on learning quality, materials, economic support etc.
4. Data Analysis Using descriptive code or storage system to sort information, use charts to present result
3. Focus group discussionSurvey Questions How does the zero-waste practice influence
on waste pickers’ livelihood
1. Select team A team with a facilitator and recorder( volunteers, program staff or university students)
2. Select participants Selection 7-11 of waste pickers
3. Develop a discussion guide and discussion questions
Covering major topics including: waste pickers’ dignity, income, safety, efficiencyUse open-ended questions
4. Conduct Discussion Probing, controlling, recording and eliminating pressure
5. Data Analysis Highlight relevant parts in transcripts, write a summary statement for each question