BQ TAl CHlNHTRUONG DH TAl CHINH - MARKETING

CONG HOA xA HOI CHU NGHIA VI~T NAMDQc l~p - Tl! do - Hanh phiic

se. m ITB-DHTCM-SDH TP. H6 Chi Minh, ngay 21' thdng .3 ndm 2015

THONGBAo(VJ viec phdn cong giang vien huang ddn h9C vien Cao h9C Kh6a 4 thuc hien ludn van cao h9C)

Can cir k€ hoach, chuang trinh dao tao cao h9C Kh6a 4 chuyen nganh Quan tri kinh doanh

& Tai chinh - Ngan hang.

Can cir k€t qua xet duyet, phan cong giang vien huang d§:n cua Thuong tnrc H9i d6ng

khoa h9C Truong Dai h9C Tai chinh - Marketing.

Nay, Truong Dai h9C Tai chinh - Marketing thong bao danh sach giang vien huang d§:n

h9Cvien cao h9C Kh6a 4 thuc hien luan van cao h9C (theo bang dinh kern).

H9C vien va giang vien huang d§:nchiu trach nhiem lira chon, thong nhftt d~ tai luan van,

xay dung d~ cirong luan van, va n9P d~ cuong luan van v~ Khoa Dao tao Sau dai h9C

trtnrc ngay 15/06/2015.

D~ nghi giang vien huang d§:nva h9C vien cao h9C Kh6a 4 nghiern tuc thuc hien n9i dung

thong bao nay.'.)

Nui nhan:- H9C vien cao h9C Kh6a 4 va GVHD;- Luu: VT, SBH.

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PGS.TS. Ha Nam Khanh Giao

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TEN DE TAl GIANG VIEN HUONG DANIII Chi~n hroc phat trien chu6i cung irng v~ san pham thit tho tai cong ty1 Tnln Quoc Bao TS. Nguyen Van Hi~n

CPTP Vinafood

2 Duong Xuan Ch~Cac y~u t6 anh huang d~n quyet dinh mua Dien thoai thong minh

TS. Phan Van Thang(Smartphone) cua nhan vien van phong tai TP. H6 Chi Minh.

1

3 IPhan NgQc ChungIHoan thien cong tac qU,anIf chat lUQ'll,gcong trinh xay dung tai T6ng TS.GVC. Nguyen Kim Dinhcong ty Dau tu phat trien dirong cao toe Vi~t Nam

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4 Nguyen Xuan Di~nGiai phap nang cao hieu qua hoat dQng marketing cho san pham xe

TS. Bao Trungbuyt - xe khach SAMCO

5 Huynh Dang My DungChi~n hroc phat trien nguon nhan hrc Truong Dai hoc Tai chinh -

VS.TSKH Nguyen Van DangMarketing giai doan 2015 - 2020

6 Huynh T~n DungCac yeu t6 anh huang d~n quyet dinh quay tro lai que hirong lam viec TS. t.e Cao Thanhsau khi t6t nghiep cua sinh vien tinh Quang Ngai

7 r.e Chi DuyMQt s6 giai phap hoan thien heat dong chu6i cung irng tai Cong ty c6

TS Ngo Thi Thuphan sua Viet Nam Vinamilk

8 Huynh Khuong DuyICac y~u t6 anh huang d~n hanh vi mua hang theo nh6m tnrc tuyen IpGs. TSKH Pharn Due Chinhqua mang Mua Chung tai TP.HCM

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, Nghien ciru cac y~u t6 anh huang d~n hieu qua cua cong tac quan ly9 Dang Xuan Giang rui ro trong thirc hien thu tuc hai quan dien tir tai Cue Hai quan PGS. TS. H6 Thuy Tien

TPHCM

Cac y~u t6 anh huang d~n ch~t hrong dich vu cua hang tau bi~n I10 H6 Thi Thu Giang TS. r.e Thi Khoa Nguyen

TPHCM I

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11 Doan Thi Ngoc GiauMot s6 giai phap nang cao chat hrong dich vu cham s6c khach hang

TS. Nguyen Ngoc AMtai VNPT Long An

12 Tr§n Thu HangAM huang cua phong each Ianh dao ngiroi Nhat d~n y thirc gim ket

TS. Nguyen Dinh Hoacua nhan vien tai cac cong ty Nhat tai TPHCM

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IINhan thirc va thai do cua mroi tieu dung d6i voi nhan hang rieng-

13 Phan Thi L~ Hkg PGS. TSKH Pharn Duc ChinhTruong hop nghien ciru tai Coop Mart TPHCM

14 Nguyen Thi My H~ngTac dong cua cac y~u t6 d~n gia tri earn nhan cua khach hang v~ san

TS. Phan Van Thangpharn cam sanh Tarn Binh tai TP. HCM

15 Nguyen Thi Bich H~Cac y~u t6 tac dong d~n ch~t hrong dich vu cua cong tac quan ly sinh

TS.GVC.Nguy~n Kim Dinhvien tai HQc Vi~n Quoc T~ ERC International Vi~t Narn.

Phan tich thuc trang va hoan thien cong ~ack~ toan quan tri chi phi16 Nguyen Phu Hi~p sari pham be tong thirong pham tai T6ng cong ty Xay dung cong trinh TS. r.e Thi Khoa Nguyen

hang khong ACC - Chi nhanh TP H6 Chi Minh.

Chi~n hroc phat tri~n thi tnrong cho dong san pham xe d§u keo17 Nguyen Gia Hi~u Container hieu C&C cua cong ty TNHH Narn Han tai thi tnrong Vi~t TS. Le Cao Thanh

Nam giai dean 2015 - 2020

Hoan thien hoach dinh chi~n hroc phat trien Cong ty C6 Phan D~u Tir ITs D ' L·~ D·:;::. ,.. ., . oan leng lemXay Dung so 10 IDICO (IDICO-INCO No.1 0) den nam 2020

VS.TSKH.Nguy~n Van Dang

19 ITr~n Huy

H6ng

Hung

Nghien ciru cac y~u t6 anh huong d~n cong tac ban hang, nganh hang IpGS. TS Ha Nam Khanh Giaodien gia dung cua Comet

18 [Huynh Thi My

20 IVo Minh HUngTac dQng cua SlJ thoa man cong viec d~n SlJ g~n k~t d6i voi t6 chirccua nhan vien lam viec tai ban quan ly dir an cong ty c6 phanNovaland"

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21 LeVan HungPhan tich cac y~u t6 anh huong d~n SlJ hai long cua khach hang v~

PGS. TS. rho Duy Huandich vu Logistic tai TP.HCM

Cac y~u t6 anh hirong d~n quyet dinh lira chon thee hoc chuang trinh22 VO Thi Lan Huang dao tao chcit.hrong cao cua sinh vien tnrong Dai hoc Tai chinh- PGS.TS. Ha Nam Khanh Giao·

MarketingI

23 Nguyen Van HuyNghien ciru cac nhan t6 anh hirong d~n quyet dinh mua nha dS a cua

PGS. TS. Dao Duy Huankhach hang ca nhan tren dia ban TP .H6 Chi Minh

Cac y~u t6 anh huang d~n kharn chtra benh Bao hiSm y t~ tai Benh24 Nguy~n Thi Kim Khoa vien da khoa Long An.Il-Ighien ciru tnrong hop d6i voi kham chfra TS. Nguyen Ngoc Anh

benh Bao hiem y t~ virot tuyen)

25 Pham Anh KhoaNang cao kha nang quan tri rui ro tai chinh tai cong ty C6 phan Kim

TS. D6 Quang Trikhi mien Trung

26 Nguyen Th~ LamGiai phap d~ ap dung thanh cong mo hinh LEAN vao hoat dQng san PGS.TS Tr§.nNguyen NgQc Anh Thuxucit kinh doanh cua cong ty Young II Viet Nam

27 CUThi Thuy Lan Do hrong chcit hrong phuc vu hanh khach tai Xi nghiep thuong maiTS. Nguyen Van Hi~nmat dcitTan San Nhcit

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Icac yeu t6 anh huang d~n sang tao nhan vien: Truong hQ'Pnghien28 Nguy~n Thi Mai Linh TS. Phan Dinh Nguyen

ciru tai tnrong Cao dkg xay dung s6 2

,, Danh gia cac y~u t6 lira chon trang thuong mai dien nr Viet Nam cua29 Tran Quang Long

khach hang KV TPHCMTS Ngo Thi Thu

IPham N gocPhan tich cac y~u t6 anh huang d~n quyet dinh nghi viec cua nhan

30 Luu vien ngan hang TMCP Ky thuong VN (Techcombank) Khu VlJU Dong TS. Nguyen Xuan Hi~pNamBQ

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31 Trk Thi Xuan MaiCac y~u t6 anh huang d~n dong luc lam viec cua can bQ, cong chirc

PGS.TS Tr~n Nguyen Ngoc Anh Thutnrong hQ'Pnghien ciru huyen Tra On, tinh Vinh Long.

32 TdnMinh M~nNang cao hieu qua H~ thong quan If chat hrong theo tieu chuan ISO TS,GVC. Nguyen Kim Dinh9001 :2008 tai Ngan hang TMCP A Chau (ACB).

Phong each lanh dao tac dong d~n hieu qua ccng viec cua nhan vien"'''' Nguyen Khac Minh ngan hang Nong nghiep va Phat tri~n nong thong Viet Nam chi nhanh TS Phan Van Thang.J.J

Tan Binh

34 Tran Dang Minh Nghien ciru hanh vi tieu dung sua bot cho tre em diroi 6 tuoi taiTS. t.e Thi Khoa Nguyen

Quang Ngai

35 Dinh Thi Mirng Cac y~u t6 anh huang d~n quyet dinh hra chon nganh h9C cua sinhTS. Nguyen Van Hi~n

vien tnrong Cao dkg Dien l\fcTP.HCM

36 D6Thi NgaCac y~u t6 tac dong d~n quyet dinh chon trung tam h9C tieng Anh cho PGS. TS Tr~n Nguyen Ng9c Anh Thu.con a hra tu6i tir 6 - 11 cua phu huynh tai thanh ph6 Bien Hoa.

37 Hoang Thi Ngan Cac y~u t6 anh huang d~n quyet dinh mua sach in th~ 10C;liVan hoc taiTS. Nguyen Xuan Hi~p

nha sach cua sinh vien cac tnrong Dai h9C tai TP. HCM

38 V5Thi i., Nghien ciru cac ySu t6 anh huong dSn xu huang mua nha a la can hQTS Ngo Thi Thu

tai thi tnrong Tp.HCM

39 Bui Thi Anh NguyetSir dung cong cu KPI d~ do hrong hieu qua cong viec tai t~p doan d~u TS. Nguyen Dinh Hoatir dia 6c NOV ALAND

40 Tr.ln Thi Thao NhirCac ySu t6 anh huong dSn su hra chon dich vu xe ch~t hrong cao

GS.TS. Doan Thi H6ng Vantuyen TP. H6 Chi Minh - Tay Ninh .

IMire s£n long chi tra hoc phi cua hoc vien d6i voi chirong trinh dao

41 Ph?ill Thi NgQC Phuctao thac SI trong mroc tai mot s6 tnrong dai hQCa Tp. H6 Chi Minh.

TS. Dang thi Ngoc Lan

42 Nguyen Tk PhungM6i quan h~ gifra sir hai long va truyen mieng d6i voi doanh nghiep

PGS. TSKH Pharn Duc Chinhban le sari pharn gach 6p lat tai Thanh ph6 H6 Chi Minh

II

Cac ySu t6 anh htrong dSn sir g11nb6 cua nhan vien va mot s6 giai43 Duong Ngoc Phuong phap nham gilt chan nhan vien tai cong ty xay dung thuong mai Sai PGS.TS.VS. Tr~n Minh Tam

Gon5.

44 Ha Thi My PhuqngNghien ciru cac yeu t6 anh huang dSn viec lira chon nha thau phu tai

GS. TS. Doan thi H6ng Vancac cong ty Logistics Thanh ph6 H6 Chi Minh.

45 Cao Thi Ngoc QuiCac ySu t6 anh htrong dSn quyet dinh mua hang online cua khach

PGS. TS. Dao Duy Huanhang la nhan vien van phong tai TP. HCM

46 Trinh Ba SangCac y~u t6 anh hirong d~n viec duy tri nguon nhan hrc tai Xi nghiep

TS. Huynh Thi Thu Strongthuong rnai mat d~t Tan Son Nh~t (TIAGS)

47 Truong Nguyen Thanh SonXay dung chien hroc canh tranh cho san phr ca phe Pihatt (2015- VS.TSKH Nguyen Van Dang2018)

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48 Nguyen Minh Tan Danh gia sir hili long cua nguoi dan d6i voi dich vu hanh chinh cong PGS. TS Nguyen Thulinkhi irng dung tieu chuan ISO tai UBND Quan 12, TP.HCM

,Thang

Nghien ciru cac ySu t6 tac dong d~n quyet dinh chon tnrong Dai hoc TS. Dean Lieng Di~m49 Pham Quang cua sinh vien tnrong Dai hoc cong nghiep Tp.HCM

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ID,anh,gia sir hili long cua ~ach hang di x~ftt khau lao dong tai cong ty PGS TS D' D H ~50 iD(ingTit Thanh ~ h ~ h ., ~, di h ~ h . . ao uy uanco pant. irong mai san xuat va !C vu tong Q'P.I

51 D6 Kh6ng Thanh ThaoHoan thien cong tac quan tri nguon nhan lire cua Truong DH Bach

VS.TSKH. Nguyen Van Dangkhoa TP.HCM

52 Duong Thi Thu ThuyCac ySu t6 anh hirong dSn quyet dinh chon hra mua sam tai h~ thong PGS. TS. Dilo Duy Huansieu thi SatramartJ Lottemart cua khach hang tai TP. HCM hien nay.

II

Cac giai phap chiSn hroc dS san pharn moi cua cong ty TNHH Thinh53 Pham Trong Thuyen Vuong Toan Cau chiSm linh thi tnrong TP. HCM giai doan 2015- TS. Le Cao Thanh

2020

54 Nguy~n Thanh ThuyetMQt s6 bien phap nang cao chat hrong Logistic cua cong ty CP Giao GS. TS. Doiln Thi H6ng Vannhan Ngoai thirong (VINATRANS)

Cac nhan t6 anh hirong dSn lua chon thuong hieu sua cho em be55 Nguyen Huynh Minh TiSn (khoang ill 01-03 tuoi) - nghien ciru thi tnrong Thanh Ph6 H6 Chi TS. Bao Trung

Minh.

56 Nguy~n Thi Quynh TramChiSn hroc xay dung M thong thanh toan tnrc tuyen cho website VS.TSKH. Nguyen Van Dang5giay.vn cua cong ty TNHH Truyen thong s6

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57 Nguy~n Thi Bao TranAnh hirong cua phong each lanh dao dSn sir gim kSt t6 chirc cua nhan

T~ Huynh Thi Thu Strongvien tai TCT LIKSIN- XN IN BAO BI GIA Y LIKSIN

I58 Huynh Thi Thanh Truc Kham pha kha nang thu hut du khach cua di~m d~n Phu yen PGS.TS. Hit Nam Khanh Giao

59 NguySnXuan TruongDanh gia mire d<)hai long cua ngiroi nop thu~ d6i voi ch~t luong dich PGS.TS. Hit Nam Khanh Giaovu tuyen truyen h6 trc tai C\lC thu~ TP. H6 Chi Minh.

60 NguySn TN NgQC Tuy~t Mot s6 giai phap Marketing g6p phan phat trien hoat dong kinh doanh PGS TS T!- N ~ N Anh Thtai cong ty TNHH TM DV XNK Hai HfuIg I.· ran guyen goc ir

61 Huynh Thi Tuyet VanDo IUOngsir hai long cua khach hang v~ dich vu Thfun dinh gia tai PGS.TS Dean Thi My H(;1.nhcong ty c6 phan thong tin Thc1mdinh gia Mi~n Nam

62 Nguyen Quoc Vi~tXac dinh cac y~u t6 anh huang d~n duy tri nguon nhan lire cua doanh

TS. Huynh Thi Thu Strongnghiep trong khu V\l'Ctren dia ban TP.HCM

63 NguySn Phan Hoiti VilDanh gia mire d<)hai long cua hoc vien d6i voi ch~t hrong dao t(;1.0

PGS.TS Hit Nam Khanh GiaoSau dai hoc tai tnrong D(;1.ihoc Bach Khoa - DHQG Tp.HCM II

64 Tr~n Trucmg TUOng VyCac y~u t6 nham nang cao chat hrong dich vu san pham cua ngan TS. Ngo Minh Chauhang nong nghiep huyen Long H6