Chopra Scm5 Ch01

8/16/2019 Chopra Scm5 Ch01

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Copyright ©2013 Pearson Education, Inc. publishing as Prentice Hall . 1-1

Course Code MGT 561

Supply Chain Management

Book: Supply Chain anage!ent Strategy,

Planning, and "peration

5th

edition (earson u!lishing" #uthor: Sunil Chopra and eter Meindl


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Course Strategi& 'utline

1. Building a strategi& rame)ork to analy*e supply &hains

$. +esigning a supply &hain net)orks%. lanning and &oordinating demand and supply in

supply &hain

,. lanning and managing inentories in a supply &hain5. +esigning and planning transportation net)orks


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PowerPoint presentation to accompany

Chopra and Meindl Supply Chain Management, 5e

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Copyright ©2013 Pearson Education, Inc. publishing as Prentice Hall .Copyright ©2013 Pearson Education, Inc. publishing as Prentice Hall .Copyright ©2013 Pearson Education, Inc. publishing as Prentice Hall .

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nderstanding theSupply Chain

1


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/earning '!0e&ties

1. +is&uss the goal o a supply &hain and eplainthe impa&t o supply &hain de&isions on thesu&&ess o a irm.

$. 2dentiy the three key supply &hain de&isionphases and eplain the signii&an&e o ea&hone.

%. +es&ri!e the &y&le and push3pull ie)s o asupply &hain.

,. Classiy the supply &hain ma&ro pro&esses in airm.


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4hat is a Supply Chain (13%"

#ll stages inoled7 dire&tly or indire&tly7 inulilling a &ustomer re8uest

2n&ludes manua&turers7 suppliers7 transporters7)arehouses7 retailers7 and &ustomers

4ithin ea&h &ompany7 the supply &hain in&ludesall un&tions inoled in ulilling a &ustomerre8uest #product de$elop!ent, !ar%eting, operations,distribution, &inance, custo!er ser$ice'


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4hat is a Supply Chain ($3%"

Customer is an integral part of the supplychain

2n&ludes moement o produ&ts rom suppliers tomanua&turers to distri!utors and inormation7unds7 and produ&ts in !oth dire&tions

May !e more a&&urate to use the term supplynetwork; or supply web;

Typical supply chain stages: &ustomers7retailers7 distri!utors7 manua&turers7 suppliers #ll stages may not be present in all supply

&hains (e.g.7 no retailer or distri!utor or +ell"


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4hat is a Supply Chain (%3%"

=igure 1-1 Stages o a detergent supply &hain


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=lo)s in a Supply Chain

=igure 1-$ Supply &hain stages


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The '!0e&tie o a Supply Chain (13%"

Maimi*e oerall alue &reated

+isaster supply &hains

Supply Chain Surplus( Custo!er )alue * Supply Chain Cost



The '!0e&tie o a Supply Chain($3%" @ample: a &ustomer pur&hases a )ireless

router rom Best Buy or A6? (reenue"

Supply chain incurs costs (inormation7storage7 transportation7 &omponents7 assem!ly7et&."

+ieren&e !et)een A6? and the sum o all othese &osts is the supply &hain proit

Supply &hain proita!ility is total proit to !eshared a&ross all stages o the supply &hain Success should be measured by total supply

chain profitability7 not proits at an indiidual

stage


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The '!0e&tie o a Supply Chain(%3%"

Customer the only sour&e o reenue Sources of cost include, lo)s o

inormation7 produ&ts7 or unds !et)eenstages o the supply &hain

@e&tie supply &hain management is themanagement o lo)s between andamong the supply &hain stages tomaimi*e total supply &hain surplus


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2mportan&e oSupply Chain +e&isions Cases

4al-Mart7 A1 !illion sales in 1>

+ell7 A56 !illion in $??67 adopted ne) supply&hain strategies


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+e&ision hases o a Supply Chain

Supply &hain strategy or design Eo) to stru&ture the supply &hain oer the

net seeral years

Supply &hain planning +e&isions oer the net 8uarter or year

Supply &hain operation +aily or )eekly operational de&isions



Supply Chain Strategy or +esign

+e&isions a!out the stru&ture o the supply &hainand )hat pro&esses ea&h stage )ill perorm Strategi& supply &hain de&isions

/o&ations and &apa&ities o a&ilities

rodu&ts to !e made or stored at arious lo&ations

Modes o transportation

2normation systems

Supply &hain design must support strategi&o!0e&ties

Supply &hain design de&isions are long-term andepensie to reerse must take into a&&ountmarket un&ertainty



Supply Chain lanning (13$"

+einition o a set o poli&ies that goernshort-term operations

=ied !y the supply &oniguration rompreious phase

Starts )ith a ore&ast o demand in the&oming year



Supply Chain lanning ($3$"

lanning de&isions: 4hi&h markets )ill !e supplied rom )hi&h lo&ations

lanned !uildup o inentories

Su!&ontra&ting7 !a&kup lo&ations 2nentory poli&ies

Timing and si*e o market promotions

Must &onsider in planning de&isions demandun&ertainty7 e&hange rates7 &ompetition oerthe time hori*on


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Supply Chain 'peration

Time hori*on is )eekly or daily +e&isions regarding indiidual &ustomer orders Supply &hain &oniguration is ied and operating

poli&ies are determined

Goal is to implement the operating poli&ies asee&tiely as possi!le

#llo&ate orders to inentory or produ&tion7 set

order due dates7 generate pi&k lists at a)arehouse7 allo&ate an order to a parti&ularshipment7 set deliery s&hedules7 pla&ereplenishment orders

Mu&h less un&ertainty (short time hori*on"


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ro&ess Fie) o a Supply Chain

Cycle )ie+ : pro&esses in a supply &hain arediided into a series o &y&les7 ea&h perormedat the intera&es !et)een t)o su&&essie supply

&hain stages PushPull )ie+ : pro&esses in a supply &hain are

diided into t)o &ategories depending on)hether they are ee&uted in response to a

&ustomer order ( pull " or in anti&ipation o a&ustomer order ( push"


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Cy&le Fie)

o SupplyChainro&esses

=igure 1-%


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ush3ull Fie) o Supply Chains

=igure 1-5


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ush3ull Fie) oSupply Chain ro&esses

Supply &hain pro&esses all into one o t)o&ategories depending on the timing o theiree&ution relatie to &ustomer demand

ull: ee&ution is initiated in response to a&ustomer order (rea&tie"

ush: ee&ution is initiated in anti&ipation o

&ustomer orders (spe&ulatie" ush3pull !oundary separates push pro&essesrom pull pro&esses


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ush3ull Fie) oSupply Chain ro&esses

seul in &onsidering strategi& de&isions relatingto supply &hain design more glo!al ie) oho) supply &hain pro&esses relate to &ustomer

orders The relatie proportion o push and pull

pro&esses &an hae an impa&t on supply &hainperorman&e


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Supply Chain Ma&ro ro&esses

Supply &hain pro&esses dis&ussed in thet)o ie)s &an !e &lassiied into

Customer elationship Management (CM" 2nternal Supply Chain Management (2SCM"

Supplier elationship Management (SM"

2ntegration among the a!oe three ma&ropro&esses is &riti&al or ee&tie andsu&&essul supply &hain management


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@amples o Supply Chains eading assignment

Gate)ay and #pple Hara

4.4. Grainger and M&Master-Carr Toyota #ma*on

Documents

Chopra Scm5 Ch01