7/30/2019 CI ODW Script Breakdown v5
1/2
Prelimiary remarks:
- The purpose of the film is to trigger HR directors' interest
(not
to present the product)
- When appropriate use British spelling/syntax
total time
00:02:23Seq # Length
word
countLabel Image Voice-over Music Remarks
1 0:00:07 Intro OneDayWith, a service provided by Careers
International OneDayWith, the new recruitment methodology provided
by
Careers International
The OneDayWith logo will remain in a subtle way
throughout the video on the top right of the screen2 0:00:05 17
Wikipedia on
RecruitmentPanel with Wikipedia logo and the following
definition:
each letter appears one by one quickly with the sound of a
typing machine Wikipedia:
Recruitment refers to the process of attracting, screening,
and
selecting a qualified person for a job.
Recruitment refers to the process of attracting,
screening, and selecting a qualified person for a job.
3 0:00:10 33 E as y to rec rui t animation representing utopic
situation where candidates flow
easily to the recruiting enterprise
Sounds easy, no?
You go out on the market, you say how great you are
and you recruit! But is it really that easy? Well.
Perhaps for those who have never looked for talent.
4 0:00:05 12 Not that easy animation from previous sequence
fades from bright colors to
grey/black and white. A bit X mark shows in the middle of
the
screen
But you know, it is another story. Look at the market
environment:
5 0:00:07 2 4 M ore tr an sp ar en cyless glossy Visual
representing Generation I candidates asking the company"Who are
you?"
Candidates demonstrating with sign "No more glossy, we want
transparency!"
(a) Power IS shifting to candidates who expecttransparency and
insights (the internet generation):
they are not receptive anymore to glossy corporate
marketing material
6 0:00:05 17 f ight for talent visual representing companies
fighting for the same talent (one
individual surrounded by many companies/arrows pointing to
him)
(b) Talent shortage in specific markets or target
groups leading to a run after the best talent
7 0:00:05 1 0 I nt er na ti on al iz at io n of recruitment
visual representing an HR director facing the globe with a
big
question mark.
(c) Internationalization of talent recruitment: where
to start? which tools?
8 0:00:05 14 budget and t imeconstraints
visual representing manager requesting from HR to hire NOW
with 50% less budget than previous year
(d) Budget constraints and lack of time: always
quicker with less and less money
9 (e) Efficent recruitment requires stronger
cooperation between HR and line management
10 0:00:10 3 3 p ro fe ss io na l n et wo rk s Show logos of
LinkedIn 200 million, Viadeo 45 million, Xing 12
million)
Show the difficulty of creating the link between any
business
network site towards the company.
(e) New tools: It has never been easier to reach out
to candidates but do you have the time to identify
the right candidates and do you know how to make
them apply?
music fades during the
short messages
11 0:00:07 24 Swedish woman, 30/35 I am not interested in
corporate marketing, pictures
of beautiful people and politically correct values. Or
even job postings. I want insight, transparency,
honesty
12 0:00:05 16 Asian man, 30 Before deciding for a new job, I
want to interact with
my future colleagues and boss.
5 different speakers
7/30/2019 CI ODW Script Breakdown v5
2/2
13 0:00:05 18 African woman, 25/35 When I consider new career
opportunities, I am
looking for meaning and job content. Brands are less
relevant.
14 0:00:05 19 Brazilian man, 30 I am dismayed to see companies
with fantastic
expertise make empty speeches on why we should
work for them.
15 0:00:15 45 German woman, 35 Once, I was contacted to work as
an engineer in a
plant in Africa. What I was told was the same as if I
was looking for a job in finance in Asia.I want to talk
to someone who knows whatt he is talking about.
16 0:00:05 19 American man, 30/35 The best thing for me to
decide on my next employer
would be to spend one day with him.
17 0:00:07 2 9 f ig ht in g f or s am ecandidate
2 visuals:
- easy to reach out to one candidate when there's only one
"pretender"
- multiple "pretenders" around the candidate, zoom-out one
of
them, + question mark
This is what the candidates you want to hire say and
this is your challenge: many companies look for the
same talent. You need to stand out. But how?
18 0:00:05 16 Manager looking at himself in a mirror.
Manager opens a window and lets candidates behind their
computers see the company.
be different by being yourself. Show your expertise
and your people. They will make you unique.
19 0:00:10 44 ODW highlights visualize a manager from the
company (the content expert)
talking over ODW to potential candidates.
Content expert writing complex formulas on a board - being
watched by the attendants on their computers.
Content expert interacting/chatting with the attendants
The ODW methodology allows you to have selected
candidates aware of unexplored career choices
within your company. How? By sharing with them
your expertise and giving them the opportunity to
interact with you and your line managers. All thisonline and in
real time.
20 0:00:20 6 2 O DW se ll in g p oi nt s illustrate through
keywords:
recruitment - cost-efficient
activate passive jobseekers
no more borchures - show your expertise
HR and line managers work hand in hand
local subsidiaries
build and animate talent pipelines
OneDayWith:
- makes recruitment more cost-efficient, activate
passive jobseekers from social media or professional
networks as never before
- allows you to go beyond corporate marketing and
attract candidates by showing your expertise
- makes HR and line manager work together in the
most time-efficient way
- gives you the opportunity to easily support local
subsidiaries
- is the ideal tool to build and animate talent
pipelines
show logo (ING, BMW) - Name and position - extract some
keywords of his speech: Efficient, powerful, cost-effective
21 15 References logos: Philips, EDF Energy, Sony, Mars,
Novartis, Volvo cars, ING,
DuPont, Deutsche Post, DHL, ...
OneDayWith is the recruitment methodology of
today.These are some of the companies that have
successfully implemented ODW to recruit candidates
locally or throughout the world.
22 22 more info "Want to know more?" www.onedaywith.com If you
want to know how to spend one day with the
candidates you need, contact us for a demo at
[email protected]
