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Cinpolis

La Capital del Cine(the Capital of Cinema)

TypePrivate

Founded1947

HeadquartersMorelia,Michoacn,Mexico

Key peopleEnrique Ramrez Miguel, founder and ex-Chairman of the BoardAlejandro Ramirez Magana, CEOAlejandra Daguer, Sales Management

Number of employees27,177[1]

WebsiteCinpolis Mexico

Cinpolisis aMexicanchain ofmovie theaters. Its name meansCity of Cinemaand its slogan isLa Capital del Cine(English: the Capital of Cinema).Cinpolis is the biggest cineplex chain in Mexico with 214 theaters in 97 cities.[1]It is the largest chain inLatin Americaand the fourth largest in the world, with over 334 theaters, 3,187 screens and over 27,177[2]employees throughout Mexico,Guatemala,El Salvador,Costa Rica,Panama,Colombia,Brazil,Peru,Indiaand theUnited States.Contents[hide] 1History 2Cinpolis VIP 3Club Cinpolis 4Cineticket 5Cinpolis 4DX 6International 7Cinpolis Foundation 8ReferencesHistory[edit]

A Cinpolis theater at Plaza Sendero Ecatepec inEcatepec de MorelosEnrique Ramrez Villaln founded the 'Cine Morelos' inMorelia,Michoacn,Mexicoin 1947. Years later, the company was rebranded as Cinematogrfica Cadena de Oro, S.A., opening theaters inSalamanca,AcmbaroandGuanajuato. By 1971, the brand had already expanded toMexico Citywith the opening of 'Cine La Raza'. In 1972Cinemas Gemeloswas born and one year later the national expansion ofMulticinemasbegan. The company was rebranded in 1994 asCinpoliswith the first multiplex-style theaters inTijuana. In 1999,Cinpolis VIPwas created.[1]It is believed to be the biggest cinema chain in Mexico.[3]Cinpolis VIP[edit]

A Cinpolis VIP theater at Plaza Las Amricas inCancnCinpolisVIPwas created in 1999 with the aim to offer a more comfortable and intimate experience to the Cinpolis clients. It is considered one of the pioneers in development of theLuxury Cinemaconcept.[4]The cinemas are equipped with reclining seats, a catering service and a seat-pick system for clients to buy tickets and select the location of their seats exclusively without queues. At present, 28 Cinpolis VIP Theaters have been opened throughout Mexico and four outside of the country, located inGuatemala City,San Jos,Panama City. As of July 22, 2011,San Diego, CA, the company plans to open seven more theaters in Southern California before expanding into Northern California and then across the United States.[5]Cinpolis VIP have been known for its menus and services. It offers a wide range of foods and drinks as well as having specialized lounges such asSushi VIP,Dulceria VIP,Bar VIP,Cinecaf VIPandBaguis VIP.[4]In 2009-2010, Cinpolis VIP modified the seats to increase comfort and to enable customers to call for service with the addition of a button.Club Cinpolis[edit]Club Cinpolis is a point-system program that offers exclusive services and promotions to members. The club was created in 2003. When a member's card is presented at the point of purchase, points are added to the card equal to 5% of the total purchase amount. The points accumulated can be used to discount further purchases (one point = one peso). Club members are offered exclusive invitations to premieres, personalized birthday cards and exclusive promotions.[6]Cineticket[edit]In 1997, Cineticket was created to give users the option to buy their tickets online instead of waiting to purchase at the venue. Cineticket was the first online theater ticket-selling-system inMexicoCinpolis 4DX[edit]On June 2, 2011, Cinpolis invested $25 million and partnered with theSouth Koreancompany,CJ Group, to open 114DXtheaters throughoutMexico, due to the success of the technology.[7]4DX features motion seats, wind effects, water and air spray, and odors with over 100 scents. It first opened at the Plaza Acoxpa mall inMexico Citywith the release ofDisney'sPirates of the Caribbean: On Stranger Tides. On July 1, 2012, Cinpolis installed a new 4DX theater inBrazil. It opened at the JK Iguatemi shopping mall inSo Paulowith the release ofPrometheusandIce Age: Continental Drift, asSouth America's first theater with the 4DX technology.[8]It is the launch customer in theWestern Hemisphereand is currently the second largest customer with a total of 13 4DX theaters throughoutMexicoand 17 total 4DX theaters throughoutLatin America.International[edit]

Cinpolis in Surat

Locations of Cinpolis.

Cinpolis Mangalore VIP Screen. The First VIP Screen of Cinpolis India.Cinpolis has opened theaters in the capitals of Guatemala, El Salvador, Costa Rica, Panama, andBogot, Colombia. So far, 11 theaters have been opened outside of Mexico under theCinpolisbrand, with a planned expansion toPeruwith the opening of a 14" screen theater inLima, a theatre inCali, Colombia and a third inTegucigalpa,Honduras.[1][9]Cinepolis has made a blueprint to operate 500 screens in India with an investment of Rs 1,500 crore and the result is the signing of deals with 12 developers in eight cities for setting up 110 screens in the first phase.[10][11]There are also plans to enter into deals with developers for creating 200 more screens across India by 2010.[12]Cinepolis is already operating inIndiaatAmritsar,Pune,Bangalore,Patna,Ahmedabad,Surat,Bhopal,Ludhiana,Mangalore,Jaipur,Hyderabad,Hubli,Thane,VijayawadaandMumbai.[13]It is also scheduled to open inChennai,Guwahati,Vadodara,Ahmedabad(second property),Surat(Second Property),Kochi,NagpurandGhaziabad.[14]Cinepolis is having the Largest Cinepolis Megaplex in Pune with 15 screens and another Megaplex at Viviana MallThanewith 14 screens withIMAX,4DX,Dolby Atmos.[15]Cinepolis also has itssub-brandin India known asCinemastarit was opened in the year December 2010 inThane.Cinpolis Foundation[edit]In 2003, Organizacin Ramrez created the Cinpolis Foundation to help unprivileged people get medical healthcare and education. Their mission is to contribute to social justice inMexicothrough visual health programs. In 2007 they were awarded the "International Accomplishment in Exhibition" for their work to promote the activism within the Mexican community. Their program, "Del Amor Nace la Vista"(The Sight is born from Love)has been recognised as "The Best Practice in Social Responsibility".[16]They have signed association deals with 12 organizations in Mexico.[17]References[edit]1. ^Jump up to:abcd"Cinpolis Coorporativo". Cinpolis. Retrieved2009-04-04.2. Jump up^http://finance.yahoo.com/news/cinepolis-chooses-jive-strengthen-collaborative-121500756.html3. Jump up^"Mexico is home to two of the worlds largest cinema multinationals". Retrieved12 November2014.4. ^Jump up to:ab"Cinpolis VIP". Cinpolis. Retrieved2009-04-04.5. Jump up^Billing, Karen"Luxury movie theaters opening at Del Mar Highlands Town Center July 22",Carmel Valley News, July 20, 2011, accessed July 21, 2011.6. Jump up^[1]7. Jump up^http://eleconomista.com.mx/entretenimiento/2011/06/02/cinepolis-presenta-sus-salas-mas-costosas8. Jump up^"Sala de cinema 4DX chega ao Brasil". 1 July 2012. Retrieved21 May2013.9. Jump up^Upcoming Openings10. Jump up^http://www.business-standard.com/article/companies/cinepolis-to-open-500-screens-across-india-by-2017-113111300786_1.html11. Jump up^Cinpolis India12. Jump up^Cinpolis annonuces its foray in India13. Jump up^http://www.boxofficeindia.com/npages.php?page=shownews&articleid=6321&nCat=14. Jump up^http://kochigallan.com/featured/bigger-and-better-which-is-the-centre-square-mall/15. Jump up^http://www.screenindia.com/news/cinpolis-to-open-indias-largest-15screen-megaplex-in-pune/80473816. Jump up^Logros (in spanish)17. Jump up^AlianzasCategories: Cinema chains in Mexico