CITY OF CLEARWATER Communications Survey Public Communications Department 2004

CITY OF CITY OF CLEARWATERCLEARWATER

Communications Communications SurveySurvey

Public CommunicationsPublic CommunicationsDepartmentDepartment

20042004

RANDOM RANDOM SAMPLINGSAMPLING

CONDUCTED CONDUCTED byby

PMG ASSOCIATESPMG ASSOCIATES

400 400 RespondentsRespondentsRandom SamplingRandom Sampling

AGAGEE

51-5925%

36-5024%

22-358%

18-211%

60+42%

(26% is 60+)(26% is 60+)

GENDEGENDERR

Male44%

Female56%


VOTERVOTERSS

Registered94%

Not Registered

6%


RACERACE

White84.0%

Other0.3%

Hispanic7.5%

Carib. Islander

0.7%

African American

7.5%


LOCATIONLOCATION


Cntrl18%

N Cntrl21%

Beach14%

S'east8%

S Cntrl11%

C'side12%West

16%

Cntrl18%

N Cntrl21%

Beach14%

S'east8%

S Cntrl11%

C'side12%West

16%

OPINION STATISTICSOPINION STATISTICS

Clearwater Feels …Clearwater Feels …

Interested in Keeping InformedInterested in Keeping Informed89.7%89.7%

Receive Good InformationReceive Good Information 70.0%70.0%

Values Cooperation & DialogueValues Cooperation & Dialogue 67.5%67.5%

Customer Service OrientedCustomer Service Oriented 70.2%70.2%

Redevelopment CommunicationsRedevelopment Communications 57.5%57.5%

How Clearwater How Clearwater Receives Receives

InformationInformationTV NewsTV News 78.0%78.0%Daily NewspaperDaily Newspaper 75.0%75.0%Weekly NewspaperWeekly Newspaper 17.5%17.5%Word of MouthWord of Mouth 17.0%17.0%RadioRadio 13.0%13.0%C-VIEW 15C-VIEW 15 12.0%12.0%C-NEWS AdC-NEWS Ad 10.8%10.8%

Newspaper UsageNewspaper Usage

80.5%80.5% St. Petersburg St. Petersburg

TimesTimes

4.0%4.0% Tampa TribuneTampa Tribune

3.5%3.5% BothBoth

12.0%12.0% NeitherNeither

C-NEWS C-NEWS AdvertisementAdvertisement

53.7% of Respondents Have Seen53.7% of Respondents Have Seenthe C-NEWS Adthe C-NEWS Ad

Of these, Residents Read C-NEWSOf these, Residents Read C-NEWSAlmost Always/OftenAlmost Always/Often 63.5%63.5%SometimesSometimes 29.6%29.6%Rarely/NeverRarely/Never 6.9%6.9%

Cable AccessCable Access92.2% Subscribe to Cable92.2% Subscribe to Cable

6.5% Have Satellite Dishes6.5% Have Satellite Dishes

Cable ProvidersCable ProvidersBright HouseBright House

90.7%90.7%KnologyKnology

9.3%9.3%

C-VIEW 15C-VIEW 15 34.8% Regularly Watch C-VIEW34.8% Regularly Watch C-VIEW

57.0% Do Not Regularly Watch57.0% Do Not Regularly Watch

42.9% Could Identify C-VIEW’s 42.9% Could Identify C-VIEW’s

Name or Channel NumberName or Channel Number

49.5% Are Satisfied w/ C-VIEW 49.5% Are Satisfied w/ C-VIEW

ProgramsPrograms

C-VIEW ProgramsC-VIEW Programs56.4%56.4% City Council City Council

MeetingsMeetings

47.4%47.4% BlueLine CPDBlueLine CPD

41.7%41.7% C-NEWSC-NEWS

30.1%30.1% City TalkCity Talk

26.3%26.3% Focal PointFocal Point

24.4%24.4% Clearwater MattersClearwater Matters

C-VIEW ProgramsC-VIEW Programs

23.1%23.1% Special Council MeetingsSpecial Council Meetings

19.9%19.9% Works in ProgressWorks in Progress

18.6%18.6% Community Devel BoardCommunity Devel Board

11.5%11.5% Downtown Devel BoardDowntown Devel Board

8.3%8.3% Municipal Code BoardMunicipal Code Board

City Info SourcesCity Info SourcesTelevision NewsTelevision News 89.5%89.5%

Daily NewspaperDaily Newspaper 78.2%78.2%

Utility Bill StufferUtility Bill Stuffer 36.7%36.7%

C-NEWS AdC-NEWS Ad 29.3%29.3%

Weekly NewspaperWeekly Newspaper 28.5%28.5%

City Info SourcesCity Info SourcesRadioRadio 28.0%28.0%

C-VIEW 15C-VIEW 15 16.8%16.8%

WebsiteWebsite 10.4%10.4%

Public MeetingsPublic Meetings 2.5%2.5%

Neighborhood ProgramNeighborhood Program 2.0%2.0%

Internet AccessInternet Access62.7% Have Web Service at Home62.7% Have Web Service at Home[59.4% in 2003 & 48% in 2001][59.4% in 2003 & 48% in 2001]

6.7% of those w/o Internet 6.7% of those w/o Internet ServiceService

Access it at a Library or OtherAccess it at a Library or OtherLocationLocation

Internet AccessInternet Access

32.3%32.3% Regularly Access City WebsiteRegularly Access City Website

50.0%50.0% Don’t Regularly Access Don’t Regularly Access

WebsiteWebsite

41.5%41.5% Website SatisfactionWebsite Satisfaction

54.6%54.6% Easy Website NavigationEasy Website Navigation

If Available, Would It Be If Available, Would It Be Used?Used?

Rec Program RegistrationRec Program Registration 59.6%59.6%

Requests for ServiceRequests for Service 56.2%56.2%

Historical Crime DataHistorical Crime Data 45.4%45.4%

Police Reports/ViolationsPolice Reports/Violations 36.2%36.2%

If Available, Would It Be If Available, Would It Be Used?Used?

Projects Near My HomeProjects Near My Home 35.8%35.8%

Submit Building PermitSubmit Building Permit 34.2%34.2%

View Previous MeetingsView Previous Meetings 27.7%27.7%

Event & News E-MailsEvent & News E-Mails 9.6%9.6%

Online Services Online Services AwarenessAwareness

Utility Bill PaymentUtility Bill Payment 73.5%73.5%

Public Records SearchPublic Records Search 59.6%59.6%

Parking Ticket PaymentParking Ticket Payment 50.0%50.0%

Email Newsletter Sign UpEmail Newsletter Sign Up 41.5%41.5%

Online Services Online Services AwarenessAwareness

Building Permit SearchBuilding Permit Search 34.2%34.2%

Online Mini-PollOnline Mini-Poll 34.2%34.2%

Active Police Call ViewingActive Police Call Viewing 31.9%31.9%

Public Input Participation Public Input Participation inin

One YearOne Year

Vote in City ElectionVote in City Election 83.0%83.0%

Use Website or Mini-PollUse Website or Mini-Poll 27.7%27.7%

Attend Neighborhood MtgAttend Neighborhood Mtg25.5%25.5%

Attend Crime Watch MtgAttend Crime Watch Mtg 13.0%13.0%

Complete Online SurveyComplete Online Survey 10.0%10.0%


One YearOne Year

Attend Other Public MtgAttend Other Public Mtg 8.8%8.8%

Call a City OfficialCall a City Official 7.0%7.0%

Attend a Council MeetingAttend a Council Meeting 6.5%6.5%

Email a City OfficialEmail a City Official 4.0%4.0%


One YearOne Year

Write a Newspaper EditorWrite a Newspaper Editor 3.5%3.5%

Attend a Board MeetingAttend a Board Meeting 3.0%3.0%

Write a City OfficialWrite a City Official 3.0%3.0%

Call a Live C-VIEW ShowCall a Live C-VIEW Show 0.6%0.6%

Emergency Emergency NotificationNotification

75.2% Emergency Notification75.2% Emergency NotificationSign UpSign Up

45.8% Non-Emergency 45.8% Non-Emergency NotificationNotificationSign UpSign Up

Emergency Emergency NotificationNotification

Notification Preferences ….Notification Preferences ….

78.4%78.4% Home PhoneHome Phone

28.2%28.2% EmailEmail

7.0%7.0% Cell PhoneCell Phone

1.3%1.3% PagerPager

Customer ServiceCustomer Service38.8% Called a City Dept in 38.8% Called a City Dept in

2004.2004.

Of Those ….Of Those ….

93.5%93.5% Were Treated CourteouslyWere Treated Courteously

71.0%71.0% Felt Problem Resolved Felt Problem Resolved QuicklyQuickly

Annual Report Annual Report CalendarCalendar

46.5% Received a46.5% Received a

2004 Annual Report Calendar2004 Annual Report Calendar

79.0% of Those79.0% of Those

Kept it Throughout the YearKept it Throughout the YearNOTE: NOTE: St. Petersburg TimesSt. Petersburg Times Circulation of 46,900 Circulation of 46,900

What Can We Do To What Can We Do To ImproveImprove

Communication?Communication?

Send More Letters & MailingsSend More Letters & Mailings

Improve/Market Current Improve/Market Current

NewslettersNewsletters

Place More Info in Place More Info in

Newspapers, TV, & RadioNewspapers, TV, & Radio

Post More Info on WebsitePost More Info on Website

Contact Citizens by PhoneContact Citizens by Phone

Communicate by EmailCommunicate by Email

What Can We Do To What Can We Do To ImproveImprove

Communication?Communication?

CONCLUSIONSCONCLUSIONS

ConclusionsConclusions Importance of Media Importance of Media

RelationsRelations

C-NEWS Great InvestmentC-NEWS Great Investment

Success of Annual ReportSuccess of Annual Report

C-VIEW Program AnalysisC-VIEW Program Analysis

Review of WebsiteReview of Website

THANK YOU!THANK YOU!

Public CommunicationsPublic CommunicationsDepartmentDepartment

Documents

CITY OF CLEARWATER Communications Survey Public Communications Department 2004