CJ GRAPHICXPRODUCT TRAINING

WHERE IS THE NEED?

With the advent of the personal computer and the internet, many companies are foregoing

the usual route of professional graphic firms. Why would you use a design company and pay

extra for something you can do yourself? Well, the answer is this: if you want positive

results, hire the professional. Anyone can sit at their computer and “design” a postcard, flyer

or brochure for their business. The question you should ask yourself is, “Are you getting the

results you want from this piece?” Most of the time the answer would be, “No.”

PROFESSIONALISM

A professional graphic design company knows what fonts are most appropriate for a

specific message. Placement of text is critical as well as the content, not just photos or

images but verbiage. It takes more than a few pieces of clip art with your address and

phone to convey the marketing message you desire. The word professional is just that,

someone who knows their business. A professional graphic design firm can grasp your

business in a way that is appealing to your target audience. Would you try to perform

a wheel alignment on your vehicle? No, you would leave that to the “professionals”.

INVESTMENT

It may cost a business a few extra dollars to hire a professional graphic design

firm, but in the end it will be well worth it. Your target audience will get your

message which, in turn, will get you more interest in your business which is your

main goal. Everyone wants their marketing materials to look professional and

prove to be effective. That is what CJ Graphicx is here for.

ABOUT CJ GRAPHICX

As a top marketing communications agency, CJ Graphicx’s core services begin with

corporate brand development and management. These are the two pillars of our

marketing design services and the basis for establishing a successful brand and marketing

campaign. Each service is developed from our process of planning, implementing and

establishing consistent design standards across all touch points. Over the years, we have

learned that the secret of our success lies within our unique ability to mesh pure artistic

skills with the ability to solve business problems. It is the marriage of these two skills that

truly defines the CJ Graphicx advantage

CJ GRAPHICX MISSION

CJ Graphicx is on a mission to serve local businesses marketing, design and

print needs. We want to introduce our clients to a new type of graphic design

experience. Its CJ Graphicx's guarantee to provide a fully custom one on one

experience for our clients. CJ Graphicx services range from Marketing

Consultation to Design & Print, all the way to Distribution.

GOALS

PROVIDE EXCELLENT CUSTOMER SERVICE

PROVIDE HIGH QUALITY SERVICE AND PRODUCT

DELIVER FULL SERVICE

RETAIN CUSTOMERS

RETAIN A 7/10 CLOSING RATE OR HIGHER

MEET COMPANY FORECAST SALES FIGURES

PROVIDE AN EXCELLENT WORK EXPERIENCE FOR EMPLOYEES

BUILD BRAND VALUE AND RECOGNITION

KEYS TO SUCCESS

EFFECTIVE MARKETING TECHNIQUES

EFFECTIVE PRESENTATION

PROPER EMPLOYEE TRAINING

BRAND VALUE

ON TIME TURN AROUND TIMES

EXCELLENT CUSTOMER SERVICE

PROPER PRESENTATION

SKILLFULL DESIGNERS

GETTING TO KNOW THE PRODUCT

DESIGN FILES

Adobe Illustrator (AI) - standard vector drawing program used by designers and commercial printers to generate files

of different file formats and sizes

Bitmap (BMP) - BMP is a standard image format on DOS and Windows-compatible computers.

Joint Photographic Experts Group (JPG or JPEG) - a standard format allowing the transfer of files between a wide

variety of platforms, using superior compression techniques

Portable Document Format (PDF) - universal file format developed by Adobe Systems that preserves and embeds

fonts, images, layouts and both vector and bitmap graphics of any source document

Tagged Image File Format (TIF or TIFF) - the standard file format for high-quality images and is commonly used in

professional environments and commercial printing

Encapsulated Postscript (EPS) - language file format can contain both vector and bitmap graphics (raster) and is

supported by virtually all graphic, illustration, and page layout programs.

Adobe PhotoShop Document (PSD) - file format and industry standard bitmap graphics program used by professional

designers and printers.

Graphics Interchange Format (GIF) - low resolution graphic file format most commonly used for web and email

purposes.

Portable Network Graphics (PNG) - high-quality bitmap images that employ lossless data compression

BUSINESS CARDS

SIZES

1.75 x 3.5

2 x 3.5 (STD USA)

3.35 x 2.17 (STD EURO)

FILE TYPES

JPG/JPEG

TIFF

CJ GRAPHHICX WHOLESALERS

Got Print

Vista Print

Fedex

SIGNAGE

BANNERS - YARD SIGNS - WINDOW DECALS - FLAGS

FILE TYPE – TIFF ONLYCJ GRAPHICX WHOLESALERS

TYRRELL TECH

GOT PRINT

FEDEX

PROMOTIONAL PRODUCTS

FLYERS - POST CARDS - BROCHURES - DOOR HANGERS - ETC…

FILE TYPES JPEG TIFF

CJ GRRAPHICX WHOLESALERS

GOT PRINT VISTA PRINT OFFICE DEPOT

PRESENTATION

WHICH LOGO COST MORE?

DESIGN OR PRESENTATION?

SUCCESSFUL PRESENTATION

CLEAR VISION

CUSTOMER REQUESTS IDENTIFIED

INSPIRATION

STORY BEHIND EACH MAIN DETAIL

DETAILED EXPLANATION

ADVANCED DESIGN

DESIGN PROCESS

1. DESIGN QUESTIONNAIRE

2. FIRST SAMPLE (1-2 Hours)

3. SECOND SAMPLE ( 1-2 hours)

4. FINAL DESIGN (>1Hour)

FINDING INSPIRATION

• Customer Website

• Customer Facebook

• Customers Projects

• Current Design

• Customers Competition

• Customer Tagline Or Slogan

• Ask A CJ Graphicx Team Member