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It’s all about engagement
EXPERIENCE YOUR CONTENT
Our Customers
As a publisher you have an incredible asset, your content. It’s because of it that people visit your pages everyday, engage with them and then return for more. Now you can leverage this content to create a better experience for your readers, increase your traffic and generate more revenue.
Our technology helps you to do exactly this.
Your Content is Gold
We developed proprietary semantic algorithms supported by machine learning that analyse and categorise your content, enabling our technology to automatically find other articles with related
content that are relevant for your reader and contextual to what she is reading.
Clickly automatically deploys in-text content recommendations connected to words and expressions
through an interactive and engaging format.
In-Text Content Discovery
Engaging Experience
Your readers can now discover new content that is relevant to them while they are engaged. This non-intrusive and relevant way of serving more content results in an increase of pageviews per
visit and readers spend more time on your website. Besides giving a more interactive feel to your content, it also increases the revenue earned by your existing ad formats because it generates
more impressions. This format can be used as ad inventory.
Untapped Ad Inventory
This new inventory created by our technology, besides content discovery, can also be sold as ad space. It enables you to sell every word or image in your website to advertisers so that they
can programmatically place ads on top of your content in a native format that is contextual, relevant and controlled by the reader.
Giving you the possibility to monetise a totally unique inventory.
Ad SalesAd Sales
Direct Sales
You can sell this new inventory directly to advertisers, leveraging the
relationships you already have for the traditional ad formats.
Programmatic Sales
We can leverage our technology and integrations with demand-side partners to obtain programmatic demand to fill this new inventory.
Pageviews
Native Ad Formats
From brand awareness to lead generation, whatever the advertiser’s objectives, we have the best format to achieve those goals without compromising your page’s look and feel.
From video and display standards (IAB) to native lead generation formats, these ad-units are effective and deliver an interactive experience for your readers while keeping them engaged
with your content reducing your bounce rate.
Content Recommendation Video Ads
Mobile First
More and more of your audience is reading your content on mobile devices. Clickly is the perfect solution to boost this traffic, as our format seamlessly blends into the content and is activated by intuitive gestures.
Besides it is an important source of mobile revenue, with great metrics in screens where the traditional formats have to compete with the content for screen real estate.
TechnologyTechnology
Sentiment Filter All words and expressions previously obtained are filtered according to the
sentiment/mood in which they are referred so as to avoid placing a
suggestion or an ad on sensitive content.
Semantic Analysis Our algorithm analyses your content and every time a piece of content is created all advertisable words and
expressions are pinpointed and matched contextually with ads.
User Habits Clickly analyses and suggests the best content for the reader, with this data
our algorithms understand the reader’s interests and this enables better
targeted suggested content and ads to the reader’s preferences.
Recommendation Engine
Patent pending
Technology
Ad-Block Resistant Our ad format is activated by the readers so they are
perceived as non-intrusive and as such aren't blocked by ad-blocking software, on a technical level.
Control Layer You have full control over which brands advertise on your
content, because we give you the ability to aprove/disapprove campaigns or just define on what specific sections of your
website you want ads to be displayed.
It takes only 5mins to implement our technology on your website. You just have to insert a line of Javascript code like the one in the example above.
Implementation
Case study 1
Publisher Content Suggestion
11M uniques/month (47M pageviews/month) 220M Clickly Content Suggestions 1.2M extra pageviews generated (2.5% CTR)
Clickly deploys in-text content suggestions of related articles from your own website, to generate an up to 5% pageviews boost
Cross Group Publisher Content Suggestion
Publisher A has 11M uniques/month (40M pageviews/month) Publisher B has 2.5M uniques/month (7.5M pageviews/month)
175M content suggestions between the two, where about 28M were from the "partner" website 2.2% CTR on clickly's content suggestions from partner website 200k new uniques on Publisher A, 350k new uniques on Publisher B
Clickly can also deploy in-text content suggestions from other publishers in the same publishing group, generating cross traffic that increases both the uniques and the pageviews
Case study 2
Outbound Publisher Content Suggestion
8M suggestions to the advertiser 2.5% CTR on clickly's content suggestions to advertiser 1.6% CTR, generated 130k clicks
Clickly's in-text content suggestions can also be sponsored by brands or other external publishers, who buy traffic from you, with your approval.
Case study 3
Publisher Video Ad
2M ad placements 12% video play rate 238k video plays
Clickly's in-text content suggestions also support formats such as video or image, and are charged CPE or CPV, apart from CPC.
Case study 4
