17

Click here to load reader

Client Advertising Campaign Presentation

Embed Size (px)

Citation preview

Page 1: Client Advertising Campaign Presentation

1

Page 2: Client Advertising Campaign Presentation

The Internet is creating a huge market transition

They’re connecting people and businesses on a global level!

2

Page 3: Client Advertising Campaign Presentation

Today’s business owners are faced with an enormous problem

Local businesses havelost their connection with local customers!

Why?1. Search results are dominated by large

corporations and major chains2. Lack of knowledge to develop a web campaign3. Belief they can’t compete on an economical

basis.4. Inability to make transition from traditional

advertising medias

3

Page 4: Client Advertising Campaign Presentation

Before the InternetStaying connected meant

advertising with:• Phone Directory• Newspaper• TV• Direct Mail• Telemarketing• Print Ads

4

Page 5: Client Advertising Campaign Presentation

Times are rapidly changing

• Phone Directory• Newspapers• TV• Telemarketing• Direct Mail• Print Ads• E-Mail

• Where is yours?• Declining Rapidly• DVR/TiVo• Do Not Call List• 1%-2% Yield• Rising Costs• Spam Software

5

Traditional advertising medias are losing their effectiveness

Page 6: Client Advertising Campaign Presentation

The statistics are astonishing

• 1 Trillion — Number of web pages in the world1

• 50 — Percentage of small business without a website

• 78 — Percentage of households with two or more computers2

• 82 — Percentage of local searches that result in offline action3

• 0 — Without a web presence, you have 0% chance in connecting with local

consumers performing online searches

6 1 Google July 25,2008 2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2nd, 2007)

Page 7: Client Advertising Campaign Presentation

Having a website isn’t enough

• How do people find it?

• How do you drive trafficto a website?

• Are you satisfied with your current web presence?

7

Search optimization companies are far too expensive for most businesses!

Page 8: Client Advertising Campaign Presentation

The Solution

8

AdzZoo’s 5 Campaign Fronts

Develop Optimized

Website

Geo-Targeted

Placements

Google & Yahoo Map Integration

Push Campaign

Development

Monitor Campaign for effectiveness

AdzZoo’s Custom Designed Geo-Targeted Push and Pull Web-Campaigns

Page 9: Client Advertising Campaign Presentation

9

Optimized WebsiteKeyword

Optimized

Search Optimiz

ed

Optimized Website

Page 10: Client Advertising Campaign Presentation

10

Geo-Targeted PlacementSponsor

ed LinksOrganic Results

Geo-targeted campaign placement on major search engines

Page 11: Client Advertising Campaign Presentation

11

Google & Yahoo Maps

GPS Accessible Smart Phone Accessible

Provide access to potential customers through Google and Yahoo maps

Page 12: Client Advertising Campaign Presentation

12

Push CampaignSearch

NetworkAd

Network

Implement push campaign with high traffic websites like CNN, ASK, Facebook, etc.

Page 13: Client Advertising Campaign Presentation

13

Monitor Campaign

Continuous Optimization Continuous Tracking

Continuous monitoring to insure effectiveness on all campaign aspects

Page 14: Client Advertising Campaign Presentation

Campaign Options

• Neighborhood Campaign$119.99 /mo

• Community Campaign$179.99 /mo

• Area Campaign$269.99 /mo

• Regional Campaign$399.99 /mo

All Plans have 1 time design fee of $49.99(Waved for Annual Contracts)

14

Page 15: Client Advertising Campaign Presentation

Discount Pricing

• AdzZoo Campaigns can be implemented in:– 3 Month periods– 6 Month periods

• (5% Discount)– 12 Month periods

• (10% Discount & $49.95 Design Fee Waved)

15

Page 16: Client Advertising Campaign Presentation

What customers can expect in the first 72 hours

• Welcome e-mail containing info about their website and keyword campaign

• Visible web presence on Google based on keyword searches (In Most Circumstances)

• Call from AdzZoo providing Google PIN & instructions for Google map listing

• Business pushed out on Google’s ad networks

16

Page 17: Client Advertising Campaign Presentation

17For More Information Visit AdzZoo.com • This presentation is for training purposes only ©2009 AdzZoo