Cloud Computing Technology and Practice · 24/8/2009 · Enterprise IT Private Cloud Clouds Hybrid Cloud IT portfolio aspects migrating to cloud today: Mission Critical Packaged

IBM Cloud Labs & HiPODS 大中华区云计算中心

Cloud Computing Technology and PracticeCloud Computing Technology and Practice

Executive, IBM Cloud Labs & HiPODS Executive, IBM Cloud Labs & HiPODS –– Asia PacificAsia PacificJinzy Zhu (Jinzy Zhu (朱近之）朱近之）[email protected]@cn.ibm.com

Auckland, NZAuckland, NZAugust 20August 20thth 20092009

IBM IBM Cloud Labs & HiPODS 大中华区云计算中心

Agenda

• What is Cloud Computing• What is Cloud Computing

• Cloud Computing ROI and BenefitsCloud Computing ROI and Benefits

• CIO Perspective: How to Implement Cloud

• Success stories

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Cloud Computing a Disruptive New ParadigmCloud Computing – a Disruptive New Paradigm“Clouds will transform the information technology (IT) industry… profoundly change the way people work and companies operate.”

2009

profoundly change the way people work and companies operate.

• The hottest word in IT community

• Match business requirement to IT

Cloud Computing

q

• Service oriented infrastructure

• Profit from new technologies: virtualization, automation…

Software as a Service

1990 Utility Computing

Grid Computing

“By 2012, 80% of Fortune 1000 enterprises will use some Clo d Comp ting se ices”

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Cloud Computing services”- Gartner


Cl d ti F d ti i “S t Pl t”“Data is exploding

and it’s in silos”“New business & process demands”

“Our resources are limited”

“My infrastructure is inflexible and costly”

Cloud computing – Foundation in “Smarter Planet”

and it s in silos process demands are limited

I Need InsightI Need Insight I Need to Work Smart

I Need to Work Smart

I Need Efficiency

I Need Efficiency

inflexible and costly

I need to respond quickly

I need to respond quickly

How can we work smarter supported

by flexible and

How can we take advantage of the

wealth of f

How do we create an infrastructure

How do we drive greater efficiencies,

tby flexible and dynamic

processes modeled for the

information available in real

time from a multitude of

that drives down cost, is intelligent

and secure, and is just as dynamic as

compete more effectively, and

respond more quickly by taking action now

new way people buy, live & work?

multitude of sources to make more intelligent

choices?

just as dynamic as today’s business

climate ?

y gon energy, the

environment, and sustainability?

SmartWorkSmartWork

Green & Beyond Green & Beyond

New Intelligence

New Intelligence

Dynamic Infrastructure

Dynamic Infrastructure

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Cl d C i B fiCloud Computing Benefits

• Individual• Individual– New method to use hardware and

software– Get enterprise level IT service– Get enterprise level IT service

• EnterpriseA l t d b i i ti– Accelerated business innovation

– Service oriented datacenter– Cost effectiveness

• Government– Transformation to services– Green computing

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Wh t i Cl d C ti ?What is Cloud Computing ?It is a user experience and a business model• Cloud computing is an emerging style of computing in which applications, data, p g g g y p g pp , ,

and IT resources are provided as services to users over the web.

It is a infrastructure management methodologyg gy• Cloud computing is way of managing large numbers of highly virtualized

resources such that from a management perspective, they resemble a single large resource. This can then be used to deliver services.

Service ConsumersDatacenterInfrastructureMonitor & Manage

Services & ResourcesAccessServices

CloudIT Cl d

Service Catalog,ComponentLibrary

Administrator Component Vendors /Software Publishers

Publish & UpdateComponents,

IT Cloud

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Library pService Templates


The future: Three co‐existing delivery models

Services Services Services

Enterprise

Service Integration Service Integration

Traditional P i t Cl d

Service Integration

PublicTraditional Enterprise IT

Private Cloud PublicClouds

Hybrid Cloud

IT portfolio aspects migrating to cloud today:

Mission CriticalPackaged AppsHigh Compliancy

Test SystemsPre-productionDeveloper Platform

Variable StorageSoftware as a ServiceWeb Hosting

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On ramps to Cloud Computing ServicesOn‐ramps to Cloud Computing Services

Software as a Serviced ifi i ( )

ces

ces

•Industry specific services (Partners)

•Cross industry services (SO)Services

Platform as a Service

dard

sng Servic

dard

sng Servic

en Stand

Con

sultin

en Stand

Con

sultin •SOA – componentized & flexible

•Cloud middlewareDevelopment

Infrastructure as a Service

Ope

GBS

/GTS C

Ope

GBS

/GTS C

•Dynamic Infrastructure………….

GG

•Green, virtualized & scalable

•Optimized for security, transactions, data integrity

Enterprise IT

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Agenda




• Success stories

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Business NeedsBusiness Needs

$ $

Loss of Value Loss of Revenue

$ $

Over

under dimensioned

Over

under dimensioned

dimensioned dimensioned

YOUR INFRASTRUCTUREYOUR INFRASTRUCTURE

E b i h fl t ti it i tBusiness CapacityRequired Capacity

Every business has a fluctuating capacity requirement

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IBM Technology Adoption Program Cloud cloud deliveredIBM Technology Adoption Program Cloud, cloud delivered

Impact:R d ti f T t l C t f O hi f

ROI Analysis

100%Liberated

New Development

Reduction of Total Cost of Ownership of Data Center Infrastructure

Reduced Capital Expenditure- Improved utilization reduces

StrategicChange Capacity

Liberated funding for new development,

transformation investment or direct savingPower

Software Costs

prequirement for new capital purchases

Reduced Operations Expenditure- Lower facilities, maintenance, energy,

IT service delivery and labor costs

Current IT

Deployment (1-time)

direct saving

Labor Costs

Power Costs

IT service delivery and labor costs

Additional Benefits- Reduced risk, less idle time, more

efficient use of energy, acceleration of i ti j t h d tIT

Spend

Hardware, labor &

Labor Costs (Operations and

Maintenance)

Power Costs(88 8%)

Software Costs

innovation projects, enhanced customer service

Business Case ResultsAnnual savings: $3.3M (84%)

f $3 9M $0 6Mpower savings reduced annual cost of operation by 83 8%

Hardware Costs( - 88 7%)

Labor Costs ( - 80.7%)

Hardware Costs

(annualized)

(88.8%) from $3.9M to $0.6M

Payback Period: 73 days Net Present Value (NPV): $7.5M

Internal Rate of Return (IRR): 496%

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by 83.8%( 88.7%)

Note: 3-Year Depreciation Period with 10% Discount Rate

Internal Rate of Return (IRR): 496%Return On Investment (ROI): 1039%


Market ExperiencesMarket Experiences

27%S f S

55%Infrastructure as a Service

(IaaS)

Software as a Service(SaaS)

Accelerate time to (IaaS)Accelerate time to market for new servicesNew business models & opportunitiesEnable Service

Reduces IT resource allocation time by 3XSpeeds on-boarding by 2X

18%

InnovationSpeeds on boarding by 2XIncreased hardware utilization by 4XSimplifies IT management by 7X

Platform as a Service(PaaS)

Open development platformRapid services creation Expand developers eco system

15


An effective Cloud Computing deployment is built on a An effective Cloud Computing deployment is built on a Dynamic Infrastructure and is highly optimized to achieve more with less….

CLOUD COMPUTING

= Reduced Cost VIRTUALIZATION +STANDARDIZATION AUTOMATION+ Increased=

l i i t li ti t d di ti d

VIRTUALIZATION +STANDARDIZATION AUTOMATION+ Increased Flexibility

…leveraging virtualization, standardization andautomation to free up operational budget for new investment.

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Agenda




• Success stories

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Developing the Cloud strategy and implementation plan is the first step p g gy p p pfor the CIO.• Without a strategy, Cloud computing can be a threat to the CIO and the IT team

– Reduced control of IT services delivered over the InternetReduced control of IT services delivered over the Internet – Perceived cost gap between a cloud service delivered by providers outside of the IT

team and “traditional” services delivered by IT

Wi h Cl d i i h i f h CIO• With a strategy, Cloud computing is a huge opportunity for the CIO– Lower costs, more responsive IT, optimized delivery– Greater range of services and capabilities– Greater visibility in billing / chargeback to LOBs– Greater visibility in billing / chargeback to LOBs– Better control of the users’ systems, desktops, and services access

5 Steps to Cloud based Services

IT Roadmap Architecture IT Portfolio and value assessment

Enterprise & Public Cloud Mix Implementation

ComputingInfrastructure

Platform & ApplicationsE-Mail,

CollaborationSoftware

DevelopmentEnterprise

adSt

anda

rd

Service

ServicePlanning

Software

End Users,

Operators

Cloud Services

Systems Storage

Email Bus Apps

BPM Sys Mgmt

Info Web

Test and Pre-Production

DataIntensive

ProcessingPrivate Public

Hybrid

Trad

IT

Private Cloud

Hybrid Cloud

TradIT

Wor

kloa

Cus

tom

Service Definition

Tools

Service Publishing

Tools

ServiceFulfillment &Config Tools

ServiceReporting &

RoleBasedAccess

BSS

Infrastructure

Platform

ServiceCatalog

Operational

Cloud Platform

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NetworkInfo

MgmtWeb SvrDatabase ERP

HybridCapital RentFinancial

Reporting &AnalyticsOSSConsole


Ne cons mption and deli er models dri e ne so rcing options New consumption and delivery models drive new sourcing options and business flexibility.

Public …Private …

•Standardized services on the provider’s cloud

•Client owned – managed by client or services provider.

Cloud Services

Cloud Computing •Access by subscription.

•Access defined by client.Model

Considerations …•Security, privacy, resiliency•Self‐service•Standardization

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GOVERNANCE


I l t ith th f th d iImplement with the focus on the end user experience

End Service Request Provisioning EngineUsers Service Portal

qCatalog

g gWorkflowsExpert SystemsScripts

Optional Service Modules

e.g. Metering/ Usage BillingUsage Billing, Monitoring, etc.

Virtualized Cloud Easy to access, easy to use Service Request CatalogHid d l i l i f t t f d InfrastructureHides underlying complex infrastructure from user and shifts focus to services providedEnables the ability to provide standardized and lower

t icost servicesFacilitates a granular level of services metering and billing

2009/8/24 20

Workload standardization eases complexity


Agenda




• Success stories

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IBM Cloud Computing Global Leadership

IBM Services & Products

p g p2Q

4Q2007 2009

Resilient Cloud Computing CertificationSecure Cloud Consulting Services

IBM Services & Products

Raleigh Cloud Delivery CenterNEDC Leadership Centers

Business Continuity & ResiliencyCloud Services Initiative

Resilient Cloud Computing Certification

Client Engagements Blue Cloud offerings

g y

iDataplex Systems for web 2.0Smart Business Platform

g g

IBM Cloud Computing Centers

Academic Initiatives: Skills & Research

South Africa Greater ChinaIreland JapanUSA Korea Vietnam BrazilIndia

2009/8/24 22Academic Initiative Hadoop Workshop

22IBM, NSF & Google Develop new autonomic Cloud

Computing technologiesIBM Haifa Lab

Cloud Expert Group


IBM Cl d L b A l i Gl b l Ad iIBM Cloud Labs Accelerating Global Adoption

DublinIreland

Silicon ValleyCalifornia

TokyoJapan

SeoulS. Korea

BeijingChina

HanoiVietnam

BangaloreIndia

São Paulo

IBM Cloud Labs

Other Cloud CentersBrazil

JohannesburgSouth Africa

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Common Use Cases for CloudCommon Use Cases for CloudDomain-based Solution Architecture: Flexible product combination to meet business requirementto meet business requirement

On-Demand Delivery: Customized implementation

D di ti S t b i d l l t

I ti Development

Dedication: Support by experienced local team

E t iInnovation Cloud

Development& Testing

cloud

Enterprise cloud

SaaSCloud IDCHPC cloud

Blue Cloud asset + services

S ft 3rd party

Hardware

Software

MainframePowerBladeSystem x

3rd partySoftware

3rd party Hardware

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IBM CloudBurst Cloud QuickstartIBM CloudBurst ‐ Cloud Quickstart• A service delivery platform that is pre-integrated at the factory• Built-for-purpose based on the architectural requirement of specific workloadsBuilt for purpose based on the architectural requirement of specific workloads• Delivered and supported as a single product• Prepackaged, pre-configured servers, storage, software and installation

services needed to stand up a private cloud

Base Hardware Configuration*: Cloud Software Configuration:

services needed to stand up a private cloud

Base Hardware Configuration :• 1 42U rack• 1 3650M2 Mgmt Server, 8 cores, 32GB Ram• 1 HS22 Blade for Thundercloud stack, 8 cores, 48GB

RAM• Base configuration:

1 Bl d C t h i

Cloud Software Configuration:BladeCenter Foundation stack runs on 3650M2

management server• Windows 2003R2 Enterprise• Systems Director 6.1.1 with BOFM, AEM; ToolsCenter

1.0; DS Storage Manager for DS4000 v10.36; VMware VirtualCenter 2 5 U4; LSI SMI-S provider for DS3400

Quickstart Services:• CloudBurst provides rapid implementation of a turn-key

clo d en ironment consisting of the clo d management

– 1x BladeCenter chassis– 3 managed H22 blades, 8 cores, 48GB RAM

• DS3400 FC attached storage, 5.4TB raw capacity

VirtualCenter 2.5 U4; LSI SMI S provider for DS3400• VMware ESXi 3.5 U4 hypervisor on all blades

Cloud software stack• BlueCloud v1.6.1 including appliance wizards• Tivoli Provisioning Manager v7.1cloud environment consisting of the cloud management

infrastructure, including the cloud resources to be provisioned

– Initial install, configuration and training services - * 5 days

– Pre - engagement workshop for initial requirements

Tivoli Provisioning Manager v7.1– DB2 ESE 9.1; WAS ND 6.1.0.13; TDS 6.1.0.1

• Tivoli Monitoring v6.2.1– OS pack

• SUSE Enterprise Linux 10 sp2

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– Post-engagement workshop for growth


D Yi Y ll Ri D l Cl d CDongYing Yellow River Delta Cloud Center

Customer Requirements• Establish cloud computing center in Dongying

• Provides the advanced public services platform for the Dongying economic development zone

• The cloud computing center will leads around cloud computing cluster and accelerate building

Smarter City

• The cloud computing center will leads around cloud computing cluster and accelerate building

modern service industries and information society in DongYing .

• Expand services to cover other cities and regions in the Shangdong province

DongYing Cloud Center will provide：• Software development and Test platform• Software development and Test platform• IDC services• Innovation platform• Training center

Building a Smarter City Building a Smarter City with IBM Cloudwith IBM Cloudg

• E-government• Digital city• Host of application services.

with IBM Cloudwith IBM Cloud

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Si Ch P i t Cl dSinoChem Private Cloud

Customer requirement：• Multiple data centers supporting worldwide

business should be integrated • Reserve system resources for top priority projects

I tili ti t t d t• Increase resource utilization rate to reduce costs• Maintain innovation speed

Blue cloud enterprise datacenter solution

BenefitsElevate business responsibility, catch marketing

pBusiness oriented IT service model

To be a service oriented IT platform

Sh d IT d lBoost IT efficiency, to be a GREEN datacenter

Simplify IT management, reduce cost

Shared IT resource usage model

Dynamic create/configure/reclaim resources

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Provide a platform for business innovation


WuXi Software Park a Development and Testing Platform on CloudWuXi Software Park – a Development and Testing Platform on Cloud

Customer requirementsProvide a common IT platform and tools for software outsourcing companiesDifferentiate from traditional software park model to provide more value added servicesB ild IT i h hBuild a more green IT environment through resource sharing Enable collaboration and innovation among end clients

Blue Cloud development & testing solutionConsolidated develop environment for software park

Automated development platform

Development management and quality management

Collaboration development platform

BenefitsPay-by-use can reduces capex investment andCollaboration development platform

IT resource auto-management

Pay-by-use charging model

Pay by use can reduces capex investment and operation costShared resource and power saving match China central government’s mandate for green IT

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iT i i Cl d b d IDCiTricity – Cloud based IDC

Customer requirementsHigh maintenance costs for distributed data centers

Renting/hosting services can’t satisfy customer

requirements

Cannot respond to customer requirement and set

up environment quickly enough

Blue Cloud IDC solutionAll the resources managed by Blue Cloud

BenefitsCentralized management to allow control and saves costs

Customer can pay per usage by the hour

All data centers share a centralized service interface

iTricity can define more services dynamicallyMore service mode to increase competitiveness

Self service mode to simplify management

Scalable infrastructure to allow expandability

iTricity can define more services dynamically

ISO27002 security rule compliance

2009/8/24 29


To Get StartedTo Get StartedA SMARTER PLANET...

WHAT IT MEANS FOR I TWHAT IT MEANS FOR I.T.Because I.T. itself is becoming instrumented,

interconnected, and intelligent.

RENOVATE: Op-Ex Cost-Takeout INNOVATE: New Value Creation

WHERE DO YOU START?

Select WorkloadsSelect Workloads

Assess Delivery Options

1. Deploy fit-for-purpose workload compute platform

2 A i l d b il b IBM

Evolving a more dynamic

Enabling new b i

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2. A private cloud built by IBM3. Acquire Services thru IBM Cloud

yinfrastructurebusiness

models


For More information

http://w3.ibm.com/articles/workingknowledge/2009/03/cloud_labs_china.html

http://www‐900 ibm com/ibm/ideasfromibm/cn/cloud/index shtmlhttp://www 900.ibm.com/ibm/ideasfromibm/cn/cloud/index.shtml

http://www.ibm.com/cloud

Email: Andrew Fox, [email protected]

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Cloud Computing Technology and Practice · 24/8/2009 · Enterprise IT Private Cloud Clouds Hybrid Cloud IT portfolio aspects migrating to cloud today: Mission Critical Packaged