More than 3 million views on YouTubeA 30-second version aired
during the American Idol season finale (to approx. 24 million
viewers)Highest scoring English ad ever tested in the U.S. for
Coca-Cola and among the top 1 percent of all Coca-Cola ads ever
testedIn May 2010, it won a prestigious CLIO Gold Interactive
Award, one of the world's most recognized industry accolades for
advertising, design and communicationsApproximately 50 percent of
viewers were from outside the U.S. and more than 70 percent of blog
posts about the video were in languages other than English.The film
had the highest penetration in Brazil, Mexico, Japan and
Russia.3
The Happiness Truck
IronyWe know you know were trying to sell you something, so lets
just enjoy this transaction together.
