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BASEBALL COLLECTABLE Presenting Partner Overview

CocaCola BaseballBookazine

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BASEBALL COLLECTABLE Presenting Partner Overview

The Game We Love

Fans of baseball have a great new reason to be even more excited about the start of the 2015 season!

The Game We Love The Sporting News and 125 Years of Baseball

Timed to go on-sale in the week preceding Opening Day 2015, this beautifully designed, collectable-quality “bookazine” is a 192-page commemorative publication that showcases incredible content from the Sporting News archives.

The Game We Love

The publication is also a showcase of amazing photography and features a tribute to perhaps the most famous baseball photographer of all time, Charles Conlon, in a special section dedicated to iconic images from the renowned Conlon Collection.

Designed to serve as a visual and educational roadmap through many of the biggest stories in the history of baseball, The Game We Love offers opinion and perspective on defining moments and epic events over the 125+ years of The Sporting News.

The Game We Love

The Game We Love

The Game We Love is built upon the foundation of in-depth features that often celebrate, and sometimes investigate, our ranking of the 10 biggest stories that have helped shape the game...

...including broad ranging topics from the inspiring story of Jackie Robinson breaking the color barrier to the modern-era use of performance-enhancing drugs and the stain that issue has left on the record books.

The Game We Love

In addition to the arresting imagery captured by Conlon and others, The Game We Love also includes a wide variety of thought-provoking ranking lists as well as a complete section of position-by-position “all-time teams” for each MLB franchise. It’s a collection of opinions that will no doubt serve as terrific debate fodder for every fan that reads it.

‣ The 50 Greatest Players ‣ The 10 Greatest Managers ‣ The 10 Greatest Postseason

Series ‣ The 10 Greatest Home Runs ‣ The 10 Greatest Rookie

Seasons ‣ The 10 Greatest All-Star

Game Moments ‣ The 10 Greatest Villains ‣ The 10 Most Unlikely Playoff

MVPs ‣ The 10 Greatest Announcers ‣ The 10 Greatest Base-Stealers ‣ The 10 Greatest Fastballs ‣ The 10 Greatest Nicknames

Topics include:

The PartnershipThe entire advertising & marketing platform opportunity for this publication is

limited to one (1) exclusive corporate partner.

Assets Overview - General Distribution Edition

‣ One (1) page “sponsor letter” from Coca Cola’s Chairman (or other selected brand ambassador) on the Inside Cover Page (cover 2) - adjacent to the Table of Contents

‣ Opportunity to highlight Coca Cola’s 100+ year association with baseball and connect with the readers by offering insight into your corporate passion for the game and its history

‣ Sporting News will provide the creative design work for the “letter page” for Coke’s approval - - the intent is to develop an organic design integration of your opening message that is consistent with the design elements of the publication itself

‣ Two (2) page, full-color advertising spread unit within a mutually agreeable (t.b.d.) far-forward location inside the publication

‣ One (1) full-color advertising unit on the Cover 4 position

cont’d

The Partnership

Investment $ net

‣ Includes identical advertising/marketing element placements as “general distribution” version ‣ Coca-Cola has the opportunity to change the advertising creative units for the customized“Coca-Cola

Edition”

‣ 10,000 Customized copies of the publication created exclusively for Coca-Cola for (tbd) corporate merchandising, retail merchant customer gifts, etc.

‣ Customized Front Cover with: Coca-Cola as “exclusive presenting partner” or designation as “courtesy of Coca-Cola” - (note: cover customization limited to Coke promotional / custom versions, not for general market distribution version)

Assets Overview - “Coca-Cola Edition”- Custom Publication

The Partnership

Incremental Opportunity

‣ Coca-Cola specific customized editorial feature section into the “Coca-Cola Edition”

‣ Sporting News editorial team will work with Coke to develop a contextually-relevant, full editorial section devoted to spotlighting Coca-Cola’s intertwined history with the sport of baseball

‣ The story of Benjamin Thomas & Joseph Whitehead “inventing” the bottling concept at a baseball game in the 1890’s

‣ A collection / collage of classic Coca-Cola baseball-themed print ads from the past 100+ years

‣ A look at the Coca-Cola historic baseball collectables

** Note: proposed investment is based on bulk quantity of 10,000 customized Coke edition publications produced with paper/cover stock identical to general market versions. Coca-Cola has the option to: ‣ increase the production quantity of customized Coke editions ‣ produce customized Coke editions as hard-cover collectable books ‣ utilize Sporting News Yearbook distribution channels for turnkey, direct-to-customer product fulfillment - subject to additional per unit handling + postage ‣ each incremental opportunity will require t.b.d. additional investment and is subject to the final written approval of Sporting News Publisher

‣ Sporting News may be willing to incorporate the editorial package to the full distribution general market version that would feature Coke’s connection to baseball in general, or a specific professional team(s)