COFFEE DAY XPRESS

A division of Amalgamated Bean

Coffee Trading Company Ltd.(ABCTCL)

ABCTCL Brief

Group Profile

Coffee Day Xpress

• It is a fast-serve convenience Café offering quality hot and cold beverages and a variety of ready to eat food and ensure that high quality and hygiene standards of food, beverages and kiosk are maintained at all the times.

• The coffee Day Xpress is a “plug & Play” model having an outside requirement of 8 KVA and the kiosk to range from 16sft to 250sft.

• The core business is in retail F & B.

Fact File

• Network Strength: 900+ convenient kiosks across 20 cities and growing!

• 60% of the kiosks are inside or in close proximity to large offices, targeted at the youth & large disposable incomes

• Average Footfalls: 350 per kiosk per day

• Direct contact: 315,000 consumers/day across the country!

Point of Difference

• In House Coffee Plantation• Hygienic• Competitive Pricing • Convenient-to-eat • Take away• Affordability• Accessible

Coffee Day Xpress Present in

Coffee Day Xpress Present in

Mumbai

Pune/ Nagpur/Wardha

Surat

NORTH SOUTH WEST

Delhi / Gurgaon /Noida / Faridabad

Chandigarh

Jaipur

EAST

Chennai

Hyderabad & Warangal

Bangalore& Mysore

CDX

Kolkata

Goa Bhilai

Target Location

* Average Captive Audience at Corporates or Institutions- 800+

Coffee Day Xpress Kiosk are strategically located in convenient locations, which offer “people on the move” with a quick and reliable service.

Segmentation

Target Group

• Young, vivacious, active urban, on-the-go, successful…

• SEC-A, SECA+, SEC-B• Working in Software, ITES, BPO companies,

Students • Brand Conscious

Coffee Day Xpress Operating Model

Partners

• BPCL, HPCL, IOCL,RKHS, Fame Multiplex, Apollo Hospitals, IRCTC,

• Fortis Hospitals, IIT, NIIT, IIM, Narayana Hrudayalaya, Airports, Metro,

Our Location Partners

Recent Venture

• Bhilai Steel Plant- 33 outlets will now come under the purview of Coffee Day Xpress who will be in charge of selling customized F & B either from own resources or through the renowned vendors.

• Delhi Metro- CDX has won the tender for 40 outlets at the Delhi Metro.

Kiosk

Thank You