Communicating benefits

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  • 1. SHRM Survey Findings: State of Employee Benefits inthe WorkplaceCommunicating Benefits January 10, 2013
  • 2. Introduction This is part six of a series of SHRM surveys examining the state of employee benefits in the workplace. The following topics are included in this six-part series: Part 1: Wellness initiatives Part 2: Flexible work arrangements Part 3: Health care Part 4: Leveraging benefits to retain employees Part 5: Leveraging benefits to recruit employees Part 6: Communicating benefits State of Employee Benefits in the WorkplaceCommunicating Benefits SHRM 2012 2
  • 3. Key Findings How knowledgeable are employees about their employer-sponsored benefits? The majority (86%) of organizations reported their employees are very knowledgeable or somewhat knowledgeable of the employer-sponsored benefits available to them. Are organizations effective in informing employees about their benefits? Roughly three- fourths (77%) of organizations strongly agree or somewhat agree with the statement My organizations employee benefits communications efforts are very effective in informing employees about their benefits. However, only about one-quarter (22%) of organizations had an employee benefits communications budget in fiscal year 2011. What are top employee benefits communications methods organizations use? The top three communications methods used by organizations were online or paper enrollment materials (84%), group employee benefits communications with a representative from his or her organization (65%), and one-to-one employee benefits counseling with a representative from his or her organization (51%). State of Employee Benefits in the WorkplaceCommunicating Benefits SHRM 2012 3
  • 4. Key Findings Are organizations using social media as a platform in their employee benefits communications efforts? Very few organizations are using social media in their communication efforts. Overall, 4% of organizations reported using social media. Among organizations not using social media in their employee benefits communications efforts, 8% of organizations indicated they plan to start using social media within the next 12 months. State of Employee Benefits in the WorkplaceCommunicating Benefits SHRM 2012 4
  • 5. Focus and Knowledge of Benefits
  • 6. Overall, how knowledgeable are your employees about the employer- sponsored benefits available to them? Very 14%knowledgeable Somewhatknowledgeable 72% Not very 14%knowledgeable Not at all 0%knowledgeableNote: n = 433. Respondents who answered not sure were excluded from this analysis. State of Employee Benefits in the WorkplaceCommunicating Benefits SHRM 2012 6
  • 7. How does your organization determine the knowledge level of employees about the employer-sponsored benefits available to them? Employee surveys 24% Interactions with HR 17%Employee focus group 14% Intranet use 12% Employee meetings 4% Other 2% Note: n = 444. Percentages do not equal 100% due to multiple response options. State of Employee Benefits in the WorkplaceCommunicating Benefits SHRM 2012 7
  • 8. Which benefit from your organizations benefits package is the one that is most important to the majority (more than half) of employees? Health care 84% Leave benefits 4%Retirement savings and planning 4% Family-friendly benefits 2%Flexible working benefits 2% Preventive health and 2% wellnessProfessional and career 2% development benefitsHousing and relocation 0% benefits Other 0% Note: n = 425. Respondents who answered not sure were excluded from this analysis. State of Employee Benefits in the WorkplaceCommunicating Benefits SHRM 2012 8
  • 9. In three to five years, which benefit from your organizations benefits package do you think will be the one that is most important to your employees? Health care 68%Flexible working benefits 9%Retirement savings and planning 9% Preventive health and wellness 5% Family-friendly benefits 3%Professional and career 3% development benefits Leave benefits 2%Housing and relocation 0% benefits Note: n = 416. Respondents who answered not sure were excluded from this analysis. Percentages do not total 100% due to rounding. State of Employee Benefits in the WorkplaceCommunicating Benefits SHRM 2012 9
  • 10. Communicating Benefits
  • 11. How strongly do you agree or disagree with this statement, My organizations employee benefits communications efforts are very effective in informing employees about their benefits. Strongly agree 20% Somewhat agree 57% Somewhat 18% disagreeStrongly disagree 5% Note: n = 439. Respondents who answered not sure were excluded from this analysis. State of Employee Benefits in the WorkplaceCommunicating Benefits SHRM 2012 11
  • 12. Did your organization have an employee benefits communications budget in fiscal year 2011? Yes 22% No 78%Note: n = 467. Respondents who answered not sure were excluded from this analysis. State of Employee Benefits in the WorkplaceCommunicating Benefits SHRM 2012 12
  • 13. Did your organizations fiscal year 2012 employee benefits communications budget increase, decrease or remain the same when compared with the fiscal year 2011employee benefits communications budget?Remainedthe same 67% in 2012Increased in 2012 23%Decreased 9% in 2012There is nobudget in 1% 2012 Note: n = 91. Organizations that did not have an employee benefits communication budget in fiscal year 2011 were excluded from this analysis. State of Employee Benefits in the WorkplaceCommunicating Benefits SHRM 2012 13
  • 14. Within the last 12 months, did your organization make any changes to your employee benefits communication materials?Yes 63%No 38%Note: n = 432. Respondents who answered not sure were excluded from this analysis. Percentages do not total 100% due torounding. State of Employee Benefits in the WorkplaceCommunicating Benefits SHRM 2012 14
  • 15. Which of the following employee benefits communications methods does your organization use? PercentageEnrollment materials (online or paper) 84%Group emp