THE

PRIMEISSUE

10

9

6

5

14

17

24

26

28

5

6

9

10

11

12

13

Since its establishment, the Organizational

Communication degree program has continuously

produced many successful leaders in different

fields. This should not come as a surprise, thanks to

the excellent communication and people skills

imparted to us by the program.

However, graduating from OrCom is not a

prerequisite to becoming an effective leader. In

fact, some of the most effective leaders are those

who started young. A testament to this is the

establishmentestablishment of AIESEC in UPM, one of the

newest organizations in our university. 12 of the 28

founding members of the organization are OrCom

majors—sophomores Lianne Santiago, Cedric

CoCordero, Hershey Neri, Sophia Garduño, Pat

Rañola, Tricia Quintero, Camille Salvador, Andrea

Adriano, Dezza Alvarez, Jana Liwanag, Gian

Nicdao, and Reanne Medina, and freshie

Gianna Añasco.

The acronym “AIESEC” originally stood for

Association International des Etudiants en Scienc-

es Economiqueset Commerciales, or the Interna-

tional Association of Students of Economic and

Commercial Sciences, but the organization is

simply known today as AIESEC. A global,

non-profit, non-political, youth-run organization,

AIESEC has more than 86,000 members in 124

countries and territories, and has organized more

than 20,000 international exchanges yearly. To find

out more about the nature of AIESEC in UPM, we

asked for the insights of four of its founding

membersmembers from OrCom: Reanne (Specialized Unit

President), Gian (Specialized Unit Vice President

for External Relations & Marketing and

Communications), Jana, and Andrea.

Reanne: AIESEC in UPM is a newly established

oorganization in UP Manila which will operate as a

Specialized Unit under AIESEC University of the

Philippines-Diliman. Being a Specialized Unit

means that AIESEC in UPM would be under the

tutelage of its parent entity until we are capable of

operating on our own.

AndAndrea: Currently, the goal of the organization is to

establish a firm identity in UPM. AIESEC in UPM

aims to get recognized throughout the university,

recruit passionate members who are willing to go

on an exchange, and actually send people on an

exchange for 6 weeks as early as summer of 2014.

Gian: We look for people who are determined to

learn and develop their leadership potential, and it

definitely wouldn’t hurt if they enjoy a

challenge or two.

Jana:Jana: Our application process is more, if not

rigorous, time-consuming than those of other

organizations. Our app process is a bit more

tedious because we want to ensure that the

applicant’s values are in line with ours. We’re

looking for individuals who are interested in world

issues, management, leadership, and believe in

integritintegrity, and excellence. Being passionate won’t

hurt, too. Haha!

g   g   g

AIESEC in UPM: A Testament to OrCom Leadership and Innovation

14

Andrea: Back in freshman year, AIESEC UPD tried

to establish the org in UPM and I was one of the

interested parties who wanted to learn about

them. Unfortunately, it didn’t push through due to

the lack of interested members. Reanne, our

PPresident, motivated me the most because based

from her sister’s experience and her knowledge of

the org, I knew UPM shouldn’t be missing in action

over something that has so much potential.

Jana:Jana: The AIESEC UPD Executive Board is very

helpful, and they’re very patient when it comes to

our questions but there’s still the nagging feeling

of having nothing. We didn’t know if we were

doing the right thing. The most fun part is knowing

that what you’re establishing is something already

great in itself, and believing that it can help people

discover their potentials.discover their potentials.

Gian: The hardest part would be setting meetings!

The founding members have different courses,

hence, different schedules and we had to sacrifice

going home early, etc. to make way for meetings.

The most fun part is the experience of establishing

AIESEC in UPM itself; we really got immersed in

what AIESEC has in store for every one of us.

Reanne:Reanne: Without a doubt, I can say that the best

part so far (and I guess for the long run, as well) are

the people I’m with.

AndAndrea: After just a few months in, I have learned

that

, at this very moment

Gian:

Jana: . And to me, this is

really important because I’ve always been inse-

cure about my abilities.

Reanne: Don’t shy yourself from opportunity.

Always search for situations that will challenge

you.

AndAndrea: People skills, definitely. Every time a

person inquires about AIESEC, the words just

come out naturally giving the organization a

rrespectable light with respectable people. We

wouldn’t have garnered so much attention as

early as today without communicating to every

person that has inquired or even inserting hints of

AIESEC in conversations.

Gian:Gian: Speaking and writing skills, definitely.

AIESEC is a business, and in OrCom, we learn

about business; a perfect match.

Gian:Gian: It did, immensely. OrCom has equipped me

with knowledge and first-hand experiences that

shaped me the way I am today.

15

Pat Suico, an Organizational Communication

senior, made it to the final phase in MarkProf’s Search

for 25 Management Trainees this year. Pat passed all

phases of the grueling screening process of the

MarkProf Foundation, Inc., which included several

interviews, a markeinterviews, a marketing exam, and individual and group

case studies. She and the other qualifiers, who bested

more than 700 other aspirants, began the MarkProf

bootcamp on October 12, which will end on

December 7.

MarkProf’s Search for Top 25 Management

Trainees is an annual search for the top 25 college

seniorsseniors interested in pursuing careers in the field of

marketing and sales management. Successful

applicants, undergo the rigorous 7-week bootcamp,

where they will be trained by the leaders of some of the

country’s top businesses and companies.

Gian: We are an international youth-driven organization,

impacting positively in society and in our members through

AIESEC’s integrated experiences; passion, energy, and

leadership, that is what AIESEC is about.

Reanne:Reanne: I can guarantee that what people learn in AIESEC,

they can apply these to the other organizations they belong

to. It is best for character-building because the amount of

work and involvement AIESEC provides will help them to

discover and realize what path they really want to take.

Being part of AIESEC will make you realize that the world is

larger than you think, that learning is limitless, that being

youngyoung is not a hindrance to the amount of impact you want

to make, and that opportunities and chances never run out

and that it is only up to you to take them.

g   g   g g   g   g g   g   g g   g   g g   g   g g   g   g g   g   g g   g   g g   g   g g   g   g g   g   g g   g   g g   g   g g   g   g g   g   g g   g   g g   g   g g   g   g

16

OrCom in its PRIME: In dictionary definition, ‘prime’ as a noun

means the most active, thriving, or satisfying

stage or period in a life. Since its establishment,

the OrCom degree program has continuously

produced some of the greatest leaders in

different fields. OrCom students and graduates

alike continue to deliver performances that

exceed expectations in their every endeavor, so it

is only right that on its 29th year, we celebrate our

beloved degree program being at its best yet.

Shoestring fries Piknik was the official partner of

OrComSoc for PRIME: OrCom Week 2013.

So here’s what went down in the successful

PRIME.

From September 24 to 27, 2013, OrCom stu-

dents, professors, and alumni celebrated the

degree program’s anniversary through a series of

events that showcased the elements of being an

OrCommunicologist, spearheaded by the

Organizational Communication Society.

To officially commence PRIME, OrCom

students from all year levels gathered at the DAC

Lobby on Tuesday, September 24 to witness the

ribbon-cutting and opening ceremony with the

OrComSoc ExeCom and OrComSoc’s faculty

adviser Miss Anna Aclan. Attendees were then

serenaded by talented OrCom students from

each year level.

A little drizzle couldn’t stop the OrCommunity from pushing through with the annual OrComlympics. OrCom batches gathered at the CAS Quadrangle last September 24, just hours after the official launch of OrCom Week 2013 to participate in the most-awaited line-up of games. Despite the weather and conflicting schedules, the participants proved that nothing could diminish their fighting spirits.

Among the games in the line-up were a classic round of egg relay, a balloon game, and cotton ball nose dives. The seniors and freshies ended up playing against each other for the final round, but the juniors emerged as the over-all victors in this year’s OrComlympics. Nonetheless, there were plenty of Piknik shoestring fries to go around for all the participants.

18

On Wednesday, September 25, OrComSoc held a first for OrCom Week — an

impromptu speech and essay-writing contest for UP Manila students, which aimed to show what

OrCom majors are trained to excel in—written and oral communication skills.

In keeping with the week’s theme,

Communication in Action, the topics for both contests

centered on the different applications of

communication — achieving peace through

communication for the essay-writing contest, and the

importance of communication to mankind and society

forfor the impromptu speech contest. DAC faculty

members Miss Anna Aclan and Prof. Mishima Miciano,

and OrCom senior and Communique’s very own Feature

Editor Margot Calimon joined the event as the judges

for the essay-writing contest, while DAC faculty

members Miss Esperanza Quijano and Mr. Noel

Brian Alfaro and OrCom senior and UP Manila

DebateDebate Circle member AJ Templo were the judges

for the impromptu speech contest .

Contestants from various year levels and

degree programs took to the challenge, giving their all on

the paper and podium. But in the end, Charlotte

Velasco, a third year PhilArts major emerged as

the winner of the essay-writing contest, with

second year DevStud major Alexcandra Ventura and first year BehSci major Isabel

Beatriz Jiao as second and third runners-up, respectively. First year BioChem major

Alvek Ecaldre brought the house down with his compelling impromptu speech, and

walked away with the first prize, with first year BehSci major Kyla Dawn Mina and

second year Intarmed student Niel Benjamin Kho winning second and third, respectively.

Overall, Premiere was a success in showcasing the abilities of UP Manila students

andand showing appreciation for the two major skills that OrCom students are trained

to master in the degree program.

19

20

1 Before you take the

internship plunge, know

yourself. You must at least have a clear idea of what you

want to do in your professional life because your

internship has significant impact on your future

in the industry.

2 Know the outcome

you want after your

internship. It could be improved skills you deem you’re weak

at, a strengthened CV, or several areas of concern

of a communications practitioner touched upon

throughout the process, among others.

3 Do not be afraid to

ask. Before internship, it is very advisable to have as

much background information on your target

company as possible. Google is always at your

ddisposal, and contact information are usually availa-

ble in the companies’ websites. Also, never hesitate

to ask the seniors for more details on your area of

interest or potential company because they just

might be the bridge to your dream internship.

During interview, you should know what the

conditions of your internship are, and what is

expected of you as a new member of the company.

As an intern, you should take the initiative to ask for

tasks if you’re not satisfied with your workload at

present, and you should always take advantage of a

readily accessible pool of experts to help you out.

In partnership with UP AdHere, JMA

UPM, AIESEC UPM, and Shoot UPM, the

Organizational Communication Society held

Spotlight on Thursday afternoon, September

26, at the CAS Little Theater. Hosted by OrCom

junior Paul Cenizal, Spotlight featured speakers

from the different fields of advertising,

markemarketing, youth leadership, and photography.

The event began with UP AdHere

speaker and OrCom graduate Niño Gupana,

currently a copywriter for Publicis JimenezBasic.

His ‘pinakawalang kwentang talk ever’

emphasizedemphasized on how OrCom students innately

have the makings of a good advertiser because

of the kid inside us, which he advised never to

let go of. According to him, through raw insight

and naïve insipiration come an adultered

experience that comes from being a child.

AIESEC founders OrCom sophomores

Gian Nicdao, Jana Liwanag, and Reanne

Medina, and Bio sophomore Jari Monteagudo

hyped up the crowd with their interactive

workshopworkshop on leadership that started with the

sharing of the three-month history of AISEC in

UPM. Their talk about knowing what you want

and doing what is needed to get what you want

inspired the audience to take a leap and fight

for their dreams.

OrCom sophomores April Baldovino

and Enzo Reque of Shoot UPM followed with a

workshop of basic photography explaining what

the buttons and knobs of a DSLR do and how a

good photo is composed. Their fresh

comparison of a camera to a faucet simplified

the complicated concept of how a DSLR works.

JMA UPM speaker and OrCom

graduate Grace Gaddi, currently an account

specialist/branding & events marketing

consuconsultant for Mediaroom, discussed the pros

and cons of the fast-paced marketing industry

life. She also shared the things she wish

someonesomeone told her before she started working

which particularly helped the OrCom seniors in

thinking of a job they want, need, and/or apt for

them. She parted with the audience with the

advice to seek what you really want even if you

have to go job-hopping because it doesn’t

matter when you’re young.

Ending at 5pm, the crowd dispersed

with new information, inspiration, and

motivation in different fields, making Spotlight

yet another successful OrCom Week event.

21

On September 27, as part of OrCom Week

2013, esteemed DAC professor Dr. Ronald Henson

delivered a talk on the importance of communication in

the health industry at the CAS Little Theater.

In his talk, titled “Health and Science

PopularizaPopularization”, Dr. Henson emphasized that effective

communication is just as important as the research, and

that our health professionals must also learn how to be

effective communicators in order for them to properly

relay the information to the masses about the common

diseases and how to address them.

The blog is open to submissions of artwork, write-ups, original music and covers, and videos, as well as questions about the OrCom program,

faculty, alumni, and even career possibilities. Visit The OrCom Blog at www.theorcomblog.tumblr.com.

OrCom students, alumni, and faculty members may submit their works at www.theorcomblog.tumblr.com/submit and send questions through

www.theorcomblog.tumblr.com/ask.

Suspension of classes due to inclement weather may have left the OrCommunity

with no choice but to postpone the official launch of this year’s OrCom Week in CAS, but the

Organizational Communication Society initiated the OrCom Week launch with the successful

launch of the very first blog dedicated to the OrCom degree program, The OrCom Blog, on

September 23, 2013. The OrCom Blog is the newest online fix for all-things-OrCom — an avenue

to reach out to both current OrCom majors and alumni, and showcase their talents

in music, art, and wriin music, art, and writing.

22

To officially close PRIME: OrCom Week 2013, OrCom students gathered and sang the night away at Singtonado, held at Forbest Bar & Grill on October 18, 2013.

OrCom students took to the mic to sing their goodbyes to the first semester’s academic load and hellos to the semestral break. After pairing up and singing along to classic karaoke tunes, a singing competition among pairs was arranged. After a tight competition with pairs Sol Ines and AlyzaAlyza Raymundo, Icay Dugenia and Kevin Villanueva, and Sam Feril and JR Bacdayan, juniors Marbee Musngi and JL Robes won the crowd (and the karaoke machine) over with their song, but everyone got Pik-Nik shoe string fries to share.

Every year, the Organizational Communication Society partners with the Office of Student Affairs (OSA) for a career symposium-forum for first year Organizational CommunicationCommunication students. This year, the program was held on October 5, 2013 at Room 304 in Rizal Hall.

The OrCom freshies picked up insights on the degree program and tips and advice for possible career options from the inspirational talks of the OrCom alum speakers Miss Mary Sha Dola (Remedial Manager, PhilippinePhilippine National Bank), Miss Judith Octavo (Communications CooCoordinator, US Embassy of Manila), and 2013 graduate Benralph S. Yu (Corporate Management Trainee, Nestlé Philippines). The speakers gladly recounted their days as OrCom students, and shared how the degree program helped mold them intointo the professionals they are today. An open forum followed to address the students’ questions. The OrCom freshies were able to gain more information about the program, but only they can decide if OrCom is truly right for them.

23

This year, a lot of new student organizations are starting to make a name for themselves in the University. One of the newbies, Shoot UPM, is the very first photography and organization in the campus. This alone is impressive, but wait until you hear the rest—all the founding members of Shoot are all just in their sophomore year, and a number of themthem are Organizational Communication majors! These young photography enthusiasts sure know what they’re doing, so I took it upon myself to personally ask them how they pulled it off.

It was past four o’clock when I went over to the benches outside the CAS OCS for the scheduled interview. It was raining that afternoon, but despite the damp floors and gloominess the sky had brought along that day, in that little corner of Rizal Hall sat a bunch of friends who were all-smiles as they welcomed me over to their tambayan. Passionate, fun, and most evidently, young, these OrCom majors claim that they were brought together by their passion for the art.together by their passion for the art.

April:April: Well, we all had photography as a hobby. And because of that, we came up with an idea of a blog project. We did make a Tumblr blog; however, we weren’t able to sustain it. But at the start of 2013, people were already suggesting to make it into an organization. Al Omaga, one of the founding members,members, really pushed for this. He was the one who really encouraged us. I decided not to run for council anymore because I really wanted to be a part of Shoot UPM.

April:April: Al Omaga (2nd yr BS Applied Physics), April Baldovino (2nd year BA Organizational

Communication), Sean Ramos (2nd year BS Biolo-gy), Jana Liwanag (2nd year BA Organizational Communication), Gian Nicdao (2nd year BA Organizational Communication), Marc Olan (2nd year BS Biology), Trysh Olives (2nd year BA Development Studies), and Bea Formales (2nd year BA Organizational Communication). Most of us are from Freshie Core. That’s how we met and became really good friends! Remember the sem-starter party, Escape 2012? Well, that was our project!

Jana: It’s just really about passion. Nagbo-bond talaga kami over photography and then we realized na walang ganung org in UPM, and so we tried making this happen. Gian:Gian: And until now I still can’t believe that Shoot UPM would be such a success. We’ve got over a thousand likes on our page already — and to think that we’re still a very young organization.

April:April: For me, it’s humbling. It’s very humbling to be able to do something like this at this age. And it’s not done by just a single person. Everyone did their part.

April:April: I actually asked a lot from my ex-council [members, like Kuya Paolo Villar and Mariz Zubiri. And then everything else was a learning process. Right now, we’re still developing Shoot UPM in terms of marketing and human resources. We didn’t really have a certain blueprint to follow. We just took risks.

Passion to shoot 24

25

April:April: Yes, one of our goals now is to make the org more stable. For example, in terms of succession, even after we’re not in the ExeCom anymore, Shoot UPM must still be good. That’s why the ExeCom now is training the Shoot UPM Team Leaders so that they, in turn, could also train their members to become leaders as well.

April: We envision Shoot to last more than fifty years. And ten years from now, we also envision this organization to be stronger than ever. That’s why, right now, we develop the systems. But more than the systemssystems and the structures, we develop the people, so that they can also develop more people. That’s our strategy.

Gian: Free time. A lot of free time! Jana:Jana: To be honest, it doesn’t feel like sacrifice at all. We wanted to do this a long time ago. We knew from the very start that we would be doing a lot of things, especially since we’re just starting this org.

Reanne: Jana: If you want to push for it, there will always be a way. Especially if you find people who are as passionate as you; people who are willing to work with you. April:April: , not just by one person, but . And so, just value the relationships that you have. You met them for a reason.

After the quick interview, I could honestly say that I was very refreshed by what I witnessed: the passion burning in these young OrCom students’ hearts. True enough, everything happens for a reason, and most importantly, you meet certain people for a reason. Always remember to value your connections and to push for your dreams. Work won’t feel like work when you know that you’re with people who share your passion. Congratulations, Shoot UPM! Keep shooting!

WhenWhen life-of-the-party Sutter Kelly

wakes up on a random lawn, he

meets social disaster Aimee. While

he has no plans for the future and

juggles family and friendship

pproblems at the same time, he sets

his mind on showing Aimee just how

spectacular life is.

RainbowRainbow Rowell makes us know what

it feels to be young and in love with

her breathtaking third novel, Eleanor

and Park. Set in 1986, the novel tells

us the story of Park Sheridan and

Eleanor Douglas as they prove that

first love almost never lasts, but is

brave and desperate enough to trbrave and desperate enough to try.

A stunning book about Jack, a naive

boy who is released into the public

after being locked away in a juvenile

institution, Boy A exposes the

moramorality of media and the public in a

case of an ex-juvenile convict’s

struggle of starting from scratch and

becoming a new person.

BOOKWORMadventures

F L I C K p i c k s

This drama follows the story of Rory, an

aspiring writer who gets his first shot at literary

recognition and success after publishing a

book he didn’t write. In the midst of his

newfoundnewfound fame as an acclaimed author, the

past finds Rory and confronts him, and Rory

must learn to pay the dues of misplaced

ambition and taking the credit for another

man’s work.

WhenWhen high school senior Dave meets Aubrey,

the unlikely couple fall fast for each other and

discover the awkward ‘before and after’ of

their first sexual encounter. Unlike a typical

teenage romance flick, The First Time

honestly captures both the sparks and

compcomplications that arise from falling in love for

the first time too fast.

AfterAfter being stuck with writer’s block years after

his best seller at 19, novelist Calvin decides to

write about a girl named Ruby who constantly

appears in his dreams. The more he wrote, the

more he fell in love with Ruby, and the more

Ruby came to life — literally. In this

compecompelling story, the spiral of falling in and

out of love is taken to greater heights.

26

DeGrawDeGraw first rose to fame with his single I Don’t Want To Be, but this singer-songwriter is back

with a fresh new vibe for his fifth album. In a mix of

gritty pop, soul, and rock-influenced songs, he

sings of life and falling in and out of love with his

signature piano hooks

and raspy voice.

AfterAfter being dropped from his record label in 2011,

the season 9 American Idol winner makes a huge

comeback in the music industry with his new album

Frames. His new folk-rock release is grittier and

downright more creative than his debut album,

getting inspiration from the likes of Mumford

& Sons and The Lumineers.

DespiteDespite constant comparisons to Mariah Carey,

Ariana Grande proves she is destined to be a star

and is here to stay. Making waves with her first album

in the Billboard 200, she is becoming a diva in her own

right. With the catchy R&B track The Way and the

soulful duet Almost Is Never Enough among

others, an Ariana Grande playlist in anyone’s

iPod is a must.iPod is a must.

N E Wbeats

While most shows involving teen

pregnancy follow the story of the

young mother, Baby Daddy gives us

the other side of the story and

focuses on a young fafocuses on a young father’s story and

his experiences along with his

mother, brother, roommate, and best

friend as he prepares himself to step

up and enter the world of fatherhood

in his twenties.

Now on its third season, Revenge

fofollows Emily Thorne/ Amande

Clarke’s efforts to avenge her father’s

death from the mighty and ostenta-

tious Grayson clan in the Hamptons.

The schemes, subplots, and fashion

are what make this reimagining of

The Count of Monte Cristo fresh and

unique.

Suits tells the story of Mike and all his

giftedness of being a fraud lawyer —

and a very good one at that.

HoweveHowever, he still has a lot to learn

when he enters a prestigious law firm

as he tries to learn from his mentor

Harvey Specter.

M A R A T H O Nmusts

27

28

29