18
Community Involvement Committee Meeting July 27, 2011 4:00 P.M. – BWDB Boardroom (Teleconference 3213940700) Attendees: Kristen Bakke, Judy Gizinski (Chair), Darrell Hibbs, Terry Horne, Frank Huston, Ann Luke, Catherine Mallozzi, Father Joseph McDowell, Vern Melvin, Geo Ropert, Rose Thron Agenda Page No. Call to Order Judy Gizinski Introductions Public Comment Action Items: Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy Gizinski 1–2 Discussion Items: Goal 1 Update Joan Van Scyoc 3–8 Measure 1B: New Web Site Joan Van Scyoc 9 – 10 Measure 1B: Grand Openings Events Denise Beasley 11 – 12 Measure 3A: United Way VITAEarned Income Tax Credit Joan Van Scyoc 13 – 14 Measure 4A: Final Space Shuttle Launch Media Inquiries John Calkins 15 – 16 Measure 4A: Presentation – Recent National Media Coverage John Calkins BW Two Year Plan (handout at meeting) Lisa Rice Information Items: Attendance Roster 17 Tour of New Facility(if interested) Adjourn Judy Gizinski Call 3213940658 for information TTY: 7113213940507 Upcoming Meetings: August 2011 2 nd Executive Committee-4:00pm-BW Boardroom (rescheduled from 7/12) 9 th Brevard Workforce Operations Committee-4:00pm-BW Boardroom 19 th Board Meeting–8:00am–BW Boardroom September 2011 8 th E 3 Committee-8:30am-BW Boardroom October 2011 4 th Executive Committee-4:00pm-BW Boardroom 6 th Business Workforce Committee-8:30am-BW Boardroom 19 th Community Involvement Committee-4:00pm-BW Boardroom November 2011 15 th Brevard Workforce Operations Committee-4:00pm-BW Boardroom 18 th Board Meeting-8:00am-BW Boardroom December 2011 15 th E 3 Committee-8:30am-BW Boardroom January 2012 10 th Executive Committee-4:00pm-BW Boardroom 12 th Business Workforce Committee-8:30am-BW Boardroom 25 th Community Involvement Committee-4:00pm-BW Boardroom February 2012 14 th Brevard Workforce Operations Committee-4:00pm-BW Boardroom 17 th Board Meeting & Retreat-8:00am-12:00pm-TBD March 2012 8 th E 3 Committee-8:30am-BW Boardroom April 2012 3 rd Executive Committee-4:00pm-BW Boardroom 5 th Business Workforce Committee-8:30am-BW Boardroom 25 th Community Involvement Committee-4:00pm-BW Boardroom May 2012 8 th Brevard Workforce Operations Committee-4:00pm-BW Boardroom 18 th Board Meeting-8:00am-BW Boardroom June 2012 14 th E 3 Committee-8:30am-BW Boardroom

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Page 1: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

Community Involvement Committee Meeting

July 27, 2011

4:00 P.M. – BWDB Boardroom

(Teleconference 321‐394‐0700)

Attendees:  Kristen Bakke, Judy Gizinski (Chair), Darrell Hibbs, Terry Horne, Frank 

Huston, Ann Luke, Catherine Mallozzi, Father Joseph McDowell, Vern 

Melvin, Geo Ropert, Rose Thron 

  Agenda                                  Page No.

Call to Order  Judy Gizinski   

Introductions     

Public Comment     

Action Items:     

▪ Approval of Minutes from April 27, 2011 Community 

Involvement Committee Meeting 

Judy Gizinski  1 – 2 

Discussion Items:     

▪ Goal 1 Update  Joan Van Scyoc  3 – 8 

Measure 1B:  New Web Site  Joan Van Scyoc  9 – 10 

Measure 1B:  Grand Openings Events  Denise Beasley  11 – 12 

Measure 3A:  United Way VITA‐Earned Income Tax Credit  Joan Van Scyoc  13 – 14 

Measure 4A:  Final Space Shuttle Launch Media Inquiries  John Calkins  15 – 16 

Measure 4A:  Presentation – Recent National Media Coverage  John Calkins   

▪ BW Two Year Plan (handout at meeting)  Lisa Rice  

Information Items:    

▪ Attendance Roster    17 

▪ Tour of New Facility (if interested)     

Adjourn  Judy Gizinski   

Call 321‐394‐0658 for information             TTY:  711‐321‐394‐0507 

 

Upcoming Meetings:  

August 2011 2nd Executive Committee-4:00pm-BW Boardroom (rescheduled from 7/12) 9th Brevard Workforce Operations Committee-4:00pm-BW Boardroom 19th Board Meeting–8:00am–BW Boardroom September 2011 8th E3 Committee-8:30am-BW Boardroom October 2011 4th Executive Committee-4:00pm-BW Boardroom 6th Business Workforce Committee-8:30am-BW Boardroom 19th Community Involvement Committee-4:00pm-BW Boardroom November 2011 15th Brevard Workforce Operations Committee-4:00pm-BW Boardroom 18th Board Meeting-8:00am-BW Boardroom December 2011 15th E3 Committee-8:30am-BW Boardroom

January 2012 10th Executive Committee-4:00pm-BW Boardroom 12th Business Workforce Committee-8:30am-BW Boardroom 25th Community Involvement Committee-4:00pm-BW Boardroom February 2012 14th Brevard Workforce Operations Committee-4:00pm-BW Boardroom 17th Board Meeting & Retreat-8:00am-12:00pm-TBD March 2012 8th E3 Committee-8:30am-BW Boardroom April 2012 3rd Executive Committee-4:00pm-BW Boardroom 5th Business Workforce Committee-8:30am-BW Boardroom 25th Community Involvement Committee-4:00pm-BW Boardroom May 2012 8th Brevard Workforce Operations Committee-4:00pm-BW Boardroom 18th Board Meeting-8:00am-BW Boardroom June 2012 14th E3 Committee-8:30am-BW Boardroom

Page 2: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

Brevard Workforce 

Community Involvement Committee April 27, 2011 

Minutes 

 

Members  in  Attendance:    Judy  Gizinski  (Chair),  Ann  Luke,  Catherine Mallozzi,  Dayle 

Olson and Dr. Denise Young (via teleconference) 

 

Members Absent:  Darrell Hibbs, Mike McBride and Rose Thron 

 

Staff in Attendance: Lisa Rice, Joan Van Scyoc, John Calkins and Marina Stone 

 

Guests in Attendance: None present. 

 

Call to Order: 

Dayle  Olson,  Acting  Chair,  called  the  meeting  to  order  at  4:05  p.m.  in  the  Brevard 

Workforce (BW) Boardroom.   

 

Public Comment: There was no public comment. 

 

Action Items: 

Approval of Community Involvement Committee minutes of January 26, 2011 

Motion  to  approve  the Minutes  from  the  January  26,  2011 meeting made  by  Catherine 

Mallozzi and  seconded by Ann Luke.   The motion passed unanimously and  the Minutes 

stand approved. 

 

Judy Gizinski joined the meeting. 

 

Discussion Items: 

Committee Goal 1 Update 

Staff reviewed the activities and updated the Committee on Goal 1 – ‘Convene the community and 

conduct community awareness campaigns regarding workforce issues’ as follows: 

 

Goal 1 Revised Format: 

A new format for Goal 1 was presented, which was condensed to one page.   Dayle Olson 

made a motion that this Committee would like to go to the new method of reporting goals 

in one page format, adding a status bar, such as ongoing, 25%, 50%, 75% complete, etc. Ann 

Luke seconded the motion.  Motion passed unanimously. 

 

 

 

1 of 17

Page 3: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

Measure 1A:  2010‐2011 Outreach Campaign:   

Staff  reviewed  the  status  on  activities  and  tactics  related  to messaging  and  outreach.   A 

visual presentation was also shared with the Committee. 

 

Measure 1A: Strategic Doing Report 

In  support  of  Measure  1A:  Industry  Roundtable  discussions,  BW  engaged  in  several 

Strategic Doing  (SD)  sessions which were well  attended  by  community  leaders,  elected 

officials and the general public.  A brief review of the areas of focus and networks that were 

formed under the SD format was reviewed along with some anticipated objectives over the 

next year.   The clean energy cluster  is excelling  in  the community and  the new narratives 

group is also on the move.  The SD approach will create an opportunity to rethink growth 

and  innovation  in  the  region by  creating  re‐engagement networks  as  a way  to grow  the 

economy.   

 

Information Items: 

In  order  to  review  the  status  of  the  Community  Outreach  Campaigns  underway,  several 

samplings of  recent advertisements, graphic diagrams, handouts, brochures,  flyers, print ads, 

signage, billboard campaign and posters were shared with the committee. 

 

Dr. Young requested that the Talent Mapping Diagram with degree/education levels would also 

be a good tool. 

 

There being no other business, Judy Gizinski (Chair) adjourned the meeting at 4:59 p.m.  

 

 

 

 

Respectfully submitted,        Reviewed by, 

 

 

{Signature on file} _____    05/09/11 ____  {Signature on file}  ________  05/09/11 ___  

Marina Stone           Date     Judy Gizinski, Chair     Date 

2 of 17

Page 4: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

Goa

l 1 -

Conv

ene

the

com

mun

ity a

nd c

ondu

ct c

omm

unity

aw

aren

ess

cam

paig

ns re

gard

ing

wor

kfor

ce is

sues

St

rate

gies

: 1.

C

ondu

ct c

omm

unity

aw

aren

ess

cam

paig

ns (

mar

ketin

g) r

egar

ding

wor

kfor

ce is

sues

, (i.

e. t

he c

onne

ctio

n be

twee

n sk

ills,

jobs

and

oth

er

envi

ronm

enta

l fac

tors

) and

ser

vice

s 2.

C

onve

ne m

ulti-

regi

on p

lann

ing

initia

tives

with

oth

er w

orkf

orce

boa

rds

3.

Prov

ide

educ

atio

nal m

ater

ial t

o m

ultip

le p

artn

ers

(i.e.

ED

C, C

ount

y, m

unic

ipal

ities,

Cha

mbe

rs) t

hat w

ill in

crea

se c

omm

unity

und

erst

andi

ng

of: i

ndus

try s

pecif

ic is

sues

, E3

conc

ept a

nd w

orkf

orce

ser

vice

s 4.

Th

roug

h aw

aren

ess

cam

paig

n an

d ed

ucat

iona

l mat

eria

ls, i

ncre

ase

awar

enes

s th

at im

prov

ed s

kills

lead

to a

bet

ter j

ob a

nd in

crea

se o

vera

ll pa

rtici

patio

n in

the

Brev

ard

Cou

nty

Labo

r For

ce

Stra

tegy

1:

Cond

uct c

omm

unity

aw

aren

ess

cam

paig

ns (o

utre

ach)

rega

rdin

g w

orkf

orce

issu

es, (

i.e. t

he c

onne

ctio

n be

twee

n sk

ills,

jobs

an

d ot

her e

nviro

nmen

tal f

acto

rs) a

nd s

ervi

ces

Mea

sure

1A:

Im

plem

ent C

omm

unity

Aw

aren

ess

Tem

plat

e/C

ampa

igns

Ac

tiviti

es

Late

st D

ate

for

Com

plet

ion:

Bo

ard

Parti

cipa

tion:

Bu

dget

Impa

ct

St

atus

Dev

elop

and

Impl

emen

t AW

T Ph

ase

II C

omm

unic

atio

ns P

lan

for 2

009-

2010

Ju

ne 2

010

$8

0,00

0 Se

e AW

T U

pdat

e Br

ief

Impl

emen

tatio

n of

Gen

eral

Ser

vice

s an

d AW

T Ph

ase

III C

omm

unic

atio

ns P

lan

June

201

1

~$10

0,00

0 (s

ubje

ct to

ch

ange

whe

n $3

.2 M

illion

ad

ditio

nal f

undi

ng

arriv

es)

As o

f 04/

2011

the

follo

win

g st

atis

tics

wer

e av

aila

ble:

LNC

Reg

istra

nts:

5,9

54

• B

W E

xpre

ss S

ervi

ces:

5,1

34

• #

Com

plet

ed T

rain

ing:

1,5

83

• #

Curr

ently

in T

rain

ing:

138

Curr

ent N

EG T

rain

ing

dolla

rs

oblig

ated

:

$49

1,85

2 •

# NE

G B

usin

ess

Con

tract

s to

-da

te:

3

3 •

NEG

/OJT

Job

s: 1

54

• N

ASA

to h

old

Augu

st O

PM J

ob

Fair

D

evel

op p

lan

to im

plem

ent l

ocal

Virt

ual a

nd

on-s

ite J

ob F

airs

to a

id tr

ansi

tioni

ng

June

201

2 St

aff

$30,

000

VJF

even

t hel

d Ap

ril 1

1-15

. 2,6

82

regi

ster

ed jo

b se

eker

s, 2

3 re

sum

es

3 of 17

Page 5: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

aero

spac

e w

orke

rs a

nd to

ass

ist u

nive

rsal

jo

bsee

kers

in B

reva

rd C

ount

y. U

se o

utre

ach

and

publ

ic re

latio

ns m

etho

ds to

bui

ld b

rand

aw

aren

ess

thro

ugh

the

use

of th

ese

job

fair

tool

s.

from

13

othe

r sta

tes,

41

Busi

ness

Bo

oths

, 218

jobs

with

405

ope

ning

s po

sted

. 3,0

27 re

sum

es a

pplie

d to

the

jobs

. In

add

ition,

an

On-

Site

job

fair

was

he

ld a

t the

Rad

isso

n on

Mar

ch 3

1,

2011

. Ove

r 450

aer

ospa

ce jo

b se

eker

s at

tend

ed w

ith 3

1 bu

sine

sses

si

gned

up

(2 c

ould

n’t m

ake

it du

e to

w

eath

er).

Seve

ral jo

b of

fers

wer

e m

ade

thro

ugh

the

even

t. A

list o

f pa

rtici

patin

g co

mpa

nies

can

be

foun

d in

the

hand

outs

.

H

old

and

prom

ote

empl

oym

ent w

orks

hops

fo

r tra

nsitio

ning

aer

ospa

ce w

orke

rs a

nd

univ

ersa

l jobs

eeke

r cus

tom

ers

to e

nhan

ce

thei

r job

sea

rch

skills

dur

ing

this

cha

lleng

ing

econ

omic

tim

e. B

uild

aw

aren

ess

and

good

will

in th

e co

mm

unity

by

prov

idin

g th

ese

serv

ices

us

ing

outre

ach

and

publ

ic re

latio

ns s

trate

gies

an

d ta

ctic

s w

hile

furth

er b

uild

ing

and

enha

ncin

g a

posi

tive

bran

d im

age

for B

reva

rd

Wor

kfor

ce.

June

201

2 St

aff

$30,

000

Mos

t rec

ent M

onst

er e

vent

was

he

ld:

• Ju

ne 1

8 - 9

:30

a.m

. – 1

2:30

p.m

. •

At th

e Ti

tusv

ille

Publ

ic L

ibra

ry

• #

of a

ttend

ees:

270

N

ext e

vent

to b

e he

ld:

• Au

g. 6

th -

9:30

a.m

. – 1

2:00

p.m

. •

Cou

nty

Com

mis

sion

Cha

mbe

rs

Bre

vard

Cou

nty

Gov

ernm

ent

Cen

ter,

Vier

a, F

L

Partn

er w

ith a

rea

inst

itutio

ns o

f hig

her

lear

ning

to a

cces

s al

umni

who

hav

e st

arte

d bu

sine

sses

and

/or g

radu

ated

with

tech

nica

l de

gree

s w

ho a

re e

mpl

oyed

in th

e ae

rosp

ace

field

. Dev

elop

out

reac

h st

rate

gies

and

tact

ics

to e

ngag

e th

ese

alum

ni b

y pr

ovid

ing

info

rmat

ion

and

guid

ance

on

Brev

ard

Wor

kfor

ce p

rogr

ams

and

proj

ects

that

may

be

nefit

them

as

empl

oyer

s or

jobs

eeke

rs.

June

201

2 St

aff,

Col

lege

s,

Uni

vers

ities

and

othe

r app

rove

d tra

inin

g ve

ndor

s

-0-

Enga

ged

Flor

ida

Tech

in a

pro

ject

to

outre

ach

to th

eir a

lum

ni fo

r thi

s pu

rpos

e. F

T su

pplie

d a

listin

g of

al

umni

whi

ch B

W is

vet

ting

agai

nst

cust

omer

s re

gist

ered

in

laun

chne

wca

reer

s.co

m a

nd

Empl

oyflo

rida.

com

with

the

goal

of

deve

lopi

ng a

stro

ng d

atab

ase

of

cont

acts

for i

nfor

min

g ab

out N

atio

nal

Emer

genc

y G

rant

On-

The-

Job

train

ing

prog

ram

s an

d ot

her r

elat

ed

aero

spac

e an

d bu

sine

ss p

rogr

ams

in

whi

ch th

ey c

ould

par

ticip

ate.

4 of 17

Page 6: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

Initia

l pla

ns a

re u

nder

way

to w

ork

with

Br

evar

d C

omm

unity

Col

lege

to

prov

ide

a Vi

rtual

Job

Fai

r for

thei

r gr

adua

ting

stud

ents

and

alu

mni

usi

ng

Brev

ard

Wor

kfor

ce to

ols

and

prog

ram

s. T

he V

irtua

l Job

Fai

r is

tent

ativ

ely

plan

ned

prio

r to

Sprin

g gr

adua

tion

in M

ay 2

011.

Als

o pl

an to

re

ques

t sim

ilar p

artn

ersh

ips

with

UC

F an

d Em

bry

Rid

dle.

M

easu

re 1

B: D

evel

op a

nd im

plem

ent B

reva

rd W

orkf

orce

Out

reac

h/Aw

aren

ess

Cam

paig

n

Activ

ities

La

test

Dat

e fo

r Co

mpl

etio

n:

Boar

d Pa

rtici

patio

n:

Budg

et Im

pact

Stat

us

Dev

elop

, des

ign

and

laun

ch n

ew B

W w

eb

site

Au

gust

1, 2

011

Staf

f $2

6,00

0.00

Se

e br

ief a

ttach

ed.

Coo

rdin

ate

and

hold

Gra

nd O

peni

ng E

vent

s fo

r new

Roc

kled

ge a

nd T

itusv

ille lo

catio

ns

Sept

embe

r 201

1 St

aff

$3,0

00.0

0 Se

e br

ief a

ttach

ed.

M

easu

re 1

C: D

evel

op a

nd im

plem

ent B

reva

rd W

orkf

orce

Bra

nd A

war

enes

s Su

rvey

, Pha

se II

D

evel

op a

nd im

plem

ent a

pha

se II

bra

nd

awar

enes

s su

rvey

. Ide

ntify

a p

ublic

rela

tions

fir

m th

at c

an p

rovid

e th

e se

rvic

es o

f de

velo

ping

the

surv

ey in

stru

men

t and

a p

lan

for c

onta

ctin

g bu

sine

sses

to c

ompl

ete

the

surv

ey. C

ompi

le th

e re

sults

and

del

iver

to

BW.

Augu

st 2

012

Staf

f $1

5,00

0 D

eliv

er s

urve

y/re

port

resu

lts a

t N

ovem

ber 2

012

Boar

d M

eetin

g

Bra

nd A

war

enes

s Su

rvey

targ

eted

to

Bre

vard

Bus

ines

ses

is p

lann

ed

for F

ebru

ary

2012

, with

resu

lts to

bo

ard

of d

irect

ors

in A

ugus

t 201

2.

St

rate

gy 2

: Co

nven

e m

ulti-

regi

on p

lann

ing

initi

ativ

es w

ith o

ther

wor

kfor

ce b

oard

s

M

easu

re 2

A: I

mpl

emen

t tac

tics

for R

egio

nal I

nnov

atio

n G

rant

(RIG

), Ec

onom

ic D

evel

opm

ent A

dmin

istra

tion

(ED

A) g

rant

, Flo

rida

Hig

h Te

ch C

orrid

or V

irtua

l Job

Fai

r and

Reg

iona

l Virt

ual J

ob F

air O

utre

ach

as a

resu

lt of

200

7 m

ulti-

regi

on p

lann

ing

initi

ativ

es

Activ

ities

La

test

Dat

e fo

r Co

mpl

etio

n:

Boar

d Pa

rtici

patio

n:

Budg

et Im

pact

Stat

us

ACD

C-R

AWI C

omm

unic

atio

ns G

roup

: As

a re

sult

of th

e R

AWI R

egio

nal S

trate

gic

Actio

n Pl

an, a

Com

mun

icat

ion

Gro

up w

ill be

de

velo

ped

empl

oyin

g th

e ex

istin

g

June

201

1 C

omm

unic

atio

n D

irect

or

In

itially

Cov

ered

in

ED

A fu

nds

Com

mun

icat

ions

sub

-com

mitt

ee

conv

ened

lead

by

Gw

endo

lyn A

nello

w

ho p

ropo

sed

and

deve

lope

d an

in

form

atio

n ne

twor

k an

d ce

ntra

l

5 of 17

Page 7: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

Com

mun

icat

ions

sub

-com

mitt

ee fr

om th

e AC

DC

. re

posi

tory

for i

nfor

mat

ion

calle

d ST

ARN

et. T

he s

ite w

as c

reat

ed a

nd

host

ed b

y Sp

ace

Flor

ida.

A m

arke

ting

firm

was

eng

aged

to o

vers

ee th

e va

st

list o

f tas

ks re

late

d to

pop

ulat

ing,

la

unch

ing

and

prom

otin

g th

e si

te.

STAR

NET

WO

RK

was

offi

cial

ly

laun

ched

on

Nov

embe

r 16,

201

0 w

ith

a m

edia

stra

tegy

and

pre

ss re

leas

e ta

rget

ing

Flor

ida

aero

spac

e in

dust

ry,

wor

kfor

ce a

nd re

late

d co

nstit

uenc

ies

such

as

the

politi

cal s

ecto

r, ed

ucat

ion

sect

or, s

uppl

iers

and

ana

lyst

s. A

lso

incl

uded

wer

e bu

sine

ss p

rosp

ects

, ta

lent

poo

l and

the

fede

ral

gove

rnm

ent.

Med

ia ta

rget

ed in

clud

ed

prin

t, br

oadc

ast a

nd d

igita

l onl

ine

loca

lly, r

egio

nally

and

nat

iona

lly. K

ey

mes

sage

s w

ere

also

dev

elop

ed to

in

clud

e in

put f

rom

USA

, ED

C o

f Fl

orid

a’s

Spac

e C

oast

, Bre

vard

W

orkf

orce

and

Spa

ce F

lorid

a. T

he

rele

ase

was

pre

cede

d by

a s

oft

laun

ch to

Firs

t Tie

r res

pond

ers

in

orde

r to

obta

in th

eir i

nput

and

buy

-in

for u

pdat

ing

and

use

of th

e si

te.

Littl

e ac

tivity

due

to c

hang

e is

ow

ners

hip

of

the

Star

Net

wor

k.

FHTC

C H

i-Tec

h/H

i-Ski

ll Virt

ual J

ob F

air:

Ong

oing

Reg

iona

l Pla

nnin

g an

d jo

b fa

ir ou

treac

h pl

an im

plem

enta

tion

incl

udin

g w

ith

wor

kfor

ce B

oard

s al

ong

the

I-4 c

orrid

or th

at

choo

se to

par

ticip

ate.

Nov

08

On

Hol

d

St

aff

M

inim

al to

sta

rt up

– th

is is

a fe

e fo

r ser

vice

act

ivity

Orig

inal

ly p

lann

ed fo

r Oct

ober

200

8 D

ue to

poo

r res

pons

e fro

m

busi

ness

es, a

dire

ct a

ffect

of t

he

slow

ed e

cono

my,

the

VJF

was

po

stpo

ned

till M

ay/J

une

2009

. Po

stpo

ned

agai

n un

til ec

onom

ic

cond

itions

impr

ove

in o

rder

to fa

cilita

te

sale

of b

ooth

s an

d in

crea

sed

parti

cipa

tion.

On-

hold

. R

evie

win

g th

e po

tent

ial o

f usi

ng th

e VJ

F fo

r Reg

iona

l OJT

/NEG

6 of 17

Page 8: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

recr

uitm

ents

St

rate

gy 3

: Pro

vide

edu

catio

nal m

ater

ial t

o m

ultip

le p

artn

ers

(i.e.

EDC

, Cou

nty,

mun

icip

aliti

es, C

ham

bers

) tha

t will

incr

ease

com

mun

ity

unde

rsta

ndin

g of

: ind

ustry

spe

cific

issu

es, E

3 co

ncep

t and

wor

kfor

ce se

rvic

es

Mea

sure

3A:

Pro

vide

mat

eria

ls to

par

tner

s on

EM

BOC

, Aer

ospa

ce L

LL, U

nder

empl

oyed

LLL

and

Ear

ned

Inco

me

Tax

Cred

it

Activ

ities

La

test

Dat

e fo

r Co

mpl

etio

n:

Boar

d Pa

rtici

patio

n:

Budg

et Im

pact

Stat

us

Uni

ted

Way

will

be jo

inin

g up

with

Bre

vard

W

orkf

orce

to d

eliv

er th

eir V

ITA

Tax

Serv

ices

to

job

seek

ers

as a

n on

goin

g se

rvic

e at

no-

char

ge (c

ontin

uatio

n of

last

yea

r’s g

rant

aw

ard.

) Thi

s is

form

al n

ame

for t

he E

arne

d In

com

e Ta

x C

redi

t tax

ass

istan

ce p

rogr

am

that

inco

rpor

ates

fina

ncia

l pla

nnin

g in

form

atio

n of

fere

d in

the

past

.

June

201

1

Site

usa

ge

N

o im

pact

for

2011

2011

Sch

edul

e fo

r VIT

A ta

x pr

epar

atio

n pr

ogra

m p

rovid

ed b

y

Uni

ted

Way

at t

he C

ocoa

and

Pal

m

Bay

Cen

ters

Coc

oa C

ente

r - S

tarti

ng J

anua

ry

29th th

ru A

pril 1

3th, e

very

W

edne

sday

from

1PM

-7PM

Palm

Bay

Cen

ter

- The

sta

rt da

te

for t

he V

ITA

tax

prep

arat

ion

prog

ram

is J

anua

ry 2

7th, 1

:00-

7:00

PM, a

nd w

ill ru

n ev

ery

Thur

sday

unt

il the

last

day

whi

ch

wou

ld b

e Ap

ril 1

4th.

See

brie

f atta

ched

.

St

rate

gy 4

: Th

roug

h aw

aren

ess

cam

paig

n an

d ed

ucat

iona

l mat

eria

ls, i

ncre

ase

awar

enes

s th

at im

prov

ed s

kills

lead

to a

bet

ter j

ob a

nd

incr

ease

ove

rall

parti

cipa

tion

in th

e B

reva

rd C

ount

y La

bor F

orce

M

easu

re 4

A: Im

plem

ent P

hase

III o

f the

Aer

ospa

ce c

ampa

igns

to fu

rther

incr

ease

aw

aren

ess

that

impr

oved

ski

lls le

ad to

a b

ette

r job

Ac

tiviti

es

Late

st D

ate

for

Com

plet

ion:

Bo

ard

Parti

cipa

tion:

Bu

dget

Impa

ct

St

atus

Dev

elop

a p

artn

ersh

ip w

ith F

LOR

IDA

TOD

AY to

allo

w o

ngoi

ng p

rom

otio

n of

in

form

atio

n on

wha

t is

need

ed to

find

, obt

ain

and

reta

in a

job

in to

day’

s en

viro

nmen

t.

Ju

ly 2

011

St

aff

$4

0,00

0 A

partn

ersh

ip le

adin

g to

a

spon

sors

hip

with

FLO

RID

A TO

DAY

ha

s pr

ovid

ed a

n op

portu

nity

to w

ork

clos

ely

with

the

edito

rial a

nd

adve

rtisi

ng s

ides

of t

he h

ouse

to

deve

lop

a co

mpr

ehen

sive

pla

n th

at

will

push

info

rmat

ion

to jo

b se

eker

s,

busi

ness

es, p

artn

ers/

stak

ehol

ders

an

d el

ecte

d of

ficia

ls th

roug

h st

orie

s,

7 of 17

Page 9: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

adve

rtisi

ng, e

dito

rials

, and

BW

sub

ject

m

atte

r exp

erts

on

vario

us to

pics

. Se

vera

l out

reac

h op

tions

hav

e be

en

real

ized

thro

ugh

this

par

tner

ship

. On

April

10th

; a m

odifie

d an

nual

repo

rt en

title

d A

Rep

ort t

o th

e C

omm

unity

w

as in

serte

d in

the

Sund

ay p

aper

. In

addi

tion,

sev

eral

larg

e ad

pla

cem

ents

ha

ve o

ccur

red

prom

otin

g ou

r w

orks

hops

and

sem

inar

s. T

o-da

te, w

e ha

ve c

ontri

bute

d to

app

roxim

atel

y 8

artic

les

rela

ted

to e

mpl

oym

ent.

Se

e ha

ndou

ts fo

r exa

mpl

es o

f ads

. Th

e Co

mm

unic

atio

ns D

epar

tmen

t re

ceiv

ed n

umer

ous

inqu

iries

from

lo

cal,

stat

e, n

atio

nal a

nd

inte

rnat

iona

l med

ia fo

r ass

ista

nce

with

thei

r sto

ries

as w

e m

oved

to

war

d th

e fin

al la

unch

of t

he

Spac

e Sh

uttle

. Inc

lude

d w

as a

m

ajor

con

tribu

tion

by o

ur te

am to

CB

S an

d 60

Min

utes

incl

udin

g a

Tow

n H

all s

tyle

mee

ting

betw

een

sele

cted

aer

ospa

ce w

orke

rs a

nd

new

s an

chor

Sco

tt Pe

lley.

The

60

Min

utes

epi

sode

will

air

in

Sept

embe

r. A

brie

f pre

sent

atio

n on

th

e in

itial

out

com

es o

f thi

s w

ill b

e sh

own.

Se

e br

ief a

ttach

ed.

8 of 17

Page 10: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

July 27, 2011

Discussion Brief

Measure 1B: New Web Site Background During January 2011, the Communications Department began development of a plan to redesign the Brevard Workforce web site as it had been over six years since the site was upgraded with new technology and features. Several planning meetings were held with BW and Career Center staff to identify items to keep, items to remove and new features to enhance the experience of a job seeker, business, board member or staff member during a visit. From those meetings, a proposal was developed and initiated with the contracted agency of Brandt Ronat to begin developing the site. Integrated into the site are a multitude of new advanced features and simplified navigation to enhance the visitors experience. Additionally, all Brevard Workforce sites would be integrated into one including bwdb.org and brevardyouthworks.com. The site currently contains 130 pages and is slated to ‘go live’ by the end of July 2011. Below is a brief summary of the new site design and features:

To improve navigation and ease in quickly finding information, a quick link (or quick path) to many of the important forms, documents and resources were added in order to allow a visitor, job seeker or business, quickly find the critical link to getting started and getting assistance with services and programs.

Using the Site:

• Home o Our home page provides many ways to quickly get the information you need,

such as the most recent news and upcoming events. On each page, including Home, there are slider ads for programs and

services offered by BW, including videos in some cases. You can click one of the buttons under the slider to jump right into one of the main sections, or use the dropdown navigation to get to a specific page.

Calendar on the right side of Home: A new Helios driven calendar provides updates, locations, map and even a registration process for events for today, get a snapshot of the month's activities, and filter the upcoming events to see only the ones that matter to you.

eNews Signup o Focus on Businesses

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Page 11: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

In the Business section, you can view Our Services for a directory of our most popular pages. You can also get in touch through a Quick Business Inquiry or the more in-depth Easy Connect form. We have information on recruiting, retention, or reduction, as well as a full listing of incentives for which a business may be eligible.

There is also a sub-section devoted to information about the changing aerospace landscape and what that means for you.

o Job Seeker Support Just like the Businesses section, job seekers section has a services listing to

get you pointed in the right direction and an Easy Connect form especially for Job Seekers. Check out the Tour of Services and one of two new short orientation videos for general services and the Military Family Advocacy Program offered to military spouses.

We also have robust sub-sections for Veterans, Youth, Disability Services, and Transitioning Aerospace job seekers.

o Working For Brevard In Working for Brevard, you can learn more about Brevard Workforce as

an organization, our purpose, how we were formed, who is involved, how we're affecting Brevard, and meet the people behind the scenes.

o Take Action Take Action contains direct access to Signing up for services at Brevard

Workforce, Registering on Employ FLORIDA Marketplace, some key forms and information about our Career Centers.

o Resources In Resources, find links to recommended external organizations, local,

state, national and Internet only information resources. o Media Room o Contact Us o In the header area: drop-down navigation, a search bar, a language translator,

social media links, and a Share This button. o Quick Links and Related Pages: View a tool box of most useful links accessed

from the right-hand sidebar, a shortcut. As you move through the site, the list updates to stay relevant. Also on the sidebar is a list of related pages within a section, which follows

the site plan, at the bottom of the page, so you can easily navigate around the sub-section you're currently in.

o The site is built with sound search engine optimization principles in mind. Each page can support customized metadata and all images and links are properly tagged, which also increases the user experience, especially for users with accessibility issues.

10 of 17

Page 12: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

July 27, 2011

Discussion Brief

Measure 1B: Grand Opening Events for Titusville and Rockledge Career Centers Background With the re-opening of the newly expanded Titusville and Rockledge Career Centers, we have the opportunity to further build awareness of Brevard Workforce (BW) and the BW Career Centers and convey our ongoing need for the business community’s support in providing jobs for our workforce. Currently, we are in the planning stages of these events so details outlined in this brief are subject to change. The audiences that we want to share this message with are job seekers/general public/news media and elected leadership/ partner agencies/business community. For the Rockledge event, we are considering coordinating the date with the arrival of Department of Labor Secretary Hilda Solis who will be here to help initiate our new faith-based job club program. Partnering agencies and larger companies to whom we attribute our success will be introduced and given the opportunity to sponsor these events in some capacity. Logistics & Ideas -To-Date • Dates: Titusville: Event will be planned for the end of August 2011, from 5:00 to 8:00 p.m.

Dates: Rockledge: Event will be held either the 20th or 21st of September 2011 from 5:00 to 8:00 p.m. Networking and refreshments begin at 5:00 p.m. Ribbon cutting: 5:30 p.m. Welcome remarks: 5:30 - 6:00 p.m. Networking and tours: 6:00 – 8:00 p.m.

• Outreach and Invitations: Traditional media such as print ads and electronic methods including Constant Contact invitations, social media tools, media alerts, web postings/ads and Brevard county-wide community calendar postings. Formal invitations, optional.

• Decorations/Food: For a show of careful spending, our festive theme will include partner- sponsored giveaways plus BW -provided balloons, punch and a large thematic cake.

• Outreach and program literature: Set up mini trade show/job fair area for table top literature and displays. Assemble computer monitors to demonstrate the new web site’s functionality and scope of BW services.

• Board involvement: Speeches delivered by Lisa Rice, Jack Rood and Pete Kaiser with entire Board introduced and key Center staff. If attending, DOL Secretary Solis will have a word.

• Live case studies/testimonials from job seeker and business partners: Individuals served and those who made career changes. Partners such as AAR, Embraer, Lighting Science explain how BW helped them find/hire/retain employees.

11 of 17

Page 13: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

• Ribbon cutting: Titusville, Cocoa Beach, Melbourne and Palm Bay Chambers will arrive with ribbon and large scissors for brief welcome remark, cutting and photo opp.

• Tours: Staff will be selected and trained on scripted tour message and defined route. “wayfinding” signage will help explain what takes place in the center.

• Networking: Encourage meet and greet with members of different Job Clubs and their BW Specialists and key media and prospective business partners we want to educate. Put a face to those impacted and the results we provide.

• Follow up/Evaluation: Utilize post-event news to share with media and showcase to community via social media outlets. Identify any increase in Job Club members, business connections or partnerships.

12 of 17

Page 14: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

July 27, 2011

Discussion Brief

Measure 3A:United Way VITA-Earned Income Tax Credit Program – Update Background Starting in 2007, Brevard Workforce participated in providing EITC tax form preparation and financial planning assistance to community members who qualified. The training and tax prep information was provided through United Way of Brevard (UWB) who received funding to enable them to expand their level of service for EITC programs and was an effective outreach mechanism for both organizations since many who qualified also used employment services offered through Brevard Workforce.

Discussion In May 2009, Brevard Workforce allocated $30,000 to facilitate the United Way of Brevard’s EITC program at the Career Centers. These are the program’s statistics – tax returns for the year 2008 – that were completed in 2009, to be used for comparison, between the months of February and April. A total of 107 customers were assisted.

Total EITC Credits $26,192 Total Refunds $59,900 Prep Fees Saved $14,946 2008 Total Impact $187,115*

These are the program’s statistics – tax returns for the year 2009 – that were completed in 2010 between the months of January, February and April following Brevard Workforce’s collaboration and $30,000 allocation. A total number of 471 customers were assisted.

Total EITC Credits $364,000 Total Refunds $791,000 Prep Fees Saved $92, 225 2009 Total Impact $2,208,062*

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Page 15: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

These are the program’s statistics – tax returns for the year 2010 – that were completed in 2011 between the months of January, February and April following Brevard Workforce’s collaboration and $30,000 allocation. A total number of 501 customers were assisted.

Total EITC Credits $195,126 Total Refunds $529,248 Prep Fees Saved $71,590 2010 Total Impact Figure Not provided

*Please note that the total impact figures include a 2.5 multiplier, which was derived by the IRS, to account for a trickle-down effect. Brevard Workforce’s participation continues to positively affect the outcome of this program although the numbers served and total EITC credits declined since 2009. The total in 2010 for all credits (EITC, Child Tax Credit and Education Tax Credit) was $250,011, and the VITA program saved taxpayers at least $71,590.00 in tax preparation fees. While the amount of the refunds has decreased this year, BW and United Way believe it is because most of those participating have received prior year(s) EITC refunds and now are receiving just the yearly refunds.

14 of 17

Page 16: Community Involvement Committee Meeting July 27, … · Approval of Minutes from April 27, 2011 Community Involvement Committee Meeting Judy ... (handout at meeting) ... ACDC- RAWI

        July 27, 2011  

Discussion Brief  

 

Measure 4A:  Final Space Shuttle Launch Media Inquiries 

 Background 

 

As  expected, media  coverage  for  the  Space  Shuttle’s  final  launch was  extraordinary,  and  it 

resulted in Brevard Workforce (BW) receiving an unprecedented number of media requests to 

speak with transitioning aerospace workers, attend workshops, and interview Lisa Rice. Below 

are more details regarding the individual requests, which came from news organizations from 

all around the world. 

 

60  Minutes/CBS  Evening  News:  Under  the  coordination  and  supervision  of 

Communications Director  Joan Van Scyoc, BW put  together a “town hall” meeting at 

which  19  aerospace workers  spoke with  60 Minutes  correspondent  and  CBS  Evening 

News lead anchor Scott Pelley. Held at the BW Career Center in Titusville, the town hall 

meeting  provided  footage  for  both  an  upcoming  60 Minutes  segment  as well  as  an 

already‐aired story on CBS Evening News (to be shown). CBS camera crews also attended 

a Launch Pad  Job Club  (for aerospace workers)  to obtain b‐roll  footage  the day before 

the town hall meeting took place. The 60 Minutes segment is slated to air in September 

2011. 

CNN:  CNN approached BW and requested help in finding a former aerospace worker 

who has started a career in a new field. On a very short deadline, BW was able to find 

and coordinate an interview with a former aerospace worker who is now working in law 

enforcement. 

Associated Press: A reporter from the Associated Press attended a Launch Pad Job Club 

(for aerospace workers) and spoke with several attendees as well as Donna Thrash, who 

created and runs the club.  

National Public Radio: A reporter visited BW offices and interviewed Lisa Rice. 

St. Petersburg Times: A reporter interviewed Lisa Rice over the telephone. 

Orlando  Sentinel:  A  reporter  requested multiple  former  aerospace workers who  are 

transitioning into a different career field. BW was able to provide contact information for 

two former aerospace workers, one of whom went into law and the other health care. 

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Australian News Network: A producer  from  the Australian News Network  (based  in 

Sydney) approached BW about doing a “human”  story about  the Shuttle ending. BW 

coordinated  contact with  a willing  former  aerospace worker who  is  still  looking  for 

work. Camera crews stayed with the aerospace for one whole day (July 4). 

ZDF (German TV): BW is on track to move the entire Cocoa Center and Haverty Court 

offices into the new Rockledge Barnes Blvd. location. The anticipated date for this is in 

June. Once we  have  a  firm move‐in  date,  a Grand Opening will  be  planned  for  this 

center and the new center in Titusville. 

Danish  Broadcasting  Network:  A  producer  from  the  Danish  Broadcasting  Network 

contacted Brevard Workforce  interested  in doing  a  story  about  laid  off  Space  Shuttle 

workers. Soon after, a reporter attended a Launch Pad Job Club (for aerospace workers) 

and spoke with several attendees as well as Donna Thrash, who created and  runs  the 

club.  

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COMMUNITY INVOLVEMENT COMMITTEE MEETING

ATTENDANCE RECORD

PY 2010-2011

Meeting

Cancelled

July Oct Jan Apr

Gizinski, Judy P P P

Hibbs, Darrell A A A

Luke, Ann A P P

Mallozzi, Catherine P P P

McBride, Mike P A A

Olson, Dayle P A P

Thron, Rose P A A

Young, Dr. Denise P P P

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