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Competitive Advantage

Competitive Advantage

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Competitive Advantage. Vs. Market Base Strategy. Resources Base Strategy. Market Based Strategy. Market Attractiveness. - PowerPoint PPT Presentation

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Page 1: Competitive Advantage

Competitive Advantage

Page 2: Competitive Advantage

Market Base Strategy Vs Resources Base Strategy

Page 3: Competitive Advantage

Market Attractiveness

Market Based Strategy

Menyangkut posisi perusahaan dalam struktur industri dan menekankan strategi perusahaan yang fokus pada lingkungan di mana perusahaan beroperasi…..Outside –in perspective (external)

• Mengidentifikasi dan memilih dimensi kompetitif

• Mendapatkan posisi yang menarik dalam industri

• Memilih kombinasi pasar produk

a company analyzes the industry structure and according to the structure it creates its structure and strategy for effective positioning in the industry. (Porter.1980;1985)

Page 4: Competitive Advantage

Porter’s Five Forces Model

Page 5: Competitive Advantage

Porter’s Five Forces Model

Page 6: Competitive Advantage

Resource Based Strategy Resource Available: Tangibles, Intangibles &HR

Mengidentifikasi dan menekankan pentingnya penguasaaan atas sumber daya dalam mencapai keunggulan kompetitif

Page 7: Competitive Advantage

Resource Based Strategy Resource Available: Tangibles, Intangibles &HR

Valuable: sumber daya harus dapat meningkatkan efisiensi dan efektifitas perusahaanRare: sumber daya ini termasuk langka dan dikuasi oleh perusahaan dalam jumlah besarImperfectly imitable: susah untuk ditiruNon-Subtituable: tidak ada barang pengganti untuk sumber daya ini

Barney: 1991 ;2007

Page 8: Competitive Advantage

Competitive Advantage

Efficiency and the Experience Curve

Page 9: Competitive Advantage

Value Chain Analysis

Value Chain analysis by Michael Porter (1995)

Reduce costs Increase your

competitiveness Improve your

market share

Page 10: Competitive Advantage

Value Chain & Competitive Advantage

Valu

e Ch

ain

Generic Strategy

Page 11: Competitive Advantage

Value Chain Analysis

Co Creator

Just in Time- strategic alliance - Outsourching

Page 12: Competitive Advantage

Competitive Advantage

Generic Strategy

Resources, Capabilities &

Core Competencies

CultureTrust

Human ResourcesInformation Tech

Vertical integrationCorporate diversification

Merger- acquitition – strategic alliance

http://kafebisnis2010.wordpress.com/2011/11/21/leader-sebagai-stimulator-inovasi/#more-57

Page 13: Competitive Advantage

Competitive Advantage

Chan W Kim. Blue Ocean Strategy

Page 14: Competitive Advantage

Generic Strategy

STUCK IN THE MIDDLE

Incompatibility between strategy and environment

Page 15: Competitive Advantage

Overall Cost Leadership1. produce the same/better quality at less cost than anyone else. Enjoy greater

profits or - in a price war - stay in the market, profitably, with reduced prices. 2. This may revolutionize a firm where industry competition has been sluggish.

Competitors may be ill-prepared - mentally, economically, operationally - to minimize costs e.g. steel, retail banking, lager, an in-patient day.

Differentiation- implies a better/different product/service (or perceived as different) from others. With differentiated quality as the target - do we ignore costs? Quality imperatives demand a strategy equating the product with "desirable" quality standards. Differentiation can earn above average profits even in slow growth or declining market.

Market Niche/Segmentation- focusing on a section or group of the buying public or a segment of a product line or an area of a geographic market

Generic Strategy