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2Copyright ©2001 Prentice Hall, Inc.
QUICK QUIZQUICK QUIZ
What are...What are...
Standards followed in relationships with others.Standards followed in relationships with others.
4Copyright ©2001 Prentice Hall, Inc.
FOOD FOR THOUGHT…FOOD FOR THOUGHT…
“…“…the golden mean of moral virtue.”the golden mean of moral virtue.”~ ~ AristotleAristotle
“…“…the maxim which you will to become the maxim which you will to become universal law.”universal law.” ~ ~ KantKant
“…“…the greatest happiness for the greatest the greatest happiness for the greatest number.”number.” ~ ~ MillMill
5Copyright ©2001 Prentice Hall, Inc.
ublic ublic
elations elations
ociety of ociety of
mericamerica
Code ofProfessional Standards
Practitioners must be scrupulously honest and trustworthy, acting at all times in the public interest.
6Copyright ©2001 Prentice Hall, Inc.
The Public Relations Society of America The Public Relations Society of America Code of StandardsCode of Standards
&&
The International Association of Business The International Association of Business Communicators Code of StandardsCommunicators Code of Standards
that that HONESTYHONESTY and and FAIRNESSFAIRNESS lie lie at the heart of public relations practice.at the heart of public relations practice.
7Copyright ©2001 Prentice Hall, Inc.
MERLIN SAYS…MERLIN SAYS…
A A KICKBACKKICKBACK maybe:maybe:
CashCash
GiftsGifts
Donations to your Donations to your favorite charityfavorite charity
8Copyright ©2001 Prentice Hall, Inc.
What is the purpose of Corporate What is the purpose of Corporate Codes of Conduct?Codes of Conduct?
QUICK QUIZQUICK QUIZ
1.1. To increase public confidenceTo increase public confidence
2.2. To reduce regulationTo reduce regulation
3.3. To improve internal operationsTo improve internal operations
4.4. To respond to transgressionsTo respond to transgressions
9Copyright ©2001 Prentice Hall, Inc.
Corporate Social ResponsibilityCorporate Social ResponsibilityLet’s DiscussLet’s Discuss
Product Lines:Product Lines:
Quick processed foodsQuick processed foods
Gun issues, especially assault weaponsGun issues, especially assault weapons
10Copyright ©2001 Prentice Hall, Inc.
Corporate Social ResponsibilityCorporate Social ResponsibilityLet’s DiscussLet’s Discuss
Marketing Practices:Marketing Practices:
Product dumpingProduct dumping
Planned obsolescencePlanned obsolescence
11Copyright ©2001 Prentice Hall, Inc.
Corporate Social ResponsibilityCorporate Social ResponsibilityLet’s DiscussLet’s Discuss
Corporate Philanthropy:Corporate Philanthropy:
Political donationsPolitical donations
12Copyright ©2001 Prentice Hall, Inc.
Corporate Social ResponsibilityCorporate Social ResponsibilityLet’s DiscussLet’s Discuss
Environmental Activities:Environmental Activities:
Pollution permitsPollution permits
Green beltsGreen belts
Tax breaksTax breaks
13Copyright ©2001 Prentice Hall, Inc.
Corporate Social ResponsibilityCorporate Social ResponsibilityLet’s DiscussLet’s Discuss
External Relations:External Relations:
SuppliersSuppliers
CompetitorsCompetitors
14Copyright ©2001 Prentice Hall, Inc.
Corporate Social ResponsibilityCorporate Social ResponsibilityLet’s DiscussLet’s Discuss
Employee Safety & Health:Employee Safety & Health:
Hearing loss issuesHearing loss issues
Workers Compensation claimsWorkers Compensation claims
15Copyright ©2001 Prentice Hall, Inc.
How did Dick Morris How did Dick Morris violate governmental violate governmental
ethics?ethics?
16Copyright ©2001 Prentice Hall, Inc.
Ethics in JournalismEthics in JournalismLet’s DiscussLet’s Discuss
The Society of Professional JournalistsThe Society of Professional Journalists says:says:
1.1. Journalists should always respect people’s Journalists should always respect people’s dignity, privacy, and rights.dignity, privacy, and rights.
2.2. Media should give the accused a chance to Media should give the accused a chance to reply.reply.
3.3. News media must guard a person’s right to News media must guard a person’s right to privacy.privacy.
4.4. News media should not pander to the public.News media should not pander to the public.
17Copyright ©2001 Prentice Hall, Inc.
Frequent Frequent VIOLATIONSVIOLATIONS of the Public of the Public Relations Society of America’s Code of Relations Society of America’s Code of Professional Standards…Professional Standards…
1st most cited violation:1st most cited violation:
Dealing fairly with clients, employers, and fellow practitionersDealing fairly with clients, employers, and fellow practitioners
18Copyright ©2001 Prentice Hall, Inc.
Frequent Frequent VIOLATIONSVIOLATIONS of the Public of the Public Relations Society of America’s Code of Relations Society of America’s Code of Professional Standards…Professional Standards…
2nd most cited violation:2nd most cited violation:
Adhering to truth, accuracy, and good tasteAdhering to truth, accuracy, and good taste
19Copyright ©2001 Prentice Hall, Inc.
Frequent Frequent VIOLATIONSVIOLATIONS of the Public of the Public Relations Society of America’s Code of Relations Society of America’s Code of Professional Standards…Professional Standards…
3rd most cited violation:3rd most cited violation:
Conducting professional life in accord with the public interestConducting professional life in accord with the public interest
20Copyright ©2001 Prentice Hall, Inc.
Frequent Frequent VIOLATIONSVIOLATIONS of the Public of the Public Relations Society of America’s Code of Relations Society of America’s Code of Professional Standards…Professional Standards…
4th most cited violation:4th most cited violation:
Intentionally communicating false or misleading informationIntentionally communicating false or misleading information
21Copyright ©2001 Prentice Hall, Inc.
Frequent Frequent VIOLATIONSVIOLATIONS of the Public of the Public Relations Society of America’s Code of Relations Society of America’s Code of Professional Standards…Professional Standards…
5th most cited violation:5th most cited violation:
Corrupting the channels of communication or the processes of government
Corrupting the channels of communication or the processes of government
22Copyright ©2001 Prentice Hall, Inc.
What are special ethical issues in What are special ethical issues in CyberspaceCyberspace
QUICK QUIZQUICK QUIZ
PrivacyPrivacy
Information AccuracyInformation Accuracy
Access to InformationAccess to Information
Intellectual Property Rights Intellectual Property Rights
Can you think of more?Can you think of more?