cosmoONE Hellas Marketsite

cosmoONE Hellas Marketsite (2)

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30 , marketing, ,

. 500 .. , / (the Lazarus Seaman sale) 1676.

19 : , . , . , , . , , "" , , 908070100

20 William Vickery Nobel 1996 ( James A. Mirrlees), "for their fundamental contributions to the economic theory of incentives under asymmetric information". , . Vickery "second price" , "Vickery auction", sealed-bid ( ), . Vickery Auction , ., , honest- , .

B2C (Business-to-Customer) B2B (Business-to-Business)

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( & - )

( )

, . & . , .

/ () /C (Benefit to Cost), or VfM (Value for Money)

,

( ? ) ( ? ) ( , ?) ( ?) (best price? OR value for money? )

: , :

(Opening Price) . ( ). budget, list prices.

(Reserve Price) ( ) , , .

(id Increment) . 0,5% 1% , .

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(3 ) + 3 , , 1 , , ( ) ( ) (3 ) 2

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(Reserved Price) , , .

.. , -

1. = , internet

, PC internet. , , . ISP .

2. = ,

, , . .

3. = ,

. TCO (Total Cost of Ownership) , , . , , .

4. = ,

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5. = .

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1400+ , 315 8.400 23% > 700 > 5 , > 1,5 4, > 170.000 , > 1000 ,> 25.000 / , > 130 > 50 (, , ), , ,

KRALJIC MatrixLowLeverage Items & (.. , ) , & , Strategic Items core business (.. , ) , , TCO, ROI, HighSpendValue LowHighCommodity Items (.. , ) Maverick Spending , , Bottleneck Items (.. ) ,

Chart1

0.371429

0.339286

0.238095

0.232403

0.232075

0.209455

0.192857

0.18

0.169565

0.166667

0.163218

0.155

0.139535

0.133333

0.12844

0.128205

0.11413

0.102326

0.1

0.098039

0.093617

0.07

0.061111

0.047619

0.02

0.019643

0

%

4

Sheet1

Auctions Measuresas values % . . # # #

OTE_0002075,88016,072.0037.14%5,969.602.8001.76012446

OTE_0000835,47015,512.0033.93%5,263.002.8001.8505036

OTE_00023584,000184,800.0023.81%44,000.002.2001.6763726

ATE_00000593,500224,050.0023.24%52,070.002.3961.83979517

OTE_000066105,955265,000.0023.21%61,500.002.5011.9214286

OTE_00022087,450192,500.0020.95%40,320.002.2011.74030174

OTE_0000225,54015,120.0019.29%2,916.002.7292.2033876

ALPHA_000001_B152,400381,000.0018.00%68,580.002.5002.0502047

ALPHA_000022198,350456,205.0016.96%77,356.502.3001.91025108

OTE_00037084,000168,000.0016.67%28,000.002.9761.6605035

ALPHA_000001_A111,600284,936.1716.32%46,506.822.5532.1362199

ALPHA_000045175,250350,500.0015.50%54,327.502.0001.6902926

ATE_000021_A3,00012,900.0013.95%1,800.004.3003.7001004

ETE_000036_16242,000633,600.0013.33%84,480.002.4002.08030105

_12/28-3-06200,000436,000.0012.84%56,000.002.1801.900207

ALPHA_000102127,400248,430.0012.82%31,850.001.9501.7002224

OTE_01407684,000226,793.8411.41%25,884.082.7002.3923346

ATE_000021_B120,000258,000.0010.23%26,400.002.1501.9301004

ATE_00000154,000124,200.0010.00%12,420.002.3002.07018114

_355,000112,200.009.80%11,000.002.0401.8401955

ALPHA_000007147,100345,685.009.36%32,362.002.3502.130929

ALPHA_00012265,150130,300.007.00%9,121.002.0001.8601124

ATE_000021_C3,50012,600.006.11%770.003.6003.3801003

OTE_0000739,42025,200.004.76%1,200.002.6752.5481162

_000012190,000400,000.002.00%8,000.002.1052.0631106

OTE_00042284,000168,000.001.96%3,300.002.5901.96053174

Cosmote_00000323,00045,000.000.00%0.001.9571.957102

Sheet1

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

%

4

Chart1

2.5531912.1364642.136464

2.52.052.05

2.352.132.13

2.31.911.91

21.691.69

1.991.721.72

1.951.71.7

21.861.86

1.95651.95651.9565

2.7292422.2028882.202888

2.5010621.9206271.920627

2.6751592.5477712.547771

2.81.851.85

2.81.761.76

2.2012581.7401941.740194

2.21.6761.676

2.9761.661.66

2.591.961.96

2.6999292.3917862.391786

2.32.072.07

2.3962571.8393581.839358

4.33.73.7

2.151.931.93

3.63.383.38

2.42.082.08

2.652.282.28

4.922.2032.203

2.181.91.9

2.10522.06312.0631

2.041.841.84

(Open-Close)

2001-2007

Sheet1

Auctions Measuresas values % cosmoONE / . . . # # # # # # Auctions Measures

ALPHA_000001_A284,936.17238,429.35111,600284,936.1716.32%46,506.82284,936.17238,429.350.00301,312.001,638.002.5532.1362.1362191119NA

ALPHA_000001_B381,000.00312,420.00152,400381,000.0018.00%68,580.00381,000.00312,420.006,248.40325,597.002.002.5002.0502.0502041117NA

ALPHA_000007345,685.00313,323.00147,100345,685.009.36%32,362.00345,685.00313,323.006,266.46375,574.00294.202.3502.1302.130921119NA

ALPHA_000022456,205.00378,848.50198,350456,205.0016.96%77,356.50456,205.00378,848.507,576.97422,485.501,984.002.3001.9101.91025101118NA

ALPHA_000045350,500.00296,172.50175,250350,500.0015.50%54,327.50350,500.00296,172.505,923.46350,500.000.012.0001.6901.6902921116NA

ALPHA_000078276,291.60238,804.80138,840234,639.00-1.78%-4,165.80276,291.60238,804.800.000.000.011.9901.7201.7202321117NA

ALPHA_000102248,430.00216,580.00127,400248,430.0012.82%31,850.00248,430.00216,580.000.00219,128.000.011.9501.7001.7002221114NA

ALPHA_000122130,300.00121,179.0065,150130,300.007.00%9,121.00130,300.00121,179.000.000.00651.502.0001.8601.8601121114NA

Cosmote_00000345,000.0045,000.0023,00045,000.000.00%0.0045,000.0045,000.000.000.00200.001.9571.9571.957101112NA

OTE_00002215,120.0012,204.005,54015,120.0019.29%2,916.0015,120.0012,204.00900.000.000.002.7292.2032.2033871116NA

OTE_000066265,000.00203,500.00105,955265,000.0023.21%61,500.00265,000.00203,500.004,070.000.002,500.002.5011.9211.9214281116NA

OTE_00007325,200.0024,000.009,42025,200.004.76%1,200.0025,200.0024,000.00900.000.00100.002.6752.5482.5481161112NA

OTE_00008315,512.0010,249.005,47015,512.0033.93%5,263.0015,512.0010,249.00900.000.000.002.8001.8501.8505031116NA

OTE_00020716,072.0010,102.405,88016,072.0037.14%5,969.6016,072.0010,102.401,000.000.000.022.8001.7601.76012441126NA

OTE_000220192,500.00152,180.0087,450192,500.0020.95%40,320.00192,500.00152,180.003,043.600.00960.002.2011.7401.74030171114NA

OTE_000235184,800.00140,800.0084,000184,800.0023.81%44,000.00184,800.00140,800.002,816.000.000.002.2001.6761.6763721116NA

OTE_000370168,000.00140,000.0084,000168,000.0016.67%28,000.00250,000.00140,000.000.000.001,000.002.9761.6601.6605031115NA

OTE_000422217,800.00164,700.0084,000168,000.001.96%3,300.00217,800.00164,700.000.000.00900.002.5901.9601.96053171114NA

OTE_014076226,793.84200,909.7684,000226,793.8411.41%25,884.08226,793.84200,909.764,018.00216,194.000.002.7002.3922.3923341116NA

ATE_000001124,200.00111,780.0054,000124,200.0010.00%12,420.00124,200.00111,780.001,000.00124,200.000.002.3002.0702.07018111114NA

ATE_000005224,050.00171,980.0093,500224,050.0023.24%52,070.00224,050.00171,980.004,668.00165,600.000.002.3961.8391.83979511137NA

ATE_000021_A12,900.0011,100.003,00012,900.0013.95%1,800.0012,900.0011,100.00400.0011,580.000.024.3003.7003.7001001114NA

ATE_000021_B258,000.00231,600.00120,000258,000.0010.23%26,400.00258,000.00231,600.00400.00202,800.000.012.1501.9301.9301001114NA

ATE_000021_C12,600.0011,830.003,50012,600.006.11%770.0012,600.0011,830.00400.0011,760.000.023.6003.3803.3801001113NA

ETE_000036_16633,600.00549,120.00242,000633,600.0013.33%84,480.00633,600.00549,120.0010,982.400.000.002.4002.0802.08030101125NA

_000009_(17-4-07)530,000.00456,000.00200,000380,000.00-20.00%-76,000.00530,000.00456,000.000.000.002,000.002.6502.2802.2802121115NA

_000009_(MVB)_17-4-07984,000.00440,600.00200,000380,000.00-15.95%-60,600.00984,000.00440,600.000.000.000.004.9202.2032.2031741115NA

_12/28-3-06436,000.00380,000.00200,000436,000.0012.84%56,000.