cosmoONE Hellas Marketsite

  • View
    33

  • Download
    1

Embed Size (px)

DESCRIPTION

cosmoONE Hellas Marketsite. (2) (, , ) . - PowerPoint PPT Presentation

Transcript

  • cosmoONE Hellas Marketsite (2)

    (, , )

    30 , marketing, ,

  • . 500 .. , / (the Lazarus Seaman sale) 1676.

  • 19 : , . , . , , . , , "" , , 908070100

  • 20 William Vickery Nobel 1996 ( James A. Mirrlees), "for their fundamental contributions to the economic theory of incentives under asymmetric information". , . Vickery "second price" , "Vickery auction", sealed-bid ( ), . Vickery Auction , ., , honest- , .

  • B2C (Business-to-Customer) B2B (Business-to-Business)

    ( , )

    ( . )

    ( & - )

    ( )

    , . & . , .

  • / () /C (Benefit to Cost), or VfM (Value for Money)

    ,

  • ( ? ) ( ? ) ( , ?) ( ?) (best price? OR value for money? )

    : , :

  • (Opening Price) . ( ). budget, list prices.

    (Reserve Price) ( ) , , .

    (id Increment) . 0,5% 1% , .

  • ( ) , , .

  • , , . , , , . , .

  • (3 ) + 3 , , 1 , , ( ) ( ) (3 ) 2

  • &

    , .

    (, , , ..)

    ( )

    -

  • , .

    (Reserved Price) , , .

    .. , -

  • 1. = , internet

    , PC internet. , , . ISP .

  • 2. = ,

    , , . .

  • 3. = ,

    . TCO (Total Cost of Ownership) , , . , , .

  • 4. = ,

    . .

  • 5. = .

    . , , . , .

  • 1400+ , 315 8.400 23% > 700 > 5 , > 1,5 4, > 170.000 , > 1000 ,> 25.000 / , > 130 > 50 (, , ), , ,

  • KRALJIC MatrixLowLeverage Items & (.. , ) , & , Strategic Items core business (.. , ) , , TCO, ROI, HighSpendValue LowHighCommodity Items (.. , ) Maverick Spending , , Bottleneck Items (.. ) ,

  • Chart1

    0.371429

    0.339286

    0.238095

    0.232403

    0.232075

    0.209455

    0.192857

    0.18

    0.169565

    0.166667

    0.163218

    0.155

    0.139535

    0.133333

    0.12844

    0.128205

    0.11413

    0.102326

    0.1

    0.098039

    0.093617

    0.07

    0.061111

    0.047619

    0.02

    0.019643

    0

    %

    4

    Sheet1

    Auctions Measuresas values % . . # # #

    OTE_0002075,88016,072.0037.14%5,969.602.8001.76012446

    OTE_0000835,47015,512.0033.93%5,263.002.8001.8505036

    OTE_00023584,000184,800.0023.81%44,000.002.2001.6763726

    ATE_00000593,500224,050.0023.24%52,070.002.3961.83979517

    OTE_000066105,955265,000.0023.21%61,500.002.5011.9214286

    OTE_00022087,450192,500.0020.95%40,320.002.2011.74030174

    OTE_0000225,54015,120.0019.29%2,916.002.7292.2033876

    ALPHA_000001_B152,400381,000.0018.00%68,580.002.5002.0502047

    ALPHA_000022198,350456,205.0016.96%77,356.502.3001.91025108

    OTE_00037084,000168,000.0016.67%28,000.002.9761.6605035

    ALPHA_000001_A111,600284,936.1716.32%46,506.822.5532.1362199

    ALPHA_000045175,250350,500.0015.50%54,327.502.0001.6902926

    ATE_000021_A3,00012,900.0013.95%1,800.004.3003.7001004

    ETE_000036_16242,000633,600.0013.33%84,480.002.4002.08030105

    _12/28-3-06200,000436,000.0012.84%56,000.002.1801.900207

    ALPHA_000102127,400248,430.0012.82%31,850.001.9501.7002224

    OTE_01407684,000226,793.8411.41%25,884.082.7002.3923346

    ATE_000021_B120,000258,000.0010.23%26,400.002.1501.9301004

    ATE_00000154,000124,200.0010.00%12,420.002.3002.07018114

    _355,000112,200.009.80%11,000.002.0401.8401955

    ALPHA_000007147,100345,685.009.36%32,362.002.3502.130929

    ALPHA_00012265,150130,300.007.00%9,121.002.0001.8601124

    ATE_000021_C3,50012,600.006.11%770.003.6003.3801003

    OTE_0000739,42025,200.004.76%1,200.002.6752.5481162

    _000012190,000400,000.002.00%8,000.002.1052.0631106

    OTE_00042284,000168,000.001.96%3,300.002.5901.96053174

    Cosmote_00000323,00045,000.000.00%0.001.9571.957102

    Sheet1

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    %

    4

  • Chart1

    2.5531912.1364642.136464

    2.52.052.05

    2.352.132.13

    2.31.911.91

    21.691.69

    1.991.721.72

    1.951.71.7

    21.861.86

    1.95651.95651.9565

    2.7292422.2028882.202888

    2.5010621.9206271.920627

    2.6751592.5477712.547771

    2.81.851.85

    2.81.761.76

    2.2012581.7401941.740194

    2.21.6761.676

    2.9761.661.66

    2.591.961.96

    2.6999292.3917862.391786

    2.32.072.07

    2.3962571.8393581.839358

    4.33.73.7

    2.151.931.93

    3.63.383.38

    2.42.082.08

    2.652.282.28

    4.922.2032.203

    2.181.91.9

    2.10522.06312.0631

    2.041.841.84

    (Open-Close)

    2001-2007

    Sheet1

    Auctions Measuresas values % cosmoONE / . . . # # # # # # Auctions Measures

    ALPHA_000001_A284,936.17238,429.35111,600284,936.1716.32%46,506.82284,936.17238,429.350.00301,312.001,638.002.5532.1362.1362191119NA

    ALPHA_000001_B381,000.00312,420.00152,400381,000.0018.00%68,580.00381,000.00312,420.006,248.40325,597.002.002.5002.0502.0502041117NA

    ALPHA_000007345,685.00313,323.00147,100345,685.009.36%32,362.00345,685.00313,323.006,266.46375,574.00294.202.3502.1302.130921119NA

    ALPHA_000022456,205.00378,848.50198,350456,205.0016.96%77,356.50456,205.00378,848.507,576.97422,485.501,984.002.3001.9101.91025101118NA

    ALPHA_000045350,500.00296,172.50175,250350,500.0015.50%54,327.50350,500.00296,172.505,923.46350,500.000.012.0001.6901.6902921116NA

    ALPHA_000078276,291.60238,804.80138,840234,639.00-1.78%-4,165.80276,291.60238,804.800.000.000.011.9901.7201.7202321117NA

    ALPHA_000102248,430.00216,580.00127,400248,430.0012.82%31,850.00248,430.00216,580.000.00219,128.000.011.9501.7001.7002221114NA

    ALPHA_000122130,300.00121,179.0065,150130,300.007.00%9,121.00130,300.00121,179.000.000.00651.502.0001.8601.8601121114NA

    Cosmote_00000345,000.0045,000.0023,00045,000.000.00%0.0045,000.0045,000.000.000.00200.001.9571.9571.957101112NA

    OTE_00002215,120.0012,204.005,54015,120.0019.29%2,916.0015,120.0012,204.00900.000.000.002.7292.2032.2033871116NA

    OTE_000066265,000.00203,500.00105,955265,000.0023.21%61,500.00265,000.00203,500.004,070.000.002,500.002.5011.9211.9214281116NA

    OTE_00007325,200.0024,000.009,42025,200.004.76%1,200.0025,200.0024,000.00900.000.00100.002.6752.5482.5481161112NA

    OTE_00008315,512.0010,249.005,47015,512.0033.93%5,263.0015,512.0010,249.00900.000.000.002.8001.8501.8505031116NA

    OTE_00020716,072.0010,102.405,88016,072.0037.14%5,969.6016,072.0010,102.401,000.000.000.022.8001.7601.76012441126NA

    OTE_000220192,500.00152,180.0087,450192,500.0020.95%40,320.00192,500.00152,180.003,043.600.00960.002.2011.7401.74030171114NA

    OTE_000235184,800.00140,800.0084,000184,800.0023.81%44,000.00184,800.00140,800.002,816.000.000.002.2001.6761.6763721116NA

    OTE_000370168,000.00140,000.0084,000168,000.0016.67%28,000.00250,000.00140,000.000.000.001,000.002.9761.6601.6605031115NA

    OTE_000422217,800.00164,700.0084,000168,000.001.96%3,300.00217,800.00164,700.000.000.00900.002.5901.9601.96053171114NA

    OTE_014076226,793.84200,909.7684,000226,793.8411.41%25,884.08226,793.84200,909.764,018.00216,194.000.002.7002.3922.3923341116NA

    ATE_000001124,200.00111,780.0054,000124,200.0010.00%12,420.00124,200.00111,780.001,000.00124,200.000.002.3002.0702.07018111114NA

    ATE_000005224,050.00171,980.0093,500224,050.0023.24%52,070.00224,050.00171,980.004,668.00165,600.000.002.3961.8391.83979511137NA

    ATE_000021_A12,900.0011,100.003,00012,900.0013.95%1,800.0012,900.0011,100.00400.0011,580.000.024.3003.7003.7001001114NA

    ATE_000021_B258,000.00231,600.00120,000258,000.0010.23%26,400.00258,000.00231,600.00400.00202,800.000.012.1501.9301.9301001114NA

    ATE_000021_C12,600.0011,830.003,50012,600.006.11%770.0012,600.0011,830.00400.0011,760.000.023.6003.3803.3801001113NA

    ETE_000036_16633,600.00549,120.00242,000633,600.0013.33%84,480.00633,600.00549,120.0010,982.400.000.002.4002.0802.08030101125NA

    _000009_(17-4-07)530,000.00456,000.00200,000380,000.00-20.00%-76,000.00530,000.00456,000.000.000.002,000.002.6502.2802.2802121115NA

    _000009_(MVB)_17-4-07984,000.00440,600.00200,000380,000.00-15.95%-60,600.00984,000.00440,600.000.000.000.004.9202.2032.2031741115NA

    _12/28-3-06436,000.00380,000.00200,000436,000.0012.84%56,000.