Tyler Smith

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Creative Platform Blog post

Adobe’s Open Source opens doors to the future

Recently Adobe started their Open Source event tour that lets consumers come in and try out their new products and services for free. I came across an article about someone who was fortunate enough to be invited to and attended the event. Andrew Matlock, a student from the University of San Francisco was able to go and try out Adobe’s new products. The story gives some details on what we might expect when or if we go to one of the Open Source events.

Basically when you walk in there is a rather large computer lab. Once the first wave of invited members finish, the next wave of walk-ins take their place and the process repeats until the session is over. Teams of Adobe reps are on hand and handle issues or questions you might have while you jump from product to product testing out all the latest HTML5 features Adobe has implemented.

The purpose of the whole event is to allow the participants to not only get the hands on experience with the new products, but to offer feedback to Adobe on what they might do to make them better. The whole event is centered around HTML5 like I mentioned before. HTML5 is essentially the future of Internet code. Everything HTML4 couldn’t do, HTML5 can.

Everything Adobe Flash couldn’t do, HTML5 can. HTML5 is the best of all worlds. Adobe is getting into the HTML5 game early, which is a great move by the company that should attach the Adobe brand close to HTML5.

The best part about all of this is our friend Andrew Matlock that we talked about earlier. He is part of the future of the tech industry and he gets to try out the future of online code. It’s so great what Adobe is doing for these college students. When the Open Source event comes out here to Austin Texas this weekend I hope they pick me!

I’m a student at the University of Texas here in Austin and I know that if I got the opportunity to be a part of Open Source that it would be career changing. I would be a reference for people to draw from. Professors would ask me what the new software is like, unless they get invited too. Adobe is offering a great opportunity to college students once again. I know so many people here at the University are biting at a chance to be a part of it, myself included.

Communication Objective

This blog post also serves two main purposes. First the post informs the audience about what Open Source is and what potential participants might expect by referencing the feature story. The second purpose the post serves is to give brief insight into what it means that Adobe is inviting college students and recent graduates to be a part of this event and the impact that will be left on the young minds of the tech industry. By portraying this message through the college and entry level demographic, readers can get a sense of the weight this carries with them and can project it onto the event, thus raising its importance and influencing readers.

The Blog Site

This blog would reside on a blog site that is targeted at college students since the author is a college student himself that is interested in technology such as Adobe’s creative software. The blog site would also be associated with SXSW, an interactive media, film, and music festival that is hosted in Austin as well, so that the blog would have credibility associated with it because Adobe products are used to create those three products.

Social Media

Social Media will consist of the VNR created and distributed at the beginning of the campaign, as well as posts hyping up the open source events. Testimonials from the first event will be posted to Facebook, YouTube and Twitter. Social media will also feature a spotlight section called Open Source creations that will showcase various projects that were completed using the products created at the open source events.

Open Source creations will only run from the first event to about a month after the last event. This spotlight initiative will encourage participants to showcase what they created on social media and then gives users the opportunity to share their creations over various social media sites. This will promote the products and Open Source events to new audiences that may not have previously interacted with Adobe software.