Corporate Capabilities

WHO WE AREWHO WE ARE

Health Care• Health Care Delivery: Innovative services, disruptive technologies• Benefits and Value-based Design• Care Management, Disease Management• Health Care Administration • Health Care Information Technology (HIT)• Managed Care• Pharmacy Benefit Management (PBM)• Telehealth, Telemedicine, mHealth• Chiropractic, Alternative Health and Wellness

healthcare • life sciences • medical travel • technology • entertainment • environmental • not for profit

healthcare • life sciences • medical travel • technology • entertainment • environmental • not for profit

CPR is a full-service strategic marketing communications company specializing in:

Technology• Computer Hardware• Computer Software• Systems Integration and Delivery• Technology Development• Telecommunications

Entertainment• Spokespersons • Book Launches• Event Planning• Feature Films• Television

Medical Travel• Facilitators• Government Sponsors• Hospitals• Networks• Newsletter: Medical Travel Today

Life Sciences• Medical Device,

Pharmaceuticals, Biotech and Specialty Pharma

• Rx, OTC• Nutritional Supplements• 3PL Distribution

Environmental• Alternative Energy• Solar Energy • Wind Power• Green Initiatives

Not for Profit• Advocacy• Fund Raising • Direct to Professional• Direct to Consumer

With more than 25 years experience, CPR serves publicly traded

companies, privately held entities, and not-for-profit organizations.

Business-to-Business Direct-to-Consumer

Issue-Oriented

Branding

Targeted messaging and communications

Campaigns that drive market awareness and increase revenues

• Developing integrated and collaborative strategies to bring to market innovative products, services and business processes.

• Delivering, retrieving, and sharing competitive intelligence that can bring better decision-making opportunities to light.

• Identifying new trends and analyzing data from multiple sources to identify strategic points that enable clients to succeed.

• Collaborating with key opinion leaders to confirm real, feasible, and strategic outcomes.

• Contributing healthcare market intelligence.

CPR Puts Knowledge to Work by:

WHAT WE DOWHAT WE DO

Service to Clients: • Strategic vision and innovation

• Customer-centric strategies

• Collaborative strategies

• Market intelligence

• Access to national leaders

• Passion and commitment

WHO WE SERVEWHO WE SERVE

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•

From emerging companies to industry giants,

CPR develops messaging and positioning campaigns

that drive market awareness,create opportunities,

and increase revenues.

Public Companies

Private CompaniesNot-for-Profit

OrganizationsFoundations and Public Service Organizations

AGENCY PRINCIPALSAGENCY PRINCIPALS

JOE CARABELLO, President and CEO • 30+ years' experience in healthcare marketing

strategy, planning and corporate communications.

• Managed Care start-ups and marketing programs of several health maintenance organizations including Oxford Health Plans.

• Vice President of Olsten Health Care Services.

• Start up, development, and marketing of regional ambulatory healthcare systems.

• Consultant to the Office of Health Maintenance Organizations of the U.S. Department of Health and Human Services on marketing HMOs.

• Served on the Board of Health Systems Agencies (HSAs) in New Jersey and Louisiana.

• Served on the Board of Directors of the Group Health Association of America (GHAA) and currently serves on the boards of several private corporations and community organizations.

LAURA CARABELLO, Founder and

Principal • 25+ years' experience in healthcare marketing strategy, planning

and corporate communications.

• Nationally recognized in the development of programs and campaigns for national and international corporations.

• Founder, Publisher and managing editor of Medical Travel Today and Your Medical Travel newsletters.

• Editorial Advisory Board for Product Management Today, frequent contributor to publications and online Web Summits, including Managed Care OnLine.

• Invited by the FTC to testify on healthcare advertising and marketing ethics.

• Leads industry consortia and consults to numerous professional and healthcare organizations.

• Often commissioned by national business and professional publications to author by-lined articles covering a wide variety of business issues.

• Ghost writer on senior level business issues for corporate executives.

SERVICE OFFERINGSSERVICE OFFERINGS

Public Relations, Media Relations and Financial Relations

• Comprehensive Market Communications

• Planning and Execution

• Business-to-Business

• Business-to-Consumer

• Corporate Awareness and Visibility

• Strategic Consulting

Market Strategy and Development

• Comprehensive Market Communications • Planning and Execution• Analyst Relations• Awards Submissions• Book Launches• Bylined Articles and Case Studies• Crisis Communications• Media Coaching• Media Kit Development• Media Tours, Interviews and Appearances• Podcasts• Press Releases and Media Advisories• Satellite Media Tours• Speaking Opportunities and Trade Shows• White Papers

Direct Marketing

• Advertorials

• Advertising

• Business Development and Networking

•Development of Strategic Alliances

•Direct Marketing Programs

•Newsletters

•Trade Show and Conference Support

Branding and Collateral Development

• Brochures

•Direct Mail

•Identity and Logo Development

•Media Kits

•Newsletters

•Trade Show Booths

Interactive Marketing and Multimedia Development

• HTML Email Campaigns

• Podcasts

• Webinars

• Website Marketing

Social Networking and Viral Marketing

• Blogs

• Email Campaigns

• Grass Roots Viral Marketing

• Social Media: Twitter, Pinterest, Facebook, LinkedIn, YouTube

EVENT PLANNINGEVENT PLANNING

Pictured: Legendary astronaut Buzz Aldrin, speaks at the launch party for CPR Client, Principal Solar.

From cocktail parties to private dinners for

key clients or prospects, CPR handles logistics

including venue to menu, and ensures events are

memorable and marketable.

• Evaluate venues• Leverage relationships with

national leaders to book keynote speakers

• Secure catering and necessary permits

• Invitation design and distribution

• Guest list coordination• Takeaways/favors• RSVP/ Guest list• Media relations surrounding

event• And more!

• Create and submit speaking abstracts to select opportunities

• Leverage thought leadership articles and present with clients as appropriate; release industry-specific

White Papers at highlighted events.

• Distribute press releases and media advisories tied to speaking opportunities at conferences; schedule interviews with appropriate media.

• Conduct pre- and -post conference mailers (print and electronic) .

Speaking EngagementsCPR pursues and secures speaking

engagements at industry conferences and events which are focused on areas matching

corporate capabilities to prospective customers.

Additional public relations tactics surrounding

conferences:

Pictured: Michael Gorton, President and CEO of Principal Solar.

CLIENT TESTIMONIALSCLIENT TESTIMONIALS

CPR dedicates itself to a small number of clients, rather than

working with an extensive roster of companies, in order to

ensure each receives the attention it deserves.

“I have worked with CPR on four separate projects over the past seven years. In each case, Laura Carabello and her team have far exceeded expectations. While I was building TelaDoc, CPR delivered more PR than all of the other PR firms I have used in my career – combined. I highly recommend them.” - Michael Gorton, Principal Solar

“CPR has helped Alliance Life Sciences gain brand awareness and notoriety in the perplexing world of health care communications, while aiding in establishing us as a thought leader in the space.” - Alliance Life Sciences

“Just as the name suggests, CPR is like a breath of fresh air. Our company had flat-lined in the areas of buzz-marketing and public relations before partnering with CPR last year. Thanks to their ‘can-do AND will-do’ attitude, complimented by their ‘high quantity AND high quality’ approach for increasing brand awareness, CPR was able to put the life back into our company’s strategic marketing program.”- RxEOB

"From Rachel Ray to Good Morning America, we have experienced unprecedented coverage

on both national and international levels."

-Nancy Makoben, Director of Sales, Unotron

"CPR's strategic vision and tactical initiatives have resulted in numerous articles and ongoing brand awareness. They constantly evaluate our media mix and deliver our message to key audiences." -John Fielder, Co-Founder, Senior Vice President - Marketing & Corporate Communications, Centric Health Resources

CLIENT SUCCESS STORIESCLIENT SUCCESS STORIES

Public Relations Success Spotlight: Managed Care

Public Relations Success Spotlight: Disease Management

Public Relations Success Spotlight: Not-for-Profit

Teladoc is a convenient, cost-effective alternative that allows you to resolve minor medical issues 24/7 over the telephone, from wherever you are.

Public Relations Success Spotlight: Telemedicine

Public Relations Success Spotlight: Medical Device

CONTACTCONTACT

Contact CPR Today

475 Market StreetElmwood Park, NJ 07407

201.641.1911 x50www.cpronline.com

Ihor AndruchVice President of Client Services

iandruch@cpronline.com