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© 2008 IBM Corporation 2008年7月31日星期四 1
Elaine LennoxVP Marketing
IBM Enterprise Systems
【IBM觀點看Green】全方位的綠色大未來
“Stop Talking Green. Start Doing Green.” – 2008 IBM綠色工程大講堂
© 2008 IBM Corporation 2008年7月31日星期四 2
Energy demand doubling, Information Technology (IT) unable to keep pace
While IT only accounts for 2% of anthropogenic CO2 emissions, the impact is huge
For every 100 units of energy production, on average, only 3 unitsused for productive computing
99% of installed base of volume servers is inefficient today
e-waste cannot be ignored – 1 billioncomputers potential scrap by 2010
Energy Demands Have Business at a Tipping Point
© 2008 IBM Corporation 2008年7月31日星期四 3
“IBM to reallocate $1 billion a year”To guarantee the research and development funding for IT energy efficiency technology. Create an 850 member worldwide IBM “Green Team” of energy efficiency specialists.Convert our facilities to Green Data Centers using IBM energy efficient technologies and services.Use virtualization as the technology accelerator for our Green Data Centers.
Re-affirmed IBM’s long standing commitment to environmental responsibility
1. IBM energy conservation actions from 1990 – 2005 reduced or avoided CO2 emissions by an amount equal to 40% of its 1990 emissions while saving $250 million. Achieve a 12% reduction between 2005-2012.
2. IBM will double the compute capacity of our Green Data Centers by 2010 — without increasing power consumption, thus avoiding 5 billion kilowatt hours per year and CO2 emissions equivalent to taking 1M cars off the road.
IBM Project Big GreenIBM Project Big Green
IBM ‘Project Big Green’ CommitmentsMay 10, 2007
© 2008 IBM Corporation 2008年7月31日星期四 4
More than 2,000 client projects
1,000 IBMers trained and deployed
‘Green’ specialization program for IBM Business Partners
New! IBM Virtual Green Data Center
Over 1.5 billion lbs. of IT equipment recycled since 1996
Over 35,000 in ‘green-community-of-interest’
New Enterprise Data Center strategy is green by design
Progress Toward Our Goals
© 2008 IBM Corporation 2008年7月31日星期四 5
http://www.ibm.com/ibm/responsibility/
Seeking and winning awards
Improved our rankings
Transparent and verified results
Enhanced IBM brand awareness
1990-2007, avoided energy-use-CO2emissions equivalent to 45% of IBM’s 1990 energy use, average saving of $18.2 million per year in utility costs.
$97 million saved last year in travel costs from use of Web conferencing
IBM Strategic Data Centers benefits realized since May 10,2007
– New 72,000 square foot data center designed to achieve 71% efficiency rating
– 18,500 virtualized images deployed as part of 3900-to-40 consolidation
– Achieved operational savings as high as 70%– Annual energy usage reduced by as much
as 80%– Reduced floor space at one location by 85%
Don’t Just Talk About it, Do it
© 2008 IBM Corporation 2008年7月31日星期四 6
Source: Data from subset of IBM engagements with over 2000 clients where savings have been quantified.
“Average achievable energy savings greater than 40%”
“Data Center Energy Efficiency assessment shows average pay back < 2 years”
“Average utilization rates increased 2X to 4X”
“$1 energy savings drives another $6-8 operational savings on average”
“Achieved data compression rates of 83%”
“12 MMT assessments drove potential 13 million kWH annual savings”
Customer Results
© 2008 IBM Corporation 2008年7月31日星期四 7
Start by Finding Your Inefficiencies
IT Resources
70%70%DesignDesign
30%30%ProcessorProcessor
Utilization
80%80%IdleIdle
20%20%In useIn use
Data Center
55%55%Power/ Power/ CoolingCooling
45%45%ITIT
LoadLoad
Data Center Energy Efficiency AssessmentData Center Thermal Analysis (New! Mobile Measurement Tool)
IT Power/Cooling Trends and Data Center Best Practice evaluation Data Center IT Health Audit
Server Consolidation Efficiency StudyServer & Storage Optimization Services VMware virtualization services
© 2008 IBM Corporation 2008年7月31日星期四 8
IBM’s Holistic Approach
Dispose
BuildDiagnose Compute Resources
VirtualizationCooling
Green Agenda
Measure and Manage
Workloads People
© 2008 IBM Corporation 2008年7月31日星期四 9
Trusted Advisor for Building Green Data Center
IBM Global Site and Facilities Services– World-class Green Data Center planning,
design, and construction services– Assisted in the designed and building over
30 million square feet of raised floor
Expertise to improve efficiency of:– Air flow management– Transformer and uninterruptible power
advances– Efficient chillers, fans and pumps– “In aisle” cooling – Direct liquid cooling– More
New! Family of open, pre-architected, standardized data center designs. Featuring leading vendors.
Scalable Modular
Enterprise Modular
High Density Zone
Portable Modular
100’s, 1,000’s, 10,000’s of sq. ft.
and beyond
© 2008 IBM Corporation 2008年7月31日星期四 10
IBM System z10 EC
Up to 93% savings in energy costs and 46% less
space than Sun X2100 Single Core servers
IBM POWER Systems
IBM Power™ 550 uses 91% less
energy and 98% less space than a 64-core HP 9000
Superdome
IBM BladeCenter
Uses up to 24% less energy than HP BladeSystem
c-class
IBM System Storage
New! TS7530 Tape and SAN Volume Controller and virtual disk. Can cut cost 10X
Cuts energy costs 40% compared to
equivalent compute power in an enterprise rack
IBM iDataPlexIBM System x3950
64-core scalability, now
for x86 large scale
virtualization
Compute Resource Innovations
© 2008 IBM Corporation 2008年7月31日星期四 11
Environmentally Responsible Disposal
IBM is largest recycler of IT equipment
“1 billion computers will potentially be scrapped between now and 2010”“55% of US-based companies do not have an IT disposal strategy”
IDC, Gartner and the National Safety Council
Approximately 40,000 units per week
Less than 1% to the landfill, no hazardous materials
Over 1.5B pounds processed since 1996
Re-using parts, and/or re-selling more than 40,000 machines a week in its centers round the world
© 2008 IBM Corporation 2008年7月31日星期四 12
Establishing Your Green Agenda
Setting, achieving, measuring and verifying requires your holistic approach.
Infrastructure service management
Workload PeopleFacilitiesSystems and data center equipment
© 2008 IBM Corporation 2008年7月31日星期四 13
Things to Consider About Your Green Agenda
1st1st1st
Show Show leadership in leadership in your industryyour industryImprove your Improve your public imagepublic image
IBM Example
3311
45%45%45%
Set Set substantivesubstantivegoalsgoalsDocument integrated Document integrated results across businessresults across business
17yrs17yrs17yrs
Ensure Ensure transparency transparency and verificationand verificationDeclaration alone Declaration alone is not acceptableis not acceptable
22
45% saved 1990 to 200745% saved 1990 to 2007
2005 to 2012 Goal —Achieve 12% reduction in CO2
© 2008 IBM Corporation 2008年7月31日星期四 14
Intelligent Utility Networks —efficient energy transmission & distribution networksReduce usage, reduce outagesImproved grid management
Transport Systems —sustainable mobility solutionReduce traffic congestion, improves mass transit useReduce CO2 emissions, reduces energy useImproves environment
Carbon Management Services —enterprise carbon footprint management
• New! IBM IT Carbon Study workshops available• Printers, Network, • Facilities upgrade (server room , server closet)• Enhanced desktop
IBM Energy & Environmental Innovations Beyond IT
© 2008 IBM Corporation 2008年7月31日星期四 15
Summary
IBM is Making Significant Progress IBM is Making Significant Progress Against Our GoalsAgainst Our Goals
IBM is Delivering a Breadth and Depth IBM is Delivering a Breadth and Depth of Capabilities to Help Organizations of Capabilities to Help Organizations Become More Energy EfficientBecome More Energy Efficient
IBM Can Help You Execute IBM Can Help You Execute Your Your ““GreenGreen”” AgendaAgenda