Crm Bud 20100225 Crm Final

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  • 1. Applications Forum CRM 2010 februr 25. Tompa Sndor, Senior CRM Pre-Sales
  • 2. Elszigetelt kommunikcis csatornk Eltr gyflkp s tapasztalat Online gyflszolglat Kereskedk Kirendeltsgek Ltez integrci A Rszleg B Rszleg Lenyvllalat Partnerek
  • 3. Tbbcsatorns CRM Egysges gyflkp s tapasztalat fggetlenl a csatorntl Mobil Online gyflszolglat Kereskedk Kirendeltsgek Kzssg CRM Integrlt End-to-End folyamatok A Rszleg B Rszleg Lenyvllalat Partnerek
  • 4. Felhasznl centrikus CRM CRM, ahogy te akarod, ahol te akarod, amikor te akarod P Bngsz Bngsz rasztal vagy Google Mobil Gadgets
  • 5. Ipargspecifikus megoldsok Technolgia ptipar Tancsadk Telekom Kereskedelem Utazsi gazat Kzigazgats / llami szektor
  • 6. Ipargspecifikus megoldsok
  • 7. Elktelezettsg az innovci mellett Transformational CRM 5.6 M Customer Adaptive CRM 5.0 M CRM for Everyone, Enterprise BI CRM On Demand 3.0 M Analytics, Standards- Best Based Integration Practices CRM 2.17 M Multichannel CRM Industry-Specific CRM 1.3 M Integrated CRM Integrated 1M Sales and Customer Enterprise- Mobile SFA Service Class 600,000 Siebel SFA Systems Founded 200,000 60,000 500 4,000 20,000 1993 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
  • 8. CRM minden zletg szmra Business Analyst Chief Field KERESKEDELEM Chief Sales Marketing Officer MARKETING Rep Corporate Sales Alliances Marketing Officer Manager Tele Manager Sales Marketing Sales Compensation Manager Operations Administrator Marketing Operations Billing Sales Manager Manager Manager E- Web Marketing E-Commerce Manager VP, Service Field Service Engineer IT Manager Dispatcher Business Sales Analyst Manager Tele-Sales Representative Call Center GYFLSZOLGLAT Manager TOVBBI KIEMELT FUNKCIK
  • 9. Marketinget tmogat funkcik Business Analyst Chief Marketing Officer Corporate Marketing Manager Marketing Siebel eMail Marketing Manager Siebel Web Marketing Marketing Siebel Marketing Analytics Operations Manager Siebel Events Management Siebel Loyalty Management E- Siebel Campaign/Dialogue Management Marketing Siebel Marketing Resource Management