INFOSYS & WIPROComparative CSR Study

BRAND IDENTITY

The present Wipro Identity was redefined in 1998. This brand identity represents the diverse businesses and corporate values associated with Wipro Limited. It is composed of three mutually-dependant elements:• Rainbow Flower• 'Wipro' (written in black)• 'Applying Thought' (written in black)

Color Significance• Red: Life, Dynamism, Auspiciousness• Green: Nature, Freshness, Growth, Prosperity, Youth• Yellow: Sun, Warmth, Vitality, Aspiration• Violet: Intelligence, Innovation, Shrewdness, Mystery• Blue: Sky, Sea, Transparency, Nature

COMPARATIVE ANALYSIS OF INFOSYS AND WIPRO

Q3-2011 Infosys Wipro

Revenues ($Billion) 6.825 6.964

No of employees 145,088 136,734

CSR Budget (Rs Cr) 20 Not disclosed

Year of establishment 1981 1945

Registered Office Locations Bangaluru Bangaluru

Karmayog Rating 4 4

Recommended CSR Karmayog Report

45.5 55.3

CORE AREAS OF WORK

Infosys

Social Contract

Resource Efficiency

Green Innovation

Wipro

Education

SustainabilitySociety and Community

CSR AREAS Education

Mission - “To improve the Quality of education – so that life opportunities and possibilities are expanded for everyone, including the most under privileged”

Eco Sustainability Mission - “Bringing environment

consciousness to the forefront and have a clear responsibility to contribute to the creation of a just, equitable and humane society”.

Society and Community Wipro Cares philosophy is to

utilize the collective wisdom of volunteers to bring long term benefits and satisfaction to the community, as we believe that providing funds alone will not help the community

Social Contract Commitment to an equitable

society. Employees make a difference by taking up social causes in healthcare, education, art and culture, rural rehabilitation and inclusive growth.

Resource Efficiency Be responsible consumers of

energy and natural resources. The long-term vision is to become water sustainable and reduce ecological impact even as we grow our global operations.

Green Innovation Develop sustainable solutions to

reduce the carbon footprint of our customers. Also combine sustainability with engineering to develop smart and green products.

INFOSYS AREAS OF WORK

Social Contract

Programs Categories1. Volunteering2. Emergency Aid3. Digital Empowerment4. Shaping Policies5. Promoting Education and Research

Programs Names1. SPARK2. Food Relief3. Akshaya Patra – midday mean program

Resource EfficiencyPrograms Categories1. Green Infrastructure2. Energy Conservation3. Water Sustainability4. Replenishment of natural

resources5. Waste Management6. Green supply chain

Programs Names1. Green Buildings2. Collaboration of policies3. Seed ball drive4. Conservation of energy

Green InnovationPrograms Categories1. Ingreen Energy

Management2. Smart workplaces3. Carbon footprint

calculator4. Responsible

computing5. Car pooling

Programs Names1. Patent Applications2. Award for Flypp3. Energy Saving research4. Cutting operational cost5. Using technology to save cost

WIPRO AREAS OF WORK

Education

Programs Categories1. Applying thoughts in

schools2. Mission 10X

Programs Names1. Back to the future2. Supporting girls to complete their schools3. Teachers training center

Eco Sustainability

Programs Categories1. Energy and GHG

Efficiency2. Water efficiency3. Waste management

Programs Names1. Green lighting solution2. Green IT Solutions3. Industrial water treatment solution4. Renewable energy solution5. Shared service consulting

Green InnovationPrograms Categories1. Rural Health program2. Disaster Rehabilitation3. ‘Less Plastic for me’ campaign

CSR, AN ACCEPTABLE MARKETING TOOL: LOWE LINTAS SURVEY

Survey on consumer attitudes towards CSR in India, 2011

Conducted on www.msnindia.com Research Agency Cross-Tab Pvt Ltd Over 2000 respondents (Ahmedabad,

Bangalore, Chennai, Delhi, Mumbai, Kolkata) Source: Hindu Business Line

CORPORATE SOCIAL RESPONSIBILITY RATING

Overall Community Employees Environment Governance

Infosys Technologies

63 62 62 61 68

Wipro Ltd 64 63 64 63 65

IT & Network Services

51 51 51 49 54

All company average

48 48 48 46 51

India Company Average

51 53 53 50 49

Data source: CSRHUB

KEY FINDINGSINDIAN CONSUMER HAS NO ILLUSION-CSR IS ABOUT REPUTATION BUILDING

Why Corporations do CSR?

65% Build Reputa-tion25% Market their products22% Believed in it

Companies Bill 2011 as presented to the Parliament (Source MCA website)

PHILANTHROPIC Responsibilities Be a good Corporate Citizen. Contribute resources to the community; improve quality of life.

ETHICAL Responsibilities Be ethical.Obligation to do what is right,

just and fair; Avoid harm.

LEGAL Responsibilities

Obey the La Law is society’s codification of right and

wrong;Play by the rules

ECONOMIC Responsibilities

Be Profitable The foundation upon which all others

rest

Source: Carroll (1991)

CARROLL’S PYRAMID OF SOCIAL RESPONSIBILITY

ECO EYE

 The initiative focuses on: Reducing ecological footprint of business

operations Engagement with employees Supply chain Partners and customers

To create a more sustainable society, and transparent reporting/disclosures.

C-LIFE "C STANDS FOR COMPETENCY, L FOR LEADERSHIP, I FOR INTEGRITY, F FOR FOLLOWING THE NORMS OF THE COMPANY AND E FOR EXCELLENCE,“

Local Support

Government

Partners

Vendors

Employees

Customers

Sustainability is not a reaction to risks. It is out core value- S. D. Shibulal, COO & Director, Infosys

Under the auspices of the state government's 'Aasare' scheme, Infosys partnered with local Non-governmental Organizations (NGOs) to construct homes across 18 villages. The ongoing housing project serves as a model for sustainable development.

CSR AWARDSInfosys Infosys wins American Society for

Training & Development (ASTD in inclusivity The ASTD Awards honor

excellence in workplace learning and performance. They recognize best practices and solutions that achieve organizational goals.

Award for FLYPP Flypp, Infosys' application

platform for mobile operators, won the Aegis Graham Bell Award 2010 for Innovative Approach to Technology and Business in Telecom

Infosys BPO Wins Prestigious CSR Award for Project Genesis at the 8th National Outsourcing Association Awards in London (Nov 30 2011)

Wipro Wipro’s work

prompted Business world FICCI-SEDF Corporate Social Responsibility Award 2003 to rate Wipro as one of the top Indian corporate championing the cause of Corporate Social Responsibility and sustainable development.

CEO’SNarayana Muthy Founder of Infosys Technologies limited Awarded world entrepreneur of the year in 2003

by E&Y Awarded padma shiri from GOI Officer of the Legion of Honor from the

Government of France Padma Vibhushan from the Government of India Order of the British Empire from the

Government of United KingdomContributions Infoscions, together with the board of directors

and the Infosys foundation, contributed US $6.8 million towards relief, rehabilitation and reconstruction

In 2005, Infosys donated Rs. 10 million (about $226,000) to help the effects of 2005 earthquake in Pakistan

In 2010, the Murthy’s donated $ 5.2 million USD to Harvard University Press for a project that aims to make India’s classical heritage available for generations to come

In 2010, Infosys Australia organized a fund-raiser to support Red Cross’ disaster relief efforts in the wake of earthquakes in Haiti and Chile

Azim Premji Chairman of wipro Honored with padma bhushan award in

year 2005 Awarded with honors like the honorary

Doctorate from the Manipal Academy of Higher Education

Awarded with an honorary degree from the Aligarh Muslim University and as well as Wesleyan University

Contributions Azim Premji Foundation-Funded by the

Wipro Founder Azim

The foundation was set up with resources contributed by Azim Premji and has a corpus(amount) of $1 billion. It focuses on creating models that significantly improve the quality of learning in schools, particularly in rural areas, in an effort to promote universal elementary education in India

INFOSYS ENGAGEMENT CHANNELSTrack Customers Employees Local Communities Investors Suppliers Government/NGO/Others Academia

Social Contract

Employeesatisfaction surveys,inclusivity survey,Voice of Youthforum, employeeaffi nity networks,grievance redressalboard, HRD blog,InfyWiki, bulletinboards

Site visits,interviewswith localNGOs andcommunityrepresentatives

Analystmeet,annualgeneralmeeting

Procurementpolicy andvendorselectionprocess

Membershipin globalassociations,mediainteractions

Curriculumenhancementprogramswithacademia

Resource Effi ciencyEco clubs,employeecommittees

Vendorsatisfactionsurveys

Engaging withgovernments andglobal forums tousher sustainablepolicies

Globalinternshipprograms,fellowships

Green Innovation

Customersatisfactionsurveys,annualcustomerleadershipmeet

Innovationcommittees

Vendorreviewmeetingsandawarenesssessions

Infosys blogsJoint R&Dprojects

“Infosys has always shared relevant information with stakeholders. We have gone a step further by disclosing information that is not required by law. In fiscal 1994, Infosys provided a comparison of actual performance vis-à-vis projections made in the prospectus. After setting the precedent, such disclosure became mandatory in India”

THE HICCUPS Wipro World bank debarred Wipro Technologies for four years in the year 2009 for providing

improper benefits to the Bank’s staff

Infosys The firm is facing a federal grand jury probe after an US employee of the company filed a

lawsuit alleging misuse. Infosys has been accused of using the cheaper B-1 visa programme to send employees for long term work — H-1B is the appropriate visa for long-term work and is more difficult to get. The firm has now tightened documentation of the visa process following an audit by an US-based legal firm. Only employees of Grade V and above are now allowed to travel on the B-1 visa. Grade V is a managerial position.

The firm has also mandated that no employee traveling on this visa category can stay beyond 45 days in the US. Employees also need to sign a policy document on the B-1 visa before travelling.

The sexual harassment suit was the most high profile in India's corporate history. Mr. Murthy quit in July last year after Ms. Maximovitch sued him and the company, contending sexual harassment and wrongful termination. Mr. Murthy, who was based in Fremont, Calif., was also an Infosys board member and the company's highest-paid employee. In her suit, filed in Alameda County Superior Court in Oakland, Calif., Ms. Maximovitch, who had been Mr. Murthy's executive assistant, contended that she was subjected to verbal and visual sexual harassment and unwanted sexual advances. She also contended that the company failed to take reasonable steps to keep the harassment from occurring and recurring.

EXCERPTS

"One day we had a visitor from Nortel who walked into my office and found me working on a Wipro desktop. We still did not have laptops those days. Then he found the bulbs in my rooms were made by Wipro. He cheekily asked me whether the tiles were also from Wipro. I said Wipro does not make them but the day they do, I will use them," he went on. "The point is that they make products of quality," he added."

APPENDIX

EDUCATION

MISSION: “To improve the Quality of education – so

that life opportunities and possibilities are expanded for everyone, including the most

under privileged”

Wipro Applying Thought in Schools

oFocused, long-term initiative in school reform

oInitiative based on the thought that every child must be given the opportunity to realize his/her potentialoWorked with over 10,500 educators in 1500 schools across 17 states in IndiaoPartnered over 30 social organizations in this endeavor

Mission10X

oA platform for the rapidly growing academic community of educators, learners and innovators

oHelps them impart education that enhances the employability skills of fresh engineering graduates in IndiaoReached out to 8,500 faculty across 19 states and conducted 285 workshops

Making education our mission:o At Wipro, our commitment to education is driven by a mission to impart

knowledge that helps the young develop holistic skills to address social, economic and environmental issues. Wipro perceives education as a fundamental enabler of sustainable social change.

o In this context, Wipro has undertaken educational initiatives that cover school reform and the curriculum. These include:

Wipro Applying Thought in Schoolso Focused, long-term initiative in school reformo Initiative based on the thought that every child must be given the opportunity to realize

his/her potentialo Worked with over 10,500 educators in 1500 schools across 17 states in Indiao Partnered over 30 social organizations in this endeavor

Mission10Xo A platform for the rapidly growing academic community of educators, learners and

innovatorso Helps them impart education that enhances the employability skills of fresh engineering

graduates in Indiao Reached out to 8,500 faculty across 19 states and conducted 285 workshops.

o Back to the Future – A learning center for children

They work through an NGO called Towards Future to provide learning opportunities and bridge schooling. Their primary objective is to prepare the children to go to regular schools. They also provide them a nutrition supplement in this center.

o Supporting girls to complete their high school

They work through an NGO called Rockfund that encourages and enables girls to pursue their education till 10th standard by providing them financial support. This is done through close interactions with the child’s parents and the schools.

o Teachers Training Center – Parivartan

They work through an NGO called Door Step School to educate, train and equip teachers to educate migrant children.  

EDUCATION PROJECTS

o Our WorkWe work with an NGO called Swadhar to address the needs of children of all ages in a particular area. o Because of this the confidence of children has risen and the drop-out rate has

reduced.o The community is gradually responding to the concept of a library and are

engaging themselves in reading books and newspapers in their leisure time

ECO SUSTAINABILITY

MISSION:“Bringing environment consciousness to the

forefront and have a clear responsibility to contribute to the creation of a just, equitable

and humane society”.

o Energy and GHG efficiencyo 25% improvement in energy efficiency in the last 6

years due to adoption of green building standards based on LEED framework.

o 44% reduction in use of printing paper through effective automated controls and behavioral changes.

o Water efficiencyo 32% of water requirement met through water

recycling and harvesting.

o Waste managemento Four biogas plants convert food waste to cooking fuel

translating into a net reduction of 100 tons per annum.

WORK DONE

Helping customers be Green

Wipro’s 360 degree solution for customers to go Green

Wipro is uniquely positioned with its presence in multiple-business to offer an array of green-solutions that help

customers make their business more green.

SOCIETY AND COMMUNITY

RURAL HEALTH PROGRAMo Wipro Cares launched Project Sanjeevani, its first rural healthcare

project, on the 6th of November 2009, in Aurangabad district.

o It was launched in partnership with Savitribai Phule Mahila Ekatma Samaj Mandal (SPMESM), a reputed NGO.

o Project Sanjeevani aims to build a sustainable Primary Healthcare system with the involvement of the local population.

Aim behind this Program:o Provide quality primary health services by operating a Mobile Health Clinico Strengthen the local institutions to improve the attendance of children so

as to ascertain and improve their healtho Identify and treat malnutrition cases in the project areao Create awareness regarding personal hygiene, diet and vaccination

through awareness programs and counseling sessions

o They believe that the victims of disaster need our help and encouragement to rebuild their lives after natural calamities. Hence, we engage them to understand their needs to be able to provide them the support that will help them create a self sustainable environment.

o Gujarat earthquake relief : Helped build a health center with a physiotherapy unit to provide care to patients

o Orissa cyclone relief : Built a cyclone shelter equipped with a siren, life jackets

DISASTER REHABILITATION

o Their work in tsunami affected areas in Tamil Nadu

They have spent considerable time to understand the needs of the

affected people and plan the rehabilitation program in this region.

o Pushpavanam Village

They work in Pushpavanam village focused on creating livelihood, building houses and insuring the people against a similar disaster in future.

o Evolved a cost effective but labor intensive solution to reclaim 100.25 acres of agricultural land

o Coastal tree plantation done in this village against the destructive recurring flood

o Added additional infrastructure to four of the existing schools, catering to over 500 children

o Built toilets and provided clean drinking water to the village to ensure hygiene and good health

o 'Less Plastic for Me' campaign

Along with an NGO called Saahas, that works in the area of waste management, they are creating awareness regarding the ill-effects of use of plastic.

o Worked with and educated people at supermarkets, malls and shopso Introduced common collection centers for used plastic in schools,

apartments and super-marketso Worked with specific audience in apartment blocks and residential

lay-outs to involve them in their campaigno Worked with educational institutions through various clubs and

active groups to motivate students to reject the use of disposable products on campus and ensure the collection and recycling of products used

o Interacted with officers of the department of environment and ecology, state pollution control board and city municipal corporation to introduce them to the program and to elicit support from them

The Social Contract

Infosys has pledged to make a difference to society by actively participating in community development.

Their 'social contract' inspires more than 100,000 employees to contribute to community welfare, environment sustainability and digital literacy.

In 2009-10, Infosys organized several programs, enabling employees to give back to society:

Volunteering o A sabbatical policy encourages Infoscions to work

for designated Indian Non-Governmental Organizations (NGOs) on community projects. Employees are paid an allowance by the company for up to a year.

The Social Contract

Providing food

Infoscions actively support the mid-day meal program of the Akshaya Patra Foundation. It is the world’s largest NGO school meal program blending nutrition with education for more than one million children in rural areas across seven states in India, daily.

Emergency aid

In 2009, floods in Andhra Pradesh and Karnataka caused widespread destruction of life and property. The Infosys Foundation and Infoscions donated 30 crore towards rehabilitation and reconstruction of homes.

In 2010, Infosys Australia organized a fund-raiser to support Red Cross’ disaster relief efforts in the wake of earthquakes in Haiti and Chile. Infosys USA worked with Red Cross to provide Haitians with food and medical care.

…CONT’D

Shaping policies

Members of the board of directors of Infosys serve on global councils and contribute to policy making in corporate governance, education, healthcare, diversity, and the environment.

Promoting education and research

Infosys is working with more than 400 engineering colleges in India to enhance their curriculum and enrich the talent pool through the Campus Connect program. The Infosys Science Foundation promotes research in pure and applied sciences with an annual prize of Rs 50 lakh for Indian researchers.

…CONT’D

Digital empowerment

Infosys initiates children into Information Technology at a young age through the SPARK program.

In 2009-10, Infoscions touched the lives of more than 70,000 students across India by undertaking IT training and mentoring teachers of government-aided schools in rural areas.

…CONT’D

Resource Efficiency

Green infrastructureInfosys adds approximately 2-3 million sq. ft. of infrastructure annually. The new buildings across Development Centers (DCs) are based on Leadership in Energy and Environmental Design (LEED) standards. Structural designs are peer reviewed to ensure optimal use of concrete, glass and steel. Recycled materials such as bagasse-based table tops and aluminum frames for workstations are used wherever possible.

Energy conservationInfosys is one of the largest consumers of solar water in India. They are undertaking a pilot project of micro wind turbines at Mangalore and Pune DCs, and evaluating the feasibility of meeting their power requirements from green resources.

…CONT’D

Water sustainabilityTheir integrated water management system optimizes consumption and recycles water in state-of-the-art treatment plants. Reservoirs, wells and roof-top basins across their Indian DCs replenish ground water and harvest rain water.

Green supply chainThey source raw materials from vendors located within a 500 mile radius, whenever possible. Their procurement policy helps them identify vendors who reduce consumption of natural resources, promote talent diversity and adopt ethical work practices.

…CONT’D

Replenishment of natural resourcesOne sapling is planted for every new employee at Infosys. In addition, their Bangalore DC conducted an afforestation program to plant more than 100,000 trees. They have realigned their processes to reduce consumption of paper. Campaigns such as 'Zero Paper Tissue Day' create awareness about responsible use of paper and reusable alternatives.

Waste managementThey have installed bio-gas chambers at their Pune and Mysore DCs to generate energy from organic waste. Inorganic waste in recycled or reused at all their DCs.

…CONT’D

GREEN INNOVATION

Infosys is focused on Green IT to improve the quality of life, protect the environment and transform business. From an enterprise cloud to smart grids within their campuses, they have piloted several green applications locally:

InGreen Energy Management Their application evaluates energy consumption

patterns to identify opportunities for energy optimization. Automated data gathering and intuitive data visualization enable tracking and reporting of energy related data at consolidated and granular levels.

Smart workplaces Intelligent cubicle design techniques and sensors

provide volumetric lighting by detecting movement of employees and assessing body temperature to calibrate the intensity of light.

…CONT’D

Carbon footprint calculator o Their patent-pending, desktop personal carbon

calculator measures an individual's carbon footprint and reports the carbon credits required to offset it. A sustainability portal guides employees on how to reduce their ecological impact.

Responsible computing o Terminator, their desktop application prompts

employees to switch off their Personal Computers (PCs) towards the end of the day. PCs shut down automatically after a pre-defined idle period.

…cont’d