Business Ethicand Social Responsibility January 29, 2009Brings
Good Things to LifeCommitted to People, Committed to the Future.
Toshiba 2516 1. , 2525 2. 2531 3. () 2532 4. () , 2533 5. () 2533
6. 2542 7. () 2543 8. () 2546 9. () Established : August 1,
1969Location Vibhavadee Office : Vibhavadee-Rangsit Road,
BangkokDistribution Center : Tivanon Rd, Pathumthani Shareholders :
Toshiba Corp., Japan 45% (Subsidiary of DM Company) Thai
shareholder 55%Mission Bring Good Things to LifeVisionTo be No. 1
Customer Oriented and Professional Trading Company in
Thailand.Toshiba Thailand Co.,LtdPresident(Mr. Matsui)Asst to
P(Mr.Shiga)OperationHR/GA/Pur/PRFinance and
AccountingLogistiicsFD/WHISService OperationService TrainingBKK
Sales (Mr.Jatuporn Manager)DEP. Sales (Mr.Somsak
Manager)UPCEast,West,South)(Mr.Amnuay Manager)UPC2
(North,Central)(Mr.Pomsak Manager)Project sales (Export&
Others)Sales Admini.ServiceMarketingMarketing AV &
HA(Mr.Sugiyama Marketing D)AV (FPD/CTV/DVD)REFW/MKitchen &
Living(Mr.Boonyarat, Manager)(Ms.Ratchaneewan
Manager)(Mr.Boonyarat,
Manager)SalesPromotionDesign(Ms.Chalasai,ASM)(Ms.Ratana SM)(Mr.
Yuttana)(Ms.Ratana SM)(Mr.Sitiporn Manager)(Ms.Ratana
SM)(Mr.Chamrat Manger)(Mr.Manop Manager)(Mr.Narong
Manager)Assistant to VP(Mr.Kanok)QE; Ms. Chalasai (Operation) Mr.
Yuttana (Accounting and Finance) A&PSales(Mr.Chatchai
Manager)Organization 08IT Business(Mr.Takon,Manger)Board of
Directors(Ms.Kobkarn Chairperson) Sales Service(Mr.Nattaphong
VP)05001000150020002500300035004000450050001997 1998 1999 2000 2001
20022003 2004 2005 2006 2007HAAVITTTC started PC business in
03A.03AB ; TTC Citt IT Channel partners.04A ; TTC IT Channel
Partners (including Citt)TTC Sales trend TTC Sales trend
010002000300040005000600019981999 20002001 2002 20032004 20052006
2007 2008HAAVITTTC Sales Trend TTC started PC business in 03A.03AB
; TTC Citt IT Channel partners.04A ; TTC IT Channel Partners
(including Citt)Change for Competitive Advantage IT3 0%A V1 0%HA5
0%D HA1 0%Audio VisualHome AppliancesIT
ProductsRetailWholesaleModern
TradeSpecialistShopToshibaMarket451837Modern Trade BKK
UPCToshibaRetail ShopWholesale ShopDistribution ChannelModern
TradeDistribution ChannelToshiba Intelligenz
ShopShopToshibaDistribution Channel Philosophy HRD Innovation Team
Building Career Path Planning Vision & Change Management Hero
CSR & CG HR HR Management - - HR Recruitment HR SOC Standard
Code of ConductHR Notebook PC Budget Sales Qty (Unit) 15Budget
Sales Amt (Million Baht 15Projector Budget Sales Qty (Unit)
10Budget Sales Amt (Million Baht) 10Gadget Action Plan Sales Qty
(Unit) 5Action Plan Sales Amt (Million Baht) 5Service Action Plan
Service Revenue Amt (Million Baht) 10Total IT Business Division
Budget Sales Amt (Million Baht) 20Action Plan Sales Amt (Million
Baht) 10100B2C partners expansion Increase shopToshiba : 9 -->
11 shops 10Increase Toshiba iSHOP - Bangkok : 10 locations
10Increase Toshiba iSHOP - Upcountry : 20 locations 10B2B partners
expansion Increase VAR/SI : 5 partners 10Increase Toshiba iSHOP -
Specialist : 2 partners 10Shop Decoration Increase decoration for
Toshiba iSHOP : 17 shops 10Training Management Qty of training for
Partners 10Professional Service Increase Toshiba iSERV : 6
locations 10Increase Turn Around Time within 3 day 10Reduce Pending
job by month 10100Marketing Process Improvement Manage &
monitor POP material 10Manage & Organize event 10ERP Service
Implementation Create As Is & To be process for ERP - Service
10Collection Improvement Collection ontime 10Partner Claim Complete
claim within 30 days 10Inventory Management Control PD18 for NB
& PJ to be under 2M Baht 10Control & Clear Grade B products
every month 10Protect companys property Manage staff to save cost
10Professional Service Return damaged parts to TSP within 14 days
10Complete within 1 day after receive spare parts 10100Be
Professional Set up Product Knowledge Training every month 10Set up
Skill Training for team members 10J oin Training by myself
10Improve English communication on every Friday 10Performance
Management Review and submit BSC on every 10th of month
20Communication J oin Team meeting every week 10Member Reward
System Best Contribution Vote by quarter 105S Monitor 5S to all
members and check by month 20100FINANCECUSTOMERPROCESS LEAN &
EFFICIENTLEARNING & GROWTHTotal Weighted Budget Actual Budget
Actual Budget Actual Budget Actual Budget Actual Budget Actual
Budget Actual4,570 3,570 2,010 1,310 4,920 3,620 20,000 139.24
108.77 61.24 39.91 149.90 110.29 609.35 350 350 300 300 350 350
2,000 13.71 13.71 11.76 11.76 13.71 13.71 78.36 1,000 1,000 1,000
1,000 1,000 1,000 6,000 1.67 1.67 1.67 1.67 1.67 1.67 10.00 0.50
0.50 0.50 0.50 0.50 0.50 3.00 152.95 122.48 73.00 51.67 163.61
124.00 687.71 166.45 166.45 88.71 88.71 166.45 167.23 844.00 50%1
12 1 2 2 2 2 110 3 3 4 4 3 320 1 1 1 1 15 1 12 1 3 4 3 3 317 2 2 2
2 2 212 2 2 2 2 2 212 60% 62% 64% 66% 68% 70%65%350 330 310 290 270
250300 20%1 1 1 1 1 16 1 1 1 1 1 16 100% 100% 100%100% 100% 100%
100%95% 95% 95%95% 95% 95% 95%30 30 30 30 30 30 30 2.00 2.00 2.00
2.00 2.00 2.002.00 1 1 1 1 1 16 50% 55% 60% 65% 70% 75% 63%95% 95%
95% 97% 97% 97% 96%70% 75% 80% 85% 90% 95% 83%20%1 1 1 1 1 16 1 1
13 11 70% 70% 70% 70% 70% 70%70%100% 100% 100% 100% 100% 100%100%4
4 4 4 4 424 100% 100%100%70% 72% 74% 76% 78% 80%75%10%Balance Score
Card (BSC) HR Brainstorming HR Planning ChartNIS 21 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
31JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECFile : New Year/Planninge
aogmqgGq9r n o r eee ooggscog o en 0 egooggogogo o } cmcogeggoogo
ogo goPLANNING CHARTHR NIS 3DATE..URGENT DONE aogmg gMUST FOR
TODAYProblem SolvingHR NIS 4
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o6g.m pm m pmmmr { a a omgag Staff EvaluationHR 360 -NIS 1 /
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m.og e Lmm2550 e o.o .mg2550 e mg6 omg2551 o r om gg g m g mg g oo
m r n a a m Lmm omg/ e oo g62550 - 2551 DailyMorning
SpeechDailyWorkplace //DailyWorkplace DailyBreast Feeding
CornerWorkplace Daily1. Learning2. Writing3. Communication4.
Vision5. Power6. Create7. ImaginationPersonal Budget Book / Daily /
Monthly Personal Budget Seminar by BMAAnnually English Speaking Day
Vocabulary BookDaily / WeeklyMarketing ActivitiesQuarterlySave
South ConventionMarketing ActivitiesQuarterlyChoke Chai Boutique
Camping Dealer TripCompany ActivitiesAnniversary35th Year
AnniversaryCompany ActivitiesFamily DayAnnuallyCompany
ActivitiesSports DayAnnuallyDealer Development ActivitiesLNET
Leading Nano Entrepreneur TrainingAnnuallyDealer Development
ActivitiesLNET Leading Nano Entrepreneur Training #2AnnuallyDealer
Development ActivitiesLNET Leading Nano Entrepreneur Training #
3AnnuallyCSR StrategiesSelective and
ConcentrationContinuityInternal Staff HRDDealers Relationship
DevelopmentII. Education & SportsScholarship (89)School
Products (89)Toshiba-Thai Foundation (91)Dr.Korn & TPY Niramol
Suriyasat Foundation Scholarship (95)Special Olympics (87)I. Art
& CultureArt Contest & Exhibition (89)Art Tour (91)Art
Education Seminar (96)Art Experiment Projects (89)Art Therapy for
Prisoners (05)Art Therapy for Prisoner (07) Corporate Social
Responsibility (CSR) IV. Royal Project Toshiba Lamps Sales for
SUPPORT Foundation (Queens Foundation) (90) Toshiba Mobile Phone
Sales for Chai Pattana Foundation (Kings Foundation) (06)V. Other
Social Activities Stakeholder Dialogue (06) Salvage Lunch (98)
Blood Donation(03)III. Environment & Energy Preservation Tree
Preservation : Mangrove Forest(06) Environment Preservation
Calendar (07) Teacher and Youth Energy Preservation Camp (05)
Children Hour Project (06) Toshiba Fluorescent Lamp RoHS &
Recycle Plant (06)Internal PerspectiveEffective activity for Brand
establishment Public relation Green products Siam Paragon
activityFinancial PerspectiveCustomer PerspectiveLearning &
Innovation PerspectiveKeep TM1 for New product
launchingReinforcement of partnership with dealersTTC 08B Strategy
Map Lead time shortening of after sales serviceCSR accomplishment1.
Contribution to society2. Compliance & Risk management3.
Natural environment protection Link CSR to business goals
CSRAnnuallyCSRAnnuallyArt & CultureCSREducation
QuarterlyCSREnvironment Preservation & Energy
SavingQuarterlyCSREnvironment Preservation & Energy
SavingQuarterlyMangrove Other Tree Total9 Jan 27,2007 Youth Energy
Preservation Camp Sirindhorn Park 67967 967 10 Mar 24,2007 NCYD,
Energy Camp Sirindhorn Park 80500 500 11 Apr 27,2007 Power Buy
Central- Give away 350400 400 12 May 4,2007 Sub Dealer Siam Konin
Chang Islands 40500 100 600 13 Jun 5,2007Toshiba & Bangkok
Matropolitant AuthorityChatuchak Park 4 1 1 14 Jul 3,2007Toshiba
Corp.Pradipat Residence 12 1 1 15 Aug 12,2007Mrs.Kobkarn &
SonSurin Province 223 23 16 Aug 17,2007 Youth Energy Preservation
Camp (Muslim) Sirindhorn Park 1201,524 1,524 17 Oct 9,2007 Toshiba
Dealer Chiangmai 100999 999 18 Nov 23,2007 Toshiba Dealer
Kanchanaburi 380400 400 Total 1,155 3,491 1,924 5,415 Grand Total '
06- '07 2,195 5,403 8,024 13,427 Date Group No of ParticipantsNo of
TreesPlaceMangrove Other Tree Total1 May 17, 2006 IT Partners
Sirindhorn Park 150600 600 2 May 21, 2006 Toshiba Executive,
Dealers, Media Sirindhorn Park 150450 450 3 June 17, 2006 TTC
Service Dept Staff Sirindhorn Park 60200 200 4 July,2006 Teerapol
Pathimthani 805,000 5,000 5 Sep 24,2006 Dealer's Motor Sirindhorn
Park 40342 342 6 Oct ,2006 TPT-Chonburi Chonburi 280 800 800 7 Nov,
2006 TTEI & FTA Nonthaburi 80320 320 8 Dec,2006 TTEI Staff
Nonthaburi 200300 300 Total 1,040 1,912 6,100 8,012 No of TreesDate
Group No of ParticipantsPlace20072006 8 1,090 8,012 2007 10 1,155
5,415 2008 10 480 4,653 28 2,725 18,080 Time Participant
TreeMangrove Other Tree Total1 Jan 8,2008 Dealer TTEI Chiangrai 34
99 99 2 Apr 22,2008 Dealer TTC Lipeh-Island , Satun 1202,000 2,000
3 May 1,2008 Toshiba & FTI Bangkra Jao 501,500 1,500 4 May
14,2008 NCYD -Youth Sirindhorn Park 80250 250 5 Jun 21,2008 TTEI
Manager Suppalai , Saraburi 40200 200 6 Jun 28,2008 Energy Youth
Camp Sirindhorn Park 60100 100 7 July 13,2008 Huaw Trai, Huaw Trai,
Pechaburi 50100 100 8 July 19,2008 Community Sirindhorn Park 14162
162 9 Aug 1, 2008 Employee Toshiba building 12230 230 10 Nov 1,2008
Dealer Surin Surin 2012 12 Total480350 4,303 4,653 Grand Total
06-08 2,725 6,003 12,327 18,080 No of TreesDate Group PlaceNo of
ParticipantsMangrove Other Tree Total1 Jan 22,2009 Dealer TTC
Lampang 280 200 200 Total280- 200 200 Accomulate 06-09 3,005 6,003
12,527 18,280 No of TreesDate Group PlaceNo of
ParticipantsParticipant Time Tree20052006 1,090 8 8,012 2007 1,155
10 5,415 2008 480 10 4,653 2009 280 1 200 Total 18,280
CSREnvironment Preservation & Energy
SavingQuarterlyCSREnvironment Preservation & Energy
SavingQuarterlyCSRQuarterlyToshiba Release Elephant Pang Strength
Heart and Pang Perseverance Mrs. Kobkan Wattanavrangkul presents a
cheque of 2,000,000 baht to Dr. Sumet Tantivejkul, Chairman of The
Foundation on behalf of Elephant Reintroduction Foundation to
sponsor 2 elephants to join "Elephant Back To The Wild Project"
CSRAnnuallyThe SUPPORT Foundation (since 1990) Every 50 satang from
sales of each fluorescent lamp contributes to The SUPPORT
Foundation. ( Queens Project )ASHITA AWARD 2005-2007
