Curriculum Vitae - Hugo Macedo

7/28/2019 Curriculum Vitae - Hugo Macedo

1/3

Curriculum Vitae - Hugo Macedo 1/3

Hugo Macedo

BRIEF PRESENTATION

I'm passionate about People, the New and the Change in betweenthese meansMarketing, Innovation and Transformation.

I discover and develop market opportunities using my experience and knowledgeof marketing, digital business, product development, strategy and leveraging on myleadership and team management skills.I have delivered results in new product launch, new ventures andorganization development

STRENGHS

Strategic Marketing Thinking

Initiative and Leadership

Customer and Results oriented

Innovation and Creativity Open to change and uncertainty

TYPICAL ROLES:

Marketing

New Business

Innovation

Digital Business

RECOMMENDATIONS

Hugo one of the most talented andcomplete marketeers I have met. He isextremely bright and both passionate andvery solid in thinking and delivery. It was apleasure to work with Hugo. He should goplaces

- Manuel EanesBoard Member, Optimus

"Hugo has revolutionized the relationshipbetween Chanel Marketing and the Salesteams with success and with impact to theentire company. He did it with confidence,positive attitude and challenge."- Filipe Santos - Sales DirectorOptimus

I had the privilege of working for 3 yearswith Hugo as a service provider in all HRmatters. We were able to build a strongpartnership, based on trust andtransparency. As a client, Hugo is highly

demanding, result oriented, and above allfocused in what is the best for people andcompany. I am looking forward to workingagain with Hugo, because I consider himone of best clients I have ever worked with.He is an entrepreneur, a visionary and anexcellent person.

- Andreia DuartePartner Bravemind

PERSONAL DATA

Name: Hugo Henrique Pires Macedo

Current Address: Av. Roma,192D1000-261 LISBOA

Mobile: +351 93 847 29 64E:mail: [email protected]: http://j.mp/hhmacedoID: PT 10331740
http://j.mp/hhmacedohttp://j.mp/hhmacedohttp://j.mp/hhmacedo


2/3


PROFESSIONAL EXPERIENCE

ConsultantMcKinsey & CompanyJul-2013present

Develop a Communication Department in a Public Sector client in Angola.

Consultant/DirectorBeta-i InnovationDec-2012Jun2013Developed the Innovation Consulting and Corporate Projects for Beta-i.Development of new frameworks and methodologies in innovation andintrapreneurship.

Director - Founder Institute LisbonSet-2012Jun-2013Launched and managed the Founder Institute Lisbon chapter. Founder Institute

comes from Sillicon Valey and is the biggest startup acceleration program in theworld.

Managing DirectorViewDoOct 2011- May 2012Design and Develop a new concept of social-betting delivered through a social appconcept, development, business model, technical coordination and marketing.

Managing PartnerActualSales GroupMay 2008- Aug 2011Co-lead the development of ActualSales (www.actualsales.com).Results: Expansion of the business from 1M revenue with 8 people to 13M

revenue,80 people and offices in Lisbon, Madrid, Sao Paulo and Mexico City. 8thBest Place to Work 2011 (Accenture); Grand Prize Advertising Efficacy Award2010.

Marketing ManagerOptimus Mobile TelecomApr 2001 - Apr 2008Several leadership positions in different business units.Results:

SMS Partnerships launch: 50% data revenues;3M in 2002 Launch and management of Optimus Home: more than 300 000 users in 2.5

years; 2nd player in the market. Main revenue growth driver in 2005-07

50M in revenue ( 2007)

Assistant Brand Manager Procter & GambleSpain and PortugalJun 1999Mar 2001

Brands: Tampax, Old Spice, Vicks and Clearasil.Results:

Tampax (SP): sales index from 97% to 111%. OldSpice (PT): best in class promotion in P&G Western Europe sales

index 111%. Vicks (PT): 33% growth with a tight marketing budget.

Management SystemsProcter & Gamble - PortugalJun 1997 a May 1999


3/3


OTHER PROFESSIONAL ACTIVITIES

Member of Joo Sem Medo Centre for Entrepreneurship Founding member of Beta-iNGO for the promotion of Entrepreneurship Mentor and coach of start-ups in several acceleration programs Trainer in Value Propositionand Business Model Canvas

ACADEMICS

MBA - Porto Business School (2004)17/20Jos Valente honors

MSC in Electronic Engineering atInstituto Superior Tcnico, Lisbon(1992-1997)15/20.

TRAINING

Business Model CanvasAlexOsterwalder

StartUp BootCampPaul Kewene-Hite (INSEAD)

Sales (Sintese Azul) Lidership (Sintese Azul) Corporate Culture (Sinteze Azul)

DISCpersonal development andteams (Sintese Azul)

Leadership and OrganizationTransformationRob Goffee(LBS)

Price Negotiations - IngemarDierickx (INSEAD)

Serious CreativityEdward de Bono

Effective Advertising (P&G) Direct to Consumer Marketing (P&G) Team Effectiveness (P&G)

Documents

Curriculum Vitae - Hugo Macedo