Customer resistance 2

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  • 1. DTAC 3G EXPO 50% dtac 3G Expo 3G Bandwidth 3G 50% dtac 3G dtac 3G Expo 3 4 2554 5

2. ! 50% 1,100 " 3 " 3 .. " 3 " 50 100 1,000 10 3. iPhone BlackBerry Torch 9800 Nokia N8Samsung Galaxy S IIHTC Sensation 4. BlackBerry Torch 9800Nokia N8IPhone 2,3008 15,900 14,900 18,900 18,900 Samsung Galaxy S IIHTC Sensation 5. dtac 3G Expo 3G dtac 6. 1. ( Segmentation ) 1.3 1.1 1.2 7. 2. ( Targeting )1. 2. 3. ( Positioning ) 8. 9. .. 54010911007 mk541 .. 54010911042 mk541 .. 54010911101 mk541 .. 54010911119 mk541 .. 52210913892 mk522